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Submitted URL: https://havasmedia.com/
Effective URL: https://havasmediagroup.com/
Submission: On April 30 via manual from AU — Scanned from ES
Effective URL: https://havasmediagroup.com/
Submission: On April 30 via manual from AU — Scanned from ES
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* EN * FR * ES * IT * DE * About * Work * News * Havas Market * Contact * Dare! HOME HAVAS MEDIA GROUP RANKED NO. 1 ON LINKEDIN’S TOP 25 COMPANIES IN MARKETING AND ADVERTISING HAVAS TAKES ‘PLAY’ BRAND GLOBAL HAVAS GROUP REPORTS STRONG GROWTH IN LATEST EARNINGS REPORT INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS FIRST NETWORK TO IMPLEMENT ATTENTION DATA INTO PLANNING TOOLS ON A GLOBAL SCALE SOCIAL COMMERCE: THE NEW FRONTIER FOR MARKETPLACES & SOCIAL PLATFORMS THE MEDIA THAT MATTERS FOR GENERATION Z MAKING MEDIA MEANINGFUL HAVAS MEDIA GROUP RANKED NO. 1 ON LINKEDIN’S TOP 25 COMPANIES IN MARKETING AND ADVERTISING HAVAS TAKES ‘PLAY’ BRAND GLOBAL HAVAS GROUP REPORTS STRONG GROWTH IN LATEST EARNINGS REPORT INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS FIRST NETWORK TO IMPLEMENT ATTENTION DATA INTO PLANNING TOOLS ON A GLOBAL SCALE SOCIAL COMMERCE: THE NEW FRONTIER FOR MARKETPLACES & SOCIAL PLATFORMS THE MEDIA THAT MATTERS FOR GENERATION Z MAKING MEDIA MEANINGFUL HAVAS MEDIA GROUP RANKED NO. 1 ON LINKEDIN’S TOP 25 COMPANIES IN MARKETING AND ADVERTISING At Havas Media Group, we invest in media that matters. We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to. The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. Because we believe that more Meaningful Media can help build more Meaningful Brands. Peter Mears , Global CEO , Havas Media Group > At Havas Media Group, we invest in > > media that matters. Part of Havas Group, Havas Media Group operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport. YOUR DEDICATED TEAM Patrick Affleck CEO Havas Media Group UK & Ireland The HKX Building, 3 Pancras Square London N1C 4AG +44 (0)20 3793 3800 Ailsa Buckley Managing Director Havas Media UK The HKX Building, 3 Pancras Square London N1C 4AG +44 (0)20 3793 3800 OUR GLOBAL TEAM Peter Mears Global CEO , Havas Media Group Alfonso Rodés Vilà Chairman, Havas Media Group , Chairman, Havas Group Spain Greg James Global Chief Transformation Officer , Havas Media Group Jorge Irizar Global Chief Operating Officer , Havas Media Group Céline Merle-Béral Chief Human Resources Officer , Havas Media Group Cyril Joyet Global Chief Financial Officer , Havas Media Group Browse our offices Meet some of our client partners from around the world OUR WORK A HERO FOR BEAUTIFUL WATER We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen. Client: Moen Agency: Havas Media Group North America, Havas Chicago PUMA MUSIC TOUR During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. This campaign earned more media coverage than any Puma campaign in France to date. Client: Puma Agency: Havas Play LIQUID BILLBOARD This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women. Client: adidas Agency: Havas Middle East UNDERCOVER AVATAR Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown. Client: L’Enfant Bleu Agency: Havas Play SETTING A NEW COURSE FOR GROWTH Winner of the B2B Grand Prix in this year’s WARC Awards for Effectiveness, Maersk’ Setting a New Course for Growth global campaign was created to reposition the world’s foremost ocean shipping organisation as the leader of integrated logistics solutions. The campaign launch included a 3-minute TVC, Social Media, print ads and extensive use of digital media and programmatic. Client: Maersk Agency: Havas Media UK THE WATER INDEX With the help of the Turkish Industrial Development Bank, Havas Media Turkey created the Finish Water Index, measuring the water level at dams and its consumption in agriculture, industry and households. The Finish Water Index was displayed alongside other commonly tracked markets on Ticker tapes, economic tv programs, and newspaper financial pages of top newspapers, ingraining the “true worth of water” as an everyday concept in our lives. Client: Reckitt - Finish Agency: Havas Media Turkey PODFAST Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t. Client: BNY Mellon Agency: Havas Media US BANKINTER, THE BANK THAT SEES MONEY THE WAY YOU DO To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS. Client: Bankinter Agency: Havas Media Spain A HERO FOR BEAUTIFUL WATER We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen. Client: Moen Agency: Havas Media Group North America, Havas Chicago PUMA MUSIC TOUR During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. This campaign earned more media coverage than any Puma campaign in France to date. Client: Puma Agency: Havas Play LIQUID BILLBOARD This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women. Client: adidas Agency: Havas Middle East UNDERCOVER AVATAR Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown. Client: L’Enfant Bleu Agency: Havas Play SETTING A NEW COURSE FOR GROWTH Winner of the B2B Grand Prix in this year’s WARC Awards for Effectiveness, Maersk’ Setting a New Course for Growth global campaign was created to reposition the world’s foremost ocean shipping organisation as the leader of integrated logistics solutions. The campaign launch included a 3-minute TVC, Social Media, print ads and extensive use of digital media and programmatic. Client: Maersk Agency: Havas Media UK THE WATER INDEX With the help of the Turkish Industrial Development Bank, Havas Media Turkey created the Finish Water Index, measuring the water level at dams and its consumption in agriculture, industry and households. The Finish Water Index was displayed alongside other commonly tracked markets on Ticker tapes, economic tv programs, and newspaper financial pages of top newspapers, ingraining the “true worth of water” as an everyday concept in our lives. Client: Reckitt - Finish Agency: Havas Media Turkey PODFAST Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t. Client: BNY Mellon Agency: Havas Media US BANKINTER, THE BANK THAT SEES MONEY THE WAY YOU DO To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS. Client: Bankinter Agency: Havas Media Spain A HERO FOR BEAUTIFUL WATER We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen. Client: Moen Agency: Havas Media Group North America, Havas Chicago PUMA MUSIC TOUR During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. This campaign earned more media coverage than any Puma campaign in France to date. Client: Puma Agency: Havas Play * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 NEWSROOM April 25, 2023 HAVAS MEDIA GROUP BOLSTERS GLOBAL DATA EXPERTISE WITH KEY LEADERSHIP UPDATES April 19, 2023 HAVAS MEDIA GROUP NAMED AGENCY OF RECORD FOR THE PRINCESS MARGARET CANCER... April 19, 2023 LIVE SHOPPING: MEANINGFUL RETAIL EXPERIENCES AT THE INTERSECTION OF DIGITAL AND... April 4, 2023 HAVAS MEDIA GROUP ACQUIRES VANCOUVER DIGITAL AGENCY & DATA CONSULTANCY... Show me more NEW BUSINESS For new business enquiries, please contact new.biz@havasmg.com PRESS For press enquiries, please contact hmgcomms@havasmg.com CAREERS To view our current job openings, please click here. Meaningful Media Meaningful Brands SOCIAL * Your browser does not support SVGs * Your browser does not support SVGs * Your browser does not support SVGs * Your browser does not support SVGs * Your browser does not support SVGs * Data Protection Policy (except US & CA) * Terms of Use (except US & CA) * Cookie Policy * TERMS OF USE (US & CA) * PRIVACY POLICY (US & CA) * Brand Safety (ONLY UK) Part of the Havas Group Cookie Settings PRIVACY PREFERENCE CENTER * YOUR PRIVACY * STRICTLY NECESSARY COOKIES * PERFORMANCE COOKIES * TARGETING COOKIES YOUR PRIVACY When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Cookie Policy STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. 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