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Submitted URL: https://smart.ceros.com/v2/a/get_interactive/6266a0942f31b9453bc8870e-zMjZ9/httpsresources.ceros.comget-interactive-2022
Effective URL: https://resources.ceros.com/get-interactive-2022?utm_source=Opensense&utm_medium=email&utm_campaign=get-interactive-campaign...
Submission: On April 25 via api from CH — Scanned from DE
Effective URL: https://resources.ceros.com/get-interactive-2022?utm_source=Opensense&utm_medium=email&utm_campaign=get-interactive-campaign...
Submission: On April 25 via api from CH — Scanned from DE
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</form>Text Content
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Subscription: General Marketing
5 steps to adopting
interactive content
1
What Is Interactive Content... And How Can I Get My Company To Adopt It?
Let's start at the beginning: What do we even mean when we say “interactive
content”? And more importantly, how can it help my company’s content stand out?
READ MORE
2
Build a Team of Allies
Your strongest first move in adopting interactive content is to start by winning
over the relevant stakeholders— from the creative team to the CFO, even your dev
team. In this piece, we’ll explain how to show your teammates the value of
interactive.
READ MORE
3
Anticipate Your Design Needs
Can your existing team take on interactive? Or do you need to hire a designer or
secure a freelancer? This piece will show you how to get your design ducks in a
row with equal parts planning, budgeting, and trust-building.
READ MORE
4
Make a Business Case for Better Content
Everyone wants to know: What’s in it for me? It’s up to you to show them. This
piece explains how to show ROI on interactive content, whether it’s creating
RFPs and sales decks or branded content that stands out from the crowd.
READ MORE
5
Measure, Optimize, and Scale Interactive Content
Once you start creating interactive content, how can you improve upon what you
create and integrate it with the marketing and analytics tools you already rely
on?
READ MORE
p
l
u
s
!
The Get Interactive Toolkit
Once you’re sold on interactive content, you’ll have to convince your colleagues
to support the cause. We’ve collected some resources to help you make a case for
interactive.
GET IT!
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