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𝕏ecution Alpha*
a map of 𝕏 value for vocational venturers
I am NOT an expert on 𝕏 posting nor do I have a large following, but I care
about using 𝕏 productively.
This is the map I currently use, and if you use it too, you'll do at least as
good as me.
While built for 𝕏, it should roughly work for other platforms as well.
@BrianHatano
*"Alpha", often confused with dominance, here we mean a commitment to taking the
bold steps toward GREATNESS

𝕏ecution Philosophy
My philosophy of effort
Offer value to people
Algorithms change to attract people. If you focus on providing value to people,
you'll stay ahead of the algorithm
Focus on Being Great
Focus on the great things you care about, not on intimacy, technique, or just
data
Enjoy yourself
If it isn't fun, stop doing it; craft your 𝕏 experience first and foremost for
your pleasure
Be Productive
𝕏 Productivity isn't required, but if you're reading this, you care: be aware
and be productive in content, growth, and monetization

Northstar of 𝕏ecution: Your Great Thing
Audience
Who do you care about?

Who cares about your work?

Where can you meet them?

Art
What are you eager to spend every waking hour on?

What new thing are you creating in the world?

What is your offering?



Outperform Large Accounts
Using the account estimator at
https://tweethunter.io/how-much-your-twitter-is-worth, I reviewed 66 accounts,
majority brand-names, and here is the breakdown. Note that some accounts WAY
outperform others relative to the number of followers. These are "Tier
5/Maestro" accounts.
This means that it's possible to outperform and out-monetize accounts 10-100x
larger than yours.
Engagement = Average Replies per post per 1,000 followers
T1: Apprentice = <1
T2: Practitioner = 1-3
T3: Artisan = 3-4
T4: Virtuoso = 5-10
T5: Maestro = 11-20

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Follower Value = Estimated Account Value* per Follower
T1: Apprentice = $0.01 - $0.99
T2: Practitioner = $1.00 - $1.99
T3: Artisan = $2.00 - $4.99
T4: Virtuoso = $5.00 - $9.99
T5: Maestro = $10.00 +

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Post Value = Estimated Average Value* per Post
T1: Apprentice: $1 - $99
T2: Practitioner : $100 - $499
T3: Artisan: $500 - $999
T4: Virtuoso: $1,000 - $9,999
T5: Maestro: $10,000 - $99,999
T6: Demigod: $100,000 +


*Value is base on the Account Estimator's guess related to Ad Spend, NOT to
Revenue Sharing. I have no idea how revenue sharing is calculated. In other
words, the high value posters are getting much more than the ad spend out of
their posts, and if you organically get reposted by these individuals, you just
saved an ENORMOUS amount of Ad Spend.

Find your Style
Value takes different forms
STYLE 1: Some write article-level philosophical treatises and social commentary

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@Devon_Eriksen_ Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Virtuoso (L4)

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STYLE 2: Educating on Your Expertise

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@dieworkwear Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Master (L5)

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STYLE 3: Fresh Reporting

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@CollinRugg Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Master (L5)

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STYLE 4: Crystal Clear Musings

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@naval Rating
Engagement: Artisan (L3)
Value/Follower: Artisan (L3)
Value/Post: Master (L5)

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STYLE 5: Joyful Shitpoasting

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@elonmusk Rating*
Engagement: Apprentice (L1)
Value/Follower: Apprentice (L1)
Value/Post: Demigod (L6)

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*Note that the larger the account, the harder it is to keep average engagement
high. Also, when an account attracts highly generalized interest, i.e. when the
account is the owner of 𝕏, most people just follow without engaging.

STYLE 6: Masters of the Meme


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@Rothmus Rating
Engagement: Artisan (L3)
Value/Follower: Artisan (L3)
Value/Post: Virtuoso (L4)

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Set Up your Audience

1

Share publicly to generate interest


2

Consider using 𝕏 Pro with List Feeds


3

Create and curate your unique audience


4

Pin the best lists


5

Find and follow lists you care about
By creating your list, you are creating a 100% unique, brand new street in Cloud
City 𝕏.

Develop your Value

1

Value is about giving others what they want: objective utility, competitive
interest, relative fun, and satisfaction over time


2

It's a terrible tragedy to live only for the likes, but engagement is a measure
of value, and value is desire fulfilled


3

Besides pipelining for venture purpose, posts can be used to discover value and
pre-validate products


4

Many on 𝕏 are worried about algorithms and gamification- don't worry too much
about these


5

At the end of the day, the algorithms of 𝕏 are designed around what people find
valuable


6

Lead the algorithm by leading value: learn what people want, not what 𝕏 wants


7

People usually only invite strangers in their life for the value they provide


8

You're a stranger; maybe you'll become a trusted mentor or muse


9

Your value increases when others place their TRUST in you


10

Give little time to technique, intimacy, or objectivity


11

Create around the Great Thing you love most


12

Show others the truth of its greatness

Your 𝕏ecution Checklist- 5 Points

Define Your Reputation
What reputation statement inspires you to steal fire from the gods every day?

Identify Your Audience
Who are they? What brings them together already? Follow and build lists.

Communicate and Engage
Communicate frequently and clearly about what you care about.
Listen and engage with questions.

Develop Your Posting Style
What's your preferred posting style?
Articles, breakdowns, reporting, musings, shitpoasts, memes, etc.
Get great at it; perfect it; be the best at it; mix it up.

Pre-validate Your Work
Use posts as pre-validation for your products.
What value do you want to put out into the world?
How can you validate this with your posts?