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PRIVACY NOTICE



 * 1. About Us and This Notice
 * 2. Applicability and Scope of This Notice
 * 3. Information We Collect
 * 4. How We Use Your Information
 * 5. How We Share Your Information
 * 6. Information from Children
 * 7. Aggregate and De-Identified Information
 * 8. Retention of Your Information
 * 9. Security
 * 10. External Links
 * 11. State Specific Privacy Regulations
 * 12. Cookie Policy
 * 13. Miscellaneous Items
 * 14. Changes to This Notice
 * 15. Contact


1. ABOUT US AND THIS NOTICE

LAST UPDATED: June 29, 2023

Welcome, and thank you for visiting our Website or using our Services!

When you visit our Websites or use our Services, you provide and entrust us with
certain personal information (which we refer to herein as “your information”).
We understand that your information is important to you, and we take your
privacy and data protection concerns seriously. This Privacy Notice (“Notice”)
is meant to help you understand how we collect, use, and share your information
and how you can exercise the choices and rights you have to your information.

When this Notice mentions “AppFolio,” “we,” “us,” or “our” it refers to
AppFolio, Inc. or the AppFolio, Inc. wholly owned subsidiary that is responsible
for your information under this Notice.


2. APPLICABILITY AND SCOPE OF THIS NOTICE

This Notice is applicable to all AppFolio websites that link to this Notice
(collectively, the “Websites”), AppFolio’s platform and services, including the
associated AppFolio mobile applications (collectively, the “Services”), and any
other interactions (e.g. customer service inquiries, webinars, conference) you
may have with AppFolio.

This Notice applies only to your personal information, which is information that
is reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, to an individual or household. For the purposes of this
Notice, your information does not include aggregate or de-identified information
maintained in any form that does not identify you or cannot be reasonably linked
to an individual. Additionally, AppFolio provides certain Services on behalf of
our customers who operate within the real estate industry, such as property
managers, landlords, HOA associations, and investment managers (referred to as
our “Business Customer(s)”). To understand how we process your information on
behalf of a Business Customer, please refer to the privacy notice of the
Business Customer with whom you have a relationship for information on how they
engage us, and how they collect, use, and share your information.

For California, Colorado, Connecticut, and Virginia residents. Additional
disclosures and information regarding our privacy practices under state-specific
privacy laws, including information about your rights, is available here. These
state specific terms are incorporated into this Notice by reference.


3. INFORMATION WE COLLECT

When you use or interact with AppFolio’s Websites or Services, we may collect
information that you provide, usage information, and information about your
device. We may also collect information about you (and combine it with other
information we have about you) from other sources who collect your information
on our behalf (e.g., service providers). See below for examples of information
we collect or receive. We may provide supplemental information about our data
collection or privacy practices in disclosures about specific Services or
circumstances, or in some cases, at the time we collect personal information
from you.

3.1. INFORMATION YOU PROVIDE US

 * To use our Services.
   When you use our Websites, create an account or profile in one of our
   Services, or use certain Services, such as background screening, you may
   provide personal identifiers (e.g., your first name, last name, email
   address, date of birth, phone number, postal address, IP address, account
   name), customer records (e.g., username and password, payment information,
   company name, job title, business email address, department), other sensitive
   personal information (e.g., social security number, driver’s license number,
   passport number, tax identification number, government issued ID, national ID
   card), and other similar personal information.
 * To provide payment services.
   To use certain of our payment services, or to make and receive payments on
   our platform, you may be required to provide us with financial and other
   sensitive personal information, e.g., your bank account number, online bank
   account login, and credit card information. We may also capture additional
   information when you make payments, such as card type, transaction type, and
   payee information.
 * To comply with our corporate policies and regulatory obligations.
   In connection with (a) maintaining reasonable data protection safeguards,
   including the security of our services, (b) fulfilling “know your customer”
   processes, required for certain payment services, and (c) complying with
   other various regulatory requirements related to our Services, you may be
   required to provide us with personal identifiers (e.g., first name, last
   name, email address, date of birth, phone number, IP address, account name),
   other sensitive personal information (e.g., social security number, tax
   identification number, images of your driver's license, government issued ID,
   passport, national ID card), and other similar personal information.
 * To participate in our communities.
   When you participate in our communities (help centers, blogs, forums, etc.),
   you may choose to voluntarily disclose personal information, which may be
   used to identify you, including personal identifiers (e.g., first name, last
   name, email address, phone number), customer records (e.g., company name, job
   title, business email address), and other similar information.
 * When you engage with our Services and teams.
   You may provide us with personal identifiers (e.g., first name, last name,
   email address, phone number) and other similar information when you fill in
   forms, respond to surveys, participate in promotions or research
   opportunities, communicate with our customer service teams, or use other
   features of our Services.
 * When applying for employment.
   When you apply for employment at AppFolio, you may provide personal
   identifiers (e.g., your first name, last name, email address, date of birth,
   phone number, postal address), professional or employment related information
   (e.g., employment history, job title), education information (e.g., education
   level, degree, certification, school name, graduation date), and
   characteristics of protected classes (e.g., race, ethnicity, veteran status,
   age, gender), and other similar information. In connection with an employment
   background screening check, you may provide other sensitive personal
   information (e.g., social security number, driver’s license number, passport
   number, tax identification number, images of your driver's license,
   government issued ID, passport, national ID card) and other authentication
   information that can be used to verify your identity and perform the
   background screening check.

3.2. INFORMATION COLLECTED WHEN USING OUR WEBSITES AND SERVICES

 * Device information.
   When you access our Websites or use our Services, we may collect device
   information that can be used to identify you or your device. This internet or
   electronic network information may include IP address, hardware and software
   operating system type and version, browser type and version, crash data, and
   the pages you have viewed or engaged with before or after accessing our
   Websites or Services.
 * Commercial and activity information.
   We may collect commercial information about how you use our Websites or
   Services, such as content accessed, services you have used or interacted
   with, date and time of account creation, account status, log in activity,
   transaction history, time viewed, and links clicked.
 * Geolocation data.
   When you use some of our Services, we may collect geolocation data about your
   precise or approximate location based on your IP address, GPS, or nearby
   devices (e.g., Wi-Fi access points, cell towers).
 * Cookies and similar technologies.
   We leverage common industry standard capabilities to facilitate feature rich
   service delivery using website cookies and tracking beacons. The “Cookie
   Policy” Section of this Notice provides more information on how we use
   cookies and similar technology and your opt-out options.

3.3. INFORMATION COLLECTED FROM OTHER SOURCES

 * Public information.
   We may collect information about you from publicly accessible sources, such
   as information posted about you on the internet, news stories, and
   information available from governmental entities.
 * Service providers and other parties.
   Service providers and other parties provide us with essential services and
   information we need to offer and operate our Services. These service
   providers and other parties include background check providers, financial
   service providers, marketing providers, recruiting and employment related
   providers, security providers, and other businesses. Personal information we
   obtain about you from these parties may include: criminal and credit history;
   information about your participation in third-party programs that provide
   things like insurance coverage and financial instruments; information to
   support marketing and advertising activities; information to review job
   applications and conduct employment interviews; and information about you
   provided by specific services, such as demographic and market segment
   information.
 * Data from other accounts.
   We may receive information from third parties if you use a third party
   service that connects to AppFolio, or if you connect a third party account to
   your AppFolio account at any time. In these situations, you authorize that
   third party service to share your information with us. The specific personal
   information shared with us will depend on the third party’s privacy
   practices, agreements we have with the third party, and any choices that you
   may make in sharing your information, and may include your name, email
   address, and any other information you agree to let the third party service
   share with us.


4. HOW WE USE YOUR INFORMATION

4.1. PROVIDING OUR SERVICES

We work hard to provide our users with the features, functionality, and support
they need to have an efficient, intuitive, and worthwhile experience while using
our Services. To do this, we use your information to:

 * Verify your identity, authenticate your account, and maintain your account,
   settings, and preferences;
 * Provide customer support and resolve questions and issues you have about our
   Services;
 * Communicate with you about your use of our Services and notify you about
   upcoming changes or improvements to our Services;
 * Process payments, verify bank account balances, and conduct background
   checks;
 * Collect feedback regarding your experience;
 * Understand and personalize your experience within our Services;
 * Facilitate additional services and programs with third parties; and
 * Operate surveys, sweepstakes, and other promotions.

4.2. SAFEGUARDING YOUR INFORMATION AND OUR SERVICES

Providing you with a secure and safe experience on our Websites and Services is
very important to us. To do this, we use your information to:

 * Conduct proactive monitoring of suspicious activity across our systems and
   platforms;
 * Monitor and prevent unauthorized access to your information, and account for
   unlawful or other fraudulent activities;
 * Conduct diligence on third parties to ensure they meet our strict security
   and data protection standards; and
 * Continuously review and improve our security and data protection practices to
   protect information with which we are entrusted to conduct business.

4.3. IMPROVING OUR SERVICES

We are constantly improving our Services to better serve you. To do this, we use
your information to:

 * Monitor engagement and interactions and gather data analytics to improve
   functionalities, operations, and processes, including our security practices,
   algorithms, and other modeling;
 * Assess the capabilities of third party partners;
 * Develop new products, features, partnerships, and services;
 * Perform research, testing, and analysis; and
 * Prevent, find, and resolve software bugs and issues.

4.4. BUILDING OUR COMMUNITY AND MARKETING OUR SERVICES

To build our community and engage with our users, we use your information to:

 * Communicate with you about events, educational offers, and provide you with
   our newsletter;
 * Personalize and provide content, experiences, communications, and targeted
   advertising to promote our Services; and
 * Provide content for public forums, such as bulletin boards, blogs, or chat
   rooms on our Websites or within our Services.

4.5. FOR ANY OTHER LAWFUL, LEGITIMATE BUSINESS PURPOSE

We may use your information for any other lawful, legitimate business purpose
including, evaluating job applications and conducting employment interviews;
complying with legal obligations and other governmental demands; investigating
and resolving disputes; and enforcing our Terms of Service and any other
contracts.


5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties for money, and we do
not act as a data broker. However, we may need to share your information with
service providers, third parties, and other users in order to provide our
Services and perform tasks on our behalf. This section explains when and why we
share your information.

5.1. SERVICE PROVIDERS

We use a variety of third-party service providers to help us provide our
Services and to perform tasks on our behalf, and these third parties may require
your information for such purposes. For example, service providers may help us:
(a) verify your identity or authenticate your identification documents, (b)
check information against public databases, (c) conduct background checks, fraud
prevention, and risk assessment, (d) perform product development, maintenance,
and debugging, (e) provide customer service, payments, or insurance services,
(f) automate administrative tasks; and (g) provide analytics. We have written
agreements with all such third parties and they are not permitted to use your
information for any purpose other than to deliver the relevant services in a
professional manner, and consistent with their legal, regulatory and other
obligations. Some of these disclosures may constitute “sharing” of personal
information for cross-context behavioral advertising or targeted advertising
purposes under certain U.S. state privacy laws, which we describe in more detail
here.

5.2. LEGAL AND REGULATORY DISCLOSURES

We may disclose your information to courts, law enforcement, governmental
authorities, tax authorities, or other third parties, if and to the extent we
are required or permitted to do so by law or if such disclosure is reasonably
necessary: (a) to comply with our legal obligations, (b) to comply with a valid
legal request or to respond to claims asserted against us, (c) to respond to a
valid legal request relating to a criminal investigation or alleged or suspected
illegal activity or any other activity that may expose us, you, or any other of
our users to legal liability, or (d) to enforce and administer our Terms of
Service or other agreements with users. Such disclosures may be necessary to
comply with our legal obligations, for the protection of your or another
person's interests or for the purposes of keeping our Services secure,
preventing harm or crime, enforcing or defending legal rights, or facilitating
the collection of taxes.

5.3. SHARING WITH YOUR CONSENT OR UPON YOUR DIRECTION

With your consent or upon your direction, we may disclose your information to
interact with a third party and for other purposes, such as with co-sponsors of
our events or webinars.

5.4. SHARING BETWEEN OUR BUSINESS CUSTOMERS’ USERS

To help facilitate the use of our Services by our Business Customers and among
their users, we may need to share certain information within that business
account with other users that are authorized to access and use that business
account. For example, account login information and other certain personal
information may be visible by all members of the business account for purposes
of confirming account permissions and users.

5.5. PUBLIC INFORMATION

Some of our Services let you publish information that is visible or available to
the public. For example, if you use our website services, you may elect to
include certain of your information on websites available to the public at
large. Similarly, if you use our premium leads product to post your listings to
numerous free and paid listings sites, such listings may include your
information.

5.6. CORPORATE AFFILIATES

To enable or support us in providing you the Services, we may share your
information within our corporate family of companies, which includes AppFolio
and its wholly owned subsidiaries.

5.7. BUSINESS TRANSFERS

If we are involved in any merger, acquisition, reorganization, sale of assets,
bankruptcy, or insolvency event, then we may sell, transfer, or share some or
all of our assets, including your information in connection with such
transaction or in contemplation of such transaction.


6. INFORMATION FROM CHILDREN

AppFolio is not directed at children and individuals under the age of 18 are not
permitted to use our Services. We do not knowingly collect information from
individuals under 18 years of age. If we find out that an individual under the
age of 18 has given us personal information, we will take steps to delete that
information. If you believe that an individual under the age of 18 has given us
personal information, please contact us at privacy@appfolio.com.


7. AGGREGATE AND DE-IDENTIFIED INFORMATION

As mentioned above, your information does not include information that is
aggregated or de-identified. When we use or receive de-identified information,
we maintain such information in a de-identified form and do not attempt to
re-identify the information.


8. RETENTION OF YOUR INFORMATION

We retain your information for no longer than necessary for the purposes for
which it was collected, including for the purposes of satisfying any legal or
reporting requirements, and in accordance with our legal obligations and
legitimate business interests. To determine the appropriate retention period for
your information, we consider the purposes for which we process the information;
the nature and sensitivity of the information; the potential risk of harm from
unauthorized use or disclosure of the information; and any applicable legal and
reporting requirements.


9. SECURITY

We are continuously implementing and updating organizational and technical
security controls to help protect your information against unauthorized access,
loss, destruction, or alteration. Such controls may include industry standard
intrusion detection systems, encryption of data both while in transit over
public networks (e.g., Internet) and while at rest (e.g., in a database or
platform), and identifying and patching exploitable software and system
vulnerabilities. Additionally, AppFolio personnel are trained in safe data
handling practices.


10. EXTERNAL LINKS

Our Websites and Services may contain links to third party websites. These third
party websites maintain their own policies regarding the collection and use of
your information. We assume no responsibility or liability for the actions of
such third parties with respect to their collection or use of your information.
We encourage you to read the privacy policies of every website that you visit,
including those you may reach through a link on our Websites or in our Services.
We encourage you to be aware when you leave our Websites or Services and to read
the privacy statements of each and every website you visit that collects your
information.


11. STATE SPECIFIC PRIVACY REGULATIONS

FOR CALIFORNIA, COLORADO, CONNECTICUT, AND VIRGINIA RESIDENTS

Additional disclosures and information regarding our privacy practices under
state-specific privacy laws, including information about your rights, is
available here. These state specific terms are incorporated into this Notice by
reference.


12. COOKIE POLICY

WHAT ARE COOKIES?

Cookies are text files that are downloaded to your device when you visit a
website. Cookies perform many different functions and we use them for a variety
of reasons, including, to learn what content is popular, improve site
experience, provide efficient webpage navigation, save user preferences,
understand how you may interact with our Websites, and to serve you better ads
on other sites.

COOKIE SYNCING

We may send and receive cookies, Pixels, or other online identifiers, on our
Websites to associate cookies with certain third party partners, such as
DemandBase and other ad tech providers. This practice involves allowing our
third party partners to use cookies and assign online identifiers to increase
performance of ad campaigns.

MANAGING COOKIE PREFERENCES

You may manage your cookie preferences and opt out of certain cookies on our
Websites by visiting here. Please note that this opt out will not affect account
based personalization.

BROWSER COOKIE MANAGEMENT

Certain web browsers may allow you to manage your cookie preferences through
their settings. Please see documentation related to your particular browser for
more information.

“DO NOT TRACK” SIGNALS

Do Not Track (“DNT”) signals are a way to keep your online behavior from being
followed across the Internet by behavioral advertisers, analytics companies, and
social media sites. As the industry lacks a comprehensive standard to implement
such signals, we are unable to support DNT signals.


13. MISCELLANEOUS ITEMS

LIMITS ON USE OF YOUR GOOGLE USER DATA

Certain of our Services can be used to access Google data. Notwithstanding
anything else in this Notice, if you provide our Services access to the
following types of your Google data, our use of such data will be subject to the
following restrictions:

 * Our Services will only use such access to read, write, modify, or control
   Gmail message bodies (including attachments), metadata, headers, and settings
   to provide a web email client that allows users to compose, send, read, and
   process emails and will not transfer this Gmail data to others unless doing
   so is necessary to provide and improve these features, comply with applicable
   law, or as part of a merger, acquisition, or sale of assets.
 * Our Services will not use Gmail data for serving advertisements.
 * Our Services will not allow humans to read your Google data unless we have
   your affirmative agreement for specific messages, doing so is necessary for
   security purposes such as investigating abuse, to comply with applicable law,
   or for our Services’ internal operations and even then only when the data has
   been aggregated and anonymized.


14. CHANGES TO THIS NOTICE

We may update this Notice from time to time as our Services change and privacy
laws evolve. Changes to this Notice will be done online and we will indicate the
“LAST UPDATED” date at the top of the Notice. If we determine, in our
discretion, changes are material, we will notify you by some other method of
communication, like email. When you use or interact with AppFolio, you are
agreeing to the most recent terms of this Notice.


15. CONTACT

We hope this Notice answers all of your questions about our treatment and
protection of your information, but to the extent you have further questions
regarding this Notice, we invite you to (a) email us anytime at
privacy@appfolio.com; (b) mail us at AppFolio, Inc., 70 Castilian Drive, Goleta,
CA 93117, Attn: Data Privacy; or (c) otherwise contact us via the methods or
forms described in this Notice.




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