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 * Increasing representation
   
   In the final blog of the series, the Martech Council interviews Jessica
   Creces about her experiences as a woman in martech.
   
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 * CMA Awards
   
   Applications for first round judges for the 2023 CMA Awards are now open.
   Join marketers from across the country and recognize the best in Canadian
   marketing. Submit your application by June 9.
   
   Apply Now

 * May 03
   
   Creative Strategic Thinking
   
   Learn how to build creative confidence and how to recognize and overcome
   obstacles to creativity.
   
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   Digital Economy & Digital Skills Gaps
   
   Join, Laura Pearce, Google's Country Director of Marketing, to explore the
   role the future of work in the digital economy.
   
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STRENGTHENING THE IMPACT OF MARKETING ON BUSINESS SUCCESS

The CMA is a community-based association. We provide opportunities for our
members to build relationships, develop professionally, and influence the
regulatory climate, to help marketing bolster business success.



STANDARDS

Transform your marketing career and build confidence by staying up to date,
accredited and informed.

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INFLUENCE

Shape positions advocated by the CMA – the voice of the marketing profession –
on legislative and regulatory matters.

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COMMUNITY

Expand your network across the country, strengthen your connections and raise
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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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4/25/2023 5:00:00 PM
Apr 25
1:00PM - 3:30PM ET Online Training


BEST PRACTICES IN WRITING FOR GOOGLE OPTIMIZATION

Learn how to better understand the influence of Google's new algorithm and
position your brand so that it acts as a trusted information source on Google.



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5/1/2023 12:30:00 PM
May 01
Chartered Marketer


TOOLS FOR SUCCESS (FORMERLY APPLIED MARKETING CORE 1) SPRING 2023

This initial core component of the program provides a view into understanding
the customer, strategic thinking and brand strategy.



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5/1/2023 1:00:00 PM
May 01
Chartered Marketer


FINANCE AND CAMPAIGN EXECUTION (FORMERLY APPLIED MARKETING CORE 2) SPRING 2023

This second core component of the program includes financial management for
marketers, measurement & analytics approaches and effective campaign
development.



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5/1/2023 1:00:00 PM
May 01
Chartered Marketer


CREATIVE ELEMENTS OF MARKETING (FORMERLY APPLIED MARKETING CORE 3) SPRING 2023

This third core component of the program is focused on communications planning,
building integrated campaigns, marketing technologies and emerging trends.



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5/1/2023 1:00:00 PM
May 01
Chartered Marketer


MEDIA (FORMERLY MEDIA ELECTIVE) SPRING 2023

One in a series of specialized elective courses that takes a deep dive into
various marketing topics.



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5/1/2023 2:00:00 PM
May 01
Chartered Marketer


SUMMIT COURSE SPRING 2023

Culmination of the applied marketing curriculum prior to prior to obtaining the
Chartered Marketer designation.



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5/2/2023 5:00:00 PM
May 02
Toronto @ 1:00PM - 1:30PM ET CMA Awards


CMA AWARDS - WHAT IT TAKES TO WIN GOLD

What does it take to bring home top honours from the 2023 CMA Awards? Join us on
May 2nd to find out.



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LATEST PERSPECTIVES


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Council


EMBRACING CHATGPT AND AI FOR CX

Apr 21
Tag:CX Tag:Thought Leadership

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Council


B2B MARKETING ATTRIBUTION: WHERE TO BEGIN...

Apr 18
Tag:B2B Tag:Thought Leadership

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ECO-FRIENDLY PACKAGING AND CLAIMS

Apr 14
Tag:Environmental Tag:Standards

item 4 out of 7
Council


SYNTHETIC DATA AND MARKETING

Apr 03
Tag:Martech Tag:Thought Leadership

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Council


WOMEN IN MARTECH

Mar 29
Tag:Leadership Tag:Martech

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Council


IS YOUR CREATIVE TEAM THRIVING IN A HYBRID WORLD?

Mar 24
Tag:Marketers Tag:Thought Leadership

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Council


STRATEGIC QUESTIONS FOR DEVELOPING YOUR MARTECH BLUEPRINT

Mar 21
Tag:Martech Tag:Thought Leadership

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BECOME A CHARTERED MARKETER

Invest in your marketing career with an applied, current, and technology-driven
curriculum that leads to obtaining the CM Designation.

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CMA CONNECT

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