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Twitter


TWITTER LOSES BLUE BIRD AS ELON MUSK REBRANDS TO ‘X' LOGO


MUSK SAID THE IDEA OF CHANGING THE LOGO TO “X” WAS TO “EMBODY THE IMPERFECTIONS
IN US ALL THAT MAKE US UNIQUE.”

PUBLISHED JULY 24, 2023 • UPDATED ON JULY 24, 2023 AT 6:16 AM



Elon Musk has unveiled a new black and white “X” logo to replace Twitter's
famous blue bird as he follows through with a major rebranding of the social
media platform he bought for $44 billion last year.

Musk replaced his own Twitter icon with a white X on a black background and
posted a picture on Monday of the design projected on Twitter’s San Francisco
headquarters.

The X started appearing on the top of the desktop version of Twitter on Monday,
but the bird was still dominant across the phone app.



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Musk had asked fans for logo ideas and chose one, which he described as
minimalist Art Deco, saying it “certainly will be refined.”

“And soon we shall bid adieu to the twitter brand and, gradually, all the
birds," Musk tweeted Sunday.

The billionaire is CEO of rocket company Space Exploration Technologies Corp.,
commonly known as SpaceX. And in 1999, he founded a startup called X.com, an
online financial services company now known as PayPal.


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The X.com web domain now redirects users to Twitter.com, Musk said.

In response to questions about what tweets would be called when the rebranding
is done, Musk said they would be called Xs.

Copyright AP - Associated Press

THIS ARTICLE TAGGED UNDER:

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