www.collagegroup.com
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Submitted URL: http://safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.collagegroup.com%2F%3Fnltr%3DMjsxMzM5MTtodHRwczovL3d3dy5jb2xsYWdlZ3JvdXAu...
Effective URL: https://www.collagegroup.com/?utm_source=auto-newsletter&utm_medium=email&utm_campaign=insights-in-action
Submission: On June 27 via api from US — Scanned from FI
Effective URL: https://www.collagegroup.com/?utm_source=auto-newsletter&utm_medium=email&utm_campaign=insights-in-action
Submission: On June 27 via api from US — Scanned from FI
Form analysis
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Text Content
Skip to content Open toolbar Accessibility Tools Accessibility Tools * GrayscaleGrayscale * High ContrastHigh Contrast * Negative ContrastNegative Contrast * Light BackgroundLight Background * Links UnderlineLinks Underline * Readable FontReadable Font * Reset Reset * Audiences * Generations * Gen Z Market Research * Millennial Market Research * New Wave Market Research * LGBTQ+ & Gender * LGBTQ Market Research * Women’s Market Research * Multicultural * Asian Market Research * Black Consumer Research * Hispanic Market Research * Multicultural Market Research * Multicultural Moms Market Research * Parents & Kids * Parents Market Research * Kids Market Research * Industries * Alcoholic Beverages * Automotive * Fashion & Apparel * Financial Services & Banking * Food * Health & Wellness * Home Care * Media * Non-Alcoholic Beverages * Non-Profits & Charities * Personal Care * Quick Service Restaurants * Telecom * Travel & Hospitality * Products * Consumer Research Platforms * Category Essentials * Cultural Traits * Digital & Media * Health & Wellness * Holidays & Occasions * Passion Points * Consumer Research Data and Tools * Cultural Fluency Roadmap * Custom Market Research * Instant Insights * CultureRate:Ad * CultureRate:Brand * CultureRate:Brand Explorer * Case Studies * Case Studies * Testimonials * Webinars * Register for Webinars & Events * Webinar Playback * News * News * Press * About * Who We Are * Why Culture Matters * The Science of Culture * Why Collage Group * Jobs at Collage Group * Subscribe to Stay Informed * Contact Us * Log In * Search * Menu Menu * LinkedIn * Twitter Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round Learn More How Do Culturally Fluent Brands Approach Pride Month? Learn More How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth Learn More Collage Group Recognized Among Fastest-Growing Private Companies Learn More Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round Learn More How Do Culturally Fluent Brands Approach Pride Month? Learn More How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth Learn More Collage Group Recognized Among Fastest-Growing Private Companies Learn More Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round Learn More How Do Culturally Fluent Brands Approach Pride Month? Learn More How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth Learn More Collage Group Recognized Among Fastest-Growing Private Companies Learn More CULTURAL INTELLIGENCE TRUSTED BY OVER 300 BRANDS Contact Us to Learn More Consumer Research Platforms Consumer Research Data & Tools Custom Market Research CONSUMER RESEARCH PLATFORMS Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids, Collage Group’s subscription-based consumer research platforms provide a powerful way to stay on top of what matters most to diverse consumers. Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success. Learn More CONSUMER RESEARCH DATA & TOOLS Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America. Collage Group goes deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and under-indexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments. Learn More CUSTOM MARKET RESEARCH Shared cost to start, custom when you need it. Access to the shared-cost research on the Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage Group provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing. Learn More Upcoming Webinars and Live Events Loading view. * * Today Now Now - 7/12/2023 July 12 Select date. Jun 28 2:00 pm - 3:00 pm ENGAGE AMERICA’S SMALL BUSINESS OWNERS FOR GROWTH Jul 6 2:00 pm - 3:00 pm TOP BRANDS FOR BLACK CONSUMERS: LEARNINGS, EXAMPLES AND MORE Jul 12 2:00 pm - 3:00 pm FUEL GROWTH AMONG GEN Z: INSIGHTS TO WIN * Previous Events * Today * Next Events Subscribe to calendar * Google Calendar * iCalendar * Outlook 365 * Outlook Live * Export .ics file * Export Outlook .ics file The Insight Scoop CONNECT WITH DIVERSE PARENTS AND KIDS ON KEY ISSUES AND IDENTITY June 23, 2023 Reading Time: 3 minutes. This study gives CPG insights on the environmental impact of CPG products to help brands better align their offering to customer values. CPG CONSUMER INSIGHTS: THE ENVIRONMENTAL IMPACT OF CPG PRODUCTS June 22, 2023 Reading Time: 5 minutes. This study gives CPG insights on the environmental impact of CPG products to help brands better align their offering to customer values. CONNECT WITH BLACK AMERICANS THROUGH HOLIDAYS & OCCASIONS June 20, 2023 Reading Time: 3 minutes. The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology. FUTURE-PROOF YOUR BRAND WITH CULTURAL FLUENCY June 14, 2023 Reading Time: 3 minutes. The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period. UNDERSTANDING AND EMBRACING LGBTQ+ TERMINOLOGY June 14, 2023 Reading Time: 4 minutes. The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology. STANDING STRONG: SUPPORTING LGBTQ+ CONSUMERS DURING PRIDE MONTH AND YEAR ROUND June 8, 2023 Reading Time: 5 minutes. Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community. HOW DO CULTURALLY FLUENT BRANDS APPROACH PRIDE MONTH? June 6, 2023 Reading Time: 3 minutes. At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them. HOW ICONIC AMERICAN BRANDS ARE EMBRACING SUMMER CULTURAL MOMENTS: LGBTQ+ PRIDE MONTH & JUNETEENTH June 5, 2023 Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations. DRIVE BRAND RELEVANCE WITH LGBTQ+ CONSUMER ESSENTIALS May 31, 2023 Reading Time: 3 minutes. Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits. GET IN TOUCH. THERE'S A WORLD OF DATA INSIGHT OPPORTUNITY JUST FOR YOU * First Name: * Last Name: * Email Address: * Company Name: * Job Title: * Phone Number: Submit STAY INFORMED Sign up for Insights Weekly, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth. Email *: Email: * Market Research Asian Market Research Black Consumer Research Hispanic Market Research Gen Z Market Research LBGTQ+ Market Research Multicultural Moms Market Research Women’s Market Research Millennial Market Research New Wave Market Research Kids Market Research Parents Market Research Products & Services Consumer Research Platforms Category Essentials Consumer Research Data & Tools Cultural Fluency Roadmap Custom Market Research Instant Insights CultureRate:Ad CultureRate:Brand About Collage Who We Are Why Culture Matters The Science of Culture Why Collage Group Press Viewpoint Register for Webinars Webinar Playback Read the Blog Subscribe to Stay Informed Where To Find Us 4550 Montgomery Avenue Bethesda, Maryland, 20814 (240) 482-8260 Collage Group is a certified Minority Business Enterprise (MBE) ©2023 Collage Group * Terms & Conditions * Privacy Policy Scroll to top JUNE 28, 2023 Engage America’s Small Business Owners for Growth Authentic communication is imperative to succeed with small business owners, a key segment for brands to engage and build partnerships. Join Collage Group for a 2023 update to our industry-leading research and learn how to connect authentically with America’s small business owners. These new insights will give you a look into the attitudes and behaviors of culturally diverse business owners and will include action items to integrate marketing best practices for effective engagement. CLOSE