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‹ ›


 * WHY PUBLICIS MEDIA BROUGHT 450 STAFF TOGETHER FOR A BRAINSTORM
   
   CEO Alastair Taylor says gatherings where all staff can influence how the
   agency works may be the cost of doing business in the new normal.
   
   By Patti Summerfield
   August 23, 2022


 * THE ROLE OF MEDIA IN REACHING DIVERSE AUDIENCES
   
   Agencies have a job to do, whether it be pushing clients during the brief or
   investing in outlets that reach diverse audiences.
   
   By Patti Summerfield
   August 22, 2022


 * BELL MEDIA LAUNCHES WORKPLACE REVIEW AFTER LAFLAMME DEPARTURE
   
   The company is looking to address questions about “toxic behaviour” that have
   been raised about its newsroom this week.
   
   By Josh Kolm
   August 19, 2022


 * TUG NAMES NEW MANAGING DIRECTOR FOR TORONTO
   
   Darra Naiman has been tasked with doubling the size of the agency’s business
   in Canada in as many years.
   
   By Loukia Papadopoulos
   August 18, 2022


 * SOCIETY ETC. HIRES TWO NEW VPS
   
   Cherie Raymond-Hill and Samantha Marion join from DonerNorth to lead further
   expansion at the indie.
   
   By Loukia Papadopoulos
   August 18, 2022


 * ESSENCEMEDIACOM APPOINTS NEW CEO
   
   The new agency was created in April 2022 and merges Essence and Mediacom.
   
   By Loukia Papadopoulos
   August 16, 2022




THE AMAZING RACE CANADA IS ON TOP, AGAIN: NUMERIS

But America’s Got Talent managed to pull ahead in some regional markets.

By Josh Kolm
9 hours ago


CANADIAN AD SPENDING DIPPED AGAIN IN JULY

SMI attributes this dip to comparisons to heavy spending on big sports events
and a to-be-expected summer downturn.

By Loukia Papadopoulos
9 hours ago



SOME CANADIANS PLAN TO CUT BACK ON ONLINE ACTIVITY TO SAVE MONEY

Advertisers may soon have less time and platforms to reach target audiences.

By Loukia Papadopoulos
10 hours ago


IPSOS CEO GARY BENNEWIES TO RETIRE

Cynthia Pachovski will take over as interim CEO while a search is conducted for
a permanent replacement.

By Josh Kolm
10 hours ago


HAVAS PICKS OPENX AS A PREFERRED SSP

The partnership is part of the media agency’s strategic priority to consolidate
its programmatic spending.

By Josh Kolm
1 day ago


CHATR, VIRGIN PLUS KEEP UP TOP BUYS: MEDIA MONITORS

While some new entrants shook things up in Toronto, Montreal’s radio ads were
dominated by telcos.

By Josh Kolm
1 day ago


CONSUMERS AREN’T KEEN ON HAVING THEIR DATA USED FOR ADS

IAS’ latest survey also finds roughly half of digital media practitioners lack
awareness of regulations about data collection.

By Patti Summerfield
1 day ago


SPOTTED! BONTERRA’S ART INSTALLATION FOR A BETTER PLANET

Kruger’s more eco-conscious brand turns its tagline into a habitat for plants
and pollinators.

By Christopher Lombardo
2 days ago


CINEWORLD MULLS FILING FOR BANKRUPTCY

The theatre chain, which is currently appealing a $1.24 billion payment to
Cineplex, has confirmed reports as it looks to increase liquidity.

By Kelly Townsend
2 days ago


TIKTOK DRAWS IN MORE USERS BY SHOWING OFF UPLIFTING CREATORS

The social platform’s made-in-Canada campaign showcases content that is more
versatile than some might expect.

By Christopher Lombardo
2 days ago


CRTC GRANTS MUST-OFFER STATUS TO OUTTV IN ENGLISH MARKETS

Issued by the CRTC as part of the channel’s licence renewal, the decision still
falls short of a request for must-the status in both official languages.

By Kelly Townsend
5 days ago


NIELSEN’S NEW TOOL TRACKS HOW PROGRAMS PERFORM IN THE STREAMING ERA

The Gracenote ID Distribution System helps creators and advertisers understand
how “discoverable” a program is across linear and digital platforms.

By Patti Summerfield
5 days ago


ONLINE AUDIENCES ARE FLOCKING BACK TO TRAVEL SITES

However, Comscore’s research found that platforms with information about
destinations have a much higher reach than those used to actually book trips.

By Patti Summerfield
5 days ago


INEO SIGNS DEAL TO MARKET DOOH TO ADAPT’S CLIENTS

The partnership will boost Ineo’s presence in Toronto.

By Loukia Papadopoulos
5 days ago


CANADIANS ARE OPEN TO AD-SUPPORTED STREAMING, BUT THEY HAVE SOME REQUESTS

Research from The Trade Desk looks at how new consumption habits need to come
with new ad strategies.

By Loukia Papadopoulos
6 days ago
12345Next »
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Popular

Why Publicis Media brought 450 staff together for a brainstorm

Bell Media launches workplace review after LaFlamme departure

The role of media in reaching diverse audiences

Canadian ad spending dipped again in July

Consumers aren’t keen on having their data used for ads


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