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Data ProtectionNews
·3 min read


ROLLOUT OF GOOGLE’S AI CHATBOT HELD UP IN EU OVER PRIVACY CONCERNS

Scott Ikeda·June 21, 2023
TwitterFacebookLinkedIn

Google’s “Bard” AI chatbot is essentially still in a public beta phase, but is
becoming more and more accessible around the world: it’s now available in 180
countries in multiple languages, and as of early May became available to the
general public without a waitlist. The European Union (EU) members will have to
wait a little longer, however, as a data protection impact assessment must first
be conducted to address privacy concerns.




After several countries in the bloc took issue with ChatGPT’s transparency and
handling of user data, the Irish Data Protection Commission (DPC) has opted to
take a more cautious approach to assess whether the product is rolling out with
any potential General Data Protection Regulation (GDPR) violations in place.
Google had originally planned to roll the new AI chatbot out in the region in
mid-June.


BARD AI CHATBOT FACING GREATER SCRUTINY AFTER CHATGPT MISSTEPS

The Irish DPC is the lead regulator for Google, given that it keeps its regional
headquarters in Dublin. After being informed of the planned launch of the AI
chatbot in the EU, the DPC instructed Google to file a data protection impact
assessment (as required by regional privacy  laws). That assessment has not yet
arrived, and the DPC has informed Google that it will not be launching the
product in the bloc just yet.

Google has told media outlets that it is in discussion with regulators about
privacy concerns, but has not yet provided a specific comment on the documents
it has been asked to provide. That means an indefinite wait for the new AI
chatbot in EU countries, as it remains unclear exactly what potential violations
regulators are concerned about.



A general idea is provided by prior issues with ChatGPT that unfolded in recent
months. Italy banned the popular AI chatbot over questions about whether it was
adequately protecting the personal information of minors and being properly
transparent about how general personal data is stored and used. That ban was
lifted on May 15 after ChatGPT developer OpenAI committed to addressing the
listed privacy concerns, but it has prompted deeper investigations in a number
of other EU countries.

While it is not formally banned as of yet, Bard is the only one of the broadly
available AI chatbots from major tech companies that remains out of reach
throughout the EU. Though it remains under investigation by some EU data
protection authorities, ChatGPT is now available as are other very similar
options such as Bing AI.


CHATBOT PRIVACY CONCERNS HAVE YET TO BE SERIOUSLY TESTED BY GDPR COMPLAINTS

Regulation is running behind AI chatbots as companies roll them out in “beta” or
“test” versions, often lacking the full range of features they will eventually
have. But even in these limited “test” forms they are already processing a
tremendous amount of personal and sensitive information, and privacy concerns
abound as there is often little insight into how this data might be used or
where it might unexpectedly pop up.



Google Bard is comparable to the already available AI chatbots, but offers
several added features such as the ability to have images from the company’s
extensive search capabilities attached to responses. However, early tests of it
found that it is having similar problems: coming back with factually incorrect
answers, not knowing how to discern quality sources of information, and taking
excessive amounts of time to answer questions. Its early performance was also
markedly worse than that of primary rivals ChatGPT and Bing Chat, often failing
to come up with answers to questions that other large language models were able
to handle.

A long gauntlet of assorted legal challenges await AI chatbots, not the least of
which are potential intellectual property violations in its sourcing and the
possibility of its training models creating biases. Data privacy concerns appear
to be first on the list, however, at least in the EU. Among the other concerns
that OpenAI had to address to get ChatGPT re-listed in Italy were the ability of
people to access and correct (or remove) their own stored personal data,
recourse when the AI somehow generates a “falsity” about someone, and clear
establishment of a legal basis to process data under GDPR terms.


After being informed of the planned launch of the #AIchatbot in the EU, the DPC
instructed Google to file a #dataprotection impact assessment. The launch is
waiting on Google to address #privacy concerns. #GDPR #respectdataClick to Tweet

The ChatGPT issue prompted the EU’s DPAs to set up a task force to coordinate
enforcement, an immediate step toward bloc-wide standards for AI chatbots and
penalty terms for potential incidents. The AI Act was also passed last week,
creating more formalized review requirements for these apps before they can be
made available as well as upholding a ban on real-time biometric identification
systems. AI privacy concerns are also presently at the forefront of discussion
in the UK, where Prime Minister Rishi Sunak has called for the first global AI
safety summit to be held in London sometime in 2023.

 

TwitterFacebookLinkedIn

Tags
AI ChatbotEUPrivacy Concerns
Scott Ikeda
Senior Correspondent at CPO Magazine
Scott Ikeda is a technology futurist and writer for more than 15 years. He
travels extensively throughout Asia and writes about the impact of technology on
the communities he visits. Over the last 5 years, Scott has grown increasingly
focused on the future landscape of big data, surveillance, cybersecurity and the
right to privacy.

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