blog.x.com Open in urlscan Pro
2606:4700:4400::ac40:98f6  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Blog Back
 * Blog
 * Events
 * Product
 * Insights
 * Company
 * Other blogs
   * Other blogs
   * Business
   * Common Thread
   * Developer
   * Engineering
   * Investor Relations

Sign Up

‎English (US)‎ ‎English (UK)‎ ‎English (Australia)‎ ‎English (Canada)‎ ‎English
(India)‎ ‎日本語‎ ‎Français‎ ‎Português‎ ‎한국어‎ ‎Bahasa Indonesia‎ ‎Español -
España‎ ‎Español - América Latina‎ العربيّة ‎English (MENA)‎ ‎English (Southeast
Asia)‎

‎English (US)‎ ‎English (UK)‎ ‎English (Australia)‎ ‎English (Canada)‎ ‎English
(India)‎ ‎日本語‎ ‎Français‎ ‎Português‎ ‎한국어‎ ‎Bahasa Indonesia‎ ‎Español -
España‎ ‎Español - América Latina‎ العربيّة ‎English (MENA)‎ ‎English (Southeast
Asia)‎
Sign Up


EVENTS


#WORLDCUP ON TWITTER: THE G.O.A.T.

By
Bruna Piovesan
Tuesday, 20 December 2022

Link copied successfully

The #WorldCup unfolded on the pitch in Qatar, and it also played out on Twitter
in a big way. Football fans across the globe came to Twitter to experience every
exhilarating and emotional moment as it happened. The teams, the action, the
world-class players transcended borders and connected people around the world on
the platform. 

There’s one universal truth that drives #WorldCup on Twitter: fans love the
tournament and showed up to talk about all aspects of the game. After 64
thrilling matches, including the epic final between France (@equipedefrance) and
the 2022 champion, Argentina (@Argentina), we’ve compiled the numbers and their
visualizations to illustrate the massive role Twitter played for fans since the
event began on November 20.

This post is unavailable
This post is unavailable.
This post is unavailable.

Conversation impressions surpassed all previous quadrennial events
There were a whopping 147B impressions of the #WC2022 conversation globally,
easily surpassing #WC2018 and more than doubling the number of impressions of
the #Tokyo2020 Olympics. Whether the crowd was reacting to a big goal, watching
highlights, predicting the outcome of the next match, or celebrating the star
players, fans came to Twitter to discuss all aspects of the game. 

This post is unavailable
This post is unavailable.


Fans Tweeted the most during the Final between France and Argentina
We saw the bulk of the conversation during the live matches, including the
dramatic final match between France and Argentina – arguably the best tournament
final of all time.

This post is unavailable
This post is unavailable.
This post is unavailable.

Here are the top five moments that generated the biggest peaks of Twitter
conversation, measured in Tweets per minute (TPM), during the entire tournament:

 1. Argentina vs France, Final. End of the penalty kicks, Argentina wins the
    World Cup.
 2. Argentina vs France, Final. Mbappé equalizes with a stunning strike!
 3. Croatia vs Brazil, Quarterfinals. Brazil misses last penalty kick. Croatia
    moves to the semifinals.
 4. Argentina vs France, Final. Di Maria scores for Argentina. 2-0.
 5. Croatia vs Brazil, Quarterfinals. Neymar scores. Brazil takes the lead in
    the 106th minute.

This post is unavailable
This post is unavailable.

Argentina’s Messi was the most-mentioned player of the tournament
These were the most mentioned players of the #WorldCup:

This post is unavailable
This post is unavailable.


Argentina was the most-mentioned team
Here are the most Tweeted about teams of the tournament:

 1. Argentina (@Argentina)
 2. Brazil (@CBF_Futebol)
 3. France (@equipedefrance)
 4. Portugal (@selecaoportugal)
 5. Croatia (HNS_CFF)

This post is unavailable
This post is unavailable.

Brazil sent more Tweets than any other nation during the #WorldCup
Football fans around the globe showed up to talk about the biggest moments. Fans
in Brazil sent more Tweets than any other country. Here’s a ranking of the
countries who Tweeted the most:

 1. Brazil 🇧🇷
 2. Japan 🇯🇵
 3. Argentina 🇦🇷
 4. United States 🇺🇲
 5. France 🇫🇷

This post is unavailable
This post is unavailable.

Brands stood out among the #WorldCup conversation on Twitter
Football fans weren’t the only people engaging with the tournament. Several
brands joined the conversation as the action on the pitch unfolded. Adidas,
Budweiser and Hyundai were among the most globally mentioned sponsors of the
tournament.

This post is unavailable
This post is unavailable.
This post is unavailable.
This post is unavailable.

FIFA provided ways for Twitter fans to feel closer to the action
With an average of 2M likes per day, and 226% more Tweet impressions than
#WC2018, FIFA generated record-breaking success across all its Twitter accounts,
covering the World Cup on Twitter in 7 languages. With creator-driven editorial,
behind-the-scenes access, and exclusive content from their free global service
FIFA+, they provided an in-depth look at the world's biggest sporting event.

FOX Sports brought US fans premium English-language video content
FIFA World Cup NOW on @FOXSoccer Twitter will officially go down as FOX Sports’
most-viewed digital content campaign in its history. Anchored by former U.S.
Men’s National Team (USMNT) stars DaMarcus Beasley, Jimmy Conrad & Sacha
Kljestan, alongside Colombia Women’s National Team star Melissa Ortiz, the
innovative & interactive show featured a rotating cast of guest stars like FOX
Sports analysts Maurice Edu, Cobi Jones, Carli Lloyd, Landon Donovan, Warren
Barton and Chad Ochocinco.

This post is unavailable
This post is unavailable.
This post is unavailable.

FOX Sports also brought video highlights to Twitter, including every goal scored
moments after it happened, as well as videos featuring talent Q&As, Twitter
Spaces covering the events, and Moments curating coverage for fans. The
conversation took place all month long on Twitter.

This post is unavailable
This post is unavailable.

Telemundo Sports delivered real-time coverage in the Spanish language for US
fans 
@TelemundoSports produced premium Spanish-language video content throughout the
tournament, including the top moments of every match and showcasing the
excitement of players and fans from around the world.

This post is unavailable
This post is unavailable.
This post is unavailable.

The World Cup happened on the pitch, but Twitter is where it came to life for
millions of fans around the globe. As we wrap this epic chapter, we look forward
to the next one: the 2023 Women’s World Cup is just 7 months away. See you on
Twitter!

This post is unavailable
This post is unavailable.

Source: Twitter Internal Data - Semantic Core/KGO. World Cup Conversation
(Global). Nov 20-Dec 18, 2022. Retrieved Dec 19 2022.

This post is unavailable
This post is unavailable.

Bruna Piovesan

‎@brunapp‎

Sr. Manager, Marketing

Only on X
 * @Twitter
 * @TwitterSports
 * @TwitterData
 * #WorldCup

Post Twitter logo icon

Tags:
 * sports


Link copied successfully
More from Events
Twitter reveals first ever Women’s World Cup #GoldenTweet award winners
By
Twitter Sports
on Tuesday, 16 July 2019
How #E32019 played out on Twitter
By
Rishi Chadha
on Tuesday, 18 June 2019
How the @Patriots #SuperBowl victory unfolded on Twitter
Sunday, 3 February 2019
Kicking off #SuperBowl week on Twitter
Tuesday, 29 January 2019
Follow




Tweets Following Followers




X platform
 * X.com
 * Status
 * Accessibility
 * Embed a post
 * Privacy Center
 * Transparency Center
 * Download the X app

X Corp.
 * About the company
 * Company news
 * Brand toolkit
 * Jobs and internships
 * Investors

Help
 * Help Center
 * Using X
 * X for creators
 * Ads Help Center
 * Managing your account
 * Email Preference Center
 * Rules and policies
 * Contact us

Developer resources
 * Developer home
 * Documentation
 * Forums
 * Communities
 * Developer blog
 * Engineering blog
 * Developer terms

Business resources
 * Advertise
 * X for business
 * Resources and guides
 * X for marketers
 * Marketing insights
 * Brand inspiration
 * X Ads Academy

‎© 2024 X Corp.‎

Cookies
Privacy
Terms and conditions

Did someone say … cookies?

X and its partners use cookies to provide you with a better, safer and faster
service and to support our business. Some cookies are necessary to use our
services, improve our services, and make sure they work properly. Show more
about your choices.

 * Accept all cookies
 * Refuse non-essential cookies