medium.com Open in urlscan Pro
2606:4700:7::a29f:9804  Public Scan

Submitted URL: http://penguin.wtf/
Effective URL: https://medium.com/penguin-digital/the-way-of-the-penguin-778e252fa8d5
Submission: On January 24 via api from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

Open in app

Sign up

Sign in

Write


Sign up

Sign in




THE WAY OF THE PENGUIN

Björn Schmidtke

·

Follow

Published in

Penguin

·
3 min read
·
Jan 14, 2018

93



Listen

Share

In all we do as Penguins, we are guided by some basic principles: The way of the
Penguin!

On the land, penguins are clumsy and pitiful; but once in the water, they become
agile, fast and swim further than anyone else.

Just as the penguins, so are the humans. Clumsy and pitiful if they are in the
wrong environment, or if they use the wrong tools. But once in the right
setting, they can step into their full potential and grow far beyond the
imaginable.

But never forget: A penguin in the desert will never become a giraffe. The
penguin could train and exercise as much as he wants. Trying to stretch his neck
further,… but the desert is and will stay the wrong environment for a penguin.
So what are we humans doing? If we try to perform somewhere where we do not
follow our strengths, we will fail to perform.

At Penguin, we create both: the right environment for our teammates to grow, and
the right tools for our clients. Let’s push the penguins in the water!




THIS IS THE WAY OF THE PENGUIN:

CIRCLE OF TRUST
Trust is in the basis of a strong team. We strive to create a strong circle of
trust among all penguin-teamies, so that everyone feels safe — to rely on the
others, to experiment, to be part of the family. Only then can we all develop
and show our best as a team. And then to bring the same trust to our extended
circle — our customers.

OPEN & TRANSPARENT
We value transparency and openness — both to one another and to the work we do.
Sharing ideas. Collaborating. Building a community. Because sharing is caring.
Cooperation above competition.

IMPROVE YOURSELF
We have this thing in common — we are all students, in our way. We learn on a
daily basis; individually and together. Developing ourselves continuously helps
us to be on top of new technologies, to come up with innovative ideas, to keep
our brains moving. We become better everyday in what we do, and strive for
excellence.


The Way of the Penguin — CIRCLE OF TRUST | OPEN & TRANSPARENT | IMPROVE YOURSELF

ENJOY WHAT YOU DO
By focusing on what one likes and does best, they become more engaged and
successful (according to GALLUP studies). We do what we like. Work can be, and
should be fun. We try to minimize the boring parts, cut the red tape to zero, so
that we can focus on what each one of us finds enjoyable. #TGIM

BE PROFESSIONAL & STAY COOL
We are professional in all we do. But we stay cool. It is important for us to
keep the start-up vibe also when we grow. We know how to have fun, and try to
incorporate that within our workdays. Because one can be successful also without
a tie and champagne. ;)

RESPECT OTHERS AND THEIR DATA
We respect the individuals, their choice and data; thus, treat it with extra
care and transparency. Data belongs to individuals, and its usage must be their
decision. To foster the harmony between individuals and technology.


The Way of the Penguin — ENJOY WHAT YOU DO | BE PROFESSIONAL & STAY COOL |
RESPECT OTHERS AND THEIR DATA


At Penguin Digital (www.penguin.digital) we follow those principles in every
project we work on. We are an agency based in Switzerland and Bulgaria with
clients all around the world. If you want to figure out more about awesome
technology, penguins or our work, do not hesitate to contact us!





SIGN UP TO DISCOVER HUMAN STORIES THAT DEEPEN YOUR UNDERSTANDING OF THE WORLD.


FREE



Distraction-free reading. No ads.

Organize your knowledge with lists and highlights.

Tell your story. Find your audience.


Sign up for free


MEMBERSHIP



Access the best member-only stories.

Support independent authors.

Listen to audio narrations.

Read offline.

Join the Partner Program and earn for your writing.


Try for $5/month
Penguins
Purpose Driven Business
Purpose
Start With Why
Self Improvement


93

93



Follow



WRITTEN BY BJÖRN SCHMIDTKE

38 Followers
·Editor for

Penguin

Björn is an Entrepreneur, Web Developer and AI enthusiast / teacher. Founder of
Penguin Academy.

Follow




MORE FROM BJÖRN SCHMIDTKE AND PENGUIN

Björn Schmidtke

in

Penguin


WHERE TO SEND CLIENTS FOR EMAIL HOSTING?


TODAY I AM GETTING RID OF MY LAST BARE-METAL SERVER! AS A WEB AGENCY CLIENTS
ALWAYS CONFUSE USWITH A HOSTING SERVICE. WHEN I STARTED IN…

2 min read·Feb 14, 2018



Björn Schmidtke

in

Penguin


THE CMS — WORDPRESS VS REACT


FIRST: THIS ARTICLE MAKES NO CLAIM TO BE COMPLETE, OBJECTIVE OR REPRESENTATIVE.
THE REASON IS THAT COMPARING WORDPRESS AND REACT IS LIKE…

4 min read·Apr 19, 2018

116

3




Björn Schmidtke

in

Penguin


JWT ASYMMETRIC ENCRYPTION

4 min read·Dec 11, 2020

3





Björn Schmidtke

in

Penguin


FROM JAVA TO REACT NATIVE


WHY REACT NATIVE IS NOT A GOOD CHOICE FOR NATIVE APPS?

9 min read·Oct 23, 2018

24




See all from Björn Schmidtke
See all from Penguin



RECOMMENDED FROM MEDIUM

Unbecoming


10 SECONDS THAT ENDED MY 20 YEAR MARRIAGE


IT’S AUGUST IN NORTHERN VIRGINIA, HOT AND HUMID. I STILL HAVEN’T SHOWERED FROM
MY MORNING TRAIL RUN. I’M WEARING MY STAY-AT-HOME MOM…


·4 min read·Feb 16, 2022

74K

1048




James Presbitero Jr.

in

Practice in Public


THESE WORDS MAKE IT OBVIOUS THAT YOUR TEXT IS WRITTEN BY AI


THESE 7 WORDS ARE PAINFULLY OBVIOUS. THEY MAKE ME CRINGE. THEY WILL MAKE YOUR
READER CRINGE.

4 min read·Dec 31, 2023

26K

693





LISTS


PRODUCTIVITY 101

20 stories·1146 saves


SELF-IMPROVEMENT 101

20 stories·1248 saves


STORIES TO HELP YOU LIVE BETTER

19 stories·1082 saves


LIVING WELL AS A NEURODIVERGENT PERSON

10 stories·532 saves


Gowtham Oleti


APPS I USE AND WHY YOU SHOULD TOO.


LET’S SKIP PAST THE USUAL SUSPECTS LIKE YOUTUBE, WHATSAPP AND INSTAGRAM. I WANT
TO SHARE WITH YOU SOME LESS FAMILIAR APPS THAT HAVE BECOME…

10 min read·Nov 14, 2023

15.1K

263




Tamás Polgár

in

Developer rants


AGILE HAS FAILED. OFFICIALLY.


EITHER I’M A GIFTED ORACLE, AND ALL OF MY FRIENDS ARE, OR AGILE REALLY WAS JUST
A STUPID IDEA TO BEGIN WITH. AFTER MANY YEARS OF AGONY…

2 min read·Dec 2, 2023

13.5K

422




Scott Galloway




2024 PREDICTIONS


EACH YEAR, WE REVIEW/MAKE PREDICTIONS RE THE PAST/COMING YEAR. MOST YEARS, WE
HIT MORE THAN WE MISS. BUT WE DO MISS — IF WE MADE 10…

11 min read·Jan 6

10.5K

140




Bryan Ye

in

Better Humans


HOW TO WAKE UP AT 5 A.M. EVERY DAY


AN UNCONVENTIONAL AND COMPASSIONATE GUIDE TO BECOMING AN EARLY BIRD


·15 min read·Oct 3, 2019

93K

830



See more recommendations

Help

Status

About

Careers

Blog

Privacy

Terms

Text to speech

Teams

To make Medium work, we log user data. By using Medium, you agree to our Privacy
Policy, including cookie policy.