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Submitted URL: https://d2n09h04.na1.hubspotlinks.com/Ctc/2O+113/d2N09H04/VW4K_Q38FWwcVRChTf6xhWYXVZjc4S5kdXQQN7TcW343m2ndW8wLKSR6lZ3nNW80tt3Y3hFtjtW2...
Effective URL: https://www.leadforensics.com/blog/ip-tracking-targeting-ideal-b2b-customers-effectively-2/
Submission: On August 27 via manual from US — Scanned from IT
Effective URL: https://www.leadforensics.com/blog/ip-tracking-targeting-ideal-b2b-customers-effectively-2/
Submission: On August 27 via manual from US — Scanned from IT
Form analysis 7 forms found in the DOM
<form class="w-full" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-:r2:" data-state="closed" data-hs-cf-bound="true">
<div class="relative flex h-full max-w-full flex-1 flex-col">
<div class="flex w-full items-center">
<div class="flex w-full flex-col gap-1.5 rounded-[26px] p-1.5 transition-colors bg-[#f4f4f4] dark:bg-token-main-surface-secondary">
<div class="flex items-end gap-1.5 md:gap-2"></div>
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</form><form class="w-full" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-:r2:" data-state="closed" data-hs-cf-bound="true">
<div class="relative flex h-full max-w-full flex-1 flex-col">
<div class="flex w-full items-center">
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</form><form class="w-full" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-:r2:" data-state="closed" data-hs-cf-bound="true">
<div class="relative flex h-full max-w-full flex-1 flex-col">
<div class="flex w-full items-center">
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<div class="gform-body gform_body">
<div id="gform_fields_12" class="gform_fields top_label form_sublabel_below description_below validation_below">
<fieldset id="field_12_1" class="gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
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<legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend>
<div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row" id="input_12_1">
<span id="input_12_1_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
<input type="text" name="input_1.3" id="input_12_1_3" value="" aria-required="true" placeholder="First Name">
<label for="input_12_1_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">First</label>
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<span id="input_12_1_6_container" class="name_last gform-grid-col gform-grid-col--size-auto">
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<label for="input_12_1_6" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">Last</label>
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class="gfield_label gform-field-label" for="input_12_2">Email</label>
<div class="ginput_container ginput_container_email">
<input name="input_2" id="input_12_2" type="email" value="" class="large" placeholder="Email Address" aria-invalid="false">
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</div>
<div id="field_12_9" class="gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
data-js-reload="field_12_9"><label class="gfield_label gform-field-label" for="input_12_9">How did you hear about us?<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
<div class="ginput_container ginput_container_select"><select name="input_9" id="input_12_9" class="large gfield_select" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">How did you hear about us?</option>
<option value="Search Engine">Search Engine</option>
<option value="In-Person Event">In-Person Event</option>
<option value="Webinar">Webinar</option>
<option value="Podcast">Podcast</option>
<option value="Email">Email</option>
<option value="LinkedIN">LinkedIN</option>
<option value="Facebook">Facebook</option>
<option value="Instagram">Instagram</option>
<option value="TikTok">TikTok</option>
<option value="YouTube">YouTube</option>
<option value="Content Download">Content Download</option>
<option value="Trade Press">Trade Press</option>
<option value="Influencer">Influencer</option>
<option value="Recommendation">Recommendation</option>
<option value="Other">Other</option>
</select></div>
</div>
<div id="field_12_3" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_3">
<div class="ginput_container ginput_container_text"><input name="input_3" id="input_12_3" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_12_4" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_4">
<div class="ginput_container ginput_container_text"><input name="input_4" id="input_12_4" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_12_5" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_5">
<div class="ginput_container ginput_container_text"><input name="input_5" id="input_12_5" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_12_6" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_6">
<div class="ginput_container ginput_container_text"><input name="input_6" id="input_12_6" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_12_7" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_7">
<div class="ginput_container ginput_container_text"><input name="input_7" id="input_12_7" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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<div id="field_12_8" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_8">
<div class="ginput_container ginput_container_text"><input name="input_8" id="input_12_8" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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<div id="field_12_10" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_10">
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<div id="field_12_12" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_12">
<div class="ginput_container ginput_container_text"><input name="input_12" id="input_12_12" type="hidden" class="gform_hidden" aria-invalid="false" value="487"></div>
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<div id="field_12_13" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_13">
<div class="ginput_container ginput_container_text"><input name="input_13" id="input_12_13" type="hidden" class="gform_hidden" aria-invalid="false" value="1928295466.1724791366"></div>
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<div id="field_12_14" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_14"><label
class="gfield_label gform-field-label" for="input_12_14">Phone</label>
<div class="ginput_container"><input name="input_14" id="input_12_14" type="text" value="" autocomplete="new-password"></div>
<div class="gfield_description" id="gfield_description_12_14">This field is for validation purposes and should be left unchanged.</div>
</div>
</div>
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<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_12" class="gform_button button" value="Submit"
onclick="if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }"><span
aria-hidden="true"></span> <input type="hidden" name="gform_ajax" value="form_id=12&title=1&description=1&tabindex=0&theme=gravity-theme">
<input type="hidden" class="gform_hidden" name="is_submit_12" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="12">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_12" value="WyJbXSIsIjFkZDNjN2FkOGIzMmI1YzNjZDAxN2E3NTdiOTE1ZWQwIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_12" id="gform_target_page_number_12" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_12" id="gform_source_page_number_12" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>GET /
<form role="search" method="get" class="et_pb_searchform" action="/" data-hs-cf-bound="true">
<div>
<label class="screen-reader-text" for="s">Search for:</label>
<input type="text" name="s" placeholder="Search website" class="et_pb_s" style="padding-right: 44px;">
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<input type="hidden" name="et_pb_include_posts" value="yes">
<input type="hidden" name="et_pb_include_pages" value="yes">
<input type="submit" value="⚲" class="et_pb_searchsubmit" style="">
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</form>POST /blog/ip-tracking-targeting-ideal-b2b-customers-effectively-2/#gf_21
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_21" id="gform_21" action="/blog/ip-tracking-targeting-ideal-b2b-customers-effectively-2/#gf_21" data-formid="21" novalidate="" data-hs-cf-bound="true">
<div class="gform-body gform_body">
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<fieldset id="field_21_2" class="gfield gfield--type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
data-js-reload="field_21_2">
<legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend>
<div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row" id="input_21_2">
<span id="input_21_2_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
<input type="text" name="input_2.3" id="input_21_2_3" value="" aria-required="true" placeholder="Full name">
<label for="input_21_2_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">Full Name</label>
</span>
</div>
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<div id="field_21_3" class="gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
data-js-reload="field_21_3"><label class="gfield_label gform-field-label" for="input_21_3">Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_3" id="input_21_3" type="email" value="" class="large" placeholder="Business email" aria-required="true" aria-invalid="false">
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</div>
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data-js-reload="field_21_18"><label class="gfield_label gform-field-label screen-reader-text" for="input_21_18">Direct dial<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
<div class="ginput_container ginput_container_phone"><input name="input_18" id="input_21_18" type="tel" value="" class="large" placeholder="Direct dial" aria-required="true" aria-invalid="false"></div>
</div>
<div id="field_21_5" class="gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
data-js-reload="field_21_5"><label class="gfield_label gform-field-label" for="input_21_5">Website<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_5" id="input_21_5" type="text" value="" class="large" placeholder="Website URL" aria-required="true" aria-invalid="false"> </div>
</div>
<div id="field_21_11" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_11">
<div class="ginput_container ginput_container_text"><input name="input_11" id="input_21_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_21_12" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_12">
<div class="ginput_container ginput_container_text"><input name="input_12" id="input_21_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_21_13" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_13">
<div class="ginput_container ginput_container_text"><input name="input_13" id="input_21_13" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_21_14" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_14">
<div class="ginput_container ginput_container_text"><input name="input_14" id="input_21_14" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_21_15" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_15">
<div class="ginput_container ginput_container_text"><input name="input_15" id="input_21_15" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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<div id="field_21_16" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_16">
<div class="ginput_container ginput_container_text"><input name="input_16" id="input_21_16" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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<div id="field_21_17" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_17">
<div class="ginput_container ginput_container_text"><input name="input_17" id="input_21_17" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</div>
<div id="field_21_19" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_19">
<div class="ginput_container ginput_container_text"><input name="input_19" id="input_21_19" type="hidden" class="gform_hidden" aria-invalid="false" value="b491aacf-3690-4af1-98ce-86fa8ee56ece"></div>
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<div id="field_21_20" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_20">
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<div id="field_21_21" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_21">
<div class="ginput_container ginput_container_text"><input name="input_21" id="input_21_21" type="hidden" class="gform_hidden" aria-invalid="false" value="487"></div>
</div>
<div id="field_21_22" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_22">
<div class="ginput_container ginput_container_text"><input name="input_22" id="input_21_22" type="hidden" class="gform_hidden" aria-invalid="false" value="1928295466.1724791366"></div>
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<div id="field_21_23" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_23">
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<div id="field_21_24" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_24"><label
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<div class="ginput_container"><input name="input_24" id="input_21_24" type="text" value="" autocomplete="new-password"></div>
<div class="gfield_description" id="gfield_description_21_24">This field is for validation purposes and should be left unchanged.</div>
</div>
</div>
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<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_21" class="gform_button button" value="Try For Free"
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<input type="hidden" class="gform_hidden" name="gform_submit" value="21">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
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<input type="hidden" name="gform_field_values" value="">
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<!-- ========= FIELD 1 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
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<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt1" type="text" placeholder="Full Name" value="" data-key="fullName" required="">
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</div>
<!-- ========= FIELD 2 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displaytrue">
<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt2" type="organization" placeholder="Business Name" value="" data-key="companyName" required="">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<!-- ========= FIELD 3 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displaytrue">
<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt3" type="text" placeholder="Business Email" value="" data-key="emailAddress" required="">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<!-- ========= FIELD 4 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displaytrue">
<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt4" type="" placeholder="Phone Number" value="" data-key="phoneNumber" required="">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<!-- ========= FIELD 5 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displaytrue">
<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt5" type="text" placeholder="Business Website" value="" data-key="website" required="">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<!-- ========= FIELD 6 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
<input id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt6" type="text" placeholder="" value="" data-key="">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<!-- ========= FIELD 7 ========= -->
<p class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1label v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</p>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
<textarea id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1prompt7" type="text" placeholder="" value="" data-key=""></textarea>
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1field v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1required v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displayfalse">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1submit">
<input type="__action__" id="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1submitbutton" value="Submit" onclick="return v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1.submit()">
</div>
<div class="v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1footer v122_7e06e6f8x8a29x4de8x8498xc97a360a96d1displaytrue"> For information on our privacy practices, please view our
<a href="https://www.leadforensics.com/privacy-policy/" target="blank" style="color: white;">privacy policy</a>
</div>
</form>Text Content
* Plans * Pricing * Solutions * For Sales * For Marketing * For Account Management * For Agencies * Products * Product Features * Integrations * How it Works * Customers * Case Studies * Resources * Webinars & Events * Blog * Podcasts * News * Revenue Calculator * About * Contact Us * Careers & * Customer Login * USA: 720 362 5033 * UK: 0207 206 7293 * Login Try for free5 * Plans * Pricing * Solutions * For Sales * For Marketing * For Account Management * For Agencies * Products * Product Features * Integrations * How it Works * Customers * Case Studies * Resources * Webinars & Events * Blog * Podcasts * News * Revenue Calculator * About * Contact Us * Careers & * Customer Login Try for free5 IP TRACKING: TARGETING IDEAL B2B CUSTOMERS EFFECTIVELY How Can IP Tracking Help You Target Ideal B2B Customers? NEED MORE LEADS? 98% of your website vistors don't inquire. We tell you who they are, in real time. Get started today and super-charge your business growth. Set up your free trial5 WHAT IS IP TRACKING? IP tracking involves identifying the IP addresses of visitors on your website and linking them to specific organizations. An IP address is a unique identifier for every device connected to the internet. Using an IP tracking tool allows you to analyze this data. You can uncover which companies are visiting your site, what content they’re engaging with, and how long they’re staying. HOW DOES IP TRACKING WORK? IP tracking tools use reverse IP lookup technology. They match an IP address with a specific company or organization. When a visitor accesses your website, their IP address is logged. This information is then compared against a database of known IP addresses. This process identifies the visitor’s company. Advanced tools can also provide additional insights, such as the visitor’s location, industry, and the specific pages they viewed on your website. (Such as Lead Forensics) IDENTIFYING YOUR IDEAL B2B CUSTOMER It’s essential to understand who your Ideal customers are before using a IP tracking software. Your ideal customer is the type of business that benefits the most from your product or service. In turn, this customer provides the most value to your company. Therefore, here’s how to define them: Firstly, analyze your current customer base. Start by examining your existing customers. Identify which ones are the most profitable. Look at those with the highest lifetime value. Also, consider which customers are the easiest to work with. Look for common traits among these customers, such as industry, company size, or location. Next, create buyer personas. Develop detailed buyer personas that represent your ideal customers. Include demographic information, business challenges, and buying behavior. The more specific you are, the better you can target these personas in your marketing efforts. Moreover, consider the pain points and needs of your ideal customers. Understand the specific challenges they face. Determine how your product or service solves these problems. This insight is crucial for crafting messaging that resonates with your target audience. Additionally, evaluate market segments. Identify which segments are most likely to need your product or service. This could be based on industry trends, technological needs, or regulatory changes affecting certain businesses. HOW TO USE IP TRACKING TO FIND YOUR IDEAL CUSTOMERS Once you have a clear picture of your ideal customer, IP tracking becomes a powerful tool. Here’s how to use it: Firstly, identify potential leads. Tracking the IP addresses of visitors to your website helps you find businesses already interested in your products or services. If these visitors match your ideal customer profile, they become high-priority leads for your marketing and sales teams. Furthermore, understand visitor behavior. IP tracking allows you to see how different companies interact with your website. You can view which pages they visit, how long they stay, and what content they download. This behavior data helps you understand their stage in the buying journey and their specific needs. In addition, segment and prioritize leads. Not all website visitors are the same. IP tracking enables you to segment leads based on criteria like industry, company size, and engagement level. This helps you focus on leads most likely to convert. Moreover, tailor your messaging. Knowing the company behind an IP address allows you to customize your messaging. Address the specific needs and pain points of that organization. This personalized approach can significantly increase your chances of converting a lead into a customer. STRATEGIES FOR USING IP TRACKING IN MARKETING Marketing teams can leverage IP tracking to create targeted campaigns. Here are some strategies: Firstly, use IP tracking data to deliver personalized content. If a visitor from a particular industry comes to your site, display industry-specificm case studies, testimonials, or blog posts. Additionally, create retargeting campaigns. Once you know which companies are visiting your website, you can target those businesses with relevant ads. This keeps your brand top-of-mind and encourages repeat visits. Moreover, integrate IP tracking data with your email marketing platform. Send personalized follow-up emails to businesses that have visited your site. These emails can provide additional information, offer a demo, or invite them to a webinar. Finally, use IP tracking for account-based marketing (ABM). Identify high-value target accounts engaging with your website. Create customized marketing campaigns aimed at key decision-makers within those organizations. STRATEGIES FOR USING IP TRACKING IN SALES Sales teams can benefit greatly from IP tracking insights. Here’s how: Firstly, use IP tracking data to qualify leads before reaching out. Understanding which companies are visiting your site and what they’re interested in helps focus on the leads most likely to convert. Furthermore, tailor your outreach. When a sales rep knows which pages a prospect has visited and what content they’ve downloaded, they can address the specific needs of that prospect. This makes for more effective sales conversations. Additionally, IP tracking shows when a potential customer is researching your product or service. Reaching out at the right time, when the prospect is engaged, increases your chances of closing the deal. In addition, after an initial sales conversation, use IP tracking to monitor if the prospect returns to your site and what they’re looking at. This information guides your follow-up strategy and helps move the prospect closer to a decision. IP TRACKING TOOLS Lead Forensics is a powerful IP tracking tool designed for B2B companies. It uncovers the identity of anonymous website visitors. Here’s how Lead Forensics works: FINAL THOUGHTS: Identifying and targeting your ideal B2B customers is crucial for a successful marketing and sales strategy. In summary, IP tracking offers a powerful way to gain insights into who is visiting your website, what they’re interested in, and how to engage with them effectively. Don’t miss the opportunity to turn your anonymous website visitors into high-quality leads. Sign up for a free demo of Lead Forensics today and discover how identifying IP addresses can revolutionize your B2B marketing and sales strategies. I wrote this! MEET EMILY! Emily is a skilled professional in the field of B2B marketing with a focus on demand generation, digital marketing, and analytics, which enables her to craft effective campaigns and offer valuable insights to enhance marketing strategies. Emily Gittings - Brand Marketing Executive, Lead Forensics SUBSCRIBE TO OUR NEWSLETTER Sign up to receive email updates on the latest sales, marketing or account management trends. Sign up today NEWSLETTER SIGN UP Sign up to our newsletter today to be alerted when we post new content. Name(Required) First Last Email How did you hear about us?(Required) How did you hear about us?Search EngineIn-Person EventWebinarPodcastEmailLinkedINFacebookInstagramTikTokYouTubeContent DownloadTrade PressInfluencerRecommendationOther Phone This field is for validation purposes and should be left unchanged. 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