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Tuesday, January 30, 2024
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Supported by
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BIDEN SUPER PAC PLANS A HISTORIC $250 MILLION AD BLITZ
The flood of TV and digital spots in battleground states is set to be the
largest single purchase of political advertising by a super PAC in U.S. history,
according to the group, Future Forward.
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The main super PAC supporting President Biden is planning a huge advertising
push that will start the day after the Democratic National Convention ends in
August and run for 10 weeks through Election Day.Credit...Kenny Holston/The New
York Times
By Reid J. Epstein and Shane Goldmacher
Jan. 30, 2024, 5:02 a.m. ET
Sign Up for On Politics, for Times subscribers only. A Times reader’s guide to
the political news in Washington and across the nation. Get it sent to your
inbox.
The main Democratic super PAC supporting President Biden’s re-election bid,
Future Forward, is beginning this week to reserve $250 million in advertising
across the most important battleground states, a blitz that it says is the
largest single purchase of political advertising by a super PAC in the nation’s
history.
The ads, which are to be split between $140 million on television and $110
million on digital and streaming platforms, will start the day after the
Democratic National Convention concludes in August and will run through Election
Day, the super PAC said.
The ad reservation covers seven states that are seen as the main presidential
battlegrounds: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania
and Wisconsin. The super PAC said it was reserving more than $16 million in
broadcast and cable advertising in Atlanta and $12 million in the Phoenix TV
markets — the biggest in the two states that Mr. Biden brought into the
Democratic column in 2020 for the first time in years. It is also spending
heavily in smaller markets in battleground states: $3 million each in Madison,
Wis., and Reno, Nev., and $2 million in Flint, Mich.
The digital reservation includes roughly $35 million on YouTube, with more on
other streaming platforms, including Hulu, Roku and Vevo, plus the streaming
services of the Spanish-language giants Telemundo and Univision.
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Future Forward is also aiming to target some of the same demographic groups of
more disaffected and disengaged Democrats that the Biden campaign itself is
focusing on: younger voters, Hispanic voters and Black voters.
The reservation is entirely by Future Forward’s super PAC, which is known as FF
PAC. The group also has a nonprofit arm that ran advertising last year. The
super PAC and nonprofit have previously announced raising $208 million in 2023,
meaning that the group has presumably even more money in commitments already
lined up.
Subscribe to The Times to read as many articles as you like.
Reid J. Epstein covers campaigns and elections from Washington. Before joining
The Times in 2019, he worked at The Wall Street Journal, Politico, Newsday and
The Milwaukee Journal Sentinel. More about Reid J. Epstein
Shane Goldmacher is a national political correspondent, covering the 2024
campaign and the major developments, trends and forces shaping American
politics. He can be reached at shane.goldmacher@nytimes.com. More about Shane
Goldmacher
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