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Autonomous Vehicles


BLUEWHITE RAISES $39M FOR AUTONOMOUS FARMING SOLUTIONS

By Saul Wordsworth24th January 20243 Mins Read
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Bluewhite, the agricultural Robot-as-a-Service (RaaS) company enabling
data-driven autonomous farming, announced today that it secured $39M in Series C
financing led by Insight Partners, with participation from new investors Alumni
Ventures and LIP Ventures, among others.

The company, which already works with more than 20 of the leading permanent crop
growers in the US, will use the funds to further scale its agricultural
autonomous tractor and farming solutions, and expand into new markets worldwide
based on its successful track record.




The global market for autonomous tractors is due to reach $11.5B by 2030, as
growers face increased pressure to produce more with fewer resources amid
challenges including labor shortages, rising operational costs, global
population growth, and environmental changes. While autonomous farming solutions
can alleviate these issues, successful implementation and scale have largely
remained problematic and elusive. Bluewhite’s autonomous farming solution is
breaking down these barriers by equipping growers’ existing fleets with unique
proprietary autonomous technology and a user-friendly experience to provide
growers with data-driven insights to help better manage their farms, thus
increasing yields and profitability.

“Having already proven the commercial success of our solution with growers, this
new round of funding will enable us to continue providing sustainable autonomous
innovation to more markets and work with different types of partners across the
ecosystem to impact every level of the food supply chain,” said Ben Alfi,
co-founder and CEO of Bluewhite. “This next phase of our growth will help
provide unprecedented transparency throughout the food supply chain and ensure
healthier, safer, and more sustainable food production and consumption. We are
thrilled to have forward-thinking investors and amazing customers who share our
vision to make sustainable, autonomous farming a reality worldwide.”

Bluewhite combines hardware and software into a single solution, allowing for
completely remote fleet and data management. The company’s Pathfinder product is
retrofitted onto any tractor and leverages computer vision, AI, and smart
implements integration to navigate and execute multiple tasks autonomously, from
crop seeding and spraying to mowing and harvesting, even in challenging
conditions. Compass, the software-as-a-service (SaaS) component of Bluewhite’s
solution, collects data from the field, analyzes it using advanced AI
algorithms, and provides real-time dashboards, reports and insights, ensuring
maximum efficiency across farm operations on any device.

“Particularly in these challenging times, we’ve been excited to see Bluewhite
defy the odds and successfully deploy its solution while also raising this next
round of funding so it can continue to scale,” said Daniel Aronovitz, Principal
at Insight Partners and Bluewhite Board Member. “The combination of Bluewhite’s
unique autonomous technology and incredible team have led the company to rise
above the pack, and we’re thrilled to be working with them as they move into
this next critical phase.”

Bluewhite’s autonomous solution can be applied across all permanent crop types,
including nuts, berries, apples, grapes, hops, stone fruit, and more. The
company’s solution has already helped execute more than 50,000 hours of
autonomous farming activity across 150,000 acres of crops in California and
Washington, USA.

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Saul Wordsworth

Saul Wordsworth is deputy editor of the iVT brand - which includes digital and
print editions of a quarterly magazine and Off-Highway Annual, as well as
ivtinternational.com. He is a keen cyclist and lives in north London.

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