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Home » Retail parks: 6 ways professional cleaning drives brand loyalty


RETAIL PARKS: 6 WAYS PROFESSIONAL CLEANING DRIVES BRAND LOYALTY

by Jason 28th February 2024
Inspiration, Tips & tricks



WINDOWS, FLOORS, WAITING AREAS – THE CONDITION OF A STORE AND ITS FACILITIES CAN
DIRECTLY IMPACT THE BOTTOM LINE.



Photo by Artificial Photography

 

At a time when consumer spending is wavering and the high street sadly continues
to dwindle, retail parks have emerged as the resilient shopping destination of
choice. Despite the effects of Covid and the cost of living crunch, footfall is
only 0.8% behind happier 2019 levels. Customers are drawn by the wide array of
products available and while fast food and furniture brands rank as the most
populous across all British retail parks, the presence of
sports/toys/hobbies/cycle shop retailers has steadily increased over the past
decade, placing them firmly among the top ten categories of retail park
occupants. 

 

That said, retailers face the ongoing challenge of creating an enticing shopping
experience which competes with the convenience of online purchasing, and
encourages shoppers to physically drive to a park and spend in person. Great
customer service is one thing. In-store discounts, loyalty schemes and free
collection are other effective options, but when it comes to attracting
consumers through the doors in the first place, there’s another oh-so-easy
solution: ensuring your store is gleaming, inside and out.  


A SPARKLING CUSTOMER EXPERIENCE

First impressions really do count, even when a retailer already possesses a good
reputation and healthy brand recognition. Post-pandemic fears remain and most
people are put off by dirt and grime – it doesn’t exactly inspire confidence in
the quality of product on display. Added to this is the recent identification of
the ‘Zero Consumer’ – one who has high expectations but no brand loyalty; a
worrying concept for the sector. Appearances matter in promoting a positive
customer experience and ensuring repeat visits – we should know, being
responsible (in partnership with our parent group, REACT) for keeping DFS, B&M,
Lidl and Dreams in a sparkling condition.

 

Read a few of our testimonials

 

The biggest ‘retail turn-offs’ include bad smells, dirty surfaces, an unkempt
entrance and poor lighting, yet these issues are all easily addressed, to
provide a pleasant, bright and more welcoming shopping environment for your
customers. You might not think that regularly scheduled window cleaning could
have such a dramatic effect on your bottom line, but consider your own distaste
at streaky glass, dirt-dulled signage and bird mess-splattered canopies. Then
think beyond the exterior to filthy floors, tired customer waiting areas and
dusty display units. Cleanliness is about so much more than just aesthetics.
Presenting a hygienic space, especially when a cavernous retail unit, brings
numerous business benefits which can all contribute towards enhanced consumer
loyalty.


6 WAYS CLEANING CAN IMPROVE YOUR BRAND LOYALTY

How exactly does professional cleaning – incorporating solutions that go beyond
windows – influence consumer shopping habits? Let us count the ways…  

 

 1. Increases attraction: a sparkling clean storefront and entrance tempts more
    customers to come inside. The inviting atmosphere within entices them to
    browse, purchase and hopefully return.

 

 2. Improves brand image: mirror-like windows and a fresh, clean atmosphere
    which meets health and safety standards projects a professional and
    trustworthy image, inspiring confidence in the brand. This is particularly
    vital for retailers that offer a traditionally ‘messy’ product or service,
    such as motor repairs (like our client, Formula One Autocentres). 

 

 3. Products appear superior: cleaning enables retailers to better showcase
    their products. Clean windows allow in more light, simply put. It’s not just
    the items in a window display that benefit from clean glass work, but also
    the stock inside which natural daylight can highlight, on their dust-free
    shelves. 

 

 4. Enhances customer satisfaction: a clean and pleasant environment makes
    customers feel comfortable, welcome and as though they’ve enjoyed a
    satisfying experience. It’s far more likely you’ll be front-of-mind when
    they next require the relevant product. 

 5. Promotes good PR: at a time where the most seemingly insignificant complaint
    can quickly escalate via social media and dent a reputation, a gleaming
    store has the potential to do the opposite. Imagine the posts celebrating
    your clean customer facilities and championing the store.

 

 6. An undisruptive experience: while everyone wants a clean store, no one needs
    a noisy floor polisher going round while they’re perusing the wiper blades
    or measuring the kids for their next bike. Flexible, out-of-hours scheduling
    means the job gets done without interrupting a consumer’s excellent shopping
    experience – almost as if by magic!

 

What’s more, professional cleaning can help you achieve a good return on your
retail park investment. Regular cleaning helps reduce maintenance costs, prevent
expensive repairs and avoid the need for replacements.


SHINE BRIGHTLY

Investing in professional cleaning is about attracting more customers, enhancing
brand image and creating a safe and pleasant environment that encourages
customers to come back, time and time again. It’s about driving brand loyalty in
an age of the ‘Zero Consumer’. It’s about ensuring your store stands out among
the rest, with windows, waiting areas and cash desks that gleam. 

 

While we don’t like to name-drop (much!), as the trusted hygiene heroes for many
major retail brands across the UK, such as Oak Furnitureland and Wren Kitchens,
plus a few others we may have mentioned above, we fully appreciate the
importance of using innovative methods to attract customers away from their
sofas and devices. In addition to windows, we offer a comprehensive range of
specialist cleaning services, including pressure washing, floor cleaning,
graffiti removal, high-level and biohazard cleaning to ensure your entire store
is hygienically clean and appealing to all. Our huge network of local, trained
operatives can respond quickly and cost-effectively, helping you to harness the
power of professional window cleaning.

 

We’d love to chat through your requirements. Let us tailor a cleaning solution
specifically for your store to ensure it shines brighter than the competition,
delights your customers and enhances brand loyalty. Get in touch for a free
consultation and quote.



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