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WALMART PRIVACY POLICY
and last updated on July 01, 2021 12:00 AM
Updated July 1, 2021 <br/><sub>This policy is also available in <a
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Updated July 1, 2021
This policy is also available in Spanish.
* We Recently Updated Our Privacy Policy
* Walmart Privacy Policy Summary
* What Does This Privacy Policy Include?
* What Privacy Protections Apply to Specific Types of Personal Information?
* What is Our Pledge of Accountability?
* What Type of Information Do We Collect and How Do We Collect It?
* How Do We Use Your Personal Information?
* How Do We Share Your Personal Information Outside of Walmart?
* What are Your Choices?
* How Do You Access and Update Your Personal Information?
* How Do We Secure Your Personal Information?
* How Does Walmart Protect the Privacy of Children Online?
* Who Can I Contact at Walmart About the Privacy Policy?
* What Are Your California Privacy Rights?
* How Will I Know if This Policy Changes?
*
Top
WE RECENTLY UPDATED OUR PRIVACY POLICY
Updates include:
* Clarifying our practices with regard to sharing information outside of
Walmart
* Creating a dedicated page to describe state-specific privacy rights which is
linked from this policy
* Publishing metrics related to the number of requests received from California
consumers under the California Consumer Privacy Act
WALMART PRIVACY POLICY SUMMARY
At Walmart, our customers are number one - always. That's why everything we do
is focused on providing excellent customer service and delivering low prices.
The information you share with Walmart allows us to provide the products and
services you need and want while giving you the very best shopping experience.
For example, when you shop on Walmart.com we use what we know about your
shopping habits to let you easily reorder products and show you other products
that may interest you.
Our founder Sam Walton reminded us that "a promise we make is a promise we
keep," and it's our promise to customers that we respect the trust you place in
us and the privacy of the information you share. Part of providing superior
customer service includes making sure that we're building a relationship of
trust with customers. Our way of doing that is to let you know in a clear,
prominent, and easily accessible way how we collect, use, share, and above all
protect your personal information.
Our Policy outlines:
* How and why we collect your personal information;
* How your personal information is used and protected;
* When and with whom we share your personal information; and
* What choices you can make about how we collect, use, and share your personal
information.
Walmart Privacy Policy Frequently Asked Questions >
WHAT DOES THIS PRIVACY POLICY INCLUDE?
This Policy covers how and why we collect, use, share, and protect your personal
information:
* Within our Walmart and Amigo retail stores in the United States and Puerto
Rico, and
* On our websites and mobile services where this Policy is posted.
Personal information is information that identifies you or reasonably can be
linked to information that identifies you. For example, when you place an item
on layaway or place an order online, to fulfill your order we collect personal
information, such as name, address, phone number, and credit or debit card
information.
Some laws define “personal information” differently, and we use those
definitions when they are applicable. Rest assured, though, that no matter where
you live, we treat your personal information with respect, and we collect, use,
and share it only as described in this Policy.
We have specific privacy notices that explain the information practices that
apply to our specialized operations. See “What Are Your Privacy Protections for
Specific Types of Personal Information?” section for more information.
WHAT PRIVACY PROTECTIONS APPLY TO SPECIFIC TYPES OF PERSONAL INFORMATION?
Our specific privacy notices for our specialized operations include:
* Our health services operations, such as Walmart Pharmacies, Vision Center,
and Clinics, use patient health information as described in the health
services Notice of Privacy Practices. Review the Notice of Privacy Practices
for the information practices specific to patient health information.
* Walmart makes a variety of financial products and services available to you,
either directly or in connection with business partners. A description of
information practices specific to financial products and services is
available here.
* Walmart maintains separate privacy policies applicable to its international
operations.
WHAT IS OUR PLEDGE OF ACCOUNTABILITY?
We require our associates, business partners, and service providers to manage
your personal information properly.
We have designated a team of trained associates who are responsible for helping
to ensure compliance with this Policy. We require all those who manage
customers’ personal information to do so properly and in accordance with our
policies.
WHAT TYPE OF INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?
We collect information to deliver the products and services you request, to help
improve your shopping experience, and to support our business functions. We
collect information from you in a variety of ways when you interact with our
stores, websites, and mobile services.
What Information Do We Collect?
We may collect the following categories of personal information. Not all
categories may be collected about every individual:
* Personal identifiers, such as name and address
* Device and online identifiers and related information, such as telephone
number and email address
* Internet, application, and network activity, such as cookie IDs and browser
visits
* Government identifiers, such as national identification numbers and driver’s
license numbers
* Demographic information, such as age and date of birth
* Financial information, such as credit and debit card numbers and claims
information
* Health and health insurance information, such as prescription numbers and
health insurance identification numbers
* Characteristics of protected classifications under state or federal law, such
as gender and nationality
* Purchase history information, such as products you have bought, rented, and
returned
* Biometric information, such as imagery of the iris, retina, and fingerprints
* Location information, such as geo-location information
* Audio, visual, and other sensory information, such as audio and video
recordings
* Employment information, such as occupation, title, licenses and professional
memberships
* Background and criminal information, such as background checks and criminal
convictions
* Education information, such as degree and schooling information
* Individual preferences and characteristics, such as inferences related to
shopping patterns and behaviors
How Do We Collect Information?
We collect information from you in a variety of ways. It may be:
* Provided directly by you or a member of your household
* Collected from a device associated with you or your household
* Collected through in-store technology
* Collected from another company within our family of companies
* Collected from an external third-party source
Information Provided Directly by You or a Member of Your Household
You actively share information with us in various ways in our stores and online.
For example, you share information when you:
* Make an in-store or online purchase, or other transaction, with us;
* Create an account on one of our websites or mobile services;
* Use a gift registry or create a mobile shopping list;
* Participate in our programs, such as eReceipts;
* Conduct a transaction or request a service where we collect information
(including when required by law, such as hunting and fishing licenses);
* Request customer service or contact us;
* Post a review or comment on one of our social media pages, or post a rating,
review or other user-generated content on one of our websites or mobile
services;
* Participate in a contest, sweepstake, promotion, or survey; or
* Use features of our websites and mobile services that may ask you to grant us
access to the camera or microphone on your computer or mobile device (such as
voice search or scanning bar codes).
When you engage in these activities, you may share different types of personal
information with us, such as your name, email address, physical or postal
address, phone number, date of birth, and payment information.
Information Collected From a Device Associated With You or Your Household
You also passively provide us information in other ways through technology. This
information helps our websites and mobile services work correctly and supports
customer marketing and analytics efforts – our work to understand our customers’
needs and provide information about our products and services that may be of
interest to you. Here are some examples:
* Device Information: We collect technical information when you visit our
websites or use our mobile applications or services. This may include
information such as Internet Protocol (IP) address, the type of mobile device
you use, your device operating system and browser type, a unique device
identifier, the address of referring websites, the path you take through our
websites, and other information about your session on our websites.
* Browsing Information: We use our own and third-party technologies such as
cookies, web beacons, and mobile device identifiers to collect information
about the use of our websites and mobile services. We use these tools to
provide an integrated and more personalized shopping experience for you. For
example: cookies allow us to provide you relevant information as you use or
return to our sites; web beacons allow us to know if a certain page was
visited, an email was opened, or if ad banners on our websites and other
sites were effective. Under certain circumstances, we permit third parties to
collect information on our websites for their own business purposes using
cookies, web beacons, iframes and similar technologies.
* Precise Device Location Information: We may collect information about your
location when your device is set to provide location information. For
example, your device’s GPS signal allows us to show you the nearest Walmart
stores. Other examples include allowing us to know when you are about to
arrive to pick up your Online Grocery Pickup order after you check in. We may
be able to recognize the location of a mobile device in stores where we
provide customers free WiFi access or through the use of Bluetooth
technology. Through mobile services, Bluetooth technology in our stores
allows us to show you nearby products that may interest you, making it easier
for you to locate products within and navigate through the store. See “What
Are Your Choices?” below for more information.
Information We Collect Through In-Store Technology
We may collect your personal information from technology we use in our stores,
such as our facility cameras. We operate cameras in store for security and
operational purposes, for example, to help us improve the design of our stores
to better serve our customers.
Information We Collect From Another Company Within Our Family of Companies
We may collect your personal information from another organization within our
corporate family of companies, such as with Sam's Club and Moosejaw.com.
Information We Collect From External Third-Party Sources
We receive information about you from other sources to help us correct or
supplement our records, improve the quality or personalization of our services,
and prevent or detect fraud. We collect information from consumer reporting
agencies in conjunction with products or services that involve financial risk to
Walmart, such as transactions in which Walmart extends you financing. We also
receive information, such as device information and browsing information, from
third parties for marketing purposes, for example to provide you with
personalized ads on Walmart and third-party websites and mobile services.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use your personal information to provide you products and services, such as
to fulfill your requests for products or to help us personalize our services and
marketing to you. We also use your personal information to support our business
functions, such as fraud prevention, marketing, and legal functions.
Some examples include:
* To fulfill your order or requests for services and provide customer service
* To create and maintain your account
* To conduct auditing and monitoring of transactions and engagement
* To conduct marketing, personalization, and third-party advertising
* To protect the security and integrity of our websites, mobile services and
our business, and help prevent fraud
* To update our operational and technical functionality
* To conduct business analysis, such as analytics, projections, identifying
areas for operational improvement
* To conduct research and development
* To fulfill our legal function or obligations
To do the above, we combine information, collected online and offline, including
information from third party sources. We also may transfer or share your
personal information within our corporate family of companies, such as with
Sam's Club or Moosejaw.com, for these purposes, as permitted by law.
Uses of personal information relevant to our specialized operations, such as our
health services and financial services lines of business, are described in our
notices for specific types of information.
HOW DO WE SHARE YOUR PERSONAL INFORMATION OUTSIDE OF WALMART?
We are careful to share your personal information in ways that respect your
privacy and only as described in this Policy. We view you as a valued customer,
not a product, and we do not sell or rent your personal information to others
for money. All of the categories of personal information that we collect have
been shared with other companies, including those within our corporate family,
for a business purpose. We may share your personal information in the following
circumstances:
Other Businesses in our Corporate Family
We may share your personal information with other brands and businesses within
the Walmart corporate family. When we do, the information will be used in ways
that are consistent with this Policy.
Service Providers
We share personal information about you with service providers that help with
our business activities, including shipping vendors, billing and refund vendors,
payment card processors, marketing and advertising vendors, and companies that
help us improve our products and services. We require our service providers to
keep your personal information secure. We do not allow our service providers to
use or share your personal information for any purpose other than providing
services on our behalf. Your personal information may be stored and processed by
our service providers in the United States or other locations where the service
providers or Walmart maintain facilities.
Products and Services Offered by Other Businesses
We will sometimes enable other businesses to make their products or services
available to our customers, such as through Walmart.com Marketplace retailers.
You may purchase products or services from these other businesses at our stores
or through our websites or mobile services. When you purchase these products or
services, we identify the other business and share with this business personal
information related to your purchase of their products and services. These other
businesses may operate their business in the United States or in other
countries.
Co-Branded Products and Services
We may share your personal information with companies that offer co-branded
products or services, such as our co-branded Walmart credit card. In conjunction
with the co-branding program, we may receive compensation from the co-branding
activity. These companies are prohibited from using your personal information
for purposes other than offering you, and administering your use of, these
co-branded products and services.
Legal Requirements and Protection of Our Company and Others
We may share your personal information in other special circumstances, which
include situations when sharing is required by law, or we believe sharing will
help to protect the safety, property, or rights of Walmart, our customers, our
associates, or other persons. Examples include:
* Protecting the health or safety of customers;
* Addressing crimes committed on Walmart property;
* Identifying and addressing fraud or financial risk;
* Providing personal information from cameras to law enforcement at their
written request;
* Responding to a search warrant or other valid legal inquiry; and
* Responding to an investigative body in the case of a breach of an agreement
or violation of law.
Business Transfers
In the event that all or a part of our business is merged, sold or reorganized
(including transfers made as a part of insolvency or bankruptcy proceedings),
personal information about you could be shared with the successor business. We
will use reasonable measures to help ensure that any successor treats your
information in accordance with this Policy.
Pursuant to Our Specific Privacy Notices
We have specific privacy notices related to some of our specialized operations.
We may disclose personal information for purposes identified in those notices,
which arise in those specialized operational areas. These specific privacy
notices describe additional or different information practices relevant to those
operations. Our specific privacy notices can be found here. For example, as
detailed in the Notice of Privacy Practices, our health services operations will
disclose personal information to other health care providers for treatment
purposes.
Deidentified & Aggregated Personal Information
Walmart continually strives to make customer shopping experiences more relevant
and with less friction and may offer related services and insights to its
suppliers and others. As a result, Walmart may share with others insights that
combine information from many customers in ways that do not directly identify
you. For example, Walmart may combine your shopping history with that of other
customers to deliver generalized insights to Walmart’s suppliers. These insights
do not identify individual customers. This information helps Walmart suppliers
provide products and services relevant to Walmart customers. Walmart may receive
payment for these insights.
To deliver information about products and services that may be of interest to
you, we may share information with other companies, such as publishers,
advertisers and measurement analytics providers. For example, we may share
device-related data (such as device identifier, type of device, IP address,
cookies and other information associated with your browsing and app usage) and
individual preferences and characteristics (such as insights and inferences
related to shopping patterns and behaviors). This information does not identify
you directly, but is necessary to personalize the advertisements you receive.
Walmart does not receive payment for this information.
We also allow companies that show advertisements on our webpages or our apps to
collect information from your browsers or devices via the use of cookies or
other technologies. Like many companies, we may allow cookie matching with
select partners. However, these parties are not authorized to access information
from Walmart cookies. For more information about your choices related to
advertising activities see “What are Your Choices?”
With Specific Notice or Your Consent
In circumstances other than those described above, we will provide specific
notice or ask for your affirmative consent, as required by law, before we share
your personal information outside of our corporate family of companies, and we
also will not sell or rent your personal information for money.
Categories of Personal Information We Disclose to Each Type of Third Party
We may share your personal information with certain categories of third parties,
as described below.
Types of Third Parties to Which the Personal Information Was Disclosed for a
Business Purpose Categories of Personal Information Disclosed for a Business
PurposeFinancial service vendorsDemographic information(See example above
Co-Branded Products and Services)Device and online identifiersFinancial
informationIndividual preferences and characteristicsLocationPersonal
identifiersPurchase history informationThose we are legally required to share
withAudio, visual and other sensory information(See example above Legal
Requirements and Protection of Our Company and Others)Background and criminal
informationBiometric informationCharacteristics of protected classifications
under California or federal lawDemographic informationDevice and online
identifiersEducation informationEmployment informationFinancial
informationGovernment identifiersHealth and health insurance
informationIndividual preferences and characteristicsInternet, application, and
network activityLocation informationPersonal identifiersPurchase history
informationService providers that receive data in order to provide services to
us (e.g. technology providers, cloud storage providers, etc.)Audio, visual and
other sensory information(See example above Service Providers)Background and
criminal informationBiometric informationCharacteristics of protected
classifications under California or federal lawDemographic informationDevice and
online identifiersEducation informationEmployment informationFinancial
informationGovernment identifiersHealth and health insurance
informationIndividual preferences and characteristicsInternet, application, and
network activityLocation informationPersonal identifiersPurchase history
informationThird parties with whom individuals direct us to share their personal
informationAudio, visual and other sensory information(See example above
Co-Branded Products and Services and With Your Consent)Demographic
informationDevice and online identifiersEmployment informationFinancial
informationHealth and health insurance informationIndividual preferences and
characteristicsLocation informationPersonal identifiersPurchase history
informationOur suppliers or marketplace vendorsAudio, visual and other sensory
information(See example above Products and Services Offered by Other
Businesses)Device and online identifiersEmployment informationGovernment
identifiersIndividual preferences and characteristicsPersonal
identifiersPurchase history information
WHAT ARE YOUR CHOICES?
You have choices about the various ways we collect, use, and share your personal
information.
* We may send you marketing communications. You can tell us your marketing
preferences with Walmart by following the instructions on the Walmart
Communication Preferences & Alerts page. Or you may contact the Privacy
Office as described in the “Who Can I Contact at Walmart About the Privacy
Policy” section below.
* We also personalize your experience on our sites and mobile services by
showing you advertisements from Walmart or our advertising partners that are
tailored to your interests. Learn more about interest-based advertising.
Some of our mobile services use your device’s location information. You can
adjust the settings of your mobile device at any time to control whether your
device communicates this location information. We may also offer additional
controls on our use of your mobile location information.
We want to offer you choices about the different ways we collect, use, or share
your personal information. These choices are described below.
Marketing Preferences
When we are sending marketing communications to you, we use the following
standards:
* We use an opt-in standard for automated phone and text messages, and for
sharing personal information with companies outside our corporate family of
companies for their use in direct marketing of their products, such as
sending you promotions for their products. Opt-in means we will only conduct
the activity with your affirmative consent.
* We use an opt-out standard for email, app notifications, and postal mail.
Opt-out means we may contact you, but will stop upon your request (as
described below).
Additionally, these standards may not apply to Walmart-branded credit card
offerings because these are provided through associated financial institutions.
However, you can choose to stop receiving certain prescreened offers of credit
that originate from participating nationwide credit reporting agencies,
including our prescreened offers, by calling the official Consumer Credit
Reporting Industry organization at 1-888-567-8688 or by going to
www.optoutprescreen.com.
If you contact us by email or mail, please be sure to include your full name,
the types of communications you would like to receive or not receive, and your
related contact information. For instance, if you would like to opt-out of mail,
include your mailing address. Please allow sufficient time for your marketing
preferences to be processed. It may take up to ten days to process your requests
related to email and up to 30 days to process your requests related to telephone
calls, text messages, app notification and sharing information with your
consent. Please note that postal mailings are often prepared many weeks in
advance, and you may continue to receive mail for six to ten weeks.
Since we do not accept opt-out requests from third parties (except as described
in the “What are Your California Privacy Rights?” section), such as catalog
opt-out services, please communicate your request directly to us through one of
the mechanisms mentioned above.
Please know that, even if you opted out of receiving marketing communications
from us, we may still contact you for transactional or informational purposes.
Some examples are contacts for customer service, product information, service or
reminder notices, or recalls. We may also need to contact you with questions or
information regarding your order.
Interest-Based Advertising Preferences
We personalize your experience on our sites and mobile services by showing you
advertisements that are tailored to your interests. For example, if you browse
or shop for electronics with us or on other sites, we may show you ads for
electronics as you continue to browse the Internet. For more information about
browsing information see “Information We Receive from You.”
We show you advertisements related to Walmart or our advertising partners. We
belong to ad networks that may use your browsing history across participating
websites and mobile services to show you interest-based advertisements. You may
also see ads for Walmart on participating websites and mobile services based on
how you browse. Learn more about interest-based advertising.
Mobile Location Settings
Some of our mobile services use your device’s location information. You can
adjust the location settings of your mobile device at any time to control
whether your device communicates this information. You will also need to adjust
your device’s Bluetooth settings to completely disable the collection of
Bluetooth location-related data. See your device instructions to learn more
about these settings. In addition, we may offer you controls on our use of your
mobile location information. See “What Types of Information Do We Collect?”
above for more information on the types of location information we collect.
Device Camera and Microphone
Some of the features on our websites and mobile services may require access to
the camera or microphone of your computer or mobile device. You must give your
permission before we access your device’s camera or microphone, and you can
adjust the settings of your device at any time to control access to your camera
or microphone. See “What Types of Information Do We Collect?” above for more
information.
HOW DO YOU ACCESS AND UPDATE YOUR PERSONAL INFORMATION?
We provide you with various ways to access or update your personal information,
including contact and account information. We also take reasonable steps to keep
your personal information accurate and complete.
You can access or update your personal information, including contact or account
information, in the following ways:
* If you have created an account on one of our websites or mobile services, log
into your account. Once you do, you will be able to enter and update your own
contact information and payment information, as well as contact information
for recipients you have designated.
* Contact us through one of the ways listed in the “Who Can I Contact at
Walmart About the Privacy Policy” section at the bottom of this Policy.
Please include your current contact information, the information you are
interested in accessing, and your requested changes. We will provide you the
personal information requested if it is reasonably available, unless it
infringes on the privacy of other individuals, and subject to reasonable
limitations provided by law and internal procedures. Otherwise we will
describe the types of information we typically collect. We will provide
access and make the changes you request, or will provide an explanation of
what actions we will be able to take with regard to the request.
* If you need to access your personal information related to a specified
service provided to you by a Walmart service provider or business partner, we
will refer you to the service provider or business partner. Please contact us
via the “Who Can I Contact at Walmart About the Privacy Policy” section
below.
Our specialized lines of business, such as health services and financial
services, offer specific methods to exercise privacy rights. For example, our
health services operations, such as Walmart Pharmacies, Vision Centers, and
Clinics, provide opportunities to access or amend protected health information
collected, created, or received by those operations (for example, information
collected at a Walmart pharmacy to fill a prescription) as described by the
Notice of Privacy Practices. If you need assistance accessing records related to
your personal information collected, created, or received by our health services
operations or financial services operations, please visit the “What Privacy
Protections Apply to Specific Types of Personal Information?” section.
If you are a California resident, please refer to the “What Are Your California
Privacy Rights?” section for additional information on your rights under the
California Consumer Privacy Act.
HOW DO WE SECURE YOUR PERSONAL INFORMATION?
We recognize the importance of maintaining the security of our customers’
personal information. We have a team of associates who are responsible for
helping to protect the security of your information. Whether you are shopping on
our websites, through our mobile services, or in our stores, we use reasonable
security measures, including physical, administrative, and technical safeguards.
These measures may include physical and technical security access controls or
other safeguards, information security technologies and policies, procedures to
help ensure the appropriate disposal of information, and training programs.
To learn more about measures you can take to protect the security of your
personal information, please click here.
HOW DOES WALMART PROTECT THE PRIVACY OF CHILDREN ONLINE?
Walmart’s general audience websites and mobile services are not directed to
children under the age of 13 and do not knowingly collect personal information
from children under the age of 13. For those websites and mobile services that
are directed to children under the age of 13, that website or mobile service
will explicitly state that it collects information from children. The website
will also have a separate privacy notice posted detailing the practices specific
to those websites, all of which comply with the Children’s Online Privacy
Protection Act.
Please contact us if you have concerns regarding the potential collection of
your child’s information.
WHO CAN I CONTACT AT WALMART ABOUT THE PRIVACY POLICY?
Visit our Store & Corporate Feedback page and select “Company Feedback and
Questions” from the menu to contact the Customer Service Team with questions
about this Policy or write the Walmart Privacy Office with any questions or
comments about this Policy or about how we handle your personal information.
The Privacy Office’s address is:
Walmart Corporate
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
For store experience, marketing preferences, and general feedback/questions,
visit Store and Corporate Feedback.
WHAT ARE YOUR CALIFORNIA PRIVACY RIGHTS?
To learn more about your California privacy rights, please click here.
HOW WILL I KNOW IF THIS POLICY CHANGES?
Please check our Privacy Policy periodically for changes. We will provide
additional notice of significant updates. We will post the date our Policy was
last updated at the top of the Privacy Policy.
Please keep in mind that on November 28, 2017, we added terms to our Privacy
Policy related to the sharing of information between Walmart and our co-branded
partners. See “How Do We Share Your Personal Information Outside Walmart?”
* If you registered for your Walmart.com account or made a purchase from
Walmart.com on or after 11pm PST November 28, 2017, upon registration or at
the time of purchase, you agreed to this change in our Privacy Policy.
* If you have not registered for a Walmart.com account and only shop with us in
store, this change in our Privacy Policy will apply to any transactions in
store on or after 11pm PST November 28, 2017.
* If you registered for your Walmart.com account but have not made a purchase
from Walmart.com since November 28, 2017, the changes related to sharing of
information between Walmart and our co-branded partners will not apply to
you.
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