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SMARTIES X GLOBAL - JURY
SMARTIES X GLOBAL - JURY
SMARTIES X GLOBAL JURY + PRE-SCREENING COUNCIL
As the only modern marketing global awards program, The Smarties™ strives to
find the best campaigns from every corner of the globe. The coveted Smarties™ is
judged by an independent global panel of senior brand marketers and advertising
agency executives who ensure The Smarties™ recognize the commitment and
accomplishments of the world’s leading companies and individuals in the modern
marketing industry.
--------------------------------------------------------------------------------
* 2022 Jury
* 2021 Jury
* 2020 Jury
* JURY
Duke Badger
VP, Data Driven Experience
L'Oreal
Lauren Beckstedt
Enterprise Chief Marketing Officer
Brunswick Corporation
Brian Carley
North East Creative Lead, Razorfish and Chief Creative Officer, Rokkan
Razorfish / Rokkan
Jean Donahue
EVP, Global Account Director
Grey Worldwide
Amardeep Kahlon
VP, General Manager, US Nutrition
Reckitt
@Akahlon121
Mike Margolin
SVP / Chief Digital Officer
RPA
Chris Marino
Global Head of Performance Marketing & Media
Bloomberg
@ChrisMarino03
Stacy Minero
Former Global Head of Twitter ArtHouse
@sminero
Veronica Parker-Hahn
Global Creative Council Director
Facebook
Alyssa Raine
Group Vice President, Customer Marketing Platforms
Walgreens Boots Alliance
Heidi Schoeneck
Co-Founder & Chief Creative Officer
Grounded.world
@heidischoeneck
Ashley Cole Seidman
VP, Global Marketing Capabilities
VISA
Vidhi Shah
Group Creative Director
Huge
Paul Tuscano
VP, Mobile & On-Site Digital Products
Marriott International
* JURY CO-CHAIRS
Danielle Koffer
Chief Client Officer
Mindshare
Amy Martin Ziegenfuss
SVP, Global Enterprise and Brand Marketing
Hilton Worldwide
JURY
Katrina Beach
Vice President of Digital Capabilities and Platform Migration
Barclays US
Nicole Bumbaugh
Supervisor, Print and Digital Content
AAA Club Alliance Inc.
Brian Carley
North East Creative Lead, Razorfish and Chief Creative Officer, Rokkan
Razorfish / Rokkan
Kendra Clune
Associate Media Director
Kroger
Megan Collins
Executive Director of Marketing, Media & Acquisition
E*TRADE
Jean Donahue
EVP, Global Account Director
Grey Worldwide
Andrew Dubatowka
Sr. Director, Global Marketing
VISA
Daryl Evans
CMO
Great Southern Wood Preserving, Inc.
Gary Gimelfarb
Executive Producer
Revolution Digital
Mick Guzman
Director, Global Brand Marketing Strategy
McDonald's Corporation
Sherrill Kaplan
Chief Digital Officer
Planet Fitness Inc.
Alexis Kerr
VP, Mahogany Brand
Hallmark
Jon Kovalcik
EVP, Global Business Director - Cadillac & Innovation
Carat - a Dentsu Company
Joanna Lee
VP Global Marketing
Peloton
Mike Margolin
SVP / Chief Digital Officer
RPA
Chris Marino
Global Head of Performance Marketing & Media
Bloomberg
@ChrisMarino03
Sarah Pennington
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Marci Raible
Vice President, Global Media & Marketing Services
Campbell Soup Co.
Dawn Reese
SVP, US Managing Director
UM Studios
Heidi Schoeneck
Co-Founder & Chief Creative Officer
Grounded.world
@heidischoeneck
Vidhi Shah
Group Creative Director
Huge
Abhijit Shome
VP, Global Digital & Social Marketing
Mastercard
PRE-SCREENING COUNCIL
Lisa Abousaleh, VP, Customer Success – Neutronian
Isabela Albero, Global Planning Director | Team Nike – Mindshare World -
Portland
Begum Aras Yoldas, Head of Digital & Insight – Wavemaker
Mai Ashour, Associate Media Director – Magna Global
Janice Barbosa, Sr. Marketing Media Manager – T-Mobile USA
Etan Bednarsh, Senior Manager, Twitter Next – Twitter
Melanie Berger, SVP – AdTheorent, Inc
Kareem Bishara, VP, Partner, Strategy – Universal McCann Worldwide
Cathy Brough, Sr. Dir. Marketing Strategy – PadSquad
Eugene Buono, Head of Creative, Creative Works team – Google
Ricardo Caetano, Head of EMEA, Partnership Studio – Twitch
Brenda Chung, SVP, Client Partner – Grey Singapore
Duncan Collins, Digital Strategist – Mindshare
Tarun Dhawan , Managing Director – Moblaze
Elizabeth Eynnemer, Director of Marketing and Communications – Emodo
Gerard Fadel, Marketing & Digital Customer Acquisition Manager - Middle East
– Western Union
Antonio Fagoso, Global Creative Lead, Global Creative Lab – ByteDance Inc.
(TikTok)
Stephanie Fleischman, Manager, Ads Marketing – Waze
Shareena Fontaine, Marketing Manager – Sam4Mobile
Lisa Fulks, Digital Marketing Director – Ally Bank
Kartika Guerrero, Digital & Media Director - SEA – Fonterra
Jonny Hamilton, Head of Creative – Lightbox OOH Video Network
Billie Hirsh, Director, Brand Strategy & Product Marketing – Kargo
Rachel Horlick, Design, Global Creative Lab – ByteDance Inc. (TikTok)
Brian Hull, Global Creative Labs – IBM Watson Advertising and Weather
Taha Ilbak, Strategist – People Initative
Catherine Johns, Global Creative Strategist, Copywriter – ByteDance Inc.
(TikTok)
Erin Joyce, Creative Strategy Lead, Americas – Twitch
Basak Kabasabanoglu, Managing Partner – Carat Turkey
Ekaterina Kazakova , Strategic Director – Poster One
Corey Kulis, VP Marketing – Verve Group
Marcia Lesser, VP, Head of RYOT Studio – Verizon Media
Chris Lu, Regional Head, Communications and Marketing – AnyMind Group Pte Ltd
Victor Lu, Brand Partnership Studio Lead, Americas – Twitch
Vivek Mohan, Divisional Vice-President, Corporate Global Marketing – Abbott
Kitty Mok, Designer, Global Creative Lab – ByteDance Inc. (TikTok)
Noelia Moya, Brand Director – PHD Media
Soumya Ranjan Panda, Partner, Digital Strategy – Mindshare Worldwide
Veronica Parker-Hahn, Global Creative Council Director – Facebook
Brian Parvizshahi, Corporate Communications Manager – Zynga
Daniel Perez, Vice President, Marketing – InMarket
Eric Poritzky, Global Client Partner – Ebiquity
Frank Privete, Senior Lead, Global Marketing – Western Union
Triveni Rajagopal, Global Digital Director, Skin Cleansing & Oral Care –
Unilever
Graeme Read, Chief Strategy Officer – Hello Health Group
Robert N. Redmond, Design Principal, Head of AI Ad Product Design – IBM
Watson Advertising and Weather
Allison Ritt-Devlin, Sr Director, Direct Marketing – Discover Financial
Services
Mary Rodgers, Director of Marketing Communications – Cusinart
Luisa Salazar, Director of Trading & Offer Development at ampm – BP West
Coast
David Spencer, Asst. Manager, Emerging Media and Programmatic – General
Motors Corp
Duygu Suleymanoglu, Marketing Director – DIMES
Jenna Thompson, Digital Retail Marketing Manager – Ford Motor Co
Paul Tuscano, VP, Mobile & On-site Digital Products – Marriott International
Joseph Urbelis, Partner, Audience Engine – Universal McCann Worldwide
Stephanie Vandenberg, SVP Revenue – Verve Group
Liam Winston, Managing Partner – Mobile Now
Jack Woodcock, Creative Strategy, EMEA Lead – Twitch
Julia Yastrebova, CEO – Poster One
Heawon Yoo, SVP Marketing – Lightbox OOH Video Network
Burak Yurtbak, m/SIX Performance Marketing Director – GroupM
Angela Zavradinos, Media Operations – General Motors Corp
* JURY PRESIDENT
Katrina Beach
Vice President of Digital Capabilities and Platform Migration
Barclays US
JURY
Michael Abbott
Global Creative Leader
Western Union
Andrew Calienes
Senior Digital Media Planner/Buyer
Universal Parks & Resorts
Guillaume Conteville
SVP, Digital Marketing
MasterCard
Ally Day
Senior Director of Marketing
E*TRADE
Allison Ritt Devlin
Director, Direct Marketing
Discover Financial Services
Bruce Dincin
Sr. Director of Customer Acquisition & Social Media
Choice Hotels
Sherrill Kaplan
Chief Digital Officer
Planet Fitness Inc.
Jenny Avallon Lewis
Global Marketing Director
Uber
Tim Lewis
Digital Marketing Leader, Strategy, MarTech
Choice Hotels
Angie Madigan
Senior Director, North America Glade Marketing
SC Johnson
Mike Margolin
SVP / Chief Digital Officer
RPA
Jason Musante
Chief Creative Officer
Huge Inc.
Sarah Pennington
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Brian Pokorny
Sr. Manager, Digital & Media
MillerCoors
Mary Rodgers
Director of Marketing Communications
Cuisinart
Marlon Romulus
Performance Marketing Manager
GSK
Heidi Schoeneck
Co-Founder & Chief Creative Officer
Grounded.world
@heidischoeneck
Marisa Scurato
Manager, Digital Marketing
Crayola
Sherina Smith
Chief Marketing Officer
American Family Insurance
Jill Toscano
VP, Media
Walmart
Rebecca Traverzo
VP Marketing
ThirdLove
PRE-SCREENING COUNCIL
Michael Abbott, Director, Global Marketing Strategy and Brand Management –
Western Union
Matt Baker, Vice President, Head of Digital, Americas – Western Union
Melanie Berger, VP, Corporate Communications – Adtheorent
Teresa Brunetti-Lihach, VP, Global Consumer Loyalty Platform Management –
Citigroup
Nicole Bumbaugh, Manager, Digital Content – AAA Club Alliance Inc.
Charlie Cardona, N. American Dentsu business for LMS. – LinkedIn
Adrian Carlyle, Director Global Business Intelligence – Western Union
Sherri Chambers, Global Head of Brand Strategy – ByteDance
Avik Chatterjee, Head of Marketing - Marico South East Asia – Marico
Karen Chu, Sales Design Lead – Twitch TV
Duncan Collins, Digital Strategist – Mindshare
Christy Cooper, Global Director, Industry Relationships – Facebook
Stephanie Cox, VP, Sales & Marketing – Lumavate
Rachel Daly Helfman, U.S. Creative Strategy Manager – Snap
Kasey Leigh Davies, Marketing Manager – Zeotap
Matthew Doherty, Vice President, East – Teads
Lauren Douglass, SVP, Global Marketing – Channel Factory
Lisa Fulks, Digital Marketing – Ally Financial
Seth Goldberg, VP of Brand Strategy. – Smile Direct Club
Jonny Hamilton, SVP, Creative & Content – Lightbox OOH Video Network
Kevin Howard, Senior Director, Digital Marketing – Ally Financial
Diane Hulquist, SVP, Head of Media and CRM Channels – Wells Fargo
Saloni Janveja, Executive Director - Marketing, Social Media & Marketing
Innovation – Ally Financial
Brien Jones-Lantzy, Head of Carrier Relations North America – Infobip
Christine Kapp, Senior Digital Marketing Manager – Cuisinart Division |
Conair Corporation
Chandra S Kholia, CTO / Co-Founder – Chalk Digital
Amy X Labroo, Head of Digital and Creative – GlaxoSmithKline
Divya Lakhati, Marketing Director – Match Media Group
Michael McNulty, Senior E-Commerce Marketing Manager – Cuisinart Division |
Conair Corporation
Soumya Ranjan Panda, Digital Director – Mindshare
Renata Policicio, Vice President, Research, Global Markets – ESPN
Atishi Pradhan, Global Planning Dirctor, Unilever + Planning Lead, Team PO1 –
Wunderman Thompson
Mariona Prat Vila, Director of Global Marketing – Zeotap
Ariele Rosch, Lead, Creative Shop – North America – Facebook
Avnett Kaur Sandhu, Head of Digital Growth - Canada, Latin America & the
Caribbean – Western Union
Vicki Shapiro, VP Marketing – Match Media Group
Alex Sladen, Marketing Director – Western Union
Scott Smith, Director, Solutions and Strategic Partnerships – Mobivity
Holdings Corp.
Jenna Thompson, Digital Retail Marketing Manager | Technology &
Personalization – Ford Motor Company
Steve Wittman, VP, E-Commerce – Hertz
Andy Yaguda, Agency Lead, N. American Publicis Business for LinkedIn
Marketing Solutions. – LinkedIn
Heawon Yoo, SVP Marketing – Lightbox OOH Video Network
Ben Young, Manager, Brand & Content – AAA Club Alliance Inc.
Josh Young, SVP, Global Partnerships – CitiGroup
* FEATURED NEWS
Congratulations to the SMARTIES X 2021 Winners!
Learn more
* FEATURED INSIGHT
Get insights and tips from the SMARTIES Jury on how to build a winning entry.
Learn more
*
*
IMPORTANT INFO
* GUIDE
DOWNLOAD THE 2022 OFFICIAL SMARTIES SUBMISSION KIT
* GUIDE
VIEW SMARTIES X GLOBAL RULES AND GUIDELINES
*
*
SMARTIES X GLOBAL KEY DATES
* SEP 6, 2022
Call for Entries Open
* OCT 18, 2022
Early Bird Deadline
* NOV 30, 2022
On-Time Deadline
* DEC 16, 2022
Extended Deadline
* JANUARY - FEBRUARY 2023
Jury Day
* APR 18, 2023
SMARTIES Awards Celebration during POSSIBLE Conference & Expo, Fontainebleau
Miami
SMARTIES WINNERS
FILTER BY YEAR
All years 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 All years
FILTER BY CATEGORY
All categories 360 Degree Video Ad Format App Audio / Sonic Branding Banners &
Rich Media Advertising Best Brand Experience in Mobile Rich Media Best Data
Driven Display Creative Best Use of Mobile To Drive Sales Best Use of User
Generated Content for Advertising Best use of Branded Content Best use of
Branded Content in OTT Originals Best use of vernacular language in mobile
advertising Brand Activism Brand Awareness Brand Awareness / Experience Brand
Experience Connected Devices / The Internet of Things Consumer Promotions
Contextual / Native Advertising Cross Channel Integration Cross Media Cross
Media / Cross Mobile Integration Cross Media Integration Cross Mobile
Integration Cross Screen Advertising Customer Experience Data/Insights Digital
Out-of-Home (DOOH) Gaming / Gamification & E-Sports Gender Equality in
Advertising Global Mobile Campaign Home Production In-App Advertising - Gaming
or Other In-App or Gaming Advertising Inclusivity (during the pandemic)
Innovation Innovation & Creativity Internet of Things - Products in Market &
Incubation / Innovation Stage Lead Generation Lead Generation / Direct Response
/ Conversion Lead Generation / Direct Response / Conversions Location Based
Location Based Services or Targeting Location Targeting Machine Learning and AI
Marketing within a Mobile Gaming Environment Messaging Mobile App Mobile App
(includes mCommerce Solutions) Mobile App Advertising Mobile App/Website Mobile
Audio Mobile Audio / Voice Mobile Gaming, Gamification & E-Sports Mobile Native
Mobile Payments Mobile Payments / Commerce Mobile Search Mobile Social Mobile
Video Mobile Website Most Engaging Mobile Creative Multicultural Native
Advertising O2O Out of Home Pivot Marketing Product / Service Launch Product /
Services Launch Programmatic Programmatic and Machine Learning Programmtic
Promotion Purposeful Marketing Relationship Building / CRM Seamless Consumer
Experience Social Commerce Social Distancing Social Good Social Impact / Not For
Profit Social Impact / Not for Profit Social Impact / Not-For-Profit Social
Media Marketing Social Messaging / Chat Apps / Text Messaging Social
Responsibility Tablet Campaign Technology Innovation The Internet of Things The
Internet of Things - Products in Prototype / Incubator Stage The Internet of
Things - Products in Prototype/Incubator Stage The Internet of Things - Products
in the Market Use of Mobile Social Media User Generated User Generated /
Influencer Marketing VR/AR VR/AR/MR Video / Rich Media Video Advertising Voice
Wearables Impact on Marketing XR Technology – (AR/VR/MR) eCommerce eCommerce
(pivoting during the pandemic) mCommerce All categories
FILTER BY REGION / COUNTRY
All regions SMARTIES X North America APAC EMEA LATAM India Indonesia Vietnam
Australia China MENA South Africa Germany France Spain Turkey United Kingdom All
regions
* All
* Best in Show
* Gold
* Silver
* Bronze
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
ANIMAL CROSSING
Smarties X 2021 Best-in-Show Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
AD COUNCIL / BRADY AND MCKINNEY FOR
END FAMILY FIRE - NO EXTRA LIFE
North America 2021 Best-in-Show Winner
Social Impact / Not-For-Profit
MEDIA CHANNEL
L'ENFANT BLEU AND HAVAS SPORTS & ENTERTAINMENT FOR
UNDERCOVER AVATAR
EMEA 2021 Best-in-Show Winner
Gaming / Gamification & E-Sports
MARKETING OBJECTIVES CHANNEL
UNILEVER FOOD SOLUTIONS (UFS) AND MINDSHARE CHINA FOR
UFS' KILLER RECIPE 2021
APAC 2021 Best-in-Show Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
DİMES SMOOTHIE & DİMES MILKSHAKE AND REKLAMANIA CREATIVE / CATS & DOGS FOR
DİMES BATTLE | SMOOTHIE X MILKSHAKE
Turkey 2021 Best-in-Show Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
SWIGGY AND AFFLE FOR
SWIGGY - DELIVERING HAPPINESS AT YOUR DOORSTEP!
India 2021 Best-in-Show Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
HEINEKEN AND LEO BURNETT VIETNAM FOR
HEINEKEN SLEEK MUSIC IN A CAN
Vietnam 2021 Best-in-Show Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
TOKOPEDIA AND TOKOPEDIA IN ASSOCIATION WITH AFFLE'S REVX PROGRAMMATIC PLATFORM
FOR
TOKOPEDIA - DEMOCRATIZE COMMERCE THROUGH TECHNOLOGY
Indonesia 2021 Best-in-Show Winner
Lead Generation
MEDIA CHANNEL
ARIEL AND TIDE AND LEO BURNETT BEIRUT FOR
E-DIRECT, A NEW WAY TO SHOP LAUNDRY
MENA 2021 Best-in-Show Winner
Cross Channel Integration
MARKETING OBJECTIVES CHANNEL
KOTEX AND MINDSHARE RUSSIA FOR
SOS BUTTON
Smarties X 2021 Silver Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
DUOLINGO AND JOTACOM FOR
THE UNIGNORABLE NOTIFICATION
Smarties X 2021 Bronze Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
ANIMAL CROSSING
Smarties X 2021 Gold Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Silver Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
R/BANK
Smarties X 2021 Gold Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Silver Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
PEPSI ZERO CALORIES AND MINDSHARE VIETNAM FOR
PEPSI X RAPVIET – THE HIP TO THE HOP LAUNCH
Smarties X 2021 Bronze Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Bronze Winner
Consumer Promotions
MARKETING OBJECTIVES CHANNEL
UNILEVER FOOD SOLUTIONS (UFS) AND MINDSHARE CHINA FOR
UFS' KILLER RECIPE 2021
Smarties X 2021 Silver Winner
Consumer Promotions
* 1
* 2
* 3
* 4
* ...
* 205
*
ABOUT MMA
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