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Submission Tags: analytics-framework
Submission: On April 23 via api from US — Scanned from CA
Submission Tags: analytics-framework
Submission: On April 23 via api from US — Scanned from CA
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When autocomplete results are available use up and down arrows to review and enter to select. Contact us Cart 0 MyCMA My Profile Logout Login * * Join CMA * Events Calendar * Learning Chartered Marketer CMA NXT Online Certificate Courses Training In-House Training * Perspectives CEO Conversations Articles Research Centre Op-eds * Advocacy Policy Topics Government Submissions * Resources Code of Ethics & Standards Compliance & Best Practices Guides Consumer Centre Maintaining Standards * Increasing representation In the final blog of the series, the Martech Council interviews Jessica Creces about her experiences as a woman in martech. READ MORE * CMA Awards Applications for first round judges for the 2023 CMA Awards are now open. Join marketers from across the country and recognize the best in Canadian marketing. Submit your application by June 9. Apply Now * May 03 Creative Strategic Thinking Learn how to build creative confidence and how to recognize and overcome obstacles to creativity. REGISTER NOW * May 11 Digital Economy & Digital Skills Gaps Join, Laura Pearce, Google's Country Director of Marketing, to explore the role the future of work in the digital economy. RSVP Pause/Play carousel Previous slide Next slide STRENGTHENING THE IMPACT OF MARKETING ON BUSINESS SUCCESS The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success. STANDARDS Transform your marketing career and build confidence by staying up to date, accredited and informed. Sample CTA Link INFLUENCE Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters. Sample CTA Link COMMUNITY Expand your network across the country, strengthen your connections and raise your profile. Sample CTA Link UPCOMING EVENTS & LEARNING OPPORTUNITIES | VIEW ALL item 1 out of 7 4/25/2023 5:00:00 PM Apr 25 1:00PM - 3:30PM ET Online Training BEST PRACTICES IN WRITING FOR GOOGLE OPTIMIZATION Learn how to better understand the influence of Google's new algorithm and position your brand so that it acts as a trusted information source on Google. item 2 out of 7 5/1/2023 12:30:00 PM May 01 Chartered Marketer TOOLS FOR SUCCESS (FORMERLY APPLIED MARKETING CORE 1) SPRING 2023 This initial core component of the program provides a view into understanding the customer, strategic thinking and brand strategy. item 3 out of 7 5/1/2023 1:00:00 PM May 01 Chartered Marketer FINANCE AND CAMPAIGN EXECUTION (FORMERLY APPLIED MARKETING CORE 2) SPRING 2023 This second core component of the program includes financial management for marketers, measurement & analytics approaches and effective campaign development. item 4 out of 7 5/1/2023 1:00:00 PM May 01 Chartered Marketer CREATIVE ELEMENTS OF MARKETING (FORMERLY APPLIED MARKETING CORE 3) SPRING 2023 This third core component of the program is focused on communications planning, building integrated campaigns, marketing technologies and emerging trends. item 5 out of 7 5/1/2023 1:00:00 PM May 01 Chartered Marketer MEDIA (FORMERLY MEDIA ELECTIVE) SPRING 2023 One in a series of specialized elective courses that takes a deep dive into various marketing topics. item 6 out of 7 5/1/2023 2:00:00 PM May 01 Chartered Marketer SUMMIT COURSE SPRING 2023 Culmination of the applied marketing curriculum prior to prior to obtaining the Chartered Marketer designation. item 7 out of 7 5/2/2023 5:00:00 PM May 02 Toronto @ 1:00PM - 1:30PM ET CMA Awards CMA AWARDS - WHAT IT TAKES TO WIN GOLD What does it take to bring home top honours from the 2023 CMA Awards? Join us on May 2nd to find out. PreviousNext LATEST PERSPECTIVES | VIEW ALL item 1 out of 7 Council EMBRACING CHATGPT AND AI FOR CX Apr 21 Tag:CX Tag:Thought Leadership item 2 out of 7 Council B2B MARKETING ATTRIBUTION: WHERE TO BEGIN... Apr 18 Tag:B2B Tag:Thought Leadership item 3 out of 7 ECO-FRIENDLY PACKAGING AND CLAIMS Apr 14 Tag:Environmental Tag:Standards item 4 out of 7 Council SYNTHETIC DATA AND MARKETING Apr 03 Tag:Martech Tag:Thought Leadership item 5 out of 7 Council WOMEN IN MARTECH Mar 29 Tag:Leadership Tag:Martech item 6 out of 7 Council IS YOUR CREATIVE TEAM THRIVING IN A HYBRID WORLD? Mar 24 Tag:Marketers Tag:Thought Leadership item 7 out of 7 Council STRATEGIC QUESTIONS FOR DEVELOPING YOUR MARTECH BLUEPRINT Mar 21 Tag:Martech Tag:Thought Leadership PreviousNext BECOME A CHARTERED MARKETER Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation. APPLY NOW CMA CONNECT We're pleased to bring you our new podcast, the voice of the Canadian marketing community. LISTEN NOW -------------------------------------------------------------------------------- MAJOR SPONSORS * * * * FEATURED MEMBER About * About * Our Story * Contact CMA * Board of Directors * Management Team * Financials Get Involved * Get Involved * CMA Awards * Sponsorships * Partnerships * Join a Group * Member Digest CMA Community * CMA Community * CMA Café * Member Directory * Marketers Respond * Media Marketing Job Bank links to external site, open in new tab Privacy Policy Accessibility © 2023 Canadian Marketing Association. All Rights Reserved. We use cookies to ensure you get the best experience on our website. Learn more about cookies. Close