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FINIEN
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HITTING THE MARK

Conversations with founders about the intersection of brand clarity and startup
success.

FEATURING









EP113 – BEZI: ILAY KARATEKE, CO-FOUNDER

Strategic Clarity + Verbal Clarity + Visual Clarity

Ilay Karateke is on a mission to bring Labneh to kitchens around the United
States, or maybe this is more of a sprint than a mission because her brand,
BEZI,...

Learn More


EP112 – RHONE: BEN CHECKETTS, CREATIVE DIRECTOR & CO-FOUNDER

Strategic Clarity + Verbal Clarity + Visual Clarity

Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear
brand inspired by the quality of Lululemon and the urge to craft a stand-out
label for men.   The...

Learn More


EP111 – UNCLE MATT’S ORGANIC: MATT MCLEAN, FOUNDER

Strategic Clarity + Verbal Clarity + Visual Clarity

Matt McLean ventured into the organic juice business 25 years ago with one goal:
to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic
produces the #1 bestselling organic orange...

Learn More


EP110 – FRICH: ALEKSANDRA MEDINA & KATRIN KAUROV, CO-FOUNDERS

Strategic Clarity + Verbal Clarity + Visual Clarity

Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing
rich'), a financial literacy app for Gen Z that breaks the money taboo and makes
it a social topic....

Learn More


EP109 – OZLO: ROCKWELL SHAH, CEO & N.B. PATIL, CO-FOUNDER + CTO

Strategic Clarity + Verbal Clarity + Visual Clarity

Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder &
CTO of Ozlo, an innovation startup in the sleep technology space.   All three of
Ozlo’s...

Learn More


EP108 – JOAN NGUYEN: CO-FOUNDER & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding
on-demand childcare for families and employers.   Bumo considers itself in the
business of 'parent care'...

Learn More


EP107 – BENNETT MAXWELL: DIRTY DOUGH, FOUNDER & CHAIRMAN

Strategic Clarity + Verbal Clarity + Visual Clarity

Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the
fastest-growing restaurant concepts in the US with 70 locations and another
couple hundred in development.   In...

Learn More


EP106 – MICHELLE PENCZAK: SQUARED AWAY, CEO & FOUNDER

Strategic Clarity + Verbal Clarity

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people
strong brand employing military spouses that made #297 on the Inc 5000 last
year.   Squared Away...

Learn More


EP105 – ALEX OSTROY: OSTROY, CO-FOUNDER & CREATIVE DIRECTOR

Strategic Clarity + Verbal Clarity + Visual Clarity

Alex Ostroy successfully combined his passion for cycling and art into a beloved
brand that creates eclectic clothing for cyclists who crave self-expression in
an industry known for the opposite....

Learn More


EP104 – OMSOM: KIM PHAM, CO-FOUNDER

Strategic Clarity + Verbal Clarity + Visual Clarity

Kim Pham is a first-generation Vietnamese-American, the daughter of refugees,
and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and
proud Asian food brand of noodles and...

Learn More

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COMPANY

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BOOKS

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 * How to Launch a Brand


INSIGHTS

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Part of Chameleon Collective FINIEN, Resonaid, Brand Atmosphere and Hitting The
Mark are registered trademarks of Geyrhalter Design Inc. DBA FINIEN.
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GAIN BRAND INSIGHTS

"The entire e-mail was engaging but love that it was packed til the end!" – Lexi
M.

Enter your email address to receive our branding insights every three weeks.

SUBMIT
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COMPANY

 * How We Work
 * About Us
 * Our Work
 * About Fabian
 * We Pledge 1%
 * Connect With Us


BOOKS

 * The Brand Therapy Book 2
 * The Brand Therapy Book
 * Bigger Than This
 * How to Launch a Brand

Copyright © 2024 FINIEN
Terms of Use + Privacy Policy / Part of Chameleon Collective


INSIGHTS

 * Hitting The Mark Podcast
 * Strategy Downloads
 * Videos

FINIEN
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