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GROWING THE WORLD'S LEADING BRANDS, COMMERCE-FIRST.

MikMak provides eCommerce enablement and analytics software for multichannel
brands to convert global customers.
Learn More

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Why MikMak

We grow brands commerce-first, globally. Spanning 100 countries and 7000 Media &
Retailer Partners Worldwide. Our brand, retailer, and consumer insights will
guide and impact decision-making across your entire organization to drive real
business results.




ACCELERATE SALES AND MARKET SHARE

 * Make your products discoverable
   Across all media and brand websites, shoppers worldwide will find and buy
   your products faster, in-store and online
 * Beat the competition
   Know, compare, and optimize your performance against brands in your category
   by channel, retailer, and more
 * Strengthen retailer partnerships
   Use proprietary, retailer-specific consumer insights in joint planning
   discussions to unlock shelf space and media value




DRIVE PROFITABILITY AND REDUCE COSTS

 * Improve marketing effectiveness
   Understand and spend on the online and offline channels, campaigns, creative,
   and audiences that actually convert
 * Collect first-party data
   Own and have a consolidated view of your consumer data and audiences to
   improve performance and lower costs
 * Save time and money
   One easy-to-use global platform automatically enables consistent reporting
   and fast decision-making across the entire organization




THE MIKMAK PLATFORM


MIKMAK INSIGHTS

EXCLUSIVE FIRST-PARTY CONSUMER INSIGHTS

Multichannel eCommerce analytics help brands develop and apply eCommerce
strategies that work, with a complete understanding of consumers' online
behavior and preferences.

Learn More


MIKMAK COMMERCE

PREMIUM CONSUMER SHOPPING EXPERIENCES

A seamless path to checkout at any retailer, from anywhere across your entire
media mix, including social media, retail media, brand websites, search, CTV,
display, QR codes, and more.

Learn More


HOW MIKMAK HELPS OTHER BRANDS SUCCEED


SABRA DROVE HIGHER PURCHASE INTENT THAN COMPETITORS AND IMPROVED MEDIA
EFFICIENCY BY LEVERAGING MIKMAK INSIGHTS TO MAKE CAMPAIGN OPTIMIZATIONS.

"MikMak has fundamentally changed how Sabra does marketing, and even improved
our overall sales by 14%. Now, we understand full-funnel marketing. We can see
what channels, audiences, and objectives move someone towards purchase. We even
take those insights outside of MikMak, and have evolved how we work with
retailers. MikMak has even impacted our agency partners’ thinking."

- Chief Marketing Officer, Sabra



 * 2x Increase in Purchase Intent Rate after switching campaign objectives
 * +86% Increase in Purchase Intent Rate after updating campaign creative
 * +50% Higher Purchase Intent Rate  than the Grocery vertical




RICOLA LEVERAGED MIKMAK TO QUICKLY LAUNCH SHOPPABLE INFLUENCER CAMPAIGNS ACROSS
INSTAGRAM AND TIKTOK TO CONNECT CONSUMERS TO THEIR PRODUCTS DURING THE KEY COLD
AND FLU SEASON.

In an effort to better connect with consumers, Ricola wanted to run influencer
marketing campaigns across top platforms like Instagram, TikTok, and Snapchat.
Social media influencers’ recommendations are trusted by 61% of shoppers per
Businesswire. 

 

 * 2.8x Higher Purchase Intent Rate on TikTok compared to the Health category
   average
 * 1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over
   the brand average
 * 55% Of consumers interacting with Ricola influencers prefer to shop at Target




BODYMARK BY BIC INCREASES CONSUMER ENGAGEMENT AND SALES BY USING MIKMAK INSIGHTS
TO IDENTIFY SHOPPERS' PREFERRED MEDIA PLATFORM AND CREATIVE.

"With MikMak I saw the opportunity to provide shoppers with a seamless path to
purchasing our products online while gaining valuable and actionable data and
insights for BIC. The results have been tremendous - we've seen huge lifts in
engagement, sales, media performance, and even customer ratings and reviews."

- Global Business Director, BodyMark by BIC

 

 * 968% Lift in Attributable Sales post-MikMak optimizations
 * 5x Increase in Purchase Intent Rate post-MikMak optimizations
 * 10x Higher Purchase Intent Rate on Instagram compared to category benchmark




CLAIROL DROVE A MAJOR LIFT IN SALES AT TARGET BY LEVERAGING MIKMAK SALES
INSIGHTS TO INFORM CREATIVE, MESSAGING, AND LANDING PAGE OPTIMIZATIONS.

Clairol was planning to execute two promotional campaigns at Target: the first
from March 31st to April 9th, and the second from May 16th to May 31st. The
Clairol team wanted to leverage MikMak Commerce to highlight the promotional
messaging in the post-ad click experience, while also being able to measure SKU
preference, conversion, and sales lift at Target. While the promotion was Target
specific, Clairol wanted to feature multiple retailer options in the MikMak
Commerce experience.

 

 * 2.4x Lift in Sales after testing and implementing new creative
 * 16x Increase in Purchase Intent Rate after implementing creative changes
 * 66% Of Purchase Intent from MikMak- powered Audiences




OXICLEAN DROVE CATEGORY-LEADING PURCHASE INTENT BY LEVERAGING MIKMAK ON A
YOUTUBE VIDEO FOR ACTION* ACTIVATION DURING THE KEY COLD AND FLU SEASON.

With high brand awareness, but low household penetration, OxiClean needed to
bring in new consumers. To help drive growth, they developed OxiClean Sanitizer
during the peak of Covid, hoping to capitalize on germ fears and high consumer
demand.

 

 * 23% Higher Purchase Intent Rate vs. category benchmark on Youtube Video for
   Action
 * 72% Lower cost per conversion  vs Q1-22 YouTube Select**
 * +2.2% Lift in Awareness  vs. Q1-22 YouTube benchmark

*YouTube Video for Action is an offering that allows brands to create and place
simple, conversion focused campaigns right within the platform
**YouTube Select is the platform’s premium ad offering that provides YT TV and
more targeted ad placement 


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OUR RETAILER AND MEDIA PARTNERS


MEDIA

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RETAILERS

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ECOMMERCE RESEARCH AND RESOURCES

1/0


ACCELERATING ECOMMERCE FOR ELECTRONICS BRANDS: LESSONS FROM LENOVO, BOSE, DELL,
AND BEST BUY


KICKING OFF SUMMER WITH CINCO DE MAYO: ECOMMERCE ALCOHOL TRENDS YOUR BRAND NEEDS
TO KNOW


SIPPING SUCCESS: HOW NON-ALCOHOLIC BEVERAGE BRANDS CAN IMPROVE MARKETING
EFFECTIVENESS


PREPARING FOR MOTHER’S DAY MARKETING IN THE UK: INSIGHTS FOR MULTICHANNEL BRANDS


PERSONAL CARE SPOTLIGHT: KEEPING YOUR ECOMMERCE STRATEGY FRESH FOR SPRINGTIME


DUSTING OFF YOUR MARKETING STRATEGY: HOW HOME CARE BRANDS CAN CONVERT SPRING
CLEANING SHOPPERS

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READY TO GROW YOUR BRAND, COMMERCE-FIRST WITH MIKMAK?

Book a Demo

 * 1-844-645-6251
 * hola@mikmak.com

Worldwide Corporate Headquarters 116 W Houston Street
Floor 2
New York, NY 10012
USA
United Kingdom 1st Floor West
Davidson House Forbury Square
Reading
Berkshire
RG1 3EU
France 81 Rue Réaumur
75002
Paris, France
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 * 1-844-645-6251
 * hola@mikmak.com

Worldwide Corporate Headquarters 116 W Houston Street
Floor 2
New York, NY 10012
USA
United Kingdom 1st Floor West
Davidson House Forbury Square
Reading
Berkshire
RG1 3EU
France 81 Rue Réaumur
75002
Paris, France
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