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 * Why Mixpanel
   POWERFUL, SIMPLE ANALYTICS
    * 
      Interactive Reports Learn about your users
    * 
      Team Boards & Alerts Monitor your metrics
    * 
      Limitless Segmentation Surface hidden trends
    * 
      Group Analytics Measure B2B account health
   
   TOOLS FOR TRUSTED DATA
    * 
      Data Integrations Connect to your warehouse
    * 
      Data Management Keep data clean & usable
    * 
      Security & Privacy Protect customer data
    * 
      Scalable infrastructure Ingest & query at any volume
   
   More
    * 
      Integration Directory 50+ connections to top tools

 * Solutions
    * 
      Convert Analyze conversion and drop-off
   
    * 
      Engage Measure active usage
   
    * 
      Retain Find retention drivers

 * Resources
   USING MIXPANEL
    * 
      Developer Docs
    * 
      Help Center
    * 
      Product Updates
    * 
      User Community
   
   Best Practices
    * 
      FAQs
    * 
      Blog
    * 
      Engineering Blog
    * 
      Events
   
   More
    * 
      Customer Stories
    * 
      Talk to a Partner
    * 
      Testimonials
    * 
      Startup Program

 * Pricing

 *  * Français
    * Español
    * Deutsch
    * 繁體中文
    * 한국어
    * 日本語

 * Contact Sales
 * Log In
 * Sign Up


BUILD BETTER PRODUCTS

Powerful, self-serve product analytics to help you convert, engage, and retain
more users.

 * Take a Tour
 * Sign Up

Explore the Product

TRUSTED BY 7,000+ PAYING CUSTOMERS

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Meet Our Customers
UNDERSTAND


POWERFUL REPORTS TO ANSWER ANY QUESTION

Great products are built by teams who know their users. Go beneath the surface
to learn which features are popular, who your power users are, and the behaviors
tied to long-term retention.

Learn More About Interactive Reports


Insights Report


HOW IS MY PRODUCT USED?

See which features are popular and how many power users you have.



Funnels Report


WHERE AND WHY DO USERS DROP OFF?

Build retroactive funnels and analyze conversion rates on the fly.



Retention Report


WHICH USERS RETAIN BEST?

See which types of users stick
around, and for how long.



EXPLORE


SIMPLE WORKFLOWS TO GET ANSWERS FAST

Build funnels, see top user flows, create cohorts, and more with just a few
clicks. No need to invest hours writing SQL or waiting on someone to do it for
you.

Try It With Sample Data

Overall conversion
35% 43% 43% Uniques in Specific Order, who converted within 30 days.
1. Home
Desktop
1.36M
983K
557K
iOS
426K
2. Sign Up
Desktop
895K
630K
468K
iOS
162K
3. Account Created
Desktop
476K
426K
351K
iOS
75K
Step
 * 1. Home
 * 2. Sign Up
 * 3. Account Created

Filter Filter Desktop, iOS
Breakdown Breakdown Platform
 * Add Steps
 * Filter
 * Breakdown
 * 

Integrate


CONNECT TO YOUR DATA LAKE

Mixpanel can read directly from any data lake. No need to install SDKs or build
processes to send us data.

Learn More About Data Integrations



ALL THE WAYS TO GET DATA INTO MIXPANEL

In addition to loading data from your warehouse, you can stream events directly
from your apps and servers using a customer data platform (CDP) or Mixpanel
SDKs.





WHAT WILL YOUR DATA TEACH YOU?

 * Measure what matters
 * Analyze usage trends
 * Answer your questions

Get Started

Customer Story


LEMONADE IS DEFINING THE MODERN INSURANCE INDUSTRY

 * Customer-first experience: 4.9 star app
 * Data-informed decisions: 95% of employees use analytics
 * Business results: 500% increase in policy holders, IPO five years after
   founding

Meet Our Customers

> “I’ve used Mixpanel at many companies before—it’s the go-to solution when you
> need user and product analytics.” Gil Sadis Head of Product


RESOURCES FOR GROWING YOUR PRODUCT

View Resources

Book

THE GUIDE TO PRODUCT ANALYTICS

Check Out the Book

Blog

A PRIMER ON PRODUCT METRICS

Read Article

Webinar

THE STATE OF PRODUCT ANALYTICS

Watch Webinar

Product
 * Team Boards & Alerts
 * Interactive Reports
 * Limitless Segmentation
 * Group Analytics
 * Data Integrations
 * Scalable Infrastructure
 * Security & Privacy
 * Integration Directory

Solutions
 * Convert
 * Engage
 * Retain

Resources
 * Product Updates
 * Customer Stories
 * Blog
 * FAQs
 * Content Library
 * Digital Events
 * User Community
 * Partners
 * Testimonials

Support
 * Contact Us
 * Developer Docs
 * Help Center

Company
 * About Us
 * Press
 * Careers
 * Legal
 * Privacy Policy
 * Your Privacy Rights

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 * © 2023 Mixpanel. All rights reserved