www.diageo.com
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Submitted URL: http://diageo.com.au/
Effective URL: https://www.diageo.com/
Submission: On July 05 via manual from IN — Scanned from AU
Effective URL: https://www.diageo.com/
Submission: On July 05 via manual from IN — Scanned from AU
Form analysis 1 forms found in the DOM
Name: Age Gateway Form —
<form name="Age Gateway Form" class="groupA groupA-step1">
<div class="age_logo"> <img src="https://www.diageoagegate.com/images/logo.svg" alt="Diageo" id="age_logo_img" width="120" height="26" style="margin: 10px;"> </div>
<h1 class="age_header_title" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over 18</span> </h1>
<div id="age_confirm_non_muslim" class="age_field" style="font-size: 12px; display: none;"></div>
<div class="age_group" id="age_facebook_basic_top" style="display: none;">
<div id="facebook_social"> <a class="facebookBtn socialGlobalBtn" href="#" onclick="fb_login(); return false;"> <span id="facebook_connect_title" class="langable" data-lang="facebook_connect">CONNECT WITH FACEBOOK</span> </a> </div>
<div class="age_facebook_or_label"> <span class="langable" data-lang="or">OR</span> </div>
</div>
<div id="age_age_group" style="display: nonex">
<div id="age_group_b" style="display: none">
<h1 class="confirm_age_title_group_b" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over {LPA}</span> </h1> <input
type="button" id="age_no_group_b_confirm" class="age-group-b-confirm-btn" value="No"
style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);"> <input type="button" id="age_yes_group_b_confirm"
class="age-group-b-confirm-btn" value="Yes" style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);">
</div> <!-- start group D -->
<div id="age_group_d" style="display: none">
<h1 class="confirm_age_title_group_d" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over {LPA}</span> </h1> <input
type="button" id="age_no_group_d_confirm" class="age-group-d-confirm-btn" value="No, I'm under 18"
style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);"> <input type="button" id="age_yes_group_d_confirm"
class="age-group-d-confirm-btn" value="Yes, I'm 18 or older" style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);">
</div> <!-- end group D -->
<div id="age_age_date_input_textfield" style="">
<div id="age_inputs">
<div id="age_input_yy" class="age-field-con group-step-input-visible group-step-input-visible-1" style=""> <label data-lang="year" for="age_select_year_of_birth" class="age-input-field-label age-input-field-label-year"
style="color: rgb(255, 255, 255); font-size: 12px;">Birth Year</label> <input id="age_select_year_of_birth" autocomplete="off" class="age_select_date_of_birth" type="tel" name="age_date_month_textfield" size="4" maxlength="4"
aria-label="Input the year you were born on" placeholder="YYYY" style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
<div id="age_input_mm" class="age-field-con" style="display: none"> <label for="age_select_month_of_birth" data-lang="month" class="age-input-field-label age-input-field-label-month"
style="color: rgb(255, 255, 255); font-size: 12px;">Month</label> <input id="age_select_month_of_birth" class="age_select_date_of_birth" type="tel" name="age_date_month_textfield" size="2" maxlength="2"
aria-label="Input the month you were born on" placeholder="MM" style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
<div id="age_input_dd" class="age-field-con" style="display: none"> <label for="age_select_day_of_birth" data-lang="day" class="age-input-field-label age-input-field-label-day" style="color: rgb(255, 255, 255); font-size: 12px;">Day</label>
<input id="age_select_day_of_birth" class="age_select_date_of_birth" type="tel" name="age_date_day_textfield" size="2" maxlength="2" placeholder="DD" aria-label="Input the day of the month you were born on"
style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
</div>
<div id="age_confirm"> <button id="age_confirm_btn" class="langable age-gate-btn-disabled" data-lang="enter" disabled="disabled"
style="color: rgb(0, 0, 0); font-weight: bold; background-color: rgb(185, 151, 91); border: 1px solid rgb(185, 151, 91); border-radius: 0px;">Enter</button> </div>
</div>
<div id="age_age_date_picker" class="age_always_hidden_no_use" style="display: none;"> <input id="age_select_date_picker" type="date" class="placeholder" placeholder="DD/MM/YYYY" min="0000-1-1" max="9999-12-31"> </div>
</div>
<div id="age_province_group">
<div id="province_field_block" style="display: none;"></div>
</div>
<div id="age_confirm_btn_position_mark"></div>
<div id="age_missing_message" style="font-size: 18px; display: none;"> <span class="langable" data-lang="missing_fields" style="color: rgb(220, 8, 20);">Please enter your date of birth</span> </div>
<div class="age_field" id="age_remember_me_row" style="font-size: 12px;"> <label id="age_remember_label" style="font-size: 12px;">
<div class="round checkbox"> <input name="age_remember_me" id="age_checkbox_remember_me" checked="" type="checkbox" aria-label="Remember me on this device (unless shared)"><label for="age_checkbox_remember_me"></label> </div> <span
class="langable age_remember_me_basic" data-lang="remember_me" style="color: rgb(255, 255, 255);">Remember me on this device (unless shared)</span>
</label> </div>
<!-- <div class="age_facebook_group" style="display: none" id="age_facebook_basic_bottom" > <div class="age_facebook_or_label"> <span class="langable" data-lang="or"></span> </div> <div id="facebook_social"> <a class="facebookBtn socialGlobalBtn" href="#" onclick="fb_login(); return false;" > <span id="facebook_connect_title" class="langable" data-lang="facebook_connect" >Connect with Facebook</span > </a> </div> </div> -->
<div class="age_drinkiq">
<div class="age_drinkiq_message" id="age_header_subtitle" style="font-size: 12px; color: rgb(255, 255, 255);"> <span class="langable" data-lang="site_header">This info is all part of our commitment to responsible drinking</span> </div>
<div class="age_drinkiq_logo">
<a id="age_drinkiq_logo_img_url" aria-label="Drink IQ Logo Click to visit" target="_blank" href="https://www.drinkiq.com/"><img src="https://www.diageoagegate.com/images/drinkiq.png" id="age_drinkiq_logo_img" alt="Drink IQ Logo Click to visit" width="82" height="0"></a>
</div>
</div>
<div class="age_terms age_conditions_of_user" style="font-size: 12px;"> <span class="langable"
data-lang="terms_content"><a href="https://footer.diageohorizon.com/dfs/assets/www.diageo.com/TnC_en.html?locale=en-gb&tnc=true" rel="noopener" class="age_tnc_link" style="color:#ffffff" target="_blank" tabindex="0">Conditions of Use</a></span>
</div> <span id="responsible_footer">
<div id="responsible_div" class="site_header"></div>
</span>
<div class="age_group agegate_country_lang">
<ul id="age_select_country_group">
<li class="country" style="text-align: center;">
<a aria-label="Australia" href="#" id="show_selected_country" onkeydown="checkToShowDropdown(event, 'age_select_country')" style="font-size: 12px; font-weight: normal; color: rgb(255, 255, 255);">Australia</a> <select
aria-label="Select Country Or Region" id="age_select_country" class="select_drop_menu_default_style" tabindex="-1">
<option value="-1" disabled="">-----Select Location-----</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="-1" disabled="">--------</option>
<option value="AX">Åland Islands</option>
<option value="AF">Afghanistan</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AQ">Antarctica</option>
<option value="AG">Antigua And Barbuda</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU" selected="">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BA">Bosnia And Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BR">Brazil</option>
<option value="BN">Brunei</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="CV">Cape Verde</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central Africa</option>
<option value="TD">Chad</option>
<option value="CL">Chile</option>
<option value="CN">China Mainland</option>
<option value="CX">Christmas Island</option>
<option value="CC">Cocos Islands</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CD">Congo, Democratic Republic of the</option>
<option value="CG">Congo, Republic of the</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="CI">Cote D'ivoire</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curaçao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="GF">French Guiana</option>
<option value="PF">French Polynesia</option>
<option value="TF">French Southern Territories</option>
<option value="GA">Gabon</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GD">Grenada</option>
<option value="GP">Guadaloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GG">Guernsey</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HM">Heard Island & McDonald Islands</option>
<option value="VA">Holy See</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong S.A.R</option>
<option value="HU">Hungary</option>
<option value="IS">Iceland</option>
<option value="IN">India</option>
<option value="IO">Indian Ocean Territory</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle Of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JE">Jersey</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KP">Korea, Democratic People's Republic of</option>
<option value="KR">Korea, Republic of</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Lao People's Democratic Republic</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LR">Liberia</option>
<option value="LY">Libya</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macau S.A.R</option>
<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MT">Malta</option>
<option value="MH">Marshall Islands</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="YT">Mayotte</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia</option>
<option value="MD">Moldova</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PS">Palestine, State of</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="RE">Reunion</option>
<option value="RO">Romania</option>
<option value="RU">Russian Federation</option>
<option value="RW">Rwanda</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena</option>
<option value="KN">Saint Kitts And Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin</option>
<option value="VC">Saint Vincent And The Grenadines</option>
<option value="PM">Saint-Pierre Et Miquelon</option>
<option value="WS">Samoa</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia, Republic of</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SX">Sint Maarten</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia & S. Sandwich Islands</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania, United Republic of</option>
<option value="TH">Thailand</option>
<option value="GM">The Gambia</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
<option value="TT">Trinidad And Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TC">Turks And Caicos Islands</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="VG">UK Virgin Islands</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UM">United States Minor Outlying Islands</option>
<option value="UY">Uruguay</option>
<option value="VI">US Virgin Islands</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="WF">Wallis and Futuna</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
</select> </li> <!--<li class="pipe"> | </li>-->
<li class="pipe" style="font-size: 17px; height: 16px; display: none;"></li>
<li class="language" style="display: none;">
<a aria-label="Select Language" href="#" id="show_selected_language" onkeydown="checkToShowDropdown(event, 'age_select_language')" style="display: none; font-size: 12px; font-weight: normal; color: rgb(255, 255, 255);"></a> <select
aria-label="Select Language" id="age_select_language" class="select_drop_menu_default_style" tabindex="-1"></select> </li>
</ul>
</div>
</form>Text Content
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER 18
CONNECT WITH FACEBOOK
OR
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER {LPA}
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER {LPA}
Birth Year
Month
Day
Enter
Please enter your date of birth
Remember me on this device (unless shared)
This info is all part of our commitment to responsible drinking
Conditions of Use
* Australia -----Select Location-----United KingdomUnited States--------Åland
IslandsAfghanistanAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua And
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire,
Sint Eustatius and SabaBosnia And
HerzegovinaBotswanaBrazilBruneiBulgariaBurkina
FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral
AfricaChadChileChina MainlandChristmas IslandCocos
IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of
theCook IslandsCosta RicaCote D'ivoireCroatiaCubaCuraçaoCyprusCzech
RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl
SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe
IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern
TerritoriesGabonGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadaloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island & McDonald IslandsHoly SeeHondurasHong Kong
S.A.RHungaryIcelandIndiaIndian Ocean TerritoryIndonesiaIranIraqIrelandIsle Of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea,
Democratic People's Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People's
Democratic
RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau
S.A.RMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew
CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana
IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New
GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthélemySaint
HelenaSaint Kitts And NevisSaint LuciaSaint MartinSaint Vincent And The
GrenadinesSaint-Pierre Et MiquelonSamoaSan MarinoSao Tome and PrincipeSaudi
ArabiaSenegalSerbia, Republic ofSeychellesSierra LeoneSingaporeSint
MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & S.
Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan
MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzania, United Republic
ofThailandThe GambiaTimor-LesteTogoTokelauTongaTrinidad And
TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUK Virgin
IslandsUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States
Minor Outlying IslandsUruguayUS Virgin
IslandsUzbekistanVanuatuVenezuelaVietnamWallis and FutunaWestern
SaharaYemenZambiaZimbabwe
*
*
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ICONIC BRANDS
FOR ICONIC MOMENTS
Our Business
INNOVATION
WE MOVE AT PACE
WITH THE LATEST TRENDS
We’re a company built on the shoulders of great innovators like Arthur Guinness
and Johnnie Walker. From much-loved, established brands to the latest
innovations, we move at pace with the latest trends, creating products, tastes
and experiences for people to enjoy as part of celebrations big or small.
Diageo launches Breakthrough Innovation Team to shape innovation beyond new
products
Our drones driving farming efficiency and environmental benefits across tequila
farming.
Don Julio goes beyond the bottle for Apple Vision Pro experience
Diageo launches Breakthrough Innovation Team to shape innovation beyond new
products
1 / 2
AMBITION
Our resilience
is rooted in diversity
We understand the best stories are the most diverse. That's why we put
inclusivity at the heart of our organisation and the communities we work with.
It's also why 44% of our leaders globally are female and 43% of our leaders
globally are ethnically diverse.
WE ARE COMMITTED TO BEING ONE OF THE WORLD'S BEST-PERFORMING, MOST TRUSTED, AND
RESPECTED CONSUMER PRODUCTS COMPANIES.
Why invest?
CAGNY Presentation 2024: Driving Sustainable Growth
“We have an advantaged portfolio that has the broadest range of regions,
categories, and price tiers.”
Debra Crew
CEO
growth
A WELL-POSITIONED PORTFOLIO
Our growth algorithm powers our long-term ambition to increase our TBA market
share from 4% to 6% by 2030.
View growth
We reap the benefits of revenue growth management and productivity by
strategically reinvesting in our brands.
We reap the benefits of revenue growth management and productivity by
strategically reinvesting in our brands.
We foster a culture of everyday efficiency and supply chain
re-engineering.
We foster a culture of everyday efficiency and supply chain
re-engineering.
We leverage our advantaged portfolio and global footprint to continue growing in
new markets.
We leverage our advantaged portfolio and global footprint to continue growing in
new markets.
We employ rigorous discipline to manage and maintain revenue growth.
We employ rigorous discipline to manage and maintain revenue growth.
Building world-class brands
We're global innovators who pair creativity and science to forge new paths and
push the limits when it comes to recruiting consumers and delivering long-term
growth. Spirits is an attractive dynamic category, capitalising on
macro-consumer trends.
WE BUILD NEW BRANDS
AND NURTURE MATURE ONES
We’re focused on using our deep consumer understanding to leverage consumer
demands for premiumisation, convenience and moderation. This will help us
succeed in our ambition of delivering a 50% increase in our TBA share from 4% to
6% by 2030.
Our world-class brands
MODERATION
Across Europe more consumers are seeking out ‘adult non-alc drinks’, with sales
of non-alcohol spirits growing x13 times since 2017.
CAPTAIN MORGAN'S SPICED GOLD 0.0 – THE SCIENCE BEHIND THE LIQUID.
PREMIUMISATION
People are choosing to drink better, not more. Over the last decade, premium
spirits have grown from 25% of category value to almost 35%.
Scotch is premiumising and we lead it, with 72% of Johnnie Walker revenue in the
premium-plus category.
21.3 %
increase in ready-to-drink sales since 2021
CONVENIENCE
Those looking for bartender quality cocktails and drinks to enjoy at home.
Ready-to-drink has been the fastest-growing segment of TBA for several years.
ESG
UNITING BUSINESS AND SUSTAINABILITY
Through our Society 2023: Spirit of Progress ESG action plan, we do business the
right way, from grain to glass. Homing in on three key pillars, we balance
shifting priorities with environmental necessities.
OUR VISION
Positive drinking
WE PROMOTE
POSITIVE DRINKING
One of the ways we educate people on the dangers of underage drinking is through
our supported education programme, SMASHED. We aim to reach 10 million young
people by 2030.
Find out more
1.8m
2022
3.8m
2023
10m
2030
Number of people reached over time
SAVOUR EVERY MOMENT
We partnered with Suho of Kpop group EXO to promote responsible and moderate
alcohol consumption. The campaign features an original song by Suho and
emphasises the importance of savouring each moment.
Read article
Inclusion and Diversity
WE CHAMPION DIVERSITY AND INCLUSION
We’re championing an inclusive and diverse environment to ensure our people
thrive. Supported by market-leading policies and practices, we’re removing
barriers for a positive impact on our partners, suppliers, and communities.
Find out more
41%
2022
43%
2023
55%
2030
Percentage of ethnically diverse leaders globally
ELEANOR MORGAN INCLUDED IN MANAGEMENT TODAY’S 35 UNDER 35 LIST FOR 2024
We’re delighted that Eleanor Morgan, Marketing Manager Captain Morgan, has been
included in this year’s Management Today 35 Women Under 35 list, the annual
celebration of the UK’s most impressive women in business.
Read Article
Grain-to-grass sustainability
WE PIONEER GRAIN-TO-GLASS SUSTAINABILITY
We want to build a resilient supply chain that helps our communities adapt to
climate change, protects our license to operate, and benefits the bottom line of
our business.
Find out more
49.5%
2020
71.5%
2023
100%
2026
Percentage of water replenished in water-stressed areas
WORLD ENVIRONMENT DAY – COLLABORATIVE ACTION IS REQUIRED NOW
This World Environment Day, we’re calling for greater collaboration to achieve
the world’s climate goals. Many companies are committing to reducing their
impact on the environment – but we need business, NGOs and governments to work
together.
Read Article
CAREERS
CHAMPIONING OUR PEOPLE
We invest in our people and our communities because we believe in the value and
impact they have on our business. Their contributions directly impact our
sustainability and longevity.
EXPLORE CAREERS
1/2
HEAR FROM OUR PENSIONS TEAM LEADER, AMANDA PENNYCOOK, ABOUT WHY HAVING CARERS
LEAVE IS IMPORTANT TO HER
Read article
INCLUSIVITY IS OUR MAGIC INGREDIENT, HELPING US BLEND IDEAS AND REDEFINE THE
FUTURE
Read article
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Our DRINKiQ programme aims to
raise the 'collective drink IQ' by increasing
public awareness of the effects of alcohol and supporting responsible drinking.
DRINKiQ.com
DRINKiQ QUIZ
Annual Report 2023
Annual Report 2023
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