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Bedding Manufacturers


SOUTHERLAND REDESIGNS EVOLUTION COLLECTION FOR LAS VEGAS MARKET


Sheila Long O’Mara // Executive Editor, Furniture Today • January 18, 2022
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Southerland has updated its Evolution line for Las Vegas Market.

NASHVILLE, Tenn. – Mattress manufacturer Southerland will introduce its
redesigned Evolution collection of mattresses at the upcoming Las Vegas Market.

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The new lineup – Evolution NXT – features enhanced design for the upper-end of
the market. The five-model collection includes two tufted mattresses. The line
features a 1,130 perimeter active edge coil five-zone support system, with
profiles that range from 14.5 to 16 inches. The ticking includes thermo-balanced
cooling properties, and luxury foams include copper-infused visco and
copper-infused Talalay latex throughout the line.



“The relaunch of the Evolution NXT Collection offers our retail partners the
opportunity to expand their assortment with an exclusive brand that appeals to a
luxury consumer,” said Bryan Smith, president and CEO. “This is the first time
we are offering a tufted program, which is recognized as a symbol of elegance
and gives our retailer partners a springboard to introduce consumers to the new
enhanced aesthetic. It’s a luxurious look and feel for their discerning
consumer.”

The collection includes the Evolution NXT 2000, the Evolution NXT 3000 and the
Evolution NXT 4000, and it offers a choice of comfort feels in plush and firm.
The Evolution NXT 4000 is tufted. The Evolution NXT 5000 is also tufted and is
available in plush. All models are quilted and offer a contemporary look, and
the collection is priced to retail from $2,000 to $4,000 in queen.



Among the other offerings showcased at market will be the American Sleep line
that includes hybrids and two-sided mattresses and the successful Signature
Hybrid and ThermoBalance collections made with materials including
copper-infused latex, gel-infused memory foam and temperature-regulating
technologies. Also on display will be Southerland’s adjustable bed bases,
including its one-piece king.





Sheila Long O’Mara // Executive Editor, Furniture Today

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my
25-year career in the home furnishings industry, I have been an editor with a
number of industry publications and spent a brief stint with a public relations
agency where I worked with some of the industry’s leading bedding brands. I
rejoined Furniture Today in December 2020 with a focus on bedding and sleep
products. It’s a homecoming for me, as I was a writer and editor with Furniture
Today from 1994 until 2002. I’m happy to be back and look forward to telling the
important stories impacting bedding retailers and manufacturers.


EDITORS' PICKS

 * FLEXSTEEL Q2 SALES INCREASED NEARLY 19%, BUT COGS UP MORE

 * INNOVATIONS AT KEVIN CHARLES PLANT HELP CITY FURNITURE KEEP UP WITH CUSTOMER
   DEMAND

 * DOES ‘SUSTAINABLE’ SELL ON THE RETAIL FLOOR?

 


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EDITORS’ PICKS

 * FLEXSTEEL Q2 SALES INCREASED NEARLY 19%, BUT COGS UP MORE

 * INNOVATIONS AT KEVIN CHARLES PLANT HELP CITY FURNITURE KEEP UP WITH CUSTOMER
   DEMAND

 * DOES ‘SUSTAINABLE’ SELL ON THE RETAIL FLOOR?



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