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EXCLUSIVE: FRESHDIRECT VERSUS FOOD WASTE

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EXCLUSIVE: FRESHDIRECT VERSUS FOOD WASTE

by wdc tv news staff
May 12, 2023
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On-line grocer FreshDirect is taking motion to scale back meals waste in any
respect factors alongside the provision chain by way of modern applications. To
seek out out extra in regards to the e-tailer’s initiatives on this essential
space, Progressive Grocer related with Mike Kanter, director of merchandising
for meat, seafood and poultry, and Annemiek de Graaf, lead for well being and
sustainability, to debate FreshDirect’s initiatives that intention to scale back
meals waste year-round. These embody the Complete Animal Program, which helps
native farmers who comply with regenerative practices that replenish soil,
encourage biodiversity, scale back the carbon footprint, create a wholesome
habitat for pollinators, and improve water retention and mineral biking, and
partnering with native distributors that use controlled-environment agriculture
(CEA), which makes use of fewer sources similar to water, soil, pesticides and
land.

Progressive Grocer: How did FreshDirect develop these two applications, and the
way had been the suppliers introduced on board?



Mike Kanter: When growing our FreshDirect Complete Animal Program, we tapped
into our hyper-local connections with distributors and companions. Through the
years, we have now discovered that farmers who’re invested of their native
communities and neighbors who’re most frequently the individuals shopping for
and consuming their product, are additionally doing every thing they will to
guard the surroundings impacting their animals and, by proxy, their customers.
FreshDirect is devoted to offering our clients with the very best and freshest
meals accessible, so the tenets of regenerative practices and ethically raised
meat are an ideal match for the usual that we need to present to our clients.

[Read more: “FreshDirect Rolls Out Incubator Program for Small Businesses”]

The idea is similar for figuring out produce companions who adhere to CEA
practices. As the aim of CEA is to extend reliance on native and regional meals
techniques and reduce the necessity for cross-country transportation, we
regarded to our hyper-local community.

> When securing these partnerships, we work with the seller to make sure that
> the regenerative practices are attainable and worthwhile, and in lots of
> circumstances, we’re the one giant distributor that these farmers work with,
> similar to with Brothers Ridge Farm. As one other instance, FreshDirect is the
> one main retailer within the New York Metropolis metro space to hold Bowery
> Farming’s scrumptious salad kits, and their Choice Bok Choy is accessible
> completely to FreshDirect clients.

We launched our first Complete Animal Program with Brothers Ridge Farm in 2016.
Since then, we have now developed separate grass-fed and grain-fed Angus
applications shopping for 50 cattle per week, and a pasture-raised heritage pork
program. These efforts now embody roughly 50 small farms. Our objectives are
multifaceted. We attempt to help community-rooted farmers and processors,
conserving cash and jobs in our native economies. We offer smaller farmers the
chance to convey their product to a wider viewers, additionally permitting them
to deal with the farming versus discovering a marketplace for their product and
even getting their animals processed, which could be very problematic for small
farmers, because of the consolidation of processors within the business.

One other objective vital to us, our companions and our clients is decreasing
the influence of agriculture on the surroundings. All our complete animal
applications are based mostly on regenerative farming practices. Grass-eating
animals like cows and lamb and dynamic recyclers like hogs play an important
position in sustaining the wholesome ecosystem of a farm. Elevating these
animals on perennial pasture and in managed forests permits them to construct
soil well being, sequesters carbon, promotes biodiversity, creates a wholesome
habitat for pollinators, and enhances water retention and mineral biking. These
farming practices battle local weather change and make sure that farmland stays
wholesome and productive for future generations.



All our animals roam freely on pastures that present house for them to feed,
forage, root and play. All our companions follow low-stress dealing with all
through the animal lifecycle and try to take care of abundance and variety
within the farm ecosystem, which permits every animal to thrive. We discover
that higher farming practices outcome within the highest-quality, best-tasting
merchandise.

PG: What different sustainability initiatives has the e-grocer applied?

Annemiek de Graaf: As an organization that offers in recent meals, FreshDirect
is devoted to conserving any meals waste to a minimal, whether or not on the
farm on the supply or on the finish of its journey to the desk. In our kitchen,
we’re all the time in search of alternatives to make use of all the meals we
herald. For instance, brown bananas make nice banana bread, and stems of
broccoli and cauliflower could be was “rice.”



Our first outlet for meals that’s nearing its expiry date or has beauty
imperfections is our Worker Retailer, a good way to avoid wasting meals from
going to waste, and an awesome perk for our workers.

The subsequent step is donation. In 2022, FreshDirect donated a complete of
1,606.8 tons of meals to Metropolis Harvest and Lifetime of Hope, equating to
2.6 million meals. And for something that’s inedible, we companion with our
meals waste recycling companions to stop the meals from ending up in landfills.
We recycled 339.4 U.S. tons of meals waste in 2022.

PG: How does FreshDirect talk the significance of preventing meals waste, in
addition to how essential sustainability is throughout the corporate’s
operations, to its clients?

AdG: FreshDirect’s web site supplies quite a lot of alternatives to focus on
efforts to scale back meals waste and prominently function our companions in
that mission. Our clients can simply discover the very best natural and native
choices with one click on. Homepage options like “Meat that may scale back your
carbon footprint” or “Make greener, cleaner selections” convey the significance
of sustainable selections, and FreshDirect’s dedication to creating these
selections straightforward, to the forefront of our clients’ minds.



Bronx, N.Y.-based FreshDirect companies the New York Metropolis metro space. Mum
or dad firm Ahold Delhaize USA is No. 10 on The PG 100, Progressive Grocer’s
2022 record of the high meals and consumables retailers in North America. PG
additionally named the corporate as one among its Retailers of the Century. 



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