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Submission: On July 12 via manual from DE — Scanned from DE
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đź”–Â You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order 👉 Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS đź”–Â You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC MEMBERSHIP For product marketing leaders BECOME AN EXEC MEMBER BECOME AN EXEC+ MEMBER YOUR EXEC TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHAT’S INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES EBOOKS GUIDES PODCASTS PMMFIXX REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us METRICS REPORT SURVEY STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET SALES ENABLEMENT LANDSCAPE PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS COMPETITIVE INTELLIGENCE TRENDS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PRODUCT MARKETING LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMM CERTIFIED: ONDEMAND LIVE & ONLINE [PART TIME] LIVE & ONLINE [FULL TIME] LIVE & IN-PERSON PMM CERTIFIED: TEAMS CUSTOMER MARKETING CERTIFIED: CORE WHY PMMS ❤️ PMMC VIEW ALL CORE ADVANCED PMM & MASTERS CERTIFIED Establish your influence and strategic value ADVANCED PRODUCT MARKETING CERTIFIED MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED COMPETITIVE INTELLIGENCE CERTIFIED STORYTELLING CERTIFIED ALL PMM MASTERS PMM LEADERSHIP CERTIFIED The ultimate roadmap for PMM leaders PMM CERTIFIED: LEADERSHIP [ONDEMAND] PMM LEADERSHIP ACCELERATOR C-SUITE MASTERCLASS ALL PMM COURSES PMM TRAINING ACADEMY Individual & org-wide options VIRTUAL WORKSHOPS ENTERPRISE & CUSTOM TRAINING PMA CONSULT PMM HIRED SCHOLAR PROGRAM TALENT PROGRAM CERTIFICATION JOURNEY Events VIRTUAL EVENTS & MEETUPS Connecting our global community PRODUCT MARKETING CERTIFIED: CORE Q&A SESSION PRODUCT MARKETING FESTIVAL | JULY 12 & 13 VIRTUAL GTM WORKSHOP | AUGUST 24 & 31 PMM TALKS PMMNOW PMM MEETUPS | REGIONAL CHAPTERS IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | SEATTLE | JUNE 15 & 16 PMM SUMMIT | SAN FRANCISCO | SEPTEMBER 21 & 22 PMM SUMMIT | VANCOUVER | OCTOBER 11 PMM SUMMIT | BOSTON | OCTOBER 18 & 19 PMM SUMMIT | LONDON | NOVEMBER 29 & 30 2023 SUMMIT CALENDAR IN-PERSON PMM MEETUPS QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM MEET THE AMBASSADORS BECOME AN AMBASSADOR EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community PMA COMMUNITIES Connect and collaborate AN INTRODUCTION TO PMA SLACK COMMUNITY MEETUPS PMA LINKEDIN SLACK NEWSLETTER What's new? x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs THE NEW PRODUCT MARKETING STANDARD. “PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level.” Marc Stitt, Product Marketing Leader BECOME A MEMBER GET CERTIFIED Search... THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS. Click for sound 2:26 Unlock your PMM membership. Learn from the world’s leading product marketers, access an ever-growing bank of templates, content, and presentations, and reach your product marketing potential with the quintessential kit for leveling up your product marketing efforts. UNLOCK INVALUABLE CONTENT The latest talking points. Product Marketing Competitive intelligence Pricing OKRs Positioning Go-to-Market Go-to-Market CREATE AND OWN SUCCESSFUL GTM PLANS WITH GO-TO-MARKET CERTIFIED: MASTERS Read more Members-only Members-only Messaging & Positioning WHY THOUGHT LEADERSHIP IS THE KEY TO WEB3 PRODUCT ADOPTION Discover why thought leadership is the key to reaching beyond technical audiences and driving Web3 product adoption.... * Manwendra Mishra 3 min read Members-only Go-to-Market CREATE AND OWN SUCCESSFUL GTM PLANS WITH GO-TO-MARKET CERTIFIED: MASTERS Go-to-Market Certified: Masters has been built to give you the skills and confidence you need to create and own strategic and scalable GTM plans that lead to successful launches.... * Product Marketing Alliance 2 min read Members-only Membership content FIVE ACTIONABLE STRATEGIES FOR COLLABORATING MORE EFFECTIVELY WITH SALES TEAMS I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together.... * Matt Heng 11 min read Members-only Messaging & Positioning HOW TO HARNESS THE POWER OF MESSAGE-MARKET FIT Product-market fit is irrelevant if you don't get your messaging right. Find out how to leverage the power of message-market fit.... * Andrew Hatfield * Amelia Wilson 6 min read SEE ALL POSTS Get your PMM fix. Reports Unrivaled deep dives into essential PMM topics. GAIN INSIGHTS Podcasts Hot button convos with the industry’s biggest names. TUNE IN eBooks Compulsive reading on key product marketing skills. VIEW THE COLLECTION PMMFixx Home to the very best product marketing footage. WATCH NOW Our latest report. Benchmark your salary against other product marketers in similar industries, regions, and roles. Discover whether you’re being paid your worth. Negotiate your next salary with confidence. Get the Product Marketing Salary Survey 2022. FIND YOUR EARNING POTENTIAL Click for sound 2:24 Get product marketing certified. Catapult your career with the only CIM & CIPD accredited course for product marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself with exclusive knowledge and actionable templates to nail every aspect of PMM. GET CERTIFIED Join the community. Networking with your peers has never been easier. Join our Slack Community and speak with over 30,000 like-minded Product Marketers across the globe to exchange ideas, meet in person, ask questions, and find exciting new job opportunities. JOIN YOUR PEERS Upcoming product marketing events. Members-only JOIN THE PRODUCT MARKETING CORE: TWO DAYS OF CERTIFIED TRAINING | DENVER | OCT 4 - 5, 2023 October 4 - 5, Product Marketing Alliance will bring you the Product Marketing Core: Two days of certified training live in Denver covering everything you need to be a product marketing expert.... 1 min read Members-only JOIN THE ONE-DAY PRODUCT MARKETING CORE: IN-PERSON TRAINING PROGRAM | NEW YORK | SEPTEMBER 27, 2023 On September 27, the Product Marketing Alliance will deliver the Product Marketing Core training program: A jam-packed, one-day in-person program held live in NYC, delving into every aspect necessary to become a product marketing expert.... 1 min read Members-only JOIN THE ONE-DAY PRODUCT MARKETING CORE: IN-PERSON TRAINING PROGRAM | SAN FRANCISCO | SEPTEMBER 20, 2023 On September 20, the Product Marketing Alliance will deliver the Product Marketing Core training program: A jam-packed, one-day in-person program held live in September, delving into every aspect necessary to become a product marketing expert.... 1 min read Members-only PRODUCT MARKETING SUMMIT | SEATTLE | JUNE 15-16, 2023 Network, share ideas, get feedback & trade perspectives. Solve the current challenges you're facing as a PMM & elevate your career.... 1 min read Members-only PRODUCT MARKETING FESTIVAL | ONLINE | JULY 12 & 13, 2023 Product Marketing Festival virtually brings together the world's biggest collective of product marketers to share their success stories, experiences and challenges.... 1 min read Members-only PRODUCT MARKETING SUMMIT | SAN FRANCISCO | SEPTEMBER 21-22, 2023 In September 2023, Product Marketing Summit will assemble the largest gathering of PMMs from the world’s largest companies and most exciting startups in San Francisco.... 2 min read SEE ALL EVENTS Event List Product Marketing Festival July 12-13, 2023 Online The future of win-loss analysis [webinar] July 19, 2023 Online Product Marketing Core two-day certification September 20, 2023 San Francisco Product Marketing Summit September 21-22, 2023 San Francisco PMM Leadership Accelerator September 25, 2023 Live & online Product Marketing Core one-day certification September 27, 2023 New York Product Marketing Core two-day certification October 4-5, 2023 Denver Product Marketing Summit October 11, 2023 Vancouver Product Marketing Core two-day certification October 25-26, 2023 Dublin Product Marketing Summit November 1-2, 2023 Sydney Product Marketing Summit November 8, 2023 Singapore Product Marketing Core one-day certification November 14, 2023 Chicago Product Marketing Summit November 15-16, 2023 Chicago Product Marketing Core two-day certification November 15-16, 2023 Atlanta Product Marketing Summit November 29-30, 2023 London Product Marketing Summit November 29-30, 2023 Toronto Product Marketing Summit February 15-16, 2024 Austin Product Marketing Summit March 14-15, 2024 New York Product Marketing Summit March 20-21, 2024 Tel Aviv Product Marketing Summit April 3-4, 2024 Denver Lots of ♥, from lots of PMMs. They’ve found their tribe, now it’s your turn. Madeline Turner Chief Marketing Officer "Not only has this community been an absolute wealth of knowledge and answers - it's a place of constant inspiration. I see questions asked or answered in ways that I had never thought of before. In many ways, this network has been an extension of my team. We're learning, growing, and testing together" JD Prater Head of Product Marketing "I love PMA and what it stands for, elevating the role of product marketing. Through this community, I’ve connected with many great product marketers across the world. They encourage me. They inspire me. They challenge me. It’s a honor to be a part of this community." Madison Moyd Product Marketing Manager "My joining PMA started by looking for a hub of educational resources to become the best Product Marketer I could be. I had no idea I’d soon find new friends, mentors, and future colleagues who shared my same passion for this expertise." Yoni Solomon Director of Product Marketing "The PMA truly is a product marketer’s dream organization -- in that it aligns product marketers from all walks of life, from all around the world." MORE LOVE Sponsors & Partners PARTNER WITH US Get the latest landing in your inbox. Stay up-to-speed with all things PMA and PMM with our monthly newsletter. Subscribe now SEND Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Let’s elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service * Help Centre RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis Click for sound 1:10 English * Español * ä¸ć–‡ (简体) * Français * Deutsch * PortuguĂŞs Brasileiro