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Marketo Engage
Features
Features
 * Profiles & audiences
 * Omnichannel engagement
 * Dynamic content & personalization
 * Campaign operations & workflows
 * Sales intelligence & engagement
 * Marketing impact analytics

Integrations
 * All integrations

Use cases
 * Customer lifecycle engagement
 * Cross-channel personalization
 * Align sales and marketing
 * Prove marketing impact

Pricing
 * Pricing
 * Value add ons
 * Competitive comparison

Resources
 * All resources
 * Product documentation
 * Support
 * Partners
 * Community

Additional products
 * Dynamic Chat
 * Marketo Measure

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ADOBE MARKETO ENGAGE


POWERFUL MARKETING AUTOMATION.

Marketo Engage is a complete AI-powered marketing automation platform that helps
teams scale personalized buyer engagement and grow predictable pipeline and
revenue. Attract the right buyers, nurture them across channels and journeys,
keep sales and marketing in sync, and deliver insights that maximize marketing
impact on revenue.

Watch overview




EXPLORE THE FEATURES OF MARKETO ENGAGE.

Marketo Engage is a central hub where you can plan, execute, and measure
omnichannel campaigns — from batch email campaigns to automated nurture to
advanced multi-step campaigns. Built from the ground up to be secure, support
compliance, and easily connect to other applications, it powers marketing and
sales team success at every maturity level.

Profiles & audiencesOmnichannel engagementPersonalized contentCampaign
operationsSales intelligence & engagementMarketing analytics

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BUILD HIGHLY TARGETED AUDIENCES.

Create precise segments for your campaigns with automated capture and continuous
enrichment of lead- and account-level customer profiles.

 * Maintain complete and up-to-date customer profiles.
 * Update profiles based on engagement across channels and campaigns.
 * Leverage native CRM integrations to keep sales and marketing data in sync.
 * Partition your leads and data for different teams to maintain data privacy.

Learn more

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BOOST REACH AND ENGAGE CUSTOMERS WHERE THEY ARE.

Coordinate campaigns across channels — online and offline.

 * Create consistent and personalized campaigns for customers and prospects.
 * Execute across email, web, mobile, chat, events, webinars, digital
   advertising, and more.
 * Integrate new channels to your marketing mix with ease.

Learn more

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CREATE CONTENT THAT CONNECTS IN THE MOMENT.

Powerful AI lets you easily create and personalize content so you can deliver it
across channels dynamically.

 * Tailor messaging and imagery for each customer while maintaining a consistent
   brand voice.
 * Use AI to predict the content that will convert the best.
 * Test content variations and apply learnings quickly across channels.

Learn more

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IMPROVE OPERATIONAL EFFICIENCY AND SCALE.

Leverage marketer-defined rules, generative AI, and user-friendly tools to
simplify and automate complex marketing tasks.

 * Build multi-step campaigns through an intuitive canvas to streamline campaign
   deployment.
 * Create campaigns that automatically adapt and respond to customer behavior
   and data changes.
 * Clone successful campaigns and assets to drive faster time to market.
 * Automatically update field values and lead scores.

Learn more

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INCREASE SALES PRODUCTIVITY AND PERFORMANCE.

Align marketing and sales around the best leads and accounts and enable sales
with buyer insights and engagement tools.

 * Connect to CRMs bi-directionally with native integration that keeps systems
   and teams in sync.
 * Identify the best fit and most engaged prospects for different offerings with
   sophisticated lead scoring.
 * Deliver buyer engagement data directly to sales in the CRM so they can tailor
   every customer conversation.
 * Equip sellers with templates, email, and chat tools to directly engage their
   accounts at scale.

Learn more

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OPTIMIZE MARKETING ROI AND BUSINESS IMPACT.

Out-of-the-box dashboards, customizable reporting, and multi-touch attribution
give you deep insights into what’s working within your campaigns.

 * Understand every marketing touchpoint’s impact on revenue.
 * Review campaign performance across channels and content.
 * Distribute learnings and insights across teams to refine every element of the
   marketing strategy.

Learn more


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THE LATEST AND UPCOMING INNOVATIONS FOR MARKETO ENGAGE.

These cutting-edge capabilities offer updated efficiency and let you deliver
modern customer experiences.

 * An updated email designer to create more engaging emails.
 * Generative AI tools for authoring emails, landing pages, and chat responses.
 * A live and on-demand webinar engagement dashboard for real-time insights.
 * A CRM sync dashboard with ongoing updates.
 * An Adobe Experience Manager Assets Cloud Service integration to streamline
   asset management and content delivery.
 * A chat-based meeting scheduler for landing pages that lets customers book
   their own appointments.

Learn more


ADOBE NAMED A LEADER IN THE 2024 GARTNER® MAGIC QUADRANT™ FOR B2B MARKETING
AUTOMATION PLATFORMS.

We're honored to be recognized as a Leader based on Ability to Execute and
Completeness of Vision.

Read the report




TAP INTO PRE-BUILT INTEGRATIONS AND A SCALABLE ARCHITECTURE.

Marketo Engage is built from the ground up to be scalable and secure, support
compliance, and easily connect to other applications and data sources.

Go to integrations


POWERFUL ADDITIONS TO MARKETO ENGAGE.

Boost Marketo Engage with additional generative AI-powered applications that
improve your customer conversations and connect your marketing programs to
revenue.

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ADOBE DYNAMIC CHAT

Dynamic Chat is a generative AI-powered conversational marketing tool. Its
natural language interface is trained on your brand, products, and accounts and
helps customers get what they need, faster. It also helps B2B marketers engage
customers faster and more intelligently, accelerating the sales cycle.

Learn more


ADOBE MARKETO MEASURE

Marketo Measure is a powerful multi-touch attribution tool that lets you assess
the impact of campaigns, content, and channels on your marketing pipeline and
revenue. Use it to understand the results of your marketing efforts at a
granular level and optimize every step.

Learn more

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DRIVING RESULTS FOR SOME OF THE WORLD’S BIGGEST COMPANIES.

Reduced time per email campaign by 37%.

$4 million in additional revenue.

Increased revenue 2.8x and pipeline 24x.

Reduced campaign costs by 400% per prospect.

Improved lead quality and scoring by 40%.

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LEARN MORE ABOUT MARKETO ENGAGE.

Content as a Service v2 - adobe-marketo - Thursday, September 12, 2024 at 17:30

See all Marketo Engage resources


QUESTIONS? WE HAVE ANSWERS.

What is Marketo Engage?
Adobe Marketo Engage is an industry leading marketing automation platform. It
streamlines, automates, and measures marketing tasks and workflows to increase
operational efficiency and grow revenue faster.
What is marketing automation, and why is it important?

Marketing automation involves using intelligent software to help manage aspects
of the marketing process at scale. This software automates and measures the
results of marketing tasks and workflows, powering many modern marketing
practices, including:

 * Profile management
 * Segmentation
 * Lead generation and nurturing
 * Relationship marketing
 * Lead scoring and routing
 * Cross-selling and upselling
 * Marketing ROI measurement
 * Retention

Marketing automation gives your company the power to operate more efficiently
and increase revenue faster.

What are common digital marketing strategies?

The most common digital marketing strategies include:

 * Inbound marketing: Generating content of interest and value to customers.
 * Content marketing: Distributing written or visual content relevant to your
   brand, such as sharing infographics on social media.
 * Account-based marketing (ABM): Tailoring marketing to consumer groups or
   individuals with a prior interest in your products or services.
 * Search engine optimization (SEO): Creating or updating content that targets
   valuable keywords entered by target audiences into search engines, while
   meeting expectations for content quality, depth, and expertise.
 * Social media marketing: Using the reach of social applications such as
   Facebook, Instagram, and TikTok to promote your products, services, or
   talents within a particular industry niche.

What is account based marketing (ABM)?

Account-based marketing (ABM) is a B2B marketing strategy that focuses on
targeting best-fit accounts considered high-revenue opportunities rather than
solely focusing on traditional, lead-based opportunities. With ABM, specific
individuals within an account are targeted, and marketing efforts are
coordinated with sales teams.

Generally, an account-based strategy is deployed when focusing on larger deal
sizes or high-value accounts that typically have a longer sales cycle. It’s a
more strategic approach to winning business and is especially important in B2B
marketing efforts.

What is lead management?
Lead management is a process of identifying potential customers and nurturing
them through the conversion funnel to drive new business. Lead management
systems organize those leads within your company’s sales funnel to tailor your
sales and engagement tactics better.
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Grow pipeline and conversions with B2B marketing automations.
CardDescription
Create, manage, and measure campaigns with the easy-to-use tools and in Adobe
Marketo Engage — while keeping sales and marketing in sync.
cardDate
2024-09-17
altCardImageText
Adobe Marketo Engage overview.
cardImage

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caas:content-type/product-page
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caas:content-type/product-page, caas:products/marketo-engage-bizible


ADOBE MARKETO ENGAGE

ADOBE MARKETO ENGAGE


POWERFUL MARKETING AUTOMATION.

Powerful marketing automation.


WATCH OVERVIEW

Watch overview


EXPLORE THE FEATURES OF MARKETO ENGAGE.

Explore the features of Marketo Engage.


BUILD HIGHLY TARGETED AUDIENCES.

Build highly targeted audiences.


LEARN MORE

Learn more


BOOST REACH AND ENGAGE CUSTOMERS WHERE THEY ARE.

Boost reach and engage customers where they are.


CREATE CONTENT THAT CONNECTS IN THE MOMENT.

Create content that connects in the moment.


IMPROVE OPERATIONAL EFFICIENCY AND SCALE.

Improve operational efficiency and scale.


INCREASE SALES PRODUCTIVITY AND PERFORMANCE.

Increase sales productivity and performance.


OPTIMIZE MARKETING ROI AND BUSINESS IMPACT.

Optimize marketing ROI and business impact.


THE LATEST AND UPCOMING INNOVATIONS FOR MARKETO ENGAGE.

The latest and upcoming innovations for Marketo Engage.


EMAIL DESIGNER

email designer


CHAT RESPONSES.

chat responses.


CRM SYNC DASHBOARD

CRM sync dashboard


CHAT-BASED MEETING SCHEDULER

chat-based meeting scheduler


ADOBE NAMED A LEADER IN THE 2024 GARTNER® MAGIC QUADRANT™ FOR B2B MARKETING
AUTOMATION PLATFORMS.

Adobe named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing
Automation Platforms.


READ THE REPORT

Read the report


TAP INTO PRE-BUILT INTEGRATIONS AND A SCALABLE ARCHITECTURE.

Tap into pre-built integrations and a scalable architecture.


GO TO INTEGRATIONS

Go to integrations


POWERFUL ADDITIONS TO MARKETO ENGAGE.

Powerful additions to Marketo Engage.


ADOBE DYNAMIC CHAT

Adobe Dynamic Chat


ADOBE MARKETO MEASURE

Adobe Marketo Measure


DRIVING RESULTS FOR SOME OF THE WORLD’S BIGGEST COMPANIES.

Driving results for some of the world’s biggest companies.


REDUCED TIME PER EMAIL CAMPAIGN BY 37%.

Reduced time per email campaign by 37%.


$4 MILLION IN ADDITIONAL REVENUE.

$4 million in additional revenue.


INCREASED REVENUE 2.8X AND PIPELINE 24X.

Increased revenue 2.8x and pipeline 24x.


REDUCED CAMPAIGN COSTS BY 400% PER PROSPECT.

Reduced campaign costs by 400% per prospect.


IMPROVED LEAD QUALITY AND SCORING BY 40%.

Improved lead quality and scoring by 40%.


READ MORE STORIES

Read more stories


LEARN MORE ABOUT MARKETO ENGAGE.

Learn more about Marketo Engage.


SEE ALL MARKETO ENGAGE RESOURCES

See all Marketo Engage resources


QUESTIONS? WE HAVE ANSWERS.

Questions? We have answers.


WHAT IS MARKETO ENGAGE?

What is Marketo Engage?


WHAT IS MARKETING AUTOMATION, AND WHY IS IT IMPORTANT?

What is marketing automation, and why is it important?


MARKETING AUTOMATION

Marketing automation


WHAT ARE COMMON DIGITAL MARKETING STRATEGIES?

What are common digital marketing strategies?


DIGITAL MARKETING STRATEGIES

digital marketing strategies


WHAT IS ACCOUNT BASED MARKETING (ABM)?

What is account based marketing (ABM)?


ACCOUNT-BASED MARKETING (ABM)

Account-based marketing (ABM)


WHAT IS LEAD MANAGEMENT?

What is lead management?


LEAD MANAGEMENT

Lead management


LET'S TALK ABOUT WHAT ADOBE MARKETO ENGAGE CAN DO FOR YOUR BUSINESS.

Let's talk about what Adobe Marketo Engage can do for your business.


GET STARTED

Get started



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