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Learn How Cox Automotive Optimizes Video Ads. Register for the Webinar Now>
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FUTURE-PROOF TV AD MEASUREMENT

Struggling to prove and optimize TV ROAS? Fast, accurate and actionable
measurement across linear and streaming investments is the key to TV advertising
success. Say hello to the new standard for TV ad measurement.

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 * Creative Assessment
 * Measurement
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 * Unified Measurement




FAST

Don't settle for waiting weeks or months for TV ad performance reports


ACCURATE

Avoid costly decisions resulting from erroneous measurement


ACTIONABLE

Turn insights into action and continuously drive ROAS


THIS WEEK’S MOST SEEN TV AD


MACY'S BLACK FRIDAY IN JULY TV SPOT, 'UNDERWEAR, LUGGAGE AND JEWELRY'

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2.3K Airings
$1.4M TV Ad Spend
542.9M Impressions
94 Attention Index
1.23% Interruption Rate
Today Last Airing Date
View All Top Ads


CREATIVE ASSESSMENT


AVOID MISSING THE MARK WITH TV AND VIDEO AD CREATIVE

Traditional survey-based creative testing is too slow. Get robust analytics in
24 hours or less during planning and final stages of creative development, plus
in-market testing to identify creative wear. Assess brand recognition, purchase
intent, likeability, and sentiment of your ads and benchmark against
competitors.

Learn More


MEDIA MEASUREMENT


ELIMINATE WASTED TV AND STREAMING AD IMPRESSIONS

Immediately verify TV ad impressions and manage frequency with real-time media
measurement. Know exactly where and when your creatives ran — and even those of
your competitors. Drill into specific networks and CTV publishers that are
driving the most incremental reach to maximize your investments.

Learn More


TV ATTRIBUTION


STOP FLYING BLIND ON TV AD PERFORMANCE AND ROAS

Do you know the true impact of cross-platform TV advertising on your business?
Can you precisely attribute results to media buys and creatives? How do your
conversion and lift rates compare to benchmarks? Our outcome-based attribution
will show you the way.

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GET AN EDGE ON THE COMPETITION WITH EVERY SECOND OF TV AD ACTIVITY AT YOUR
FINGERTIPS

iSpot measures creative effectiveness, impressions, performance and
second-by-second attention of all TV ads leveraging a proprietary ad catalog,
exclusive access to 52M smart TVs and set-top boxes and direct integrations with
300+ streaming platforms and DSPs. Get a leg up on the competition with insight
into all TV ad creative in your category and competitive benchmarking.

57K Advertisers
2.1M Creatives
$503B Ad Spend
60T Impressions
38B Attributed Conversions
52M TVs & Set Top Boxes


DON'T JUST TAKE OUR WORD FOR IT


More Customers
> The iSpot Unified Measurement platform provided us with important insights
> into publisher and creative performance and will help inform and maximize the
> impact of future OTT investments.
> James Bussiere
> Senior Vice President of Marketing, Amica
> Read the full story




LATEST RESOURCES



Article

NBA 2022-23 TV ADVERTISING: HOOPS SCORE AGAIN FOR BRANDS

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Article

CANNES LIONS 2023 PREVIEW: TOP EMOTIONALLY-CHARGED U.S. VIDEO ADS

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Event

ADWEEK WEBINAR WITH COX AUTOMOTIVE: DRIVING A SUCCESSFUL VIDEO AD TESTING
PROGRAM

Read More
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