www.anaplan.com Open in urlscan Pro
2606:4700::6812:1cfa  Public Scan

Form analysis
0 forms found in the DOM

Text Content

hamburgerCreated with Sketch.

Why Anaplanchevron-downCreated with Sketch.
 * Why Anaplanchevron-downCreated with Sketch.
 * The Anaplan Platformchevron-downCreated with Sketch.
    * Connected Planning
    * User Experience
    * Intelligence
    * Planning & Modeling
    * Extensibility
    * Enterprise Scale
    * Security
    * Predictive Insights

 * Testimonials
    * Customer Stories
    * Analyst Validation
    * Gartner — xP&A
    * Forrester — DOP&A

 * Partnerschevron-downCreated with Sketch.
    * Find a Partner
    * Become a Partner
    * Partner Community
    * Partner Solutions Showcase

 * Pricingchevron-downCreated with Sketch.
    * 


THE TRANSFORMATIONAL FINANCE LEADER

Unleash finance as the strategic catalyst for digital transformation.

Solutionschevron-downCreated with Sketch.
 * Solutionschevron-downCreated with Sketch.
 * By Functionchevron-downCreated with Sketch.
    * Finance
    * Sales
    * Supply Chain
    * HR and Workforce
    * Marketing

 * By Use Case
    * Planning, Budgeting, & Forecasting
    * Operational Planning
    * Specialty Finance
    * Sales Planning
    * Sales Incentives
    * Sales Insights
    * Supply Planning
    * Demand Planning
    * Sales & Operations Planning

 * By Industrychevron-downCreated with Sketch.
    * Banking & Capital Markets
    * Consumer Products
    * Insurance
    * Life Sciences & Healthcare
    * Retail
    * Technology
    * Telecom

 * Partner Solutions Showcasechevron-downCreated with Sketch.
    * 


THE TRANSFORMATIONAL FINANCE LEADER

Unleash finance as the strategic catalyst for digital transformation.

Services and Supportchevron-downCreated with Sketch.
 * Services and Support
 * Services
    * Success Overview
    * Learning & Tutorials
    * HyperCare

 * Support
    * Community
    * Documentation
    * Knowledge Base
    * Forums
    * Contact Support


THE TRANSFORMATIONAL FINANCE LEADER

Unleash finance as the strategic catalyst for digital transformation.

Resourceschevron-downCreated with Sketch.
 * Resourceschevron-downCreated with Sketch.
 * Learn
    * Resource Library
    * Blog

 * Attend
    * Live Events & Webinars
    * CPX Conference
    * Groups


THE TRANSFORMATIONAL FINANCE LEADER

Unleash finance as the strategic catalyst for digital transformation.

Companychevron-downCreated with Sketch.
 * Companychevron-downCreated with Sketch.
 * About Anaplanchevron-downCreated with Sketch.
    * Leadership
    * Newsroom
    * Partners
    * Investor Center
    * Recognition & Awards
    * Careers
    * Contact us

 * COVID-19chevron-downCreated with Sketch.
    * The Next Normal
    * Vaccine Planning
    * Anaplan Helps Trial
    * Anaplan Helps Applications
    * COVID-19 Blog Resources


THE TRANSFORMATIONAL FINANCE LEADER

Unleash finance as the strategic catalyst for digital transformation.

 * Login
 * Get a demo

search
Skip to content


AT VODAFONE, CONNECTED SALES PLANNING SUCCESS HAS OTHER DEPARTMENTS CALLING

Telecommunications leader’s commercial business unifies and automates sales
plans for efficiency and alignment



With Anaplan, Vodafone’s commercial business shaved six weeks off a three-month
planning cycle and automated many mundane tasks. This freed up sales managers to
support reps on better, more strategic deals, and provided the success needed to
inspire planning transformation in other departments.


ANAPLAN HELPS US TO SEE WHAT’S POSSIBLE WITH COLLABORATIVE PLANNING—WITHIN
SALES, AND ACROSS VODAFONE.


KERRY SMALL, COMMERCIAL AND OPERATIONS DIRECTOR


50%

faster sales planning


90%

automated sales target-setting



SOLUTIONS

Sales

INDUSTRIES

Media & Communications

Vodafone connects more than 650 million people and organizations worldwide to
the digital society. That massive scale means great complexity: The Commercial
Operations business alone, accounting for a third of company revenues,
encompasses six product groups and 5,000 accounts in 25 countries. In total,
about 750,000 variables are used to create sales plans for 2,000 quota-bearing
salespeople.

In the past, sales planning at Vodafone was performed inconsistently, manually,
and in functional silos. Rolling up numbers across business units and comparing
performance against key criteria was nearly impossible; the company wanted to
support sales managers in creating targets that were consistent, objective, and
aligned with go-to-market priorities. Senior Sales Operations Manager Sarah
Elfaham was tasked with improving the process. “We wanted to create a
high-performance sales culture where quotas are based on opportunities and
performance is rewarded,” she said.

Elfaham had used Anaplan at a prior employer and knew that the platform could
deliver what Vodafone required. “We needed something that we could spin up
quickly and collaboratively, where changes didn’t require months of development
work,” she explained. The end-to-end account-based planning system she
envisioned would start with the revenue waterfall, which would feed with
pipeline data from Salesforce, along with local sales knowledge, to establish
objective and interlocked sales targets and to generate target letters using
DocuSign.

“Passing data from Salesforce into Anaplan for modeling gives us better
insights,” Elfaham said. “We are able to add greater emphasis on the need for
accurate data when we use it to model something like sales targets. We have
dramatically improved data quality as a result of making data more visible in
this context.”

With Anaplan, sales planning time was cut from three months to six weeks, and
fewer sales operations resources were needed to compile and input data. This
freed up their time to support the sales business with valuable insights during
this critical planning period.

The effect has been transformational, Elfaham said. “The value of the
accountability and ownership that we’ve now got is unlimited. With Anaplan,
we’re making better decisions that will impact the top line for years to come.”

She adds that the effort is part of a multi-year strategy to improve sales
operations and drive continued growth. Now that they’ve proved Anaplan’s ability
to make target-setting faster and more objective, Elfaham and team are refining
the underlying models and building dashboards (using Anaplan’s new UX) to give
sales leaders real-time visibility into their reps’ targets and attainment.

Based on sales operations’ success, Anaplan is now recognized as a strategic
platform across Vodafone—a designation that will further accelerate
collaboration and data-sharing between teams. “Finance and Commercial and Sales
Operations teams will work together using the same core data and the same model
to build a rolling revenue forecast,” Elfaham said of one near-term effort.
“It’s incredible to bring together functions that historically haven’t always
collaborated well.”

And this new level of collaboration promises to unlock other opportunities in
the company. “Anaplan helps us to see what’s possible with collaborative
planning—within sales, and across Vodafone,” said Kerry Small, Commercial and
Operations Director at Vodafone Business.


 * QUICK LINKS
   * Why Anaplan
   * Connected Planning
   * Customer Stories
   * Partners
   * Pricing
   * CPX Conference
   * COVID-19
 * PLATFORM
   * User Experience
   * Intelligence
   * Planning and Modeling
   * Extensibility
   * Enterprise Scale
   * Security
   * Predictive Insights
 * SOLUTIONS
   * Finance
   * Sales
   * Supply Chain
   * HR and Workforce
   * Marketing
 * RESOURCES
   * Resource Library
   * Blog
   * Live Events & Webinars
   * Success Overview
   * Community
   * Documentation
   * Knowledge Base
   * Forums
   * Contact Support
 * COMPANY
   * About us
   * Leadership
   * Newsroom
   * Investor Center
   * Careers
   * UK Gender Pay
   * Contact us
   Also of Interest
    * How the deal desk can help manage complex...
    * Amer Sports scores a win with sales and...
    * Restarting a stalled revenue engine

English
 * English
 * Deutsch
 * Français
 * Italiano
 * Español
 * 日本語
 * Swiss French
 * Swiss German
 * Russian

 * 
 * 
 * 
 * 

© 2022 Anaplan, Inc. All rights reserved.

Privacy policy |

Cookie-Präferenzen
| Terms of service