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LOYALTY PROGRAMS’ TOP FRICTION POINTS INCLUDE DELAYS, DIFFICULTIES EARNING
REWARDS




Article by Sara Lebow  |  Apr 9, 2024

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Topics
Loyalty
Promotions
United States





E-Mail ChartDownload


Key stat: The No. 1 issue US adults have with loyalty or reward programs is it
takes too long to earn rewards, according to an October 2023 survey from Merkle.

Beyond the chart:

 * Loyalty programs will become even more vital as advertisers lose third-party
   cookies and need to collect first-party data.
 * Offers like points, rewards, and exclusive discounts are most likely to keep
   consumers coming back, according to Marigold.
 * Programs like Sephora’s Beauty Insider program and Starbucks’ Rewards program
   do a good job of making sure members feel rewarded by offering birthday gift
   products and free coffee for members.

Use this chart:

 * Assess loyalty program strategies.
 * Consider ways to make customers feel valued.

More like this:


 * Consumers want points and rewards above all other loyalty perks
 * How seamless payments, social commerce, and loyalty apps are driving
   mcommerce growth
 * Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program
 * Guide to customer loyalty programs and the role of customer data



share via email








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