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Submitted URL: http://techcrunch.com/2011/10/13/marketing-startup-flowtown-gets-swooped-up-by-demandforce/
Effective URL: https://techcrunch.com/2011/10/13/marketing-startup-flowtown-gets-swooped-up-by-demandforce/
Submission: On March 23 via api from CA — Scanned from CA
Effective URL: https://techcrunch.com/2011/10/13/marketing-startup-flowtown-gets-swooped-up-by-demandforce/
Submission: On March 23 via api from CA — Scanned from CA
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TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * SVB Crash * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied TC MARKETING STARTUP FLOWTOWN GETS SWOOPED UP BY DEMANDFORCE Alexia Tsotsis@alexia / Invalid DateTime• comment Comment Social marketing startup Flowtown has been acquired by marketing software as a service company Demandforce, a mere thirteen months after it announced $750K in seed funding from angels Dave McClure, Travis Kalanick, Mitch Kapor, Brian Norgard, Steve Anderson, Mark Goines, Auren Hoffman and Brian Hoffman. Flowtown has iterated upon multiple products since it launched in November of 2009. It’s perhaps best known for its service that let companies add useful social information like related Twitter, Facebook, LinkedIn accounts to their marketing contact lists. Because of a Facebook TOS change, the company veered away from that product in October 2010 and pivoted into gift marketing, allowing its customers to easily give referral rewards to their customers through Facebook, Twitter, etc. The gift marketing service never publicly launched but was profitable through a few select campaigns. Flowtown also built out a product called Timely.is which helps users schedule and automatically send tweets at optimal times, based on prior tweeting patterns. That product is now integrated into Demandforce’s small business marketing software. “Anything they do to make their product social is important,” Flowtown co-founder Dan Martell tells me, and brings up an anecdotal analogy from Demandforce’s dentistry vertical, “The 20% of people who don’t go to their regularly scheduled dentist appointment means $80 million in year in lost potential revenue.” Marketing successfully to those people is big business, obviously. Co-founder Ethan Bloch describes the relationship between the two companies as “complete vision alignment,”We get to integrate our products and move 10x faster than we could if we remained independent and raised our Series A. It’s a major win for our team, products and investors.” More TechCrunch BELOVED HACKING VETERAN KELLY ‘ALORIA’ LUM PASSES AWAY AT 41 GOOGLE IS LOSING CONTROL PORNHUB OWNER MINDGEEK SOLD TO PRIVATE EQUITY FIRM 4 INDIAN INVESTORS EXPLAIN HOW THEIR INVESTMENT STRATEGY HAS CHANGED SINCE 2021 close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 20, 2023 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) Daily Week in Review Startups Weekly Event Updates Advertising Updates TechCrunch+ Announcements TechCrunch+ Events TechCrunch+ Roundup EmailSubscribe twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS TC MARKETING STARTUP FLOWTOWN GETS SWOOPED UP BY DEMANDFORCE Alexia Tsotsis Invalid DateTime• Social marketing startup Flowtown has been acquired by marketing software as a service company Demandforce, a mere thi... 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