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LEARN. LEVEL-UP. LEAD.



RAISE YOUR PRODUCT MARKETING GAME WITH OUR SUITE OF

PRODUCT MARKETING CERTIFICATIONS.




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PRODUCT MARKETING CERTIFIED: CORE

Learn the A-Z of product marketing at your own pace, live & online and now
in-person with our experts in residence.



PRODUCT MARKETING CERTIFIED: CORE



PROPEL YOUR PRODUCT AND CAREER TO THE NEXT LEVEL WITH OUR FULLY SELF-PACED
CERTIFICATION PROGRAM.

Product Marketing Alliance

% COMPLETE

$1,299


PRODUCT MARKETING CORE | TEAMS



LEVEL UP YOUR TEAM’S PRODUCT MARKETING EFFORTS.

Product Marketing Alliance

% COMPLETE

$1,299


PRODUCT MARKETING CORE: LIVE & ONLINE | 1 DAY



GET CERTIFIED IN A SINGLE DAY WITH OUR LIVE, ONLINE, FAST-TRACK PROGRAM.

1 Course Bundle

% COMPLETE

$1,299


PRODUCT MARKETING CORE: LIVE & ONLINE | PART-TIME



GET CERTIFIED. GROW YOUR SKILLS. ALL WITH VIRTUAL CLASSMATES AND YOUR VERY OWN
PMM INSTRUCTOR.

1 Course Bundle

% COMPLETE

$1,299


PRODUCT MARKETING CERTIFIED: CORE IN-PERSON



PROPEL YOUR PRODUCT - AND CAREER - TO THE NEXT LEVEL WITH OUR LIVE IN-PERSON
COURSE.

1 Course Bundle

% COMPLETE

$1,499

ADVANCED PRODUCT MARKETING CERTIFIED

Designed to give you and your team advanced strategic level PMM skills.



ADVANCED PRODUCT MARKETING | CERTIFIED



ESTABLISH YOUR INFLUENCE, AUTHORITY AND STRATEGIC VALUE WITH ADVANCED PRODUCT
MARKETING CERTIFIED

Product Marketing Alliance

% COMPLETE

$1,399

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PRODUCT MARKETING CERTIFIED: LEADERSHIP

Every great PMM team needs a great leader. These courses cover all the key
aspects of effective leadership within the PMM space.



PRODUCT MARKETING CERTIFIED: LEADERSHIP



SUPERCHARGE YOUR CAREER. BECOME A LEADER. GET LEADERSHIP CERTIFIED.

PMA | Leadership Certified

% COMPLETE

$1,499

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OUR OTHER CORE PROGRAMS

These courses are everything you need to forge a successful career in product
marketing and climb the PMM ladder.



PRODUCT-LED GROWTH CERTIFIED: CORE



EMPHASIZE YOUR USERS, EMPOWER YOUR PRODUCT TEAMS, AND PRIORITIZE YOUR PRODUCT’S
VALUE.

Product Marketing Alliance

% COMPLETE

$1,299


SALES ENABLEMENT CERTIFIED: CORE



STRENGTHEN YOUR SALES ENABLEMENT STRATEGY AND HELP YOUR REPS THRIVE.

Product Marketing Alliance

% COMPLETE

$1,299


CUSTOMER MARKETING CERTIFIED: CORE



EVERYTHING YOU NEED TO UP YOUR GAME AND MAKE AN IMPACT IN CUSTOMER MARKETING.

Product Marketing Alliance

% COMPLETE

$1,299

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PRODUCT MARKETING CERTIFIED: MASTERS

From personas to narrative design to segmentation to CABs to pricing - and more.

Our Masters certification series covers it all and are delivered by true experts
in the field, naturally.


NARRATIVE DESIGN CERTIFIED | MASTERS



TELL A STORY THEY CAN'T IGNORE. GET CERTIFIED IN NARRATIVE DESIGN.

Marcus Andrews

% COMPLETE

$500


POSITIONING CERTIFIED | MASTERS



FIND YOUR PLACE IN THE MARKET. MAKE YOURSELF HEARD. DIFFERENTIATE YOUR PRODUCT.

Product Marketing Alliance

% COMPLETE

$500


MESSAGING CERTIFIED | MASTERS



CREATE MESSAGING THAT COMPELS ACTION. CLEARLY ARTICULATE YOUR PRODUCT'S VALUE.

Product Marketing Alliance

% COMPLETE

$500


METRICS CERTIFIED | MASTERS



DETERMINE YOUR STRATEGIC VALUE AND TURN YOUR METRICS INTO GROWTH

Product Marketing Alliance

% COMPLETE

$500


COMPETITIVE INTELLIGENCE CERTIFIED | MASTERS



BUILD THE INTEL SKILL SET THAT WILL LEAVE YOUR RIVALS DAZED AND CONFUSED.

Alex McDonnell

% COMPLETE

$500


MARKET RESEARCH CERTIFIED | MASTERS



GET THE KNOW-HOW FOR ONE OF THE MOST KEY TOOLS IN BUSINESS: MARKET RESEARCH.

Product Marketing Alliance

% COMPLETE

$500


STORYTELLING CERTIFIED | MASTERS



UNDERSTAND THE SCIENCE BEHIND TELLING A STORY THAT SELLS. MASTER THE ART OF
STORYSELLING.

Elliott Rayner

% COMPLETE

$500


SEGMENTATION CERTIFIED | MASTERS



FINE-TUNE YOUR FOCUS. UNDERSTAND YOUR AUDIENCE. PROPEL YOUR PRODUCT. GET
SEGMENTATION CERTIFIED.

Tamara Grominsky

% COMPLETE

$500


PERSONA CERTIFIED | MASTERS



TAKE YOUR PERSONAS TO THE NEXT LEVEL. GET PERSONA CERTIFIED.

PMA | Persona certified

% COMPLETE

$500


CONSUMER PSYCHOLOGY CERTIFIED | MASTERS



TAP INTO CONSUMER PSYCHOLOGY TO REAP THE REWARDS OF UNDERSTANDING BEHAVIORAL
ECONOMICS.

Alex Chahin

% COMPLETE

$500


SALES ENABLEMENT CERTIFIED | MASTERS



OPTIMIZE YOUR INTERNAL PROGRAMS WITH SALES ENABLEMENT TRAINING THAT’LL SUPPORT
YOUR REPS.

Sapphire Reels

% COMPLETE

$500


ANALYST RELATIONS CERTIFIED | MASTERS



LEVERAGE ANALYSTS TO BOOST YOUR COMPETITIVE ADVANTAGE.

Daniel Kuperman

% COMPLETE

$500


CUSTOMER ADVISORY BOARD CERTIFIED | MASTERS



PERFECT YOUR CABS, UNDERSTAND YOUR AUDIENCE, BOOST YOUR REVENUE.

Bree Bunzel

% COMPLETE

$500


CUSTOMER RESEARCH CERTIFIED | MASTERS



CONNECT WITH YOUR CUSTOMERS. GROW YOUR PRODUCT. GET CUSTOMER RESEARCH CERTIFIED.

Lauren Culbertson

% COMPLETE

$500


PRICING CERTIFIED | MASTERS



NAIL YOUR PRICING STRATEGY AND CONVERT MORE CUSTOMERS. SIMPLES.

Tamara Grominsky

% COMPLETE

$500


MARKETING CERTIFIED | MASTERS



TRANSFORM YOUR MARKETING STRATEGY AND POSITION YOURSELF FOR THE CMO ROLE.

Product Marketing Alliance

% COMPLETE

$500


BUILDING A PMM TEAM CERTIFIED | MASTERS



BUILD A HIGH-PERFORMING PRODUCT MARKETING TEAM THAT DELIVERS GROWTH.

Andrew Hatfield

% COMPLETE

$500


CROSS-FUNCTIONAL COLLABORATION CERTIFIED | MASTERS



REFINE YOUR COMMUNICATION, DEMONSTRATE YOUR VALUE, AND COLLABORATE SEAMLESSLY.

Alison Hayter

% COMPLETE

$500

FUNDAMENTALS

Empower yourself with the knowledge and essential skills to exceed in your role
with our Fundamentals courses.



TRANSITIONING TO PMM: FUNDAMENTALS



EMPOWER YOURSELF WITH THE ESSENTIAL SKILLS TO TRANSITION TO PRODUCT MARKETING.

Product Marketing Alliance

% COMPLETE

$299


PRODUCT MARKETING: FUNDAMENTALS



ALL THE FRAMEWORKS, SKILLS AND INFO YOU NEED TO FORGE A SUCCESSFUL CAREER IN
PRODUCT MARKETING.

Richard King

% COMPLETE

$149


POSITIONING & MESSAGING: FUNDAMENTALS



EVERYTHING YOU NEED TO BUILD AN IMPACTFUL POSITIONING & MESSAGING STRATEGY.

Richard King

% COMPLETE

$149


SALES ENABLEMENT: FUNDAMENTALS



IN-DEPTH, INDUSTRY-TESTED INSIGHTS ON HOW TO SHAPE A SUCCESSFUL SALES ENABLEMENT
STRATEGY.

Richard King

% COMPLETE

$149


PMM HIRED | LIFETIME ACCESS



EVERYTHING YOU NEED TO CLIMB THE PRODUCT MARKETING CAREER LADDER.

PMA | PMM Hired

% COMPLETE

$250

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