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LIVING CONSUMER INTELLIGENCE

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On-demand access to an ever-growing source of consumer insights. Always-on
audience research to over 24 million panel members in 55 markets.

We call it living data.


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EXPLORE

Actionable answers from your audience - from syndicated data and in-depth custom
research to quick surveys and polls.


PLAN

Unlock the most complete view of your audience, with over a million profiling
points.


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Supercharge campaigns with precision targeting and unmissable advertising.



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competition, with daily updates.


Client success stories


WHY YOUGOV?

Our pioneering solutions help the world’s most recognised brands, media owners,
and agencies to explore, plan, activate and track better marketing activities.

YouGov works continuously to remain the biggest, most representative and most
connected proprietary panel in the market.

The Pew Research Center study concluded that YouGov “consistently outperforms
competitors on accuracy”, highlighting the credible, robust nature of our
connected consumer insights. Meltwater 2022 report concluded that YouGov is the
most quoted research company in the world.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and
directly attribute the increase in brand awareness for Coors Banquet... using
YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

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READ OUR LATEST THINKING

ARTICLE

Resolutions 2024: Better physical, mental and financial health among top choices



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GB: 44% of X/Twitter users find ads on the platform less trustworthy



ARTICLE

2023 Automotive trends and insights from YouGov research



ARTICLE

Ozempic is disrupting the weight-loss industry, how far will it go?



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Leisure and entertainment – trends and insights roundup for 2023



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How to measure brand health?



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The ultimate market research glossary



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At the heart of our company is a global online community, where millions of
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in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
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GLOBAL SITES
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