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Triggers

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, and smart
embellishments. Each trigger is detected by a scanner or a smart device helping
to maintain visibility of your products throughout their lifecycles, as well as
creating new opportunities for rewarding consumer encounters. With such a wide
range of triggers available, you can be sure you will find the right solution
for your brand, your partners and your customers.

possibilities are endless

Digital Solutions

When everything’s connected, possibilities are endless

Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison
expert now

Connect

Avery Dennison Digital Solutions has been created to help brands and retailers
address urgent challenges across value chains in fashion and apparel. Climate
change, operational inefficiency, new legislations, counterfeiting and emerging
technology are all driving the need for future-proofed business models. An
intelligent product ecosystem is everything. Digital Solutions provides the
flexible suite of products you need to stay ahead of the industry’s key trends.

• Supply chain visibility and efficiency • Sustainability, traceability and
circularity • Digital consumer engagement • Brand protection • Digital Product
Passports

Our Digital Solutions portfolio is a digital ecosystem capable of delivering
Digital Product Passports. It combines digitized triggers, a range of
applications, and our data system, atma.io connected product cloud. Together,
these tools grant you access to a world of smarter consumer engagement, improved
supply chain visibility, and a more accountable, traceable, and circular
approach to fashion.

Your passport to possibility

Digital Solutions

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Data

Our cloud-based solution, atma.io connected product cloud, allows for a constant
flow of data between the physical and digital worlds. This means that each
garment you produce can be duplicated as a digital twin that follows its
real-world counterpart throughout every stage of its lifecycle. This is the
future of information management. When supplemented with atma.io's AI-driven
analytics, you can access real-time insights to help you manage inventory,
market your goods and limit your impact on the environment.

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve the apparel industry throughout its digital renaissance.
These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available. Create experiences, drive value, manage supply
chains, give new life to old inventory… the possibilities are endless.

Imagine what your brand could do Watch This Little Label

↑

Get in contact, and find out how Digital Solutions can help your business.

We’re here to make it happen. Contact an Avery Dennison Expert today.

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Insights

Digital Product Passports

BRAND PROTECTION

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

YOUR PASSPORT TO POSSIBILITY

Our Digital Solutions portfolio is a digital ecosystem capable of delivering
Digital Product Passports. It combines digitized triggers, a range of
applications, and our data system, atma.io connected product cloud. Together,
these tools grant you access to a world of smarter consumer engagement, improved
supply chain visibility, and a more accountable, traceable, and circular
approach to fashion.

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Digital Solutions

Connect

Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison
expert now

When everything’s connected, possibilities are endless

Digital Solutions

Avery Dennison Digital Solutions has been created to help brands and retailers
address urgent challenges across value chains in fashion and apparel. Climate
change, operational inefficiency, new legislations, counterfeiting and emerging
technology are all driving the need for future-proofed business models. An
intelligent product ecosystem is everything. Digital Solutions provides the
flexible suite of products you need to stay ahead of the industry’s key trends.

• Supply chain visibility and efficiency • Sustainability, traceability and
circularity • Digital consumer engagement • Future of retail • Personalization
and customization

Triggers

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, embellishments and
packaging. Each trigger is detected by a scanner or a smart device helping to
maintain visibility of your products throughout their lifecycles, as well as
creating new opportunities for rewarding consumer encounters. With such a wide
range of triggers available, you can be sure you will find the right solution
for your brand, your partners and your customers.

Data

Our cloud-based solutions, atma.io connected product cloud, allow for a constant
flow of data between the physical world and the digital realm. What this means
is that each garment you produce can be duplicated as a digital twin that
follows its real-world counterpart throughout every stage of its lifecycle. This
is the future of information management. When supplemented with AI-driven
analytics, it can provide real-time insights to help you manage inventory,
market your goods and limit your impact on the environment.

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve fashion and apparel throughout its digital renaissance.

These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available, including white-label platforms that you can adapt to
your brand. Create experiences, drive value, manage supply chains, give new life
to old inventory… the possibilities are endless.

Imagine what your brand could do Watch This Little Label

↑

We’re here to make it happen. Contact an Avery Dennison Expert today.

Ready to take your brand forward with Digital Solutions?

Find out more by adding your details below.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

Download

Take a step into the future of fashion and apparel

Download our guide to Digital Solutions

Supply Chain Visibility

Track your garment’s journey – at every step.

Avery Dennison’s Digital Solutions empowers you with new levels of information,
giving you insights you can act on throughout your global supply chain. You get
greater visibility on your garments from creation, through retail and
distribution, and even into your consumer’s wardrobe. The result? Better
efficiency and accuracy at every stage. Embrace complete supply chain
visibility. Connect with an Avery Dennison expert to find out more.

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Radio Frequency Identification (RFID) is the most cost-effective wireless
digital ID technology capable of broadening the scope of the IoT to trillions of
simple everyday items, enabling businesses, organizations and consumers to
identify, authenticate, track, sense and engage with each item seamlessly.
Proven by having connected tens of billions of items over the past few years,
RFID is now ready to connect the trillions to come.

Innovating the future

Radio Frequency Identification (RFID)

“We wanted to remove any customer dissatisfaction due to out-of-stock items or
missed sales due to inventory not being accurately represented in our stock
file. Stocktakes can be done daily now instead of on a twice yearly basis which
enables us to provide accurate stock updates to our customers in real time.
Having control over the majority of our supply chain due to owning our own
factories, made the implementation of RFID an obvious choice in achieving these
goals.”

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia

EXPLORE JERSEY

Track your garment’s journey – at every step.

Avery Dennison’s Digital Solutions empowers you with new levels of information,
giving you insights you can act on throughout your global supply chain. You get
greater visibility on your garments from creation, through retail and
distribution, and even into your consumer’s wardrobe. The result? Better
efficiency and accuracy at every stage. Embrace complete supply chain
visibility. Connect with an Avery Dennison expert to find out more.

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Get in contact, and find out how Digital Solutions can help your business.

Connect

How it works

Avery Dennison Digital Solutions is the apparel industry's digital ecosystem. It
combines triggers, applications, and our atma.io connected product cloud as one
integrated, configurable solution suitable for any brand on any scale, anywhere
in the world. Scannable triggers activate applications via Avery Dennison’s
connected product cloud, atma.io, to unlock deeper insights and a world of
possibilities:

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more

Radio Frequency Identification (RFID) is the most cost-effective wireless
digital ID technology available. It is capable of digitally integrating
trillions of everyday items, broadening the scope of the IoT and allowing
brands, suppliers and consumers to identify, track and engage with products like
never before. Proven by having connected tens of billions of items over the past
few years, RFID is now ready to connect trillions more. Speak to one of our
experts to find out more.

Radio Frequency Identification (RFID).

“We wanted to remove any customer dissatisfaction due to out-of-stock items or
missed sales due to inventory not being accurately represented in our stock
file. Stocktakes can be done daily now instead of on a twice-yearly basis which
enables us to provide accurate stock updates to our customers in real time.
Having control over the majority of our supply chain due to owning our own
factories made the implementation of RFID an obvious choice in achieving these
goals.”

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia

Automatically register inventory changes in real time

Improve inventory management, reduce waste and operate with more agility

Trace product information such as authenticity, place of origin, and date of
manufacture

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Download

Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

The Missing Billions Report

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Sustainability. Circularity. Traceability.

Whether outlining how a specific garment was produced, how it should be looked
after, or even providing a consumer with information on how an item should be
properly disposed of, our Digital Solutions offer a gateway to a more
sustainable future for fashion. Through digitally connected labelling, we help
you tell a comprehensive story for every garment you produce, ensuring that your
products can continue on their circularity journey.

Power reuse, recycling, and resale - know a product’s origin, composition, and
authenticity

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Sustainability. Circularity. Traceability.

Whether outlining how a specific garment was produced, how it should be looked
after, or even providing a consumer with information on how an item should be
properly disposed of, our Digital Solutions offer a gateway to a more
sustainable future for fashion. Through digitally connected labelling, we help
you tell an end-to-end story for every garment you produce, ensuring that your
products can continue on their circularity journey. Find out how you can lead
positive change in the fashion industry. Connect with an Avery Dennison expert
now.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Power reuse, recycling and resale - know a product’s origin, composition, and
authenticity

Get in contact, and find out how Digital Solutions can help your business.

Connect

Find out how you can lead positive change in the fashion industry. Connect with
an Avery Dennison expert now.

Communicate your values and demonstrate your commitment to sustainability

Signify product authenticity and composition information to support circularity

Trace each garment’s impact from source to end of life

Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io
connected product cloud, linking everything throughout your supply chain and
enabling anything. As a provider able to offer you this complete solution, we
are uniquely positioned to deliver Digital Product Passports for your garments,
turning sustainable ideas into impactful realities.

How it works

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Shay Sethi, CEO, Ambercycle

“….A Digital Care Label is essential to embracing the broader vision for
circularity, as it enables a more streamlined and scalable way for us to
regenerate material. As we built the physical infrastructure to take in and
reprocess material, we knew we had to think about the digital infrastructure to
enable full circularity…”

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

Communicate your values and demonstrate your commitment to sustainability

Signify product authenticity and composition information to support circularity

Trace each garment’s impact from source to end of life

Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io
connected product cloud, linking everything throughout your supply chain and
enabling anything. As the only provider able to offer you this complete
solution, we are uniquely positioned to deliver Digital Product Passports for
your garments, turning sustainable ideas into impactful realities.

How it works

Make better decisions for your brand, your customers and the planet Watch Avery
Dennison Traceability and Transparency

↑

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Shay Sethi, CEO, Ambercycle

“….A Digital Care Label is essential to embracing the broader vision for
circularity, as it enables a more streamlined and scalable way for us to
regenerate material. As we built the physical infrastructure to take in and
reprocess material, we knew we had to think about the digital infrastructure to
enable full circularity…”

Digital Solutions can help evolve your business. Find out more by adding your
details below.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Consumer Engagement

Get closer to your consumer. Let your garments tell your story.

Avery Dennison Digital Solutions opens the door to a world of consumer
engagement opportunities at the point of sale and beyond. Tell your brand and
product stories, share your values and vision, offer care instructions,
cross-sell ranges and discover new insights that shape your brand … the
possibilities are endless. Start building stronger, longer-lasting relationships
with your customers. Connect with an Avery Dennison expert to learn more.

According to Statista, mobile internet traffic accounts for almost 55 percent of
total web traffic, and this figure is growing all the time. The rising
popularity of QR codes, mobile payment methods and social commerce is having a
massive impact on the way brands interact with consumers.

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Brand discovery Brand story Social media

Speed to purchase Self service check out

Personalised experience Augmented reality gaming Personalised offers

Peer-to-peer sharing Social media

Care and content Product journey transparency How & where to recycle

Authentication Proof of authentication Blockchain Transparency

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Consumer Engagement

Digital

Consumer Engagement

Digital Solutions

Get closer to your consumer. Let your garments tell your story.

Avery Dennison Digital Solutions opens the door to a world of consumer
engagement opportunities at the point of sale and beyond. Tell your brand and
product stories, share your values and vision, offer care instructions,
cross-sell ranges and discover new insights that shape your brand … the
possibilities are endless. Start building stronger, longer-lasting relationships
with your customers. Connect with an Avery Dennison expert to learn more.

Connect

Take engagement beyond point of sale and create new experiences with every
product

Help consumers care for products throughout the product lifecycle

Establish a digital link for each product between your brand, supply chain, and
consumers

Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected
to your garments via tags, trims, embellishments, or labels. Your customers can
scan these triggers using their smartphones in order to redirect to a customized
white-label application that best serves your objectives. When every product is
given a soul, a whole new Direct to Consumer channel opens up for your brand and
your customers to explore.

How Digital Consumer Engagement works

Jan van Hövell, Founder, Klabu Foundation

“It’s a great privilege to work with Avery Dennison on our mission to set up
sports clubs with young refugees. During the entire process, from creation to
promotion of the kits linked to the sports clubs, Avery Dennison has been
advising and supporting us to reach the highest standard. Thanks to them, we’re
able to multiply our impact”

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Maurizio Donadi, Founder, Transnomadica

The opportunity here is to marry heritage with technology. The solutions used in
this project can inspire brands to explore the positive effects technology can
have on fashion businesses, particularly in enabling greater transparency

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch the short film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Take engagement beyond point of sale and create new experiences with every
product

Help consumers care for products throughout the product lifecycle

Establish a digital link for each product between your brand, supply chain, and
consumers

Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected
to your garments via tags, trims, embellishments, or labels. Your customers can
scan these triggers using their smartphones in order to redirect to a customized
white-label application that best serves your objectives. When every product is
born digital , a whole new Direct to Consumer channel opens up for your brand
and your customers to explore.

How Digital Consumer Engagement works

Brand discovery Brand story Social media

Speed to purchase Self service check out

Care and content Product journey transparency How & where to recycle

Personalised experience Augmented reality gaming Personalised offers

Peer-to-peer sharing Social media

Authentication Proof of authentication Blockchain Transparency

Authentication Proof of authentication Blockchain Transparency

According to Statista, 45% of the global population use a smartphone, and this
figure is growing year on year. The rising popularity of QR codes, mobile
payment methods and social commerce is affecting the way brands interact with
consumers.

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Watch the film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch the film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Jan van Hövell, Founder, Klabu Foundation

“It’s a great privilege to work with Avery Dennison on our mission to set up
sports clubs with young refugees. During the entire process, from creation to
promotion of the kits linked to the sports clubs, Avery Dennison has been
advising and supporting us to reach the highest standard. Thanks to them, we’re
able to multiply our impact”

Maurizio Donadi, Founder, Transnomadica

The opportunity here is to marry heritage with technology. The solutions used in
this project can inspire brands to explore the positive effects technology can
have on fashion businesses, particularly in enabling greater transparency

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

Get in touch with one of our experts to discover how you can utilize Brand
Protection within your brand.

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Take a step into the future of fashion and apparel.

Download

Globalization has increased complex and sometimes unethical supply chains.
Consumers are demanding transparency in these supply chains. Track follows
apparel items through the supply chains, ensuring traceability and end-to-end
transparency

Track

With the growth of e-commerce and easy returns comes the increase of counterfeit
returns entering distribution centers. Check to ensure that these counterfeit
returns stay out of resell channels.

Check

It’s becoming increasingly difficult to spot the fakes in the market as they
mirror in appearance to the real thing. Consumers can verify if a given apparel
item as of authentic provenance and is not a counterfeit brand or ‘knock-off’.

Verify

Vast amounts of products are seized daily from unauthorized third-party sellers
and gray markets by field inspectors and legal teams. Inspect these seized items
and record suspect and counterfeit results in-field.

Inspect

All too often products fall into the gray market either through overproduction,
leakage of samples, or lack of transparency. Activate each legitimate item
leaving the factory during the quality control process and manage sample
handling.

Activate

Initiate the authenticity process

Global scale but localised approach

Tailored protection solutions

Protected billions of garment

Brand Protecting for over 40 years

Your brand, in safe hands

Recommendations on anti-counterfeiting technologies Secure data management and
material handling Project management, audits, and reporting Authentication
support Mobile and online verification tools Secure service bureau and in-plant
printing solutions

What we offer:

What if technology and smart innovations can also be the answer to stopping
counterfeit goods? At Avery Dennison, we believe that one size does not fit all
and that the best solution is designed to meet your exact needs. We’ll assess
your unique challenges and work with you to come up with a tailored, end-to-end
brand protection solution, including physical, data, and digital layers built
into your brand’s core labeling.

Layered solutions, tailored for you

In today’s world, counterfeiting is becoming more prevalent and harder to spot,
with technology playing a large role in this significant increase of global
counterfeits as fakes can be seen across social media, e-commerce, and online
marketplaces. It has never been easier for counterfeiters to find, copy and sell
fakes.

Take action to safeguard intellectual property and protect your brand value with
anti-counterfeiting solutions.

Fight The Fakes: Brand Protection

Insights

Digital Product Passports

BRAND PROTECTION

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Get in touch with one of our experts to discover how you can utilize Brand
Protection within your brand.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Find out what happens when textiles meet technology

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Exploring endless possibilities with the Digitally Connected Garment

Take a step into the future of fashion and apparel.

Download

Globalization has increased complex and sometimes unethical supply chains.
Consumers are demanding transparency in these supply chains. Track follows
apparel items through the supply chains, ensuring traceability and end-to-end
transparency.

Track

With the growth of e-commerce and easy returns comes the increase of counterfeit
returns entering distribution centers. Check to ensure that these counterfeit
returns stay out of resell channels.

Check

It’s becoming increasingly difficult to spot the fakes in the market as they
mirror in appearance to the real thing. Consumers can verify if a given apparel
item as of authentic provenance and is not a counterfeit brand or ‘knock-off’.

Verify

Vast amounts of products are seized daily from unauthorized third-party sellers
and gray markets by field inspectors and legal teams. Inspect these seized items
and record suspect and counterfeit results in-field.

Inspect

All too often products fall into the gray market either through overproduction,
leakage of samples, or lack of transparency. Activate each legitimate item
leaving the factory during the quality control process and manage sample
handling.

Activate

Initiate the authenticity process

Global scale but localised approach

Tailored protection solutions

Protected billions of garment

Brand Protecting for over 40 years

Your brand, in safe hands

Recommendations on anti-counterfeiting technologies Secure data management and
material handling Project management, audits, and reporting Authentication
support Mobile and online verification tools Secure service bureau and in-plant
printing solutions

What we offer:

What if technology and smart innovations can also be the answer to stopping
counterfeit goods? At Avery Dennison, we believe that one size does not fit all
and that the best solution is designed to meet your exact needs. We’ll assess
your unique challenges and work with you to come up with a tailored, end-to-end
brand protection solution, including physical, data, and digital layers built
into your brand’s core labeling.

Layered solutions, tailored for you

In today’s world, counterfeiting is becoming more prevalent and harder to spot,
with technology playing a large role in this significant increase of global
counterfeits as fakes can be seen across social media, e-commerce, and online
marketplaces. It has never been easier for counterfeiters to find, copy and sell
fakes.

Take action to safeguard intellectual property and protect your brand value with
anti-counterfeiting solutions.

Fight The Fakes: Brand Protection

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Brand Protection

Insights

Contact Us

Get in touch with one of our experts to discover how you can utilize Brand
Protection within your brand.

The final piece of the jigsaw, applications are required to leverage data and
bring about meaningful impact. We offer a range of white label applications that
allow our customers to optimize logistics, submit compliance information, engage
with consumers and so much more.

Digital Applications:

Item-level data must be stored securely and made accessible to the right people.
Like a digital nerve center, atma.io is the cloud solution that allows
information to flow.

atma.io connected product cloud:

Unique identifiers are needed so that each garment can be linked to its
individual data record. We provide a range of digital triggers including RFID
tags, QR codes and NFC chips.

Digital Triggers:

A Digital Product Passport provides a comprehensive data record for an
individual garment across its entire lifecycle. With this level of transparency,
businesses and consumers can make more ethical and sustainable choices. In
practice, there are three crucial pieces of technology required to make a DPP
effective. At Avery Dennison, we’re proud to offer all of these tools within our
Digital Solutions portfolio.

How it works

Read the article

Fashion brands have a neat new communications channel up their sleeves. Clothes.

Digital storytelling through connected garments

Read the article

Shockingly, less than 1% of clothing material today is recycled to produce new
clothing, according to the Ellen MacArthur Foundation.

Fashion circularity: Consumers and brands must close the loop together

Take a step into the future of fashion and apparel.

Download

The time to step up your brand’s digital transformation is now.

The EU Commission expects to finalize rules on DPPs by 2024 and implement them
by 2026.

of global consumers say they’re willing to pay more for sustainable products

(Nielson)

72%

In 2019, the EU made a promise to achieve climate neutrality by 2050

(European Commission)

2050

Each year, 8% of stock worth $163 billion dollars goes to waste

(Avery Dennison)

$163B

The fashion industry is responsible as much as 8% of global greenhouse gas
emissions

(UNECE)

8%

Why Digital Product Passports and Digital Solutions matter

Circular imperative:

Connect

A broad legislative and policy framework is driving the implementation of
Digital Product Passports (DPPs) in support of the circular economy. The full
implications of these changes are yet to be realized. However, DPPs will
certainly be needed to provide information on things like material provenance,
and carbon footprints, as well as product care, repair and recycling. If you’re
feeling daunted by DPP implementation, the good news is that Avery Dennison
Digital Solutions provides the technology required to simplify and even automate
this process. Speak to us today to see how we can help.

Unlock traceability, transparency and circularity for your apparel brand.
Implement Digital Product Passports with Digital Solutions.

Digital Product Passports

Insights

Digital Product Passports

BRAND PROTECTION

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Get in touch with one of our experts to discover how you can utilize Brand
Protection within your brand.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

The final piece of the jigsaw, applications are required to leverage data and
bring about meaningful impact. We offer a range of white label applications that
allow our customers to optimize logistics, submit compliance information, engage
with consumers and so much more.

Digital Applications:

Item-level data must be stored securely and made accessible to the right people.
Like a digital nerve center, atma.io is the cloud solution that allows
information to flow.

atma.io connected product cloud:

Unique identifiers are needed so that each garment can be linked to its
individual data record. We provide a range of digital triggers including RFID
tags, QR codes and NFC chips.

Digital Triggers:

A Digital Product Passport provides a comprehensive data record for an
individual garment across its entire lifecycle. With this level of transparency,
businesses and consumers can make more ethical and sustainable choices. In
practice, there are three crucial pieces of technology required to make a DPP
effective. At Avery Dennison, we’re proud to offer all of these tools within our
Digital Solutions portfolio.

How it works

Digital storytelling through connected garments

Fashion circularity: Consumers and brands must close the loop together

Take a step into the future of fashion and apparel.

Download

The time to step up your brand’s digital transformation is now.

The EU Commission expects to finalize rules on DPPs by 2024 and implement them
by 2026.

of global consumers say they’re willing to pay more for sustainable products

(Nielson)

72%

In 2019, the EU made a promise to achieve climate neutrality by 2050

(European Commission)

2050

Each year, 8% of stock worth $163 billion dollars goes to waste

(Avery Dennison)

$163B

The fashion industry is responsible as much as 8% of global greenhouse gas
emissions

(UNECE)

8%

Why Digital Product Passports and Digital Solutions matter

Circular imperative:

“The Digital Product Passport initiative is not just a compliance obligation…
it’s the key to more efficient production and supply chain visibility, so it
makes complete business sense too.”

Looking for a simple explanation of Digital Product Passports and what they mean
for your business? Lindsey Hermes, Commercial Director of Digital Solutions at
Avery Dennison, outlines the basics in this video.

Your passport to circularity

Connect

A broad legislative and policy framework is driving the implementation of
Digital Product Passports (DPPs) in support of the circular economy. The full
implications of these changes are yet to be realized. However, DPPs will
certainly be needed to provide information on things like material provenance,
and carbon footprints, as well as product care, repair and recycling. If you’re
feeling daunted by DPP implementation, the good news is that Avery Dennison
Digital Solutions provides the technology required to simplify and even automate
this process. Speak to us today to see how we can help.

Unlock traceability, transparency and circularity for your apparel brand.
Implement Digital Product Passports with Digital Solutions.

Digital Product Passports

Contact Us

Insights

Digital product passport

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

“The Digital Product Passport initiative is not just a compliance obligation…
it’s the key to more efficient production and supply chain visibility, so it
makes complete business sense too.”

Looking for a simple explanation of Digital Product Passports and what they mean
for your business? Lindsey Hermes, Commercial Director of Digital Solutions at
Avery Dennison, outlines the basics in this video.

Your passport to circularity and a world of possibilities

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions can help evolve your business. Find out more by adding your
details below.

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our short film

Klabu is bringing joy and community to refugees through sport; an initiative we
are proud to support through the provision of digitally connected
embellishments. Watch our short film and learn more about Klabu's impact.

The Spirit of Kalobeyi

Watch our short film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we're unlocking a world of possibilities.

Traceability and Transparency

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights: How Digital Solutions is transforming apparel

From field to factory, throughout supply chains and retail channels, into
wardrobes and beyond – Avery Dennison Digital Solutions is transforming what’s
possible for apparel brands.

Here, you’ll find case studies, guides, testimonials and other helpful content
that can inspire your brand as you embrace the industry’s digital revolution.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us

Download

Our report exposes the real cost of supply chain waste and sets out the five key
opportunities for businesses to make a positive impact on people, the planet and
the bottom line.

The Missing Billions Report

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Get your copy now

In the latest issue of our trends and insights magazine, we examine the impact
of connected supply chains, factory automation and digital retail innovation on
the world of fashion and apparel.

Made to Mention, Volume 8: Connected demand

Insights: How Digital Solutions is transforming apparel

From field to factory, throughout supply chains and retail channels, into
wardrobes and beyond – Avery Dennison Digital Solutions is transforming what’s
possible for apparel brands.

Here, you’ll find case studies, guides, testimonials and other helpful content
that can inspire your brand as you embrace the industry’s digital revolution.

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

DPPs: A springboard to supply chain efficiency

Digital Consumer Behavior Report 2.0

This Little Label

Traceability and Transparency

Veniceball and Avery Dennison come together to #ShowChiLove

Avery Dennison partners with Ambercycle

The Spirit of Kalobeyi

Avery Dennison partners with UpWest and ReCircled

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Avery Dennison partners with Ron Herman and Transnomadica

The Missing Billions Report

Made to Mention, Volume 7: Connected Lifecycle

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch video

The tools and data needed to comply with Digital Product Passports can also be
used to transform the way you manage your supply chains. Max Winograd, Avery
Dennison’s Vice President of Digital Solutions, explains how in this video.

DPPs: A springboard to supply chain efficiency

An introduction to Digital Product Passports

Watch video

Find out about the connected product cloud platform that can help your firm
prepare for incoming Digital Product Passport (DPP) legislation and enable a
circular future for all. Watch our video to learn how our breakthrough ID
technology connects the physical and digital worlds.

Introducing atma.io by Avery Dennison

Read the blog

New laws driven by sustainable objectives are driving huge changes in global
fashion and apparel. In this article, we outline the things you need to be aware
of, the ways Digital Product Passports are set to transform supply chains and
the benefits all this can bring to your business.

Strap in for supply chain visibility. Read our blog.

Read the blog

What will happen to brands that don’t embrace traceability? What do early
adopters stand to gain? And what are the challenges that need to be overcome for
apparel companies to unlock the benefits of connected, transparent supply
chains?

Traceability in supply chains. Read our blog.

Read the blog

Total supply chain transparency can enable recyclability, eradicate material
waste, streamline production, improve consumer experiences, boost your bottom
line and so much more. So what are the first steps you need to take to make
traceability a reality?

Unlocking end-to-end transparency: Where do you start?

Unlocking end-to-end transparency: Where do you start?

Traceability in supply chains. Read our blog.

Strap in for supply chain visibility. Read our blog.

Introducing atma.io by Avery Dennison

Read the article

Digital IDs are becoming part of the fashion brand experience. The technology
opens up exciting new communications channels through digital triggers like QR
code and NFC tags – teaching consumers about circularity and sustainability, and
making socially-enriching community connections.

Garments as communication channels enabling circularity

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Find out what happens when textiles meet technology

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Garments as communication channels enabling circularity

Digital storytelling through connected garments

Fashion circularity: Consumers and brands must close the loop together

Read the article

Fashion brands have a neat new communications channel up their sleeves. Clothes.

Digital storytelling through connected garments

Read the article

Shockingly, less than 1% of clothing material today is recycled to produce new
clothing, according to the Ellen MacArthur Foundation.

Fashion circularity: Consumers and brands must close the loop together

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

Read the article

We’re proud to announce our partnership with Swijin, a Swiss-based
revolutionaryand sustainable performance wear brand, focused on material
innovation andsupply chain transparency.

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

Take a step into the future of fashion and apparel.

Download

Watch video

Following the announcement of the EU Green Deal, new legislation will make data
collection a requirement for every garment that is made, bought or sold in the
EU.

Digital Product Passports: Your passport to consumer engagement

Digital Product Passports: Your passport to consumer engagement

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Massive regulatory changes are coming to the world of apparel which will have a
profound impact on the way brands must begin to operate. New laws and Digital
Product Passports will affect accountability, data handling and presentation,
supply chain management, material, and product transparency and so much more.

Download our Digital Product Passports: The Gateway to Fashion Eco-law
Compliance

Confirmed, proposed and recently implemented legislation

Key dates and deadlines, region by region

How you can seize opportunities as you adapt

The tools and the policies your brand needs to adopt

Download

Download Guide

Change is inevitable. So how prepared is your brand to adapt? ` Download our
guide and get the lowdown on:

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Download

Change is inevitable. So how prepared is your brand to adapt? Download our guide
and get the lowdown on:

Massive regulatory changes are coming to the world of fashion which will have a
profound impact on the way brands must begin to operate. New laws and Digital
Product Passports will affect accountability, data handling and presentation,
supply chain management, material, and product transparency and so much more.

Download

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download our Digital Product Passports: The Gateway to Fashion Eco-law
Compliance

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Made to Mention, Volume 7: Connected Lifecycle

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

In this issue, we take stock of the progress our industry is making towards
transparency, traceability and waste management. Plus, if circularity is to
become a reality in apparel, we shine a light on the importance of end-to-end
visibility of garments throughout their lifecycles.

Download

Download

Download Made to Mention, Volume 7: Connected Lifecycle

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download Made to Mention, Volume 7: Connected Lifecycle

Download

Made to Mention, Volume 7: Connected Lifecycle

In this issue, we take stock of the progress our industry is making towards
transparency, traceability and waste management. Plus, if circularity is to
become a reality in fashion and apparel, we shine a light on the importance of
end-to-end visibility of garments throughout their lifecycles.

Download

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Made to Mention, Volume 8: Connected Demand

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Made to Mention is the must-read zine that covers everything you need to know
about technology in fashion and apparel. In this issue, we’re exploring how
businesses throughout the supply chain can achieve greater agility, efficiency
and customer satisfaction – all while mitigating their impact on the
environment.

Download

Download

Download Made to Mention, Volume 8: Connected Demand

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download Made to Mention, Volume 8: Connected Demand

Download

Made to Mention, Volume 8: Connected Demand

Made to Mention is the must-read zine that covers everything you need to know
about technology in fashion and apparel. In this issue, we’re exploring how
businesses throughout the supply chain can achieve greater agility, efficiency
and customer satisfaction – all while mitigating their impact on the
environment.

Download

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Whistles’ Sustainable Trainer Project: A case study

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Putting circularity at the heart of design

Connect

Connect

The future of fashion is circular but right now the industry has much to do to
become ethical, efficient and sustainable. Whistles’ Sustainable Trainer Project
was all about tackling this challenge head-on, by creating three new pairs of
shoes with circularity at the heart of their design.

Success meant going back to the design process and redefining standards to
instill quality, craftsmanship and innovation that would create footwear that
could be well-loved, long-lasting and, ultimately, recycled and reused. By
interweaving Avery Dennison’s Digital Solutions, Whistles unlocked digital
consumer engagement, and sustainability through a comprehensive digital
infrastructure.

Instilling quality and innovation with Digital Solutions

Avery Dennison Digital Solutions take consumers on a journey to learn more about
their purchase. By scanning the Digital Care Label, consumers could gain access
to key sustainability information including where their footwear came from, what
it was made of, and how to care for it. Crucially it offers total transparency
about the product’s environmental impact, bringing more accountability through
traceability. And, by prompting customers to explore sustainability further, the
Digital ID empowers customers to ‘close the loop’ by showing them how to recycle
their shoes at the end of their lifespan. By innovating to find new
opportunities in sustainability and consumer engagement, Whistles have lived up
to the promise of the Responsible Trainer Project. Speak to an Avery Dennison
expert about unlocking #EndlessPossibilities.

Making big ideas into impactful realities

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Connect

Connect

Avery Denisson Digital Solutions take consumers on a journey to learn more about
their purchase. By scanning the Digital Care Label, consumers could gain access
to key sustainability information including where their footwear came from, what
it was made of, and how to care for it. Crucially it offers total transparency
about the product’s environmental impact, bringing more accountability through
traceability. And, by prompting customers to explore sustainability further, the
Digital ID empowers customers to ‘close the loop’ by showing them how to recycle
their shoes at the end of their lifespan. By innovating to find new
opportunities in sustainability and consumer engagement, Whistles have lived up
to the promise of the Responsible Trainer Project. Speak to an Avery Dennison
expert about unlocking #EndlessPossibilities.

Making big ideas into impactful realities

Success meant going back to the design process and redefining standards to
instill quality, craftsmanship and innovation that would create footwear that
could be well-loved, long-lasting and, ultimately, recycled and reused. By
interweaving Avery Dennison’s Digital Solutions, Whistles unlocked supply chain
visibility, digital consumer engagement, and sustainability through a
comprehensive digital infrastructure.

Instilling quality and innovation with Digital Solutions

Whistles’ Sustainable Trainer Project: A case study

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

The future of fashion is circular but right now the industry has much to do to
become ethical, efficient and sustainable. Whistles’ Sustainable Trainer Project
was all about tackling this challenge head-on, by creating three new pairs of
shoes with circularity at the heart of their design.

Putting circularity at the heart of design

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Insights

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Avery Dennison partners with Ron Herman and Transnomadica

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Digitally connected products can help weave compelling stories at the point of
purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer,
Transnomadica are the proof. Watch our short film and see how Digital Solutions
make smarter consumer engagement possible.

Watch

Watch

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we're making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Learn how this team collaborated to create commercially viable, products by
upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digitally connected products can help weave compelling stories at the point of
purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer,
Transnomadica are the proof. Watch our film and see how Digital Solutions make
smarter consumer engagement possible.

Watch

Avery Dennison partners with Ron Herman and Transnomadica

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Watch our film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Watch our short film

Learn how digitally connected garments mean more efficient inventory management,
new consumer engagement opportunities and a more sustainable future for fashion.

This Little Label

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Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

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Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we’re unlocking a world of possibilities.

Traceability and Transparency

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

For forward thinking apparel brands, traceability has moved to the top of the
agenda. Growing consumer expectations and regulatory changes on the horizon mean
that greater transparency in supply chains is a growing priority for the fashion
industry. However, the complexity of the fashion ecosystem makes the provenance
of apparel and its component materials obscured or unverifiable in many cases.
Gap have been exploring how to integrate greater traceability for several
products in their Athleta brand. In so doing, it hopes to transform fashion’s
murky supply chains and establish a transparent chain of custody.

Connect

Helping Gap Improve supply chain visibility: A case study

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

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Digital Solutions can help evolve your business. Find out more by adding your
details below.

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Connected products link to what Gap Inc calls the “voice of the customer” — the
company’s platform that reports feedback from retail and digital customers on
fit, function, style and color. As a first use case, the apparel giant is
exploring item-level traceability for several products in its Athleta brand;
this holiday season the company will enable garment-specific fabric ‘DNA’
(testing performance data, mill and other manufacturing data points) to be
viewable by consumers with the scan of a QR code — a tool growing in popularity
for forward-thinking apparel brands. So, when a customer identifies a fit issue,
for example, the item can be traced back to a specific fabric, test report and
quality audit — providing much better oversight to make decisions on quality
standards. “It’s awesome to see apparel retailers like Gap Inc. embrace
traceability technology and explore how they can ultimately go all the way back
into raw material, put that data in one place, and use that data to drive
different business outcomes,” Winograd said. atma.io provides invaluable
insights, such as identifying fabrics and testing standards on styles that are
commonly returned. Being able to map data points such as factory and fabric
origins and connect them in real time to consumer trends will be revolutionary.
“Connected products mean that we will be able to react much faster both to
macroeconomic situations as well as customers,” Thomas said. “We can put it all
together to find out what worked and what didn’t work.” Transparency is also a
way to strengthen supplier relationships. Thomas said Gap Inc. hopes to utilize
tools such as atma.io to establish raw material connectivity in supply chains,
allowing for greater customization and less waste. Gap Inc. is currently
exploring how to more thoroughly integrate atma.io into its supply chain, and
will review the results of the first use case at the end of 2022.

Minding the ‘Gap:’ A business use case

Avery Dennison’s atma.io connected product cloud serves as the intersection
between the physical and digital worlds. It distills all of the nebulous data
hidden in a product’s value chain into insights for both consumers and
businesses. The platform shows exactly what a product is made of, where it’s
been, its various footprints and certifications, and proper end-of-life actions.
“atma.io serves as a single source of truth to put all of that product data in
one place from all the different stakeholders in the supply chain, and make that
available to consumers,” Max Winograd, VP of connected products at Avery
Dennison Smartrac and co-founder of atma.io, said at a recent fall launch event.
“With our platform, what was once a five-week process now takes five minutes.”
“Compliance is becoming an increasingly important topic,” Winograd added.
“Consumer expectations are heightened, and there’s a bigger emphasis on meeting
ESG goals.” More and more countries require compliance certificates for imported
goods, Winograd said, and digital product passport initiatives are popping up in
Europe. Consumer perception is driving the trend at the other end of the
spectrum — an indicator that a sustainable future for consumer products is
circular. “For us to be able to shift from being a mere consumption-based
economy to a more circular economy, there needs to be more traceability and
transparency,” Winograd said. “Traceability is the enabler for transparency.”

‘A single source of truth’

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps
brands account for varying environmental footprints through more granular supply
chain data, and empowers consumers to hold brands accountable to their
sustainability promises. Does your product have a “soul?” Is it known,
understood, or even knowable? The fashion industry, particularly fast fashion,
has long suffered from products that have been so obscured in the complex
quagmire of chain of custody that by the time they get to the consumer, the
‘soul’ of the garment has been lost. “The level of complexity that each [element
in the supply chain] has means there is an exponential number of control points
by the time it gets to the consumer,” said Alex Thomas, VP of Global Quality at
Gap Inc. Across all sectors, the validation and authentication process remains
an immense challenge — especially in complex supply chains. But with regulatory
changes and customer demand, traceability mandates are knocking at the door.
What would it take to transform fashion’s manual, siloed and veiled supply
chains into a verified and transparent chain of custody? “The fashion industry
network of multiple partnerships, combined with all our internal garment- and
fabric-testing protocols, is reflected in an enormous amount of manual data that
is not connected,” Thomas said. “So, getting a verified source of truth and
linking it to a product — that’s a game-changer.”

Connect

Helping Gap Inc. Improve supply chain visibility: A customer story

And atma.io empowers Gap as well. The data points it makes available allows the
brand to, for example, identify trends for items commonly returned and relate
these to possible causes, such as factory processes or testing standards. By
connecting data points with consumer trends in real time, Gap can be agile to
react to macroeconomic situations, helping it to cater to its customers, improve
supplier relations and further ESG goals. Traceability is key to transparency
and transitioning to a circular economy. Gap is now exploring how to further
integrate atma.io, having taken the first steps towards a more sustainable
supply chain. Speak to an Avery Dennison expert about unlocking
#EndlessPossibilities.

Unlocking the potential of product and supply chain data

Connect

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

atma.io gets its name from the Sanskrit word for soul, “atma”. But it doesn’t
merely illuminate a product’s provenance: It empowers individual products to
become ambassadors for a better world. atma.io is the latest evolution in Avery
Dennison’s years-long foray into creating more transparent supply chains through
‘smart’ products. “We’re helping to enable the consumer to have a better
understanding of the products they’re buying,” Winograd said. “It’s an
opportunity for storytelling — an action-oriented approach that we’re really
excited about.” Providing granular product insights empowers consumers to become
a part of the sustainability conversation and hold brands accountable to
fulfilling on consumer demand for traceable and ethically made products. “The
products themselves become an enabler of sustainability,” Winograd said. Avery
Dennison’s latest atma.io release for fall 2022 focuses on enabling raw material
traceability at scale — helping global brands streamline compliance, account for
varying environmental footprints, and obtain more accurate supply chain data.
The new rollout features a fresh integration suite with a new application
programming interface (API) library and other tools to help brands accelerate
connected products at scale, allowing seamless integration of transparency and
traceability throughout supply chains. The new features also provide integrated
tools for facilitating climate action. Users can mint carbon-emission tokens
natively on atma.io, with the ability to offset their footprint with
carbon-reduction tokens from the same blockchain. The blockchain integration
makes a product’s provenance data impervious to greenwashing and manipulation;
and atma.io natively integrates into digital ledgers such as Hedera, creating
immutable records. And because atma.io integrates item-level data, it can be
used in any business system and supply chain. Any user can take the carbon
emissions data from all of its suppliers and craft a true scope 1-3 emissions
report of any product. This is particularly helpful for products with the same
SKU but shipped to different parts of the world, which means a higher scope 3
footprint.

Products as a story

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Avery Dennison partners with UpWest and ReCircled

EXPLORE JERSEY

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PERsonalization & customization

FUTURE OF RETAIL

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Sustainability

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Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

See how we helped two visionary brands breathe new life into existing inventory
to create commercially viable, circular products. With Avery Dennison Digital
Solutions on board, each reimagined garment was born digital, making it
traceable and transparent for life, as well as allowing UpWest to bring its
consumers ‘along for the journey’.

Watch

Watch

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we’re unlocking a world of possibilities.

Traceability and Transparency

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

See how we helped two visionary brands breathe new life into old inventory to
create commercially viable, circular products. With Avery Dennison Digital
Solutions on board, each reimagined garment was born digital, making it
traceable and transparent for life, as well as allowing UpWest to bring its
consumers ‘along for the journey’.

Watch

Avery Dennison partners with UpWest and ReCircled

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Making circularity a reality: find out how we’re helping visionary brand,
Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.

Avery Dennison partners with Ambercycle

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Scroll to find out more.

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Supply Chain Visibility

The spirit of Kalobeyi – supporting refugees through sports

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EXPLORE JERSEY

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FUTURE OF RETAIL

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Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Avery Dennison joined forces with the Klabu foundation in Kenya helping it to
create sustainable sports clubs that bring joy and opportunity to refugees. We
were proud to supply digitally connected labels, hang tags, and embellishments
for this amazing organization’s iconic kits. Watch our short film and learn a
little of the positive impact Klabu is having.

Watch

Watch

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Watch our short film

Bringing all-star basketball festivities (and some very cool customized
clothing) to the people of Chicago. Watch our short film to see how we’re making
on-demand manufacturing possible.

Veniceball and Avery Dennison come together to #ShowChiLove

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Avery Dennison joined forces with the Klabu foundation in Kenya helping it to
create sustainable sports clubs that bring joy and opportunity to refugees. We
were proud to supply digitally connected labels, hang tags, and embellishments
for this amazing organization’s iconic kits. Watch the film and learn a little
of the positive impact Klabu is having.

Watch

The spirit of Kalobeyi – supporting refugees through sports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Scroll to find out more.

Or click the arrow to jump to:

Supply Chain Visibility

Avery Dennison partners with Ambercycle – A case study

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Ambercycle has teamed up with Avery Dennison Digital Solutions to connect
physical recycling infrastructure with digital infrastructure. The goal? To
create a ‘closed loop solution’ that helps regenerate 100% of the world’s
polyester. Watch our short film to find out more.

Watch

Watch

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Learn more about how we’re unlocking #EndlessPossibilities

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Watch our short film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Ambercycle has teamed up with Avery Dennison Digital Solutions to connect
physical recycling infrastructure with digital information infrastructure. The
goal? To create a ‘closed loop solution’ that helps regenerate 100% of the
world’s polyester. Watch the film to find out more.

Watch

Avery Dennison partners with Ambercycle – A case study

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch the film

Learn how this team collaborated to create commercially viable, circular
products by upcycling inventory into new clothes.

Avery Dennison partners with UpWest and ReCircled

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Scroll to find out more.

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Supply Chain Visibility

Veniceball: Embracing customization with Digital Solutions

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EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Find out how our partnership with Veniceball helped to bring apparel
customization to basketball lovers in Chicago. Through on-demand manufacturing
made possible with Digital Solutions, Veniceball was able to forge personal,
emotional, and memorable connections with consumers.

Watch

Watch

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Find out how our partnership with Veniceball helped to bring apparel
customization to basketball lovers in Chicago. Through on-demand manufacturing
made possible with Digital Solutions, Veniceball was able to forge personal,
emotional and memorable connections with consumers.

Watch

Veniceball: Embracing customization with Digital Solutions

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Learn more about how we’re unlocking #EndlessPossibilities

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

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Digital Product Passports

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Digital Solutions

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Supply Chain Visibility

How Digital Solutions makes fashion traceable and transparent

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

In today’s complex fashion ecosystem, monitoring stock, measuring your brand’s
impact and collaborating with partners can be challenging. Digital Solutions
from Avery Dennison is making things simpler, more transparent and more
efficient. Watch our short film to find out more.

Watch

Watch

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Green Fashion Guide: Navigating the new legal landscape

Read the case study

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap: Improving supply chain visibility with Digital Solutions

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

Learn more about how we’re unlocking #EndlessPossibilities

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

In today’s complex fashion ecosystem, monitoring stock, measuring your brand’s
impact and collaborating with partners can be challenging. Digital Solutions
from Avery Dennison is making things simpler, more transparent and more
efficient. Watch our film to find out more.

Watch

How Digital Solutions makes fashion traceable and transparent

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

This Little Label – Creating Endless Possibilities

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

This Little Label – Creating Endless Possibilities

© 2022 AVERY DENNISON CORPORATION

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Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Solutions by Avery Dennison connects garments across the entire supply
chain and throughout the whole product lifecycle, on into circularity. But what
does this mean for brands? It means better supply chain visibility, a
sustainable future, a world of opportunity in consumer engagement and so much
more. Watch our short film. Imagine what you could do.

Watch

Watch

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Watch our short film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our short film to see how
we’re unlocking a world of possibilities.

Traceability and Transparency

Watch our short film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

The Missing Billions - The real cost of supply chain waste

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The Missing Billions - The real cost of supply chain waste

© 2022 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

The full extent of supply chain waste in fashion and apparel may shock you.
Exacerbated by disruptive global forces, an estimated $10.3 billion is wasted
each year through inefficiencies and overproduction. Using data from over 300
businesses and 7,500 consumers around the globe, our report goes deep to uncover
the real costs of these issues and set out the key opportunities for
improvement. Download the report now to find out

Download

Download

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports: The Gateway to Fashion Eco-law Compliance

Learn more about how we’re unlocking #EndlessPossibilities

Watch our film

Avery Dennison provides a complete digital infrastructure that connects garments
across the supply chain and on into circularity. Watch our film to see how we’re
unlocking a world of possibilities.

Traceability and Transparency

Watch our film

Learn how fashion legend, Ron Herman, and vintage retail pioneers,
Transnomadica, are combining heritage and technology to weave more engaging
brand stories.

Avery Dennison partners with Ron Herman and Transnomadica

How educating consumers on the environmental impact of supply chains leads to
less waste

How leveraging data can create greater transparency and stronger partnerships

How improved inventory visibility helps reduce waste and meet consumer demand

How sustainable supply chain initiatives can help the environment and increase
profits

How championing durability can connect the needs of the consumer with the planet

Is your brand ready to take action against supply chain waste?

Download the report

Read the article

Learn how this apparel giant is harnessing the power of digitally connected
garments to make things simpler, more transparent and more efficient.

Gap Inc: Improving supply chain visibility with atma.io connected product cloud

Read the case study

Learn how this forward-thinking fashion brand took giant strides towards a more
sustainable and connected future for footwear.

Whistles: The Sustainable Trainer Project

How you can seize opportunities as you adapt

The tools and the policies your brand needs to adopt

How improved inventory visibility helps reduce waste and meet consumer demand

How sustainable supply chain initiatives can help the environment and increase
profits

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch

Want to know more about Digital Product Passports (DPPs)? You’re not alone.
Although there’s plenty of buzz around DPPs right now, solid information about
the impact they’ll have, or the benefits they can bring is surprisingly scarce.
In this video, Lindsey Hermes, Commercial Director of Digital Solutions at Avery
Dennison explains the basics.

Watch

Digital Product Passports: We explain the basics

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Want to know more about Digital Product Passports (DPPs)? You’re not alone.
Although there’s plenty of buzz around DPPs right now, solid information about
the impact they’ll have, or the benefits they can bring is surprisingly scarce.
In this video, Lindsey Hermes, Commercial Director of Digital Solutions at Avery
Dennison explains the basics.

Watch

Digital Product Passports: We explain the basics

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Learn more about how we’re unlocking #EndlessPossibilities

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Watch

Digital Product Passports are being introduced in the EU and are a major global
driver for new technology and data systems in fashion and apparel. There’s a lot
to get your head around but - with a clear strategy - setting your businesses up
to comply with the new regulations can bring some serious benefits. In this
video, Max Winograd, Vice President of Avery Dennison Digital Solutions,
explains the upside of DPPs in terms of supply chain management.

Watch

Max Winograd explains how DPPs can transform your supply chain

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Product Passports are being introduced in the EU and are a major global
driver for new technology and data systems in fashion and apparel. There’s a lot
to get your head around but - with a clear strategy - setting your businesses up
to comply with the new regulations can bring some serious benefits. In this
video, Max Winograd, Vice President of Avery Dennison Digital Solutions,
explains the upside of DPPs in terms of supply chain management.

Watch

Max Winograd explains how DPPs can transform your supply chain

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Learn more about how we’re unlocking #EndlessPossibilities

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Download the report

How the cost-of-living crisis is transforming the way shoppers engage with
fashion brands The ways technology can help protect consumers from fake designer
goods Why the problem of greenwashing needs a digital solution How to kick-start
a more sustainable world of reusing and recycling And more…

The latest report from GWI and Avery Dennison explores…

Get your free copy of the Digital Consumer behavior report now.

Download the report

Avery Dennison & GWI: Digital Consumer Behavior 2.0 Report

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Learn more about how we’re unlocking #EndlessPossibilities

Download the report

Get your free copy of the Digital Consumer behavior report now.

How the cost-of-living crisis is transforming the way shoppers engage with
fashion brands The ways technology can help protect consumers from fake designer
goods Why the problem of greenwashing needs a digital solution How to kick-start
a more sustainable world of reusing and recycling And more…

The latest report from GWI and Avery Dennison explores…

Download the report

Avery Dennison & GWI: Digital Consumer Behavior 2.0 Report

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Digital Solutions can help evolve your business. Find out more by adding your
details below.

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Watch

Change is sweeping through the apparel industry. Rapid adoption of Digital
Product Passports will help brands manage the change and be ready for incoming
sustainability laws.

Connect

Digital Product Passports have lift-off: Prepare for fashion supply chain
visibility

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Change is sweeping through the apparel industry. Rapid adoption of Digital
Product Passports will help brands manage the change and be ready for incoming
sustainability laws.

Connect

Digital Product Passports have lift-off: Prepare for fashion supply chain
visibility

Learn more about how we’re unlocking #EndlessPossibilities

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Governments around the world are passing legislation to drive more sustainable
apparel production and consumption models. Digital technology is a key enabler,
and it’s expected that Digital Product Passports (DPPs) will become essential in
meeting legal requirements to provide detailed product and supply chain data
about individual garments. A Digital Product Passport (DPP), as defined by the
EU, is “an environmental policy instrument that aims to improve product
circularity by utilizing the power of digital to collect, organize, and store
information in a secure way”. To prepare for a future when supply chain
visibility will be mandatory, fashion brands are beginning to adopt DPPs which
hold raw material and provenance data on individual products that can be shared
across entire value chains. The aim is that stakeholders, including consumers,
will have a better understanding of the products they use, and their
environmental impact.

Sustainability laws on the horizon

Change must happen. Over 15 kilograms of textile waste is generated per person
each year in Europe, according to McKinsey. In America alone, an estimated 11.3
million tons of textile waste ends up in landfills each year, according to
Earth.org. New legislation aims to tackle this huge problem of waste head on, by
enforcing transparency, accountability and circularity. France has moved first.
The French Decree 2022-748 AGEC (Anti-Waste for a Circular Economy Law) came
into force at the start of the year for apparel brands with an annual turnover
above 50m Euros and at least 25,000 units. This will be phased in for smaller
companies during 2024 and 2025. Pursuant to this legislation, relevant
producers, importers, and dealers of a wide range of products intended for
consumers (including large fashion brands) must now make information regarding
the raw materials used and the green credentials of a product available to
consumers at the point of sale, and in an electronic format accessible post
purchase. This includes information regarding the product’s recyclability,
traceability of textiles, and the presence of plastic microfibres (when the
proportion by mass of synthetic fibers is greater than 50%). Certain
environmental claims such as ‘eco-friendly’ and ‘biodegradable’ are banned from
product information. The French government’s proactive stance on product
traceability is a sign of things to come in Europe and beyond. The EU Strategy
for Sustainable and Circular Textiles sets out the vision and concrete actions
aimed to ensure that by 2030, textile products placed on the EU market are
designed to be durable and recyclable, made as much as possible of recycled
fibers, free of hazardous substances and produced in respect of social rights
and the environment. Avery Dennison’s Missing Billions report states that
durability of garments was ranked by almost half of global consumers (48%) as a
top five important factor affecting purchase in retail segments. Specifically,
the EU intends to implement DPPs for textile products, possibly by as early as
2025, with the goal of tracking the content and manufacturing journey of a
product. The US is also making headway on legal changes through California’s
Senate Bill 62, the New York Fashion Act, and the proposed Fashioning
Accountability and Building Real Institutional Change Act (known as the Fabric
Act).

Brands can enable consumers to make better-informed decisions when buying a
product, using stored data to prolong its life, as well as giving it a second
life. Product information can be traced right back to raw materials, including
authenticity, place of origin, date and place of manufacture which will be
needed to substantiate eco-claims and can help meet legal compliance. Digital ID
technology like RFID, NFC, QR codes, together with the AI capabilities of a
connected product cloud like atma.io can give a real-time picture of inventory
levels at locations all over the globe. The guesswork can be taken out of
sourcing, manufacturing and distribution so that consumer demand can be met
without the risk of excessive wastage caused by overproduction.

Having item-level lifecycle data readily available for every product will
completely transform a fashion brand’s supply chain visibility. Here are just a
few supply chain benefits to fashion brands when using DPPs:

Aiming to push through digital passport laws for apparel, EU legislators are
setting a benchmark for transparent and connected ways for businesses everywhere
to operate. Avery Dennison’s atma.io has joined the EU’s CIRPASS consortium.
CIRPASS aims to prepare the ground for the gradual piloting and deployment of
the DPPs from 2023 onwards, across multiple industries, including textiles. Our
Digital Solutions are already being used by fashion brands keen to optimize
supply chain visibility and help them manage compliance with new laws as they go
live.

New transparency mandates unlock a wealth of opportunity

• • • •

Digitally connected products are a game-changer for everything from
collaboration through to customer satisfaction, product development, supply
chain efficiency, compliance and circularity. As mass garment recycling takes
off, material composition data will be essential to help sorters and recycling
specialists carry out their work. Avery Dennison recently invested in a textile
recycling company, Circ, to help fund the build and engineering requirements for
Circ’s industrial-scale recycling plants. Circ’s game-changing textile recycling
technology keeps materials in constant play, making new clothes out of old and
reducing waste. Avery Dennison’s digital identification technologies and atma.io
connected product cloud will provide the textile composition and supply chain
data needed by fashion brands using the Circ facilities to recycle their
textiles. At Avery Dennison, we’re confident the infrastructure needed for
garment recycling will be built. We’re also excited by the world of
opportunities offered by IoT technologies such as DPPs. Our Digital Solutions
are poised to support fashion brands and retailers with compliance, customer
engagement, supply chain efficiency and ultimately, circularity.

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Connect

Inventory changes can be registered in real time, helping to drive efficiency
and reduce waste. A data trail can be used to create incredibly agile and
precise feedback loops so things like upstream quality issues can be remedied
almost instantly. Unwanted garments can be easily processed by sorters and
textile recyclers if those agencies have access to the correct composition and
raw material data via the DPP, enabling the reuse stage of the circularity loop.

• • •

Governments around the world are passing legislation to drive more sustainable
apparel production and consumption models. Digital technology is a key enabler,
and it’s expected that Digital Product Passports (DPPs) will become essential in
meeting legal requirements to provide detailed product and supply chain data
about individual garments. A Digital Product Passport (DPP), as defined by the
EU, is “an environmental policy instrument that aims to improve product
circularity by utilizing the power of digital to collect, organize, and store
information in a secure way”. To prepare for a future when supply chain
visibility will be mandatory, fashion brands are beginning to adopt DPPs which
hold raw material and provenance data on individual products that can be shared
across entire value chains. The aim is that stakeholders, including consumers,
will have a better understanding of the products they use, and their
environmental impact.

Aiming to push through digital passport laws for apparel, EU legislators are
setting a benchmark for transparent and connected ways for businesses everywhere
to operate. Avery Dennison’s atma.io has joined the EU’s CIRPASS consortium.
CIRPASS aims to prepare the ground for the gradual piloting and deployment of
the DPPs from 2023 onwards, across multiple industries, including textiles. Our
Digital Solutions are already being used by fashion brands keen to optimize
supply chain visibility and help them manage compliance with new laws as they go
live.

New transparency mandates unlock a wealth of opportunity

Change must happen. Over 15 kilograms of textile waste is generated per person
each year in Europe, according to McKinsey. In America alone, an estimated 11.3
million tons of textile waste ends up in landfills each year, according to
Earth.org. New legislation aims to tackle this huge problem of waste head on, by
enforcing transparency, accountability and circularity. France has moved first.
The French Decree 2022-748 AGEC (Anti-Waste for a Circular Economy Law) came
into force at the start of the year for apparel brands with an annual turnover
above 50m Euros and at least 25,000 units. This will be phased in for smaller
companies during 2024 and 2025. Pursuant to this legislation, relevant
producers, importers, and dealers of a wide range of products intended for
consumers (including large fashion brands) must now make information regarding
the raw materials used and the green credentials of a product available to
consumers at the point of sale, and in an electronic format accessible post
purchase. This includes information regarding the product’s recyclability,
traceability of textiles, and the presence of plastic microfibres (when the
proportion by mass of synthetic fibers is greater than 50%). Certain
environmental claims such as ‘eco-friendly’ and ‘biodegradable’ are banned from
product information. The French government’s proactive stance on product
traceability is a sign of things to come in Europe and beyond. The EU Strategy
for Sustainable and Circular Textiles sets out the vision and concrete actions
aimed to ensure that by 2030, textile products placed on the EU market are
designed to be durable and recyclable, made as much as possible of recycled
fibers, free of hazardous substances and produced in respect of social rights
and the environment. Avery Dennison’s Missing Billions report states that
durability of garments was ranked by almost half of global consumers (48%) as a
top five important factor affecting purchase in retail segments. Specifically,
the EU intends to implement DPPs for textile products, possibly by as early as
2025, with the goal of tracking the content and manufacturing journey of a
product. The US is also making headway on legal changes through California’s
Senate Bill 62, the New York Fashion Act, and the proposed Fashioning
Accountability and Building Real Institutional Change Act (known as the Fabric
Act).

Sustainability laws on the horizon

Digitally connected products are a game-changer for everything from
collaboration through to customer satisfaction, product development, supply
chain efficiency, compliance and circularity. As mass garment recycling takes
off, material composition data will be essential to help sorters and recycling
specialists carry out their work. Avery Dennison recently invested in a textile
recycling company, Circ, to help fund the build and engineering requirements for
Circ’s industrial-scale recycling plants. Circ’s game-changing textile recycling
technology keeps materials in constant play, making new clothes out of old and
reducing waste. Avery Dennison’s digital identification technologies and atma.io
connected product cloud will provide the textile composition and supply chain
data needed by fashion brands using the Circ facilities to recycle their
textiles. At Avery Dennison, we’re confident the infrastructure needed for
garment recycling will be built. We’re also excited by the world of
opportunities offered by IoT technologies such as DPPs. Our Digital Solutions
are poised to support fashion brands and retailers with compliance, customer
engagement, supply chain efficiency and ultimately, circularity.

Having item-level lifecycle data readily available for every product will
completely transform a fashion brand’s supply chain visibility. Here are just a
few supply chain benefits to fashion brands when using DPPs:

• • • • • • •

Brands can enable consumers to make better-informed decisions when buying a
product, using stored data to prolong its life, as well as giving it a second
life. Product information can be traced right back to raw materials, including
authenticity, place of origin, date and place of manufacture which will be
needed to substantiate eco-claims and can help meet legal compliance. Digital ID
technology like RFID, NFC, QR codes, together with the AI capabilities of a
connected product cloud like atma.io can give a real-time picture of inventory
levels at locations all over the globe. The guesswork can be taken out of
sourcing, manufacturing and distribution so that consumer demand can be met
without the risk of excessive wastage caused by overproduction. Inventory
changes can be registered in real time, helping to drive efficiency and reduce
waste. A data trail can be used to create incredibly agile and precise feedback
loops so things like upstream quality issues can be remedied almost instantly.
Unwanted garments can be easily processed by sorters and textile recyclers if
those agencies have access to the correct composition and raw material data via
the DPP, enabling the reuse stage of the circularity loop.

Connect

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

To find out more about improving supply chain visibility and efficiency, click
here.

Watch

With supply chain visibility, sustainability-focused business models like
resale, reuse and recycling can be mapped out by brands and retailers. It also
unlocks other benefits like cost-saving efficiencies, gray market mitigation,
and brand authentication. What if we don’t become more transparent? In the
apparel manufacturing process, a lack of end-to-end traceability can result in
compliance risks, inefficient supply chains, lost profits and consumer distrust.
New laws are coming that will require fashion brands to be more transparent, and
Avery Dennison’s Digital Solutions are readily available to support this
transition.

Connect

Traceability in the fashion supply chain

EXPLORE JERSEY

PERsonalization & customization

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Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Both transparency and traceability are essential in making meaningful progress
towards social and environmental goals, with benefits extending throughout
operations. With digital solutions and disruptive collaboration, traceability
helps industry stakeholders to understand the entire lifecycle of their
products, identify challenges, and mitigate risk. The climate crisis cannot be
ignored. Conscious consumerism is impacting our sector and there is a huge
consumer appetite for transparency in fashion. People have wised up to
greenwashing, so providing transparency with credible data is an effective way
to assure loyal shoppers that your brand has the planet’s future in mind.

Trust is everything

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Upcoming legislation will accelerate the move to transparency in the global
fashion industry. We have produced a special report Digital Product Passports:
The Gateway to Fashion Eco-Law Compliance, outlining what impact we believe new
laws will have, and how digital ID technology will be needed to facilitate
disclosure of supply chain information. We have worked with proactive apparel
clients who have adopted digital ID technologies like RFID and QR codes for
garment connectivity in their supply chains. For example, Gap Inc has used Avery
Dennison’s atma.io connected product cloud to account for environmental
footprints through more granular supply chain data, providing valuable insights
for customers and other stakeholders.

Regulatory mechanisms will speed the transition to transparency

More than 50% of fashion executives say traceability will be a top-five enabler
to reduce emissions in their supply chains. 48% of major brands now publish a
list of their first-tier manufacturers, more than ever. However, 50% of major
brands still disclose no information about their supply chains. Avery Dennison’s
Missing Billions Report says 35% of firms plan to introduce technologies to
identify unique item-level tracking and traceability to help fix inventory black
holes which are costing them dear. 71% of consumers surveyed across 28 countries
indicated that traceability is very important and they are willing to pay a
premium for brands that provide it.

• • • • •

Let’s look at fashion traceability in numbers

Connect

Traceability systems are helping brands understand the entire lifecycle of their
products and begin designing circularity into their clothes.

Many brands and businesses face fragmented networks of suppliers with little
visibility beyond their direct relationships. The apparel industry has long been
defined by dislocated and difficult-to-trace modes of production. Garment
developers work with multiple suppliers and types of raw materials, requiring
meticulous management of processes to ensure delivery, quality and compliance.
There is a lot of data to manage across a complex and constantly changing supply
chain. Data can be siloed, and there is rarely real-time visibility for multiple
stakeholders. Another big issue is commercial sensitivity. Not all brands want
to reveal to the market every aspect of their production processes and the
suppliers they work with. Transparency and ESG reporting are simply not
priorities for every fashion business. As of today there are no strong
incentives for manufacturers to fully disclose information about human rights
and environmental due diligence as well as production processes.

Challenges to overcome

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

To find out more about improving supply chain visibility and efficiency, click
here.

Connect

Many brands and businesses face fragmented networks of suppliers with little
visibility beyond their direct relationships. The apparel industry has long been
defined by dislocated and difficult-to-trace modes of production. Garment
developers work with multiple suppliers and types of raw materials, requiring
meticulous management of processes to ensure delivery, quality and compliance.
There is a lot of data to manage across a complex and constantly changing supply
chain. Data can be siloed, and there is rarely real-time visibility for multiple
stakeholders. Another big issue is commercial sensitivity. Not all brands want
to reveal to the market every aspect of their production processes and the
suppliers they work with. Transparency and ESG reporting are simply not
priorities for every fashion business. As of today there are no strong
incentives for manufacturers to fully disclose information about human rights
and environmental due diligence as well as production processes.

More than 50% of fashion executives say traceability will be a top-five enabler
to reduce emissions in their supply chains. 48% of major brands now publish a
list of their first-tier manufacturers, more than ever. However, 50% of major
brands still disclose no information about their supply chains. Avery Dennison’s
Missing Billions Report says 35% of firms plan to introduce technologies to
identify unique item-level tracking and traceability to help fix inventory black
holes which are costing them dear. 71% of consumers surveyed across 28 countries
indicated that traceability is very important and they are willing to pay a
premium for brands that provide it.

• • • • •

Let’s look at fashion traceability in numbers

Both transparency and traceability are essential in making meaningful progress
towards social and environmental goals, with benefits extending throughout
operations. With digital solutions and disruptive collaboration, traceability
helps industry stakeholders to understand the entire lifecycle of their
products, identify challenges, and mitigate risk. The climate crisis cannot be
ignored. Conscious consumerism is impacting our sector and there is a huge
consumer appetite for transparency in fashion. People have wised up to
greenwashing, so providing transparency with credible data is an effective way
to assure loyal shoppers that your brand has the planet’s future in mind.

Trust is everything

Upcoming legislation will accelerate the move to transparency in the global
fashion industry. We have produced a special report Digital Product Passports:
The Gateway to Fashion Eco-Law Compliance, outlining what impact we believe new
laws will have, and how digital ID technology will be needed to facilitate
disclosure of supply chain information. We have worked with proactive apparel
clients who have adopted digital ID technologies like RFID and QR codes for
garment connectivity in their supply chains. For example, Gap Inc has used Avery
Dennison’s atma.io connected product cloud to account for environmental
footprints through more granular supply chain data, providing valuable insights
for customers and other stakeholders.

Regulatory mechanisms will speed the transition to transparency

With supply chain visibility, sustainability-focused business models like
resale, reuse and recycling can be mapped out by brands and retailers. It also
unlocks other benefits like cost-saving efficiencies, gray market mitigation,
and brand authentication. What if we don’t become more transparent? In the
apparel manufacturing process, a lack of end-to-end traceability can result in
compliance risks, inefficient supply chains, lost profits and consumer distrust.
New laws are coming that will require fashion brands to be more transparent, and
Avery Dennison’s Digital Solutions are readily available to support this
transition.

Traceability systems are helping brands understand the entire lifecycle of their
products and begin designing circularity into their clothes.

Connect

Traceability in the fashion supply chain

Challenges to overcome

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Embark on your journey to circularity. Discover our Digital Solutions here.

Watch

Imagine you’re a fashion supply chain director tasked with taking back and
recycling 30% of the garments you sell to meet ESG goals. You find the ideal
textile-to-textile recycling business to partner with, but they can process the
collected garments only if there is detailed raw material composition data
available for every item. Without a high degree of supply chain transparency,
you can’t hit the button on this vitally important project. Consumers and your
shareholders will be disappointed. And you may fall foul of incoming
environmental legislation if you don’t get your data visibility in order very
quickly.

Connect

Unlocking end-to-end transparency: Where do you start?

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Brands can store and contextualise product data, leveraging unique digital IDs
to provide item-level intelligence and end-to-end transparency It’s possible to
see where, how and by whom each garment was made Brands can track carbon
emissions across product lifecycles Raw material composition data, and details
about the manufacturing process and supply chain stages can all be stored on
atma.io, and used to extend the lifecycle of the garments

Greater fashion circularity is only going to be possible if brands embrace
digital technology and data analytics to transform their supply chains. Data or
product cloud platforms are being developed to store all the information that
brands will need to prove their garments are carbon efficient, and can be sold
on or processed by textile-to-textile recycling facilities. Avery Dennison’s
connected product cloud is called atma.io. It is already helping leading brands,
including Gap Inc. and adidas, achieve their connected product vision. atma.io
is a platform that unlocks the power of connected products by assigning unique
digital IDs to everyday items, providing end-to-end transparency by tracking,
storing and managing all the events associated with each individual product —
from source to consumer and beyond to help enable circularity. By leveraging
Avery Dennison’s suite of digital ID technologies and atma.io, brands can now
more easily trace all raw materials, match POs and lot numbers, link
sustainability certificates and help manage compliance. atma.io more closely
connects brands not only with their consumers and resellers, but also with
textile sorters and recyclers, as well as the upstream suppliers.

Meet atma.io, connected product cloud by Avery Dennison

• • • • • •

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Fashion brands in this situation need to implement a traceability program. This
requires supply chain professionals in the company to trace back and collect
information about the origins, composition, manufacturing processes and supply
chain journeys at each step of the value chain. A data platform will securely
hold the data, and can be updated in real time as new suppliers and garment
designs come on stream. When starting to unlock this end-to-end transparency,
it’s important to ensure data authenticity and consistency, while guaranteeing
suppliers’ independence and data protection. Everything in the data pool for
each garment should be transparent to customers – and increasingly regulators -
with a user-friendly end-to-end data platform. Big challenges for brands include
achieving supplier buy-in, making data available to the market, and reconciling
available data in a clean way, even if it comes from ill-managed or
non-harmonized supplier databases. It will help to team with a technology
partner who knows the apparel industry and has market-ready systems in place.
Avery Dennison supports brands on their journey to supply chain visibility with
our Digital Solutions portfolio. This is an end-to-end digital ecosystem capable
of delivering transparency, and the vital communication of data. It combines
digital triggers for garments (including QR codes, NFC tags and RFID) which
enable Digital Product Passports (DPPs), our atma.io connected product cloud
platform (see below), and a range of applications. Together, these tools give
brands access to a world of smarter consumer engagement, improved supply chain
visibility and a more accountable, traceable and circular approach to fashion.
Once set up with these solutions, you can help track your garment’s journey at
every step, manage your compliance with new environmental regulations, and begin
closing the circularity loop.

Where do you start to unlock end-to-end transparency across your supply chain?

QR codes, RFID and NFC tags, Digital Watermarks and Data Matrix Codes Our
atma.io connected product cloud platform Our wide range of apps help to unlock
circularity, consumer engagement, supply chain visibility and more

• • •

These three elements of our integrated portfolio make this possible:

DIGITAL TRIGGERS CLOUD-BASED DATA SYSTEMS APPLICATIONS

Brands can create efficiencies by tracing all raw materials to finished products
with just one click Brands can use products as direct communication channels to
interact with consumers, share insights, and establish transparency, loyalty and
trust.

Connect

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Embark on your journey to circularity. Discover our Digital Solutions here.

Connect

Brands can store and contextualise product data, leveraging unique digital IDs
to provide item-level intelligence and end-to-end transparency It’s possible to
see where, how and by whom each garment was made Brands can track carbon
emissions across product lifecycles Raw material composition data, and details
about the manufacturing process and supply chain stages can all be stored on
atma.io, and used to extend the lifecycle of the garments Brands can create
efficiencies by tracing all raw materials to finished products with just one
click Brands can use products as direct communication channels to interact with
consumers, share insights, and establish transparency, loyalty and trust.

• • • • • •

Greater fashion circularity is only going to be possible if brands embrace
digital technology and data analytics to transform their supply chains. Data or
product cloud platforms are being developed to store all the information that
brands will need to prove their garments are carbon efficient, and can be sold
on or processed by textile-to-textile recycling facilities. Avery Dennison’s
connected product cloud is called atma.io. It is already helping leading brands,
including Gap Inc. and adidas, achieve their connected product vision. atma.io
is a platform that unlocks the power of connected products by assigning unique
digital IDs to everyday items, providing end-to-end transparency by tracking,
storing and managing all the events associated with each individual product —
from source to consumer and beyond to help enable circularity. By leveraging
Avery Dennison’s suite of digital ID technologies and atma.io, brands can now
more easily trace all raw materials, match POs and lot numbers, link
sustainability certificates and help manage compliance. atma.io more closely
connects brands not only with their consumers and resellers, but also with
textile sorters and recyclers, as well as the upstream suppliers.

Meet atma.io, connected product cloud by Avery Dennison

Fashion brands in this situation need to implement a traceability program. This
requires supply chain professionals in the company to trace back and collect
information about the origins, composition, manufacturing processes and supply
chain journeys at each step of the value chain. A data platform will securely
hold the data, and can be updated in real time as new suppliers and garment
designs come on stream. When starting to unlock this end-to-end transparency,
it’s important to ensure data authenticity and consistency, while guaranteeing
suppliers’ independence and data protection. Everything in the data pool for
each garment should be transparent to customers – and increasingly regulators -
with a user-friendly end-to-end data platform. Big challenges for brands include
achieving supplier buy-in, making data available to the market, and reconciling
available data in a clean way, even if it comes from ill-managed or
non-harmonized supplier databases. It will help to team with a technology
partner who knows the apparel industry and has market-ready systems in place.
Avery Dennison supports brands on their journey to supply chain visibility with
our Digital Solutions portfolio. This is an end-to-end digital ecosystem capable
of delivering transparency, and the vital communication of data. It combines
digital triggers for garments (including QR codes, NFC tags and RFID) which
enable Digital Product Passports (DPPs), our atma.io connected product cloud
platform (see below), and a range of applications. Together, these tools give
brands access to a world of smarter consumer engagement, improved supply chain
visibility and a more accountable, traceable and circular approach to fashion.
Once set up with these solutions, you can help track your garment’s journey at
every step, manage your compliance with new environmental regulations, and begin
closing the circularity loop.

Where do you start to unlock end-to-end transparency across your supply chain?

Imagine you’re a fashion supply chain director tasked with taking back and
recycling 30% of the garments you sell to meet ESG goals. You find the ideal
textile-to-textile recycling business to partner with, but they can process the
collected garments only if there is detailed raw material composition data
available for every item. Without a high degree of supply chain transparency,
you can’t hit the button on this vitally important project. Consumers and your
shareholders will be disappointed. And you may fall foul of incoming
environmental legislation if you don’t get your data visibility in order very
quickly.

Connect

Unlocking end-to-end transparency: Where do you start?

QR codes, RFID and NFC tags, Digital Watermarks and Data Matrix Codes Our
atma.io connected product cloud platform Our wide range of apps help to unlock
circularity, consumer engagement, supply chain visibility and more

DIGITAL TRIGGERS CLOUD-BASED DATA SYSTEMS APPLICATIONS

• • •

These three elements of our integrated portfolio make this possible:

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Watch

We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary
and sustainable performance wear brand, focused on material innovation and
supply chain transparency. Our partnership showcases how our Digital Care Label,
powered by atma.io connected product cloud, can enable supply chain transparency
on the brand side and provide consumers with the transparency they deserve.

Connect

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Learn more about how we’re unlocking #EndlessPossibilities

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

The first product drop, the SwimRunner, is a virtually stitchless, silky-soft,
ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and
matching bottoms, which allows athletes to alternate between land and water
sports. The SwimRunner Bra, Sports Brief, and Biker Shorts are digitally
connected, having a scannable QR code on the heat transfer care labels
showcasing supply chain, care and recycling information. By scanning the QR code
with a smartphone, and landing on an application made possible with atma.io,
consumers can learn about the garments sustainability story, guidance on garment
care and access to a garment repair program. Swijin’s new collection will
demonstrate how Digital Care Labels in the garments can provide transparency and
support fashion’s circular economy. Swijin is constantly seeking new ways to
benefit the planet with all performance products digitally enabled for repair,
resale and recycling.

Learn more about how we’re unlocking #EndlessPossibilities

We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary
and sustainable performance wear brand, focused on material innovation and
supply chain transparency. Our partnership showcases how our Digital Care Label,
powered by atma.io connected product cloud, can enable supply chain transparency
on the brand side and provide consumers with the transparency they deserve.

Avery Dennison advances launch of Digital Care Labels in partnership with Swijin

Get your copy now

In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.

Made to Mention, Volume 7: Connected Lifecycle

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Product Passports - The Gateway to Fashion eco-law Compliance

Take a step into the future of fashion and apparel.

Download

Digital Solutions can help evolve your business. Find out more by adding your
details below.

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Connect

The first product drop, the SwimRunner, is a virtually stitchless, silky-soft,
ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and
matching bottoms, which allows athletes to alternate between land and water
sports. The SwimRunner Bra, Sports Brief, and Biker Shorts are digitally
connected, having a scannable QR code on the heat transfer care labels
showcasing supply chain, care and recycling information. By scanning the QR code
with a smartphone, and landing on an application made possible with atma.io,
consumers can learn about the garments sustainability story, guidance on garment
care and access to a garment repair program. Swijin’s new collection will
demonstrate how Digital Care Labels in the garments can provide transparency and
support fashion’s circular economy. Swijin is constantly seeking new ways to
benefit the planet with all performance products digitally enabled for repair,
resale and recycling.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Watch

Digital Product Passports (DPPs) are being introduced to provide transparency
and enable circularity across entire value chains. With unique digital records
available for all products, clarity around material extraction, production,
logistics, use and recycling can be made accessible to businesses, authorities
and consumers everywhere. Fundamentally, this is a simple concept, but the
reality of managing large amounts of data and making it accessible to
appropriate stakeholders may be a challenge. atma.io is the solution. Watch our
video to find out more about the connected product cloud that’s bringing digital
ID technology to life.

Watch

Discover atma.io by Avery Dennison: The connected product cloud platform that’s
enabling DPPs and circularity

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Digital Product Passports (DPPs) are being introduced to provide transparency
and enable circularity across entire value chains. With unique digital records
available for all products, clarity around material extraction, production,
logistics, use and recycling can be made accessible to businesses, authorities
and consumers everywhere. Fundamentally, this is a simple concept, but the
reality of managing large amounts of data and making it accessible to
appropriate stakeholders may be a challenge. atma.io is the solution. Watch our
video to find out more about the connected product cloud that’s bringing digital
ID technology to life.

Watch

Discover atma.io by Avery Dennison: The connected product cloud platform that’s
enabling DPPs and circularity

Learn more about how we’re unlocking #EndlessPossibilities

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how Avery Dennison Digital Solutions unlock
#EndlessPossibilities

Watch

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity. Both sides of the partnership
brought their own expertise to the table. BYBORRE, an innovative knit lab from
the Netherlands, applies technology and craftsmanship to textile design and
production. From our side, Avery Dennison Digital Solutions offers an end-to-end
system of digital triggers, cloud data management and applications.

Find out what happens when textiles meet technology

Connect

Avery Dennison and BYBORRE create digitally connected scarf

The scarf itself was designed and knitted by BYBORRE as part of a joint
traceability workshop hosted by Avery Dennison at the Window of Textile
Opportunities™. During production, the garments were embedded with Avery
Dennison Digital Care Labels featuring unique QR codes. The serialized digital
labels linked to data held on the atma.io cloud platform via an Avery Dennison
app. Essentially, this technology allows for access to a trove of relevant
information, simply by holding a smartphone camera over the product label.
Amongst other things, this information includes: • Yarn origin, blend and color
• Certifications such as the Global Organic Textile Standard (GOTS) • Supply
chain journeys, from material manufacture to sampling and production • CO2
emissions accrued through each stage of the supply chain

Supply Chain Visibility

This level of traceability has profound implications for brands, consumers and
the wider industry. For example, many consumers want to know about the journey
their purchases have taken, with 66% saying they are willing to pay more for
ethically produced goods. For brands, greater visibility can help with balancing
supply and demand, and with managing supplier performance. As proven by the
connected scarf, this becomes possible through comprehensive data capture
through production, logistics, retail and beyond. On a wider scale, complete
supply chain visibility is important for recording carbon emissions and
demonstrating compliance and certification. This is part of the reason why
Digital Product Passports are being introduced with new environmental
legislation.

Consumer engagement and Circularity

The same tech required to achieve supply chain visibility also delivers a host
of other benefits, including new ways to communicate with consumers. For
example, by scanning the Digital Care Label, consumers can access care
instructions on how to properly wash their digitally connected scarf. This
information helps consumers to 'close the loop,’ empowering them to care for the
item properly so that it lasts longer. In addition, brands, third party
businesses and consumers can use the data to facilitate recycling, repurposing
or resale.

Finally, with this technology, a huge range of sales and brand building tactics
can be put to commercial use. Enhanced consumer engagement is achievable through
pre- and post-sale promotions, cross selling, product customization tools and
personalized offers. As the digitally connected scarf goes to show, with Digital
Solutions and an innovative mindset, there are no limits to what can be
achieved.

Connect

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how Avery Dennison Digital Solutions unlock
#EndlessPossibilities

Find out what happens when textiles meet technology

Connect

Avery Dennison and BYBORRE create digitally connected scarf

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity. Both sides of the partnership
brought their own expertise to the table. BYBORRE, an innovative knit lab from
the Netherlands, applies technology and craftsmanship to textile design and
production. From our side, Avery Dennison Digital Solutions offers an end-to-end
system of digital triggers, cloud data management and applications.

The scarf itself was designed and knitted by BYBORRE as part of a joint
traceability workshop hosted by Avery Dennison at the Window of Textile
Opportunities™. During production, the garments were embedded with Avery
Dennison Digital Care Labels featuring unique QR codes. The serialized digital
labels linked to data held on the atma.io cloud platform via an Avery Dennison
app. Essentially, this technology allows for access to a trove of relevant
information, simply by holding a smartphone camera over the product label.
Amongst other things, this information includes: • Yarn origin, blend and color
• Certifications such as the Global Organic Textile Standard (GOTS) • Supply
chain journeys, from material manufacture to sampling and production • CO2
emissions accrued through each stage of the supply chain

Supply Chain Visibility

This level of traceability has profound implications for brands, consumers and
the wider industry. For example, many consumers want to know about the journey
their purchases have taken, with 66% saying they are willing to pay more for
ethically produced goods. For brands, greater visibility can help with balancing
supply and demand, and with managing supplier performance. As proven by the
connected scarf, this becomes possible through comprehensive data capture
through production, logistics, retail and beyond. On a wider scale, complete
supply chain visibility is important for recording carbon emissions and
demonstrating compliance and certification. This is part of the reason why
Digital Product Passports are being introduced with new environmental
legislation.

Consumer engagement and Circularity

The same tech required to achieve supply chain visibility also delivers a host
of other benefits, including new ways to communicate with consumers. For
example, by scanning the Digital Care Label, consumers can access care
instructions on how to properly wash their digitally connected scarf. This
information helps consumers to 'close the loop,’ empowering them to care for the
item properly so that it lasts longer. In addition, brands, third party
businesses and consumers can use the data to facilitate recycling, repurposing
or resale. Finally, with this technology, a huge range of sales and brand
building tactics can be put to commercial use. Enhanced consumer engagement is
achievable through pre- and post-sale promotions, cross selling, product
customization tools and personalized offers. As the digitally connected scarf
goes to show, with Digital Solutions and an innovative mindset, there are no
limits to what can be achieved.

Connect

Take a step into the future of fashion and apparel.

Download

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download

The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.

Digital Consumer Behavior Report 2.0

Watch video

This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?

An introduction to Digital Product Passports

Take a step into the future of fashion and apparel.

Download

To find out more about digitally connected apparel and the ways your business
could benefit, speak to an Avery Dennison expert today.

Connect

The Avery Dennison digitally connected garment features smart embellishments
printed on the sleeve that can be scanned via our Smart Reader app. With this
trigger, brand messaging is delivered directly to consumers, but the solution
can also enable personalized marketing experiences too. An NFC (near field
communication) woven label found near the hem of the connected garment allows
for unique item-level product identification, personalized experiences, and IoT
connectivity.

Inside the jersey, a Digital Care Label, powered by atma.io connected product
cloud, links to an Avery Dennison white label app containing product information
and washing instructions. In addition, this QR label can be scanned to
authenticate the garment, offering brand protection from counterfeits. Finally,
a prominent QR code that forms part of the connected jersey’s central aesthetic
transports users to an augmented reality experience via Instagram. This graphic
was produced by Denis Rossiev, an award-winning metaverse designer, and shows
how smart embellishments can serve a wider range of functions than those of a
purely practical, connective nature.

Trigger happy: from QR codes to NFC badges and AR

Watch

The appetite for this technology is poised to increase further. According to
McKinsey, fashion brands invested between 1.6% and 1.8% of their 2021 revenue in
tech which would allow them to keep up with evolving consumer behaviour. Experts
predict that this figure may double by the end of the decade. From the
consumers’ perspective, 50% say they are happy to trade their data for
incentives such as coupons or exclusive digital interactions.

At NRF Retail’s Big Show in January 2023, Avery Dennison unveiled our digitally
connected garment. Featuring seven digital triggers, it demonstrates the
exciting digital consumer engagement tools that early adopters are now utilizing
for commercial purposes.

Connect

Exploring endless possibilities with the Digitally Connected Garment

To find out more about digitally connected apparel and the ways your business
could benefit, speak to an Avery Dennison expert today.

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

An introduction to Digital Product Passports

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Digital Consumer Behavior Report 2.0

Take a step into the future of fashion and apparel.

Download

Inside the jersey, a Digital Care Label, powered by atma.io connected product
cloud, links to an Avery Dennison white label app containing product information
and washing instructions. In addition, this QR label can be scanned to
authenticate the garment, offering brand protection from counterfeits. Finally,
a prominent QR code that forms part of the connected jersey’s central aesthetic
transports users to an augmented reality experience via Instagram. This graphic
was produced by Denis Rossiev, an award-winning metaverse designer, and shows
how smart embellishments can serve a wider range of functions than those of a
purely practical, connective nature.

Connect

The Avery Dennison digitally connected garment features smart embellishments
printed on the sleeve that can be scanned via our Smart Reader app. With this
trigger, brand messaging is delivered directly to consumers, but the solution
can also enable personalized marketing experiences too. An NFC (near field
communication) woven label found near the hem of the connected garment allows
for unique item-level product identification, personalized experiences, and IoT
connectivity.

Trigger happy: from QR codes to NFC badges and AR

At NRF Retail’s Big Show in January 2023, Avery Dennison unveiled our digitally
connected garment. Featuring seven digital triggers, it demonstrates the
exciting digital consumer engagement tools that early adopters are now utilizing
for commercial purposes. The appetite for this technology is poised to increase
further. According to McKinsey, fashion brands invested between 1.6% and 1.8% of
their 2021 revenue in tech which would allow them to keep up with evolving
consumer behaviour. Experts predict that this figure may double by the end of
the decade. From the consumers’ perspective, 50% say they are happy to trade
their data for incentives such as coupons or exclusive digital interactions.

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Connect

Exploring endless possibilities with the Digitally Connected Garment

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Watch

This means thousands of tonnes of textile waste ends up in landfills or is
incinerated. By reusing or recycling fashion, we can turn that around.
Second-hand resale and thrifting sites such as The RealReal and Thredup.com show
us how to keep enjoying clothes for longer. Brands themselves have realised that
fashion circularity will depend on consumers working with them to close the
loop. For instance, Levi’s and H&M have set up ‘trade-in’ and garment collecting
programs, to that end. The vision is that retailers and brands will generate new
revenue streams when they collect, upcycle and resell garments. Using digital
care labels, powered by atma.io and Digital Product Passports (DPPs) fashion
marketing teams have the power to engage consumers in the lifecycle story of
individual garments, and drive behavior change towards responsible ownership and
circularity. If consumers play their part in extending the life of items of
clothing, textile waste can be reduced. For example, when they have fallen out
of love with their jeans, that denim can be used for something else – not sent
to landfill. The mindset of constant disposal will gradually disappear, as new
options to make use of old clothes come to the fore.

Connect

Fashion circularity: Consumers and brands must close the loop together

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

It’s growing, but will fashion circularity truly become part of everyday life?
One school of thought is that both consumers and brands need to benefit when
garments are returned and reused. It’s natural for both parties to ask, ‘what’s
in it for me?’ If everyone has an incentive, we can close the circularity loop
together more quickly and efficiently. The benefits must become clear to both
parties. So, what are they? Well, as mentioned earlier, brands can generate ROI
from upcycling and re-selling returned items. Consumers can get discount coupons
and loyalty points for returning unwanted garments. Joining forces will make the
difference. Both are reducing their carbon footprint as a result. Technology in
the form of Digital IDs or Digital Product Passports (DPPs) for garments will
facilitate this mutually-beneficial arrangement. Data stored and accessed
through the garment ID, will provide raw material and composition information
needed to recondition, upcycle and sell on, returned items. Shoppers will use
the DPP to find out everything about the item’s history, its care instructions,
and how to return it, or recycle.

Incentives for garment take-back schemes

The materials used, the design, the work that went into sourcing fabrics, is all
recorded and that data will make take-back and repurposing possible for the
retailer. Supply chain visibility will be the key to extending the life of
products, and Digital IDs will be the essential tool connecting consumers and
brands throughout this co-owing, collaborative and highly-engaging arrangement.

Digital Product Passports are circular fashion’s driving force

Connect

Shockingly, less than 1% of clothing material today is recycled to produce new
clothing, according to the Ellen MacArthur Foundation.

Learn more about how we’re unlocking #EndlessPossibilities

Connect

The materials used, the design, the work that went into sourcing fabrics, is all
recorded and that data will make take-back and repurposing possible for the
retailer. Supply chain visibility will be the key to extending the life of
products, and Digital IDs will be the essential tool connecting consumers and
brands throughout this co-owing, collaborative and highly-engaging arrangement.
Avery Dennison’s latest ‘Digital Consumer Behavior’ report found that consumers,
particularly Gen Z and millennials, now expect retail and technology to gel
seamlessly whether online, or in stores. Apparel shoppers are highly-receptive
to frictionless touchpoints that will enhance their instore experience. They are
open to scanning digital labels on garments, making use of QR codes, and NFC
technology, for product insight and interaction post-purchase. Digital solutions
are ready to bring these circular consumption models to life. In fact, Avery
Dennison is busy helping leading fashion brands do exactly that, right now.
We’ve championed sustainability in our industry for many years. It’s wonderful
to see practical initiatives going live across the industry, designed to extend
the lifespan of garments, and bring circular consumption into the mainstream.
And it’s amazing to see our technology making smarter consumer engagement
possible.

Digital Product Passports are circular fashion’s driving force

It’s growing, but will fashion circularity truly become part of everyday life?
One school of thought is that both consumers and brands need to benefit when
garments are returned and reused. It’s natural for both parties to ask, ‘what’s
in it for me?’ If everyone has an incentive, we can close the circularity loop
together more quickly and efficiently. The benefits must become clear to both
parties. So, what are they? Well, as mentioned earlier, brands can generate ROI
from upcycling and re-selling returned items. Consumers can get discount coupons
and loyalty points for returning unwanted garments. Joining forces will make the
difference. Both are reducing their carbon footprint as a result. Technology in
the form of Digital IDs or Digital Product Passports (DPPs) for garments will
facilitate this mutually-beneficial arrangement. Data stored and accessed
through the garment ID, will provide raw material and composition information
needed to recondition, upcycle and sell on, returned items. Shoppers will use
the DPP to find out everything about the item’s history, its care instructions,
and how to return it, or recycle.

Incentives for garment take-back schemes

This means thousands of tonnes of textile waste ends up in landfills or is
incinerated. By reusing or recycling fashion, we can turn that around.
Second-hand resale and thrifting sites such as The RealReal and Thredup.com show
us how to keep enjoying clothes for longer. Brands themselves have realised that
fashion circularity will depend on consumers working with them to close the
loop. For instance, Levi’s and H&M have set up ‘trade-in’ and garment collecting
programs, to that end. The vision is that retailers and brands will generate new
revenue streams when they collect, upcycle and resell garments. Using digital
care labels, powered by atma.io and Digital Product Passports (DPPs) fashion
marketing teams have the power to engage consumers in the lifecycle story of
individual garments, and drive behavior change towards responsible ownership and
circularity. If consumers play their part in extending the life of items of
clothing, textile waste can be reduced. For example, when they have fallen out
of love with their jeans, that denim can be used for something else – not sent
to landfill. The mindset of constant disposal will gradually disappear, as new
options to make use of old clothes come to the fore.

Shockingly, less than 1% of clothing material today is recycled to produce new
clothing, according to the Ellen MacArthur Foundation.

Connect

Fashion circularity: Consumers and brands must close the loop together

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Take a step into the future of fashion and apparel.

Download

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Find out what happens when textiles meet technology

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Exploring endless possibilities with the Digitally Connected Garment

Take a step into the future of fashion and apparel.

Download

Digital solutions are ready to bring these circular consumption models to life.
In fact, Avery Dennison is busy helping leading fashion brands do exactly that,
right now. We’ve championed sustainability in our industry for many years. It’s
wonderful to see practical initiatives going live across the industry, designed
to extend the lifespan of garments, and bring circular consumption into the
mainstream. And it’s amazing to see our technology making smarter consumer
engagement possible.

Avery Dennison’s latest ‘Digital Consumer Behavior’ report found that consumers,
particularly Gen Z and millennials, now expect retail and technology to gel
seamlessly whether online, or in stores. Apparel shoppers are highly-receptive
to frictionless touchpoints that will enhance their instore experience. They are
open to scanning digital labels on garments, making use of QR codes, and NFC
technology, for product insight and interaction post-purchase.

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Are you ready to unlock the power of digital with Digitally Connected Garments?
Find out more here.

Watch

Garments and footwear can now tell their own stories, thanks to Digital ID
technology, and the advent of Digital Product Passports (DPPs). In store, a
shopper can use their phone to scan a smart care label on a coat, for example.
This will open a dedicated webpage and they'll find out exactly where the coat
was made, the type and source of the textiles used, and potentially even the
amount of carbon emissions to manufacture it. Any ‘green promises’ can be
thoroughly substantiated, as can the garment’s brand authenticity.

Connect

Digital storytelling through connected garments

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

To support clothing circularity, Avery Dennison has worked with leading names in
fashion, providing the technology that allows the compelling story of garments
to be passed on to new owners of clothes, and for brands to keep track of useful
data. We helped visionary vintage retailer Transnomadica, team with fashion
legend Ron Herman to bring technology into the high-end re-sale market. Our
digital care labels on vintage products made it simple for shoppers to interact
with a capsule range of Ron Herman vintage items, through QR codes. With a
simple smartphone scan of an item’s QR code, they might discover that a jacket
had been originally made in the 1960s, for example. “Customers can scan the QR
code on a digital care label and read the story of the item,” explains Maurizio
Fonadi, founder of Transnomadica, in our special video. “Over time, there is the
opportunity to update the information, and authenticate the story we want to
tell. The re-selling proposition of second-hand and vintage is going to be
central to the circular model. People and the planet will benefit from this.”
Digital storytelling through connected garments opens a world of possibilities.
Today we’re on chapter one, but there are many more to come.

Let the story continue…

This scenario shows how Digital IDs are going to power a future where supply
chain visibility, circularity, and long-term brand engagement become part of
fashion’s fabric in the coming years. Our new report explains how incoming
eco-legislation will mandate high levels of transparency, forcing apparel brands
to make product data available to consumers and regulators.
Sustainability-focused brands are busy exploring new ways to use digital
triggers and IoT (Internet of Things) models to connect with consumers through
the physical garments themselves. They are beginning to creatively communicate
their brand’s values and content to customers in highly effective and personal
ways. At Avery Dennison, we’re playing our part. We’re providing the digital
trigger and technology. Our cloud-based solutions like atma.io are enabling a
constant flow of data, and a suite of apps are bringing the whole ecosystem of
circularity to life.

An ongoing bond thanks to IoT connectivity

At home, further information can be accessed through the Digital IDs, which acts
as a digital folder of information, stored on a connected cloud platform such as
Avery Dennison’s atma.io. The coat owner will be able to check on care
instructions, tap into styling suggestions, watch videos on similar products,
and learn how they can give it a second life, or recycle the item once it
reaches the end of its life. Brand storytelling can be woven in too, prolonging
engagement with that customer long after the purchase was made.

Taking engagement beyond the point of sale

Connect

Fashion brands have a neat new communications channel up their sleeves. Clothes.

Are you ready to unlock the power of digital with Digitally Connected Garments?
Find out more here.

Connect

At home, further information can be accessed through the Digital IDs, which acts
as a digital folder of information, stored on a connected cloud platform such as
Avery Dennison’s atma.io. The coat owner will be able to check on care
instructions, tap into styling suggestions, watch videos on similar products,
and learn how they can give it a second life, or recycle the item once it
reaches the end of its life. Brand storytelling can be woven in too, prolonging
engagement with that customer long after the purchase was made. If the original
retailer has a take-back scheme set up, the coat owner can find out how that
works via the Digital ID, and perhaps claim a coupon for returning the coat. The
item can then be processed through the retailer’s reverse logistics scheme,
completing the circularity loop, and helping the brand meet and report on its
ESG goals. Only with access to all the material composition data can industrial
textile recyclers properly sort and recycle the garment. Resale is another
option, and the Digital ID will prove authenticity and help any new owners tap
into vital care and recycling information during this latter stage of the coat’s
lifecycle. All along the value chain, the Digital ID is telling and prolonging
the garment’s story, making sure circularity comes to bear.

Taking engagement beyond the point of sale

To support clothing circularity, Avery Dennison has worked with leading names in
fashion, providing the technology that allows the compelling story of garments
to be passed on to new owners of clothes, and for brands to keep track of useful
data. We helped visionary vintage retailer Transnomadica, team with fashion
legend Ron Herman to bring technology into the high-end re-sale market. Our
digital care labels on vintage products made it simple for shoppers to interact
with a capsule range of Ron Herman vintage items, through QR codes. With a
simple smartphone scan of an item’s QR code, they might discover that a jacket
had been originally made in the 1960s, for example. “Customers can scan the QR
code on a digital care label and read the story of the item,” explains Maurizio
Fonadi, founder of Transnomadica, in our special video. “Over time, there is the
opportunity to update the information, and authenticate the story we want to
tell. The re-selling proposition of second-hand and vintage is going to be
central to the circular model. People and the planet will benefit from this.”
Digital storytelling through connected garments opens a world of possibilities.
Today we’re on chapter one, but there are many more to come.

Let the story continue…

This scenario shows how Digital IDs are going to power a future where supply
chain visibility, circularity, and long-term brand engagement become part of
fashion’s fabric in the coming years. Our new report explains how incoming
eco-legislation will mandate high levels of transparency, forcing apparel brands
to make product data available to consumers and regulators.
Sustainability-focused brands are busy exploring new ways to use digital
triggers and IoT (Internet of Things) models to connect with consumers through
the physical garments themselves. They are beginning to creatively communicate
their brand’s values and content to customers in highly effective and personal
ways. At Avery Dennison, we’re playing our part. We’re providing the digital
trigger and technology. Our cloud-based solutions like atma.io are enabling a
constant flow of data, and a suite of apps are bringing the whole ecosystem of
circularity to life.

An ongoing bond thanks to IoT connectivity

Garments and footwear can now tell their own stories, thanks to Digital ID
technology, and the advent of Digital Product Passports (DPPs). In store, a
shopper can use their phone to scan a smart care label on a coat, for example.
This will open a dedicated webpage and they'll find out exactly where the coat
was made, the type and source of the textiles used, and potentially even the
amount of carbon emissions to manufacture it. Any ‘green promises’ can be
thoroughly substantiated, as can the garment’s brand authenticity.

Fashion brands have a neat new communications channel up their sleeves. Clothes.

Connect

Digital storytelling through connected garments

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Find out what happens when textiles meet technology

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Exploring endless possibilities with the Digitally Connected Garment

Take a step into the future of fashion and apparel.

Download

If the original retailer has a take-back scheme set up, the coat owner can find
out how that works via the Digital ID, and perhaps claim a coupon for returning
the coat. The item can then be processed through the retailer’s reverse
logistics scheme, completing the circularity loop, and helping the brand meet
and report on its ESG goals. Only with access to all the material composition
data can industrial textile recyclers properly sort and recycle the garment.
Resale is another option, and the Digital ID will prove authenticity and help
any new owners tap into vital care and recycling information during this latter
stage of the coat’s lifecycle. All along the value chain, the Digital ID is
telling and prolonging the garment’s story, making sure circularity comes to
bear.

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Take a step into the future of fashion and apparel.

Download

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Find out how to engage with customers and unlock creative, ethical and business
possibilities across a garment's lifecycle with our Digital Solutions.

Watch

A massive 71% of consumers (IBM X NRF, 2020) surveyed across 28 countries
indicated that traceability is very important and they are willing to pay a
premium for brands that provide it. If you can share a wealth of information via
Digital IDs, you are tapping into that demand. Fashion brands can communicate
their values, product stories and messages to customers in highly engaging and
personalized ways. At Avery Dennison, we’re confident the adoption of Digital ID
technology and its ability to create consumer-product interactions will take
traceability mainstream. This will bring value to the fashion brands we support,
their customers, and the planet.

Connect

Garments as communication channels enabling circularity

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Social retail is a big new area of interest for brands. It provides the
opportunity to extend brand storytelling with personalized experiences. QR codes
can be scanned with a smartphone to unlock hidden content about the garment,
your brand, or an affiliated community, such as a sports team if the item is a
replica team shirt. Competitions, the chance to claim a discount, or watch team
videos can be accessed through this new communication channel. Engaged consumers
are effectively moving beyond a purely transactional relationship to more of a
community role, having formed deeper connections to the products and the brand.

Unlocking hidden ‘social’ content

At NRF in New York this January, we explored what’s possible, demonstrating two
different types of ‘connected garments’. A prototype scarf was created as part
of an ongoing partnership between Dutch textile brand BYBORRE and Avery
Dennison. It was originally made for a traceability workshop at the Window of
Textile Opportunities™ in Amsterdam in 2022. BYBORRE designed and knitted the
scarf, and an Avery Dennison’s Digital Care Label was attached. Every garment
has a unique journey, and this scarf shows how intelligent labelling technology
can help tell that specific story transparently. The consumer can trace the path
of each unique scarf by scanning the QR code on its care label, powered by Avery
Dennison’s connected product cloud, atma.io, to view the product’s journey, from
yarn supplier through to the manufacturing process. Digital product data and
eco-certifications can also be shared with the consumer. Also demonstrated at
NRF were digitally connected t-shirts. Visitors at NRF were able to see how the
consumer experience can be enhanced through digitally connected features. The
t-shirts feature QR codes on the care labels and hang tags, and NFC tags in heat
transfer embellishments, all of which can be read with a smartphone. The QR
codes open online experiences, and the consumer is able to access stories,
insights and videos. Digitally connected features showcase Avery Dennison’s
commitment towards sustainability. They provide consumers with garment
information, enabling transparency, and directly assisting the fashion and
sportswear industries as they facilitate a move towards circularity.

Connected scarf and jersey

Connect

Digital IDs are becoming part of the fashion brand experience. The technology
opens up exciting new communications channels through digital triggers like QR
code and NFC tags – teaching consumers about circularity and sustainability, and
making socially-enriching community connections.

Find out how to engage with customers and unlock creative, ethical and business
possibilities across a garment's lifecycle with our Digital Solutions.

Connect

As well as reassuring customers about the green credentials of the garment
they’re purchasing, you can communicate other important brand values and stories
through Digital IDs too. Social retail is a big new area of interest for brands.
It provides the opportunity to extend brand storytelling with personalized
experiences. QR codes can be scanned with a smartphone to unlock hidden content
about the garment, your brand, or an affiliated community, such as a sports team
if the item is a replica team shirt. Competitions, the chance to claim a
discount, or watch team videos can be accessed through this new communication
channel. Engaged consumers are effectively moving beyond a purely transactional
relationship to more of a community role, having formed deeper connections to
the products and the brand. Whether you want to use garment Digital IDs to share
style advice, publicize a take-back scheme, or incentivize recycling, the
possibilities for extended brand storytelling are endless. What’s more, the
technology is ready to bring these powerful connections to life right now.

Unlocking hidden ‘social’ content

At NRF in New York this January, we explored what’s possible, demonstrating two
different types of ‘connected garments’. A prototype scarf was created as part
of an ongoing partnership between Dutch textile brand BYBORRE and Avery
Dennison. It was originally made for a traceability workshop at the Window of
Textile Opportunities™ in Amsterdam in 2022. BYBORRE designed and knitted the
scarf, and an Avery Dennison’s Digital Care Label was attached. Every garment
has a unique journey, and this scarf shows how intelligent labelling technology
can help tell that specific story transparently. The consumer can trace the path
of each unique scarf by scanning the QR code on its care label, powered by Avery
Dennison’s connected product cloud, atma.io, to view the product’s journey, from
yarn supplier through to the manufacturing process. Digital product data and
eco-certifications can also be shared with the consumer. Also demonstrated at
NRF were digitally connected t-shirts. Visitors at NRF were able to see how the
consumer experience can be enhanced through digitally connected features. The
t-shirts feature QR codes on the care labels and hang tags, and NFC tags in heat
transfer embellishments, all of which can be read with a smartphone. The QR
codes open online experiences, and the consumer is able to access stories,
insights and videos. Digitally connected features showcase Avery Dennison’s
commitment towards sustainability. They provide consumers with garment
information, enabling transparency, and directly assisting the fashion and
sportswear industries as they facilitate a move towards circularity.

Connected scarf and jersey

A massive 71% of consumers (IBM X NRF, 2020) surveyed across 28 countries
indicated that traceability is very important and they are willing to pay a
premium for brands that provide it. If you can share a wealth of information via
Digital IDs, you are tapping into that demand. Fashion brands can communicate
their values, product stories and messages to customers in highly engaging and
personalized ways. At Avery Dennison, we’re confident the adoption of Digital ID
technology and its ability to create consumer-product interactions will take
traceability mainstream. This will bring value to the fashion brands we support,
their customers, and the planet.

Digital IDs are becoming part of the fashion brand experience. The technology
opens up exciting new communications channels through digital triggers like QR
code and NFC tags – teaching consumers about circularity and sustainability, and
making socially-enriching community connections.

Connect

Garments as communication channels enabling circularity

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Find out what happens when textiles meet technology

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Exploring endless possibilities with the Digitally Connected Garment

Take a step into the future of fashion and apparel.

Download

Whether you want to use garment Digital IDs to share style advice, publicize a
take-back scheme, or incentivize recycling, the possibilities for extended brand
storytelling are endless. What’s more, the technology is ready to bring these
powerful connections to life right now.

As well as reassuring customers about the green credentials of the garment
they’re purchasing, you can communicate other important brand values and stories
through Digital IDs too.

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Take a step into the future of fashion and apparel.

Download

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Learn more about how we’re unlocking #EndlessPossibilities

Watch

Following the announcement of the EU Green Deal, new legislation will make data
collection a requirement for every garment that is made, bought or sold in the
EU. Referred to as a Digital Product Passport, this item-level data is intended
to make apparel more traceable and companies more accountable, thereby
facilitating sustainability and circularity. But the tech and the data required
to make DPPs happen can also be used to forge stronger, deeper and
longer-lasting bonds between brands and consumers, as Avery Dennison’s Smartrac
global senior director of marketing communications, Hannah Bernard explains.

Watch

Digital Product Passports: Your passport to consumer engagement

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PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Following the announcement of the EU Green Deal, new legislation will make data
collection a requirement for every garment that is made, bought or sold in the
EU. Referred to as a Digital Product Passport, this item-level data is intended
to make apparel more traceable and companies more accountable, thereby
facilitating sustainability and circularity. But the tech and the data required
to make DPPs happen can also be used to forge stronger, deeper and
longer-lasting bonds between brands and consumers, as Avery Dennison’s Smartrac
global senior director of marketing communications, Hannah Bernard explains.

Watch

Digital Product Passports: Your passport to consumer engagement

Learn more about how we’re unlocking #EndlessPossibilities

© 2023 AVERY DENNISON CORPORATION

GDPR

COOKIE POLICY

Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Personalization & Customization

Explore the Jersey

Contact Us

Digital Solutions can help evolve your business. Find out more by adding your
details below.

Read the article

Featuring no less than seven digital triggers, Avery Dennison’s garment
demonstrates a wide range of opportunities for fashion and apparel brands in
consumer engagement, Augmented Reality and more.

Exploring endless possibilities with the Digitally Connected Garment

Read the article

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity.

Find out what happens when textiles meet technology

Take a step into the future of fashion and apparel.

Download

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Find out what happens when textiles meet technology

Download

How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.

Exploring endless possibilities with the Digitally Connected Garment

Take a step into the future of fashion and apparel.

Download

Insights

Digital Product Passports

Brand Protection

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Contact Us

Insights

Digital Product Passports

Brand Protection

Digital Consumer Engagement

Sustainability

Supply Chain Visibility

Digital Solutions

Digital Solutions

• Supply chain visibility and efficiency • Sustainability, circularity and
traceability • Digital consumer engagement • Future of retail • Personalization
and customization

Avery Dennison Digital Solutions is a flexible suite of products created to help
your brand keep pace with the five biggest trends and digital enablers in
fashion and apparel.

When everything’s connected,

possibilities are endless

Digital Solutions - Your passport to possibility

Our Digital Solutions portfolio is a digital ecosystem capable of delivering
Digital Product Passports. It combines digitized triggers, a range of
applications, and our data system, atma.io connected product cloud. Together,
these tools grant you access to a world of smarter consumer engagement, improved
supply chain visibility, and a more accountable, traceable, and circular
approach to fashion.

Digital Solutions for apparel by Avery Dennison

Unlocks creative, ethical and business possibilities across a garment's
lifecycle, with the industry's trusted partner.

Digital Solutions Portfolio

Imagine what your brand could do Watch This Little Label

↑

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

© 2021 AVERY DENNISON CORPORATION

LEGAL AND PRIVACY NOTICES

GDPR

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, and smart
embellishments. Each trigger is detected by a scanner or a smart device helping
to maintain visibility of your products throughout their lifecycles, as well as
creating new opportunities for rewarding consumer encounters. With such a wide
range of triggers available, you can be sure you will find the right solution
for your brand, your partners and your customers.

Triggers

Our cloud-based solutions, atma.io connected product cloud, allow for a constant
flow of data between the physical world and the digital realm. What this means
is that each garment you produce can be duplicated as a digital twin that
follows its real-world counterpart throughout every stage of its lifecycle. This
is the future of information management. When supplemented with AI-driven
analytics offered by atma.io connected product cloud, it can provide real-time
insights to help you manage inventory, market your goods and limit your impact
on the environment.

Data

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve the apparel industry throughout its digital renaissance.
These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available. Create experiences, drive value, manage supply
chains, give new life to old inventory… the possibilities are endless.

We’re here to make it happen. Contact an Avery Dennison Expert today.

Triggers

Our market-leading portfolio of digital triggers utilizes a broad set of
innovations across our trim products including labels, tags, embellishments and
packaging. Each trigger is detected by a scanner or a smart device helping to
maintain visibility of your products throughout their lifecycles, as well as
creating new opportunities for rewarding consumer encounters. With such a wide
range of triggers available, you can be sure you will find the right solution
for your brand, your partners and your customers.

Data

Our cloud-based solutions, atma.io connected product cloud, allow for a constant
flow of data between the physical world and the digital realm. What this means
is that each garment you produce can be duplicated as a digital twin that
follows its real-world counterpart throughout every stage of its lifecycle. This
is the future of information management. When supplemented with AI-driven
analytics, it can provide real-time insights to help you manage inventory,
market your goods and limit your impact on the environment.

Applications

Connecting the world of data back to you and your customers, our applications
are designed to serve fashion and apparel throughout its digital renaissance.

These are the tools that allow you to leverage the information within Digital
Product Passports and to start achieving your desired outcomes. We have a range
of applications available, including white-label platforms that you can adapt to
your brand. Create experiences, drive value, manage supply chains, give new life
to old inventory… the possibilities are endless.

Imagine what your brand could do Watch This Little Label

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below. We’re here to make it happen. Contact an Avery Dennison
Expert today.

Digital Solutions – Your passport to possibility

Digital Solutions - Your passport to possibility

Get in contact, and find out how Digital Solutions can help your business.

EXPLORE JERSEY

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Digital Solutions

possibilities are endless

Take the next step for your brand. Connect with an Avery Dennison expert now

Ready to take your brand forward with Digital Solutions? Find out more by adding
your details below.

EXPLORE JERSEY

Insights

PERsonalization & customization

FUTURE OF RETAIL

Digital Consumer EngagemenT

Sustainability

Supply Chain Visibility

Connect



Digital Solutions

Supply Chain Visibility

Sustainability

Digital Consumer Engagement

Future of Retail

Insights

Personalization & Customization

Contact Us



DIGITAL PRODUCT PASSPORTS

SUPPLY CHAIN VISIBILITY

DIGITAL CONSUMER ENGAGEMENT

BRAND PROTECTION

SUSTAINABILITY

INSIGHTS








Avery Dennison and BYBORRE create digitally connected scarf



Connect



Find out what happens when textiles meet technology

Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally
connected scarf. Harnessing Avery Dennison’s digital labels and atma.io
connected product cloud, the scarf revealed opportunities in supply chain
visibility, consumer engagement and circularity. Both sides of the partnership
brought their own expertise to the table. BYBORRE, an innovative knit lab from
the Netherlands, applies technology and craftsmanship to textile design and
production. From our side, Avery Dennison Digital Solutions offers an end-to-end
system of digital triggers, cloud data management and applications.



Supply Chain Visibility

The scarf itself was designed and knitted by BYBORRE as part of a joint
traceability workshop hosted by Avery Dennison at the Window of Textile
Opportunities™. During production, the garments were embedded with Avery
Dennison Digital Care Labels featuring unique QR codes. The serialized digital
labels linked to data held on the atma.io cloud platform via an Avery Dennison
app. Essentially, this technology allows for access to a trove of relevant
information, simply by holding a smartphone camera over the product label.
Amongst other things, this information includes: • Yarn origin, blend and color
• Certifications such as the Global Organic Textile Standard (GOTS) • Supply
chain journeys, from material manufacture to sampling and production • CO2
emissions accrued through each stage of the supply chain

This level of traceability has profound implications for brands, consumers and
the wider industry. For example, many consumers want to know about the journey
their purchases have taken, with 66% saying they are willing to pay more for
ethically produced goods. For brands, greater visibility can help with balancing
supply and demand, and with managing supplier performance. As proven by the
connected scarf, this becomes possible through comprehensive data capture
through production, logistics, retail and beyond. On a wider scale, complete
supply chain visibility is important for recording carbon emissions and
demonstrating compliance and certification. This is part of the reason why
Digital Product Passports are being introduced with new environmental
legislation.



Consumer engagement and Circularity

The same tech required to achieve supply chain visibility also delivers a host
of other benefits, including new ways to communicate with consumers. For
example, by scanning the Digital Care Label, consumers can access care
instructions on how to properly wash their digitally connected scarf. This
information helps consumers to 'close the loop,’ empowering them to care for the
item properly so that it lasts longer. In addition, brands, third party
businesses and consumers can use the data to facilitate recycling, repurposing
or resale.

Finally, with this technology, a huge range of sales and brand building tactics
can be put to commercial use. Enhanced consumer engagement is achievable through
pre- and post-sale promotions, cross selling, product customization tools and
personalized offers. As the digitally connected scarf goes to show, with Digital
Solutions and an innovative mindset, there are no limits to what can be
achieved.



Connect



Learn more about how Avery Dennison Digital Solutions unlock
#EndlessPossibilities






The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.



This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?



Watch video



Download









Take a step into the future of fashion and apparel.



An introduction to Digital Product Passports



Digital Consumer Behavior Report 2.0



Download








Digital Solutions can help evolve your business. Find out more by adding your
details below.




© 2022 AVERY DENNISON CORPORATION

GDPR



COOKIE POLICY

LEGAL & PRIVACY NOTICES

DIGITAL PRODUCT PASSPORTS

SUPPLY CHAIN VISIBILITY

DIGITAL CONSUMER ENGAGEMENT

BRAND PROTECTION

SUSTAINABILITY

INSIGHTS








Discover atma.io by Avery Dennison: The connected product cloud platform that’s
enabling DPPs and circularity



Watch



Digital Product Passports (DPPs) are being introduced to provide transparency
and enable circularity across entire value chains. With unique digital records
available for all products, clarity around material extraction, production,
logistics, use and recycling can be made accessible to businesses, authorities
and consumers everywhere. Fundamentally, this is a simple concept, but the
reality of managing large amounts of data and making it accessible to
appropriate stakeholders may be a challenge. atma.io is the solution. Watch our
video to find out more about the connected product cloud that’s bringing digital
ID technology to life.





Learn more about how we’re unlocking #EndlessPossibilities






The latest GWI report in partnership with Avery Dennison gives you essential
insights into how today’s shoppers buy, what they’re buying and why they’re
buying it. Explore the dangers of greenwashing, the real impact of counterfeit
goods and why you shouldn’t overlook recommerce.



This video gives you lowdown on the key things you need to know about DPPs. What
are they? Why are they being introduced? And how should your business be
preparing?



Watch video



Download









Take a step into the future of fashion and apparel.



An introduction to Digital Product Passports



Digital Consumer Behavior Report 2.0



Download








Digital Solutions can help evolve your business. Find out more by adding your
details below.




© 2022 AVERY DENNISON CORPORATION

GDPR



COOKIE POLICY

LEGAL & PRIVACY NOTICES

DIGITAL PRODUCT PASSPORTS

SUPPLY CHAIN VISIBILITY

DIGITAL CONSUMER ENGAGEMENT

BRAND PROTECTION

SUSTAINABILITY

INSIGHTS









Avery Dennison advances launch of Digital Care Labels in partnership with Swijin



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We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary
and sustainable performance wear brand, focused on material innovation and
supply chain transparency. Our partnership showcases how our Digital Care Label,
powered by atma.io connected product cloud, can enable supply chain transparency
on the brand side and provide consumers with the transparency they deserve.




The first product drop, the SwimRunner, is a virtually stitchless, silky-soft,
ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and
matching bottoms, which allows athletes to alternate between land and water
sports. The SwimRunner Bra, Sports Brief, and Biker Shorts are digitally
connected, having a scannable QR code on the heat transfer care labels
showcasing supply chain, care and recycling information. By scanning the QR code
with a smartphone, and landing on an application made possible with atma.io,
consumers can learn about the garments sustainability story, guidance on garment
care and access to a garment repair program. Swijin’s new collection will
demonstrate how Digital Care Labels in the garments can provide transparency and
support fashion’s circular economy. Swijin is constantly seeking new ways to
benefit the planet with all performance products digitally enabled for repair,
resale and recycling.




Learn more about how we’re unlocking #EndlessPossibilities






In the latest issue of our trends and insights magazine we cover the future
forward tools transforming fashion and unlocking transparency, traceability and
circularity.



How will new laws drive circularity? What impact will regulatory changes around
the globe have on your brand? In this guide, we give you the lowdown on when new
legislation kicks in, what it means and how you can seize opportunities as you
adapt.



Get your copy now



Download









Digital Product Passports - The Gateway to Fashion eco-law Compliance



Take a step into the future of fashion and apparel.



Made to Mention, Volume 7: Connected Lifecycle



Download








Digital Solutions can help evolve your business. Find out more by adding your
details below.




© 2022 AVERY DENNISON CORPORATION

GDPR



COOKIE POLICY

LEGAL & PRIVACY NOTICES




























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