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2a02:26f0:e300:2a1::1b46  Public Scan

Form analysis
6 forms found in the DOM

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BIDU -1.62%



BAIDU'S Q2: AI MOMENTUM MEETS ECONOMIC HEADWINDS

August 23, 2024 — 01:00 pm EDT

Written by Jeffrey Neal Johnson, MarketBeat Contributor for MarketBeat ->


 * 
 * 
 * 
 * 
 * 

Baidu, Inc. (NASDAQ: BIDU) is a leading artificial intelligence (AI) powered
technology company with a strong foundation in the internet search sector.
Baidu’s financial results were recently released for the second quarter of 2024,
and the report provided a picture of a company that is navigating a shifting and
dynamic landscape. Baidu’s earnings release showed growth in artificial
intelligence initiatives offset by a softening advertising market in a slowing
Chinese economy. While the company's strategic focus on AI is evident, the
immediate impact on its financials was mixed, leading to a decline in Baidu’s
stock price following the announcement.


BAIDU'S Q2 FINANCIAL PERFORMANCE: A MIXED BAG

Baidu reported a total revenue of $4.67 billion (RMB 33.93 billion) for the
second quarter of 2024, essentially flat compared to the same period last year.
This result fell slightly short of Baidu’s analyst community’s average revenue
estimate of $4.70 billion. Two primary segments drove the company's
performance: 


 * Baidu Core encompasses its internet search, AI Cloud, and other AI-powered
   businesses.
 * iQIYI is the company’s video streaming and entertainment platform.

Baidu Core generated $3.67 billion (RMB 26.69 billion) in revenue, a modest 1%
increase year-over-year. However, the segment's online marketing revenue, which
historically has been the cornerstone of Baidu's business, experienced a 2%
decline to $2.64 billion (RMB 19.2 billion). This contraction reflects the
broader challenges the Chinese advertising industry faces as companies grapple
with a slowing economy and uncertainties in the property market, leading to
reduced advertising budgets. Conversely, non-online marketing revenue within
Baidu Core, which includes AI Cloud, surged by 10% to reach $1.03 billion (RMB
7.5 billion), demonstrating the growing momentum of Baidu's AI-powered
offerings.

iQIYI, Baidu's video streaming subsidiary, reported revenue of $1.02 billion
(RMB 7.4 billion), a 5% decline year over year, reflecting ongoing challenges in
the streaming market.

Despite the slowdown in revenue growth, Baidu maintained a healthy level of
profitability. Adjusted net income attributable to Baidu was $1.02 billion (RMB
7.4 billion), an 8% decline from the previous year but surpassing analyst
expectations of $0.91 billion. This translated to adjusted earnings per American
Depositary Share (ADS) of $2.89 (RMB 21.02), exceeding the analyst consensus
estimate of $2.58. An ADS simplifies investment in foreign companies for U.S.
investors as it represents a specific number of the company's shares held by a
U.S. depository bank. For Baidu, each ADS represents eight of its ordinary
shares. The company's adjusted EBITDA was $1.26 billion (RMB 9.1 billion), with
a margin of about 27%.


BAIDU'S FOCUS ON AI: POWERING THE FUTURE

Baidu's strategic focus on AI is increasingly evident in its operations and
financial performance. The company's proprietary Ernie platform, a family of
large language models (LLMs), has become a central driver of innovation and
growth. Ernie boasts impressive natural language processing, text generation,
and code generation capabilities, positioning it as a potential competitor to
other leading LLMs in theglobal market

Baidu is actively integrating Ernie across its product ecosystem, enhancing user
experiences and creating new monetization opportunities. Ernie is being deployed
to improve search results, personalize content recommendations, and power
AI-driven customer service solutions. In Baidu’s cloud computing business, Ernie
is enabling Baidu to offer a suite of generative AI tools and services to
developers and businesses, contributing to the growth of the AI Cloud segment.
In Q2 2024, generative AI solutions accounted for 9% of Baidu's cloud computing
revenue, up from 6.9% in the previous quarter, signaling the increasing adoption
of these cutting-edge technologies.



Beyond these core areas, Baidu is leveraging its AI expertise to develop
autonomous driving technology. Its Apollo Go robotaxi service continues to
expand its reach, with operations in multiple cities across China. Notably,
Baidu achieved a significant milestone by launching fully driverless robotaxi
services in Wuhan, marking a crucial step towards commercialization and future
revenue generation.


BAIDU: NAVIGATING THE HEADWINDS

While Baidu's AI endeavors show promise, the company is not immune to
challenges. The Chinese technology sector is experiencing heightened
competition, particularly in the field of AI. A price war has emerged among LLM
providers, putting pressure on margins and requiring companies like Baidu to
innovate and differentiate their offerings.

Further, the macroeconomic slowdown in China poses a significant headwind for
Baidu's core advertising business. The sluggish economic recovery and
uncertainties in the real estate market have dampened consumer discretionary
spending and business confidence, leading to reduced advertising expenditures.
This trend is reflected in Baidu's online marketing revenue decline in Q2 2024.

Finally, the evolving regulatory landscape in China presents another layer of
complexity for technology companies. Like its peers, Baidu must navigate
regulations related to data privacy, content moderation, and antitrust concerns,
ensuring compliance while pursuing its growth strategy.


THE ROAD AHEAD FOR BAIDU

Baidu is taking a multi-pronged approach to navigating the current challenges
while capitalizing on AI's long-term potential. The company is committed to
optimizing its operations and enhancing efficiency to mitigate the impact of
reduced advertising revenue. Simultaneously, Baidu continues to invest heavily
in AI research and development, aiming to maintain its leadership position in
this rapidly evolving field.



Baidu is focused on driving the adoption of its Ernie platform across various
industries and use cases, further solidifying its position in the AI ecosystem.
The company actively seeks opportunities to monetize its AI capabilities through
cloud services, API access, and partnerships.



Baidu is pursuing commercialization of its Apollo Go robotaxi service in the
autonomous driving sector. Expanding its operational footprint and achieving
profitability in critical markets like Wuhan are crucial steps in this journey.
The company's recent announcement of a share repurchase program demonstrates its
commitment to returning value to shareholders and highlights its confidence in
its long-term prospects.

Baidu's Q2 2024 earnings report reveals a company undergoing a significant
transformation driven by its ambitious AI strategy. While macroeconomic
headwinds and intensifying competition present challenges, Baidu's strong
foundation in search, its growing AI capabilities, and its commitment to
innovation position it to capture the opportunities presented by the AI
revolution. The company's success in navigating these complexities will be
crucial for its future growth and its ability to deliver value to its
shareholders.





The views and opinions expressed herein are the views and opinions of the author
and do not necessarily reflect those of Nasdaq, Inc.


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We and our 218 partners store and access personal data, like browsing data or
unique identifiers, on your device. Selecting "I Accept" enables tracking
technologies to support the purposes shown under "we and our partners process
data to provide," whereas selecting "Reject All" or withdrawing your consent
will disable them. If trackers are disabled, some content and ads you see may
not be as relevant to you. You can resurface this menu to change your choices or
withdraw consent at any time by clicking the ["privacy preferences"] link on the
bottom of the webpage [or the floating icon on the bottom-left of the webpage,
if applicable]. Your choices will have effect within our Website. For more
details, refer to our Privacy Policy.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised
advertising and content, advertising and content measurement, audience research
and services development. List of Partners (vendors)

I Accept
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ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More information
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MANAGE CONSENT PREFERENCES

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.    All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites.    They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages.    If you do not allow these cookies then
some or all of these services may not function properly.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms.    You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.

STORE AND/OR ACCESS INFORMATION ON A DEVICE 178 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 207 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 167 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 131 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 128 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
   View Illustrations 

 * CREATE PROFILES TO PERSONALISE CONTENT 50 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 41 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE ADVERTISING PERFORMANCE 187 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * MEASURE CONTENT PERFORMANCE 77 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 120 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE SERVICES 153 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * USE LIMITED DATA TO SELECT CONTENT 38 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

List of IAB Vendors‎

USE PRECISE GEOLOCATION DATA 64 PARTNERS CAN USE THIS SPECIAL FEATURE

Use precise geolocation data

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

List of IAB Vendors‎

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 33 PARTNERS CAN USE THIS
SPECIAL FEATURE

Actively scan device characteristics for identification

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

List of IAB Vendors‎

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 145 PARTNERS CAN USE
THIS SPECIAL PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 137 PARTNERS CAN USE THIS SPECIAL
PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 114 PARTNERS CAN USE THIS FEATURE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

List of IAB Vendors‎

LINK DIFFERENT DEVICES 104 PARTNERS CAN USE THIS FEATURE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

List of IAB Vendors‎

IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 140 PARTNERS CAN
USE THIS FEATURE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

List of IAB Vendors‎
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