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Want to know which ingredients might be inside the latest beauty product
launches? Join Potion to get access to our bi-weekly newsletter!


FROM BRAINSTORM TO BENCH
FASTER THAN EVER BEFORE


SEARCH FOR INGREDIENTS AND TURN BENCHMARKS INTO STARTING FORMULAS—POWERED BY AI

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Trusted by formulators

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WHAT PEOPLE ARE SAYING ABOUT US


POTION IS BECOMING A TRUSTED ADDITION TO FORMULATORS’ TOOLKITS


FORMULATORS SAVE TIME AND INNOVATE QUICKER WITH POTION.


JENNIFER COOKSON

Arcaea

Ingredient research and competitive analysis that used to take me hours, Potion
takes care of in a matter of minutes.


LUCIANA COUTINHO

Luluble

Potion is now the first place I go when I receive 

a product brief and
benchmark. I’m thrilled to finally see AI tools that actually help formulators
work smarter and faster.


EMMA SOBEL

Function of Beauty

Potion will open your eyes to the cosmetic formulation world. I can get context
on how ingredients are being used and quickly create my own starter formulas.


AUBRI THOMPSON

Rebrand Skincare

I'm able to discover ingredients that meet my criteria, faster. Finding
ingredients I can use that I haven't heard about before—that is success for me.


AI-POWERED SEARCH


FIND THE BEST INGREDIENTS FASTER, BY TYPING IN EXACTLY WHAT YOU NEED


SEARCH HOW YOU THINK—IN NATURAL LANGUAGE.




REVERSE ENGINEER


GO FROM BENCHMARK TO STARTER FORMULA AT THE SPEED OF LIGHT


ENTER YOUR INCI LIST. WE’LL FIND THE MATCHING RAW MATERIALS AND BLENDS FROM OUR
DATABASE—THE LARGEST INDEX OF TRADE NAMES ON THE MARKET.




WHO ARE WE?


POTION IS BUILDING THE FUTURE OF FORMULATION


WE ARE AN AI COMPANY BASED IN SAN FRANCISCO, CALIFORNIA. WE CREATE TOOLS TO HELP
FORMULATORS SPEND LESS TIME ON THE REPETITIVE AND MUNDANE, AND MORE TIME
INNOVATING. POTION'S TECHNOLOGIES ARE GLOBALLY PATENTED.




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