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Text Content

[Last chance] Extension round opened; limited allocation left
[Last chance] Round closing today;
limited allocation left
investors@aurahealth.io
Contact us:
investors@aurahealth.io
Contact us: investors@aurahealth.io
Invest Now ($1/share)

HighlightsProblemSolutionProductTractionBusiness ModelMarket SizeTeam &
Investors
VisionTractionProductSupply-side productBusiness ModelTeam & InvestorsBonus
shares


RESTORE THE WORLD’S MENTAL WELLNESS: AURA INVESTMENT ROUND

Mental wellness is one of the most fundamental, unmet human needs today.


Aura is the world’s leading marketplace for mental wellness transforming the
$5.6T industry, already with 8M+ users and set for international expansion.


Exclusive opportunity to invest in the start-up backed by Silicon Valley’s
leading investors.

Aura is the world’s leading mental wellness marketplace already with 7 million
users transforming the $4.8 trillion industry.

3000+ investors already invested
Aura is the world’s leading marketplace for mental wellness transforming the
$5.6T industry
Rapid growth to 8M+ users, now set for international expansion
Top Silicon Valley investors + 2000+ investors already invested ($10M+)
Invest Now ($1/share) 1000+ investors already invested
Watch Video
Get the Pitch Deck
1000+ investors already invested
1000+ investors already invested
Min target surpassed:
Funding Round
Series A
Closing:
< 10 days
Price Per Share
$1.15
Closing in
10days
x days left
Offering CircularForm CInvestor DeckPerksEducation
Price Per Share: $1.00

Raised $600,000+ *
100%+ of minimum goal raised
*22-23 Reg CF

1000+ Investors
44 days Left to invest
Offering CircularForm CInvestor Perks
Remaining allocation
<$300k

1
Days
1
Hours
1
Mins
1
Secs
HighlightsProblemSolutionProductTractionBusiness ModelMarket SizeTeam &
Investors


TOP REASONS TO INVEST IN AURA


RAPID GROWTH & PROVEN TRACTION

Aura has quickly become a leader in the mental wellness space, and this is just
the beginning.

8 Million
Aura users
$25M
Revenue (lifetime)
Quarter Billion
Minutes listened / year


SET FOR INTERNATIONAL EXPANSION

Aura is launching in 6 different languages to reach most of the world’s
population and accelerate as a global leader.


JOIN SILICON VALLEY’S TOP INVESTORS

Aura has raised $10M+ and is backed by Silicon Valley’s leading VCs behind
today's most influential companies.

Investors include founders/executives of:


INVEST IN AURA’S FIRST PUBLIC ROUND -
OPEN FOR A LIMITED TIME.

Invest in the world’s leading wellness start-up and help transform hundreds of
millions’ wellbeing.


Invest Now
Highlights
 * World’s largest mental wellness content & services marketplace disrupting the
   $4.8T market
 * Rapid growth to 7M users & 100,000 paying subscribers (profitable)
 * Backed by Silicon Valley’s leading VC’s
 * Angels include executives of Spotify, Facebook, Strava, Life360, WeWork, and
   Masterclass.
 * World-class team founded by Forbes 30 Under 30 Social Impact winners

Co-investors
Cowboy Ventures
Silicon Valley’s Leading Seed Stage VC
Palo Alto-based, extraordinary VC that first coined the term “unicorn” to
describe companies valued over $1B. Founder Aileen Lee was recognized in “100
Most Influential People in the World” by Time and Forbes Midas List (top
investors in the world).
Reach Capital
World’s Leading VC Focused on Education
Silicon Valley's leading VC investing in the future of education, lifelong
learning, and workforce development. Reach Capital has backed leading companies
including ClassDojo, Outschool, and Epic!.
Berkeley SkyDeck
UC Berkeley’s Global Startup Accelerator
UC Berkeley’s start-up accelerator supporting entrepreneurs globally. Backed by
leading VC firms such as Sequoia and voted as a top accelerator in the world.
Portfolio raised $1B+ follow-on capital.
Investors include founders & executives of:

Problem


THE WORLD IS IN A GLOBAL MENTAL HEALTH CRISIS, AND TODAY’S SOLUTIONS ARE NOT
ENOUGH.

1 in 4 adults suffer from a mental disorder today, and depression is now the #1
cause of disability worldwide (WHO).

Aura’s founders experienced the deep pain as their mother struggled with her
mental health without trustworthy resources and realized that mental wellbeing
is the most important unmet human need.

Therapy provides critical support, but its 1-1 based care is expensive & hard to
access for most people. Self-care apps attempt to address this problem, but they
provide one-size-fits-all content libraries.

1 Source: Global wellness institute
Solution


AURA BRINGS THE WORLD'S BEST CONTENT & SERVICES PROVIDED BY COACHES WORLDWIDE TO
ANYONE

Aura lets coaches and therapists worldwide shift online, produce content, and
provide digital coaching effortlessly.

In turn, Aura provides anyone with the world’s most extensive library of mental
wellness resources & services, personalized to their needs by our AI.


Aura is building the world’s ecosystem for mental wellness.
Invest in the future of wellness


TRANSFORMING THE MENTAL WELLNESS INDUSTRY THROUGH THE POWER OF THE MARKETPLACE

History shows that marketplaces that aggregate new supply to provide superior
services have become some of the world’s largest companies of today.

The first-generation wellness apps proliferated to 100M’s of downloads, yet only
offer content libraries created by just 1-2 coaches (and a few celebrity
guests). These apps are one-size-fits-all solutions and have poor retention.

Aura is leveraging the power of the marketplace to enable a worldwide community
of coaches & therapists to create content & offer services online, making them
accessible to anyone in one place.

Aura is leading the marketplace transformation in one of today's most important
industries.

Invest in the future of wellness
1 Source: Global wellness institute
Product

MEET THE NEXT-GENERATION AURA 3.0

As “Spotify” of mental wellness, Aura is the all-in-one app for mental wellness
providing the world’s most extensive wellness content library.

We’re taking Aura to the next level with the upcoming Aura 3.0, combining the
wealth of content with the power of community & AI.


World’s most extensive wellness library, personalized via deep learning

Aura already offers a 10-100x bigger library than leading wellness apps, with
categories including meditations, sleep tracks, life coaching, cognitive
behavioral therapy, breathwork, spirituality, and much more. Aura’s library is
growing exponentially every day.

Aura leverages our proprietary deep learning-based algorithm to personalize and
adapt continuously to each person’s unique needs & tastes.

Next-generation community & social experiences

The upcoming Aura 3.0 includes next-generation community/social experiences
connecting our coaches & users through products like Live, Stories, challenges,
community, 1-1 coaching, and group coaching.

Aura AI (coming soon)

As the power of AI has exploded, Aura has the rare advantage of having billions
of proprietary data and content. We will integrate AI throughout our app
experience to deliver new value propositions and consumer experiences.



Supply-side product

FOR COACHES: THEIR NEW DIGITAL IDENTITY

Like Spotify’s impact, Aura enables coaches & therapists to become creators and
helps them share their content, build communities, and offer services - build an
entire online business on Aura. Coaches no longer have to find clients
individually - they can now create studio-quality content from their phones,
reach a global audience, generate additional recurring income, and find coaching
clients effortlessly.

Aura has become the digital identity of coaches, and we have a massive waitlist
of coaches.


Invest in the future of wellness
Traction

RAPIDLY EXPANDING AS THE LEADING MENTAL WELLNESS MARKETPLACE

Every year, a quarter billion minutes are spent in meditation & self-care on
Aura. Aura has already generated $25M in revenue, but this is just the
beginning. We see the potential to get to Spotify/Netflix’s scale - and become a
$1B/year company.

Within just a few years, Aura has grown rapidly to:
8 Million
Aura users
$25M
Revenue (lifetime)
Quarter Billion
Minutes listened / year
Every year, Aura members spend 100M’s of minutes in meditation & listening to
content on Aura


QUARTERLY REVENUES


UNPARALLELED ENGAGEMENT & RETENTION VS COMPETITORS

Retention & engagement are the most critical foundations for consumer platforms.
Aura’s is already far superior to competitors’, valued in billions, and we’re
just getting started.


D30 RETENTION



DAU/MAU (ENGAGEMENT)


*Source: Data.ai, Q3 2023

SET FOR INTERNATIONAL EXPANSION

Aura’s marketplace advantage strengthens even further as a global platform. Aura
is launching in 6 different languages, working with local coaches & creators to
reach the majority of the world’s population in native languages, and building
global network effects.

LIFE-CHANGING TESTIMONIALS

With over 45,000 5-star reviews, Aura is truly transforming people’s lives. Hear
from our users:




RECOGNIZED IN THOUSANDS OF TOP PUBLICATIONS




& PARTNERED WITH WORLD-CLASS ORGANIZATIONS




INDUSTRY-LEADING CHURN

Estimated churn rate of popular streaming services vs. Aura (Source: Antenna)

Business Model
The secret compounding flywheel behind Aura’s growth
Aura generates high-margin, recurring software revenue powered by the
marketplace wheel.


The more we grow, the more coaches & therapists we attract to the platform. The
more coaches provide content & services, and better Aura gets for our users. In
addition, the compounding data continuously improves Aura’s intelligence.

This is the same flywheel that has grown some of the largest companies of the
past decade, such as Airbnb and Uber.

Market opportunity

THE TRANSFORMATION OF $5.6T WELLNESS MARKET

Global wellness market is a $5.6T market, projected to grow to $8.5 trillion by
2027 (Source: Global Wellness Institute)

Wellness spending, mobile health market


THE TRANSFORMATION OF WELLNESS MARKET, 2024-2027


Given a conservative TAM of 300M people using Aura ($70/year), our content
business alone can generate $20B+ in revenue, not to mention our coaching
marketplace revenue.

Just as fitness became a part of most people’s everyday lives for physical
health, so will mental wellness be for mental health, and Aura is leading the
digital transformation.

Team & Investors

LEADERSHIP AT AURA:

Steve Lee
Co-founder & CEO

Daniel Lee
Co-founder & CPO

Jerome Curlier
CTO

Brian Richmond
Chief Data Officer


Steve and Daniel, two brothers & co-founders, are mission-driven founders,
Forbes 30 Under 30 winners, and repeat entrepreneurs whose expertise spans
consumer product, design, engineering, and marketing.

Jerome is an experienced CTO formerly at Microsoft, IBM, and Gigster. Brian is a
Ph.D. & data science leader formerly at WeWork and George Washington University
(as the Chairman of the Department).

Our advisors come from companies such as Uber, Eventbrite, Slack, Masterclass,
Credit Karma, and Hubspot.



JOIN SILICON VALLEY'S TOP INVESTORS



Cowboy Ventures is one of the most well-known early-stage VCs in Silicon Valley
who coined the term “unicorn”. Reach Capital is the world’s leading fund for
education & work, and SkyDeck is the global accelerator created by UC Berkeley.

Our investors include founders/executives of Spotify, Apple, Facebook, Dropbox,
Life360, SurveyMonkey, McKinsey, Accenture, Strava, Twitter, and much more.

BONUS SHARES

5%
In bonus shares
When you invest
$25,000
6 lifetime subscriptions
+ 1:1 meeting with the Founders
3.5%
In bonus shares
When you invest
$10,000
4 lifetime subscriptions
2.5%
In bonus shares
When you invest
$5,000
1%
In bonus shares
When you invest
$2500
Existing Investor Loyalty Bonus Shares
5%
In bonus shares
If you are an existing investor
(Stacked with above)

INVEST IN THE FUTURE OF MENTAL WELLNESS.

Limited allocation available. Invest now.


Invest Now ($1/share)

© 2024 Aura Health
Company
About usDownload Aura (iOS)Download Aura (Android)
Contact us
investors@aurahealth.ioFAQ
Invest Now ($1/share)Sign Up For Updates
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‍17B Disclosure

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Price Per Share
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HighlightsProblemSolutionProductTractionBusiness ModelOpportunityTeam &
InvestorsBonus shares
OpportunityTractionProductSupply-side productBusiness ModelTeam & InvestorsBonus
shares
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Remaining allocation
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2000+ investors already invested
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3000+ investors already invested


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