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 * Our offer
   * Work Process
   * Services
   * Assets
   * IPview
   * Unitary Patent
 * IP360
 * IPview
 * Career
   * Our Culture
   * Recruitment
   * Join Us
 * Newsroom
   * News
   * Events
   * Articles
 * Contact
   * Our People
   * Our Offices
   * Get in Touch
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   * zaccoipservices.com
   * zaccodigitaltrust.com

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 * Deutsch
 * Norsk
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 * Our offer
   * Work Process
   * Services
   * Assets
   * IPview
   * Unitary Patent
 * IP360
 * IPview
 * Career
   * Our Culture
   * Recruitment
   * Join Us
 * Newsroom
   * News
   * Events
   * Articles
 * Contact
   * Our People
   * Our Offices
   * Get in Touch
 * Go to
   * zaccoipservices.com
   * zaccodigitaltrust.com




PIONEERS
IN IP360

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IP360 – THE FUTURE OF
INTELLECTUAL PROPERTY

When the world changes, so do we. Since we first introduced IP360, it has
represented a new perspective, redefining how best to develop and protect your
IP rights and other assets. As the industry has evolved, so too have our
services, providing exceptional capability, unique geographical reach, and
protection that stretches from the first flash of an idea through patents,
trademarks, online brand protection and beyond, across the entire lifecycle. You
will recognise the way we work, but the opportunities for protection,
monetisation and enforcement have been enhanced.

Read about IP360



INNOVATION
ASSETS

Read more


DIGITAL
ASSETS

Read more


IDENTITY
ASSETS

Read more


INNOVATION ASSETS

Everything connected with the development of an idea or innovation could
potentially be an innovation asset. Patents, copyrights, licenses, trade
secrets, virtual engineering, testing simulations, technical knowhow and even
the development process itself are all examples of innovation assets, and could
add considerable intellectual property value to your organisation.

Our technical expertise means that we are often involved throughout the entire
development process, advising on implementation and commercial viability
relevant to IP and offering strategic advice in view of trends within the IP
landscape. We consider all of the technical and legal implications that could
arise throughout the process, advising on how to navigate the security and
protection of any resulting innovation. 

ASSET

Patent
Copyright
License

Trade Secret
Machine Learning
Artificial Intelligence

Read more

READ MORE ABOUT INNOVATION ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT



DIGITAL ASSETS

How valuable is your digital information and how should you maintain its
integrity and security? Whether you are a brand new start up or a Fortune 500
Multinational, effective data management requires developing processes to
recognise what could be useful, and how you should capture or track it. Zacco
can quickly identify, verify and protect what you have, and advise you on how to
secure its value.

With advances in processing power and AI, companies are finding that data can be
used in ways never thought possible. Analysed correctly, it can boost
productivity, improve efficiency, identify market trends and even become a
profitable new revenue stream. Intelligence, data, algorithms, processes and
ideas suddenly become more than just the sum of their parts – They become
Digital Assets.

ASSETS


Data
Algorithms
Business Intelligence

Software Licensing
Domain Names
Quality Assurance

Read more

READ MORE ABOUT DIGITAL ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT



IDENTITY ASSETS

Identity Assets could be anything that allows customers and clients to recognise
your organisation, your products or your services. In short, your business
identifiers.

These valuable identifiers traditionally became IP in the form of Trademarks,
Designs and Copyrights, such as text, logotypes or imagery, but increasingly
included other sensory signifiers, such as sounds and even tastes. Relevant
services might include licensing or affiliate arrangements and regulatory
compliance, as well as a range of digital brand services such as domain names
and DNS, online marketplace monitoring and counterfeit prevention, as well as
social media, Metaverse or NFT branding protection.

ASSETS

Patent
Trademarks
DesignsCopyrights
Retail and E-Commerce
Licensing
Domain Names
 
Read more

READ MORE ABOUT IDENTITY ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT



DISCOVER THE TRUE
VALUE OF YOUR ASSETS

The increasingly digital approach to business has made it easier than ever to
track the value of your assets. We can help you define them, evaluate them and
release their hidden value. 

We know that value emerges from unexpected places and digitalisation means that
traditional borders and boundaries no longer apply. We work with you to go
beyond conventional patent and trademark protection, into the world of online
branding, domain management and navigating cyber threats. 

The following stories offer insight into how we unlock the real value of your
innovations, data, brand identities and other intangible assets; helping you to
secure them and capture their market potential. 

Innovation assets


THE DEVELOPMENT PROCESS BECOMES A VALUABLE ASSET

Read the whole customer story and see the assets we found.
READ MORE

Digital Assets


USING DECADES OF COLLECTED DATA AS A RESOURCE

Read the whole customer story and see the assets we found.

READ MORE

Identity Assets


PREPARING FOR A SIGNIFICANT ONLINE EXPANSION


Read the whole customer story and see the assets we found.
READ MORE


THE DEVELOPMENT PROCESS BECOMES A VALUABLE ASSET


A large company using Artificial Intelligence in the burgeoning Green Tech space
approached Zacco to help them formalise their impressive expertise and ideas
into tangible IP assets. What began as a patent drafting exercise soon evolved
into an exploration of their development process and Zacco was able to identify
where the process itself could be considered novel, and therefore worthy of
patent protection in its own right. Securing the development process created an
extra layer of protection because, conceptually, the process could lead to other
innovations and competitors were now potentially restricted from following
exactly the same route.

On conducting ‘Freedom to Operate’ searches, we also discovered multiple
decisions taken throughout the process leading to the use of different
technological approaches. One approach led the company into a relatively
unexplored area of technological advancement, which meant that there was
significantly less competition within the patent space than there would have
been via other routes. This also meant leading the way in terms of securing
their patents, which in turn resulted in significant potential to license their
technology.

Working in close collaboration, Zacco has helped them to create a comprehensive
IP Strategy which accounts for potential benefits and pitfalls. We have also
assisted them in developing a culture of IP awareness throughout the
organisation by putting processes in place to recognise ideas as they happen and
to explore their commercial viability prior to securing rights. This has also
resulted in the company securing a number of new potential revenue streams that
they had not previously considered, both from existing IP rights and recently
identified intangible assets. Zacco is now responsible for managing their
portfolio, and we have been able to scale our service as they grow.

IDENTIFIED ASSETS


 * Patent
   Copyright
   Working Method
   Manufacturing Process

 * License
   Machine Learning
   Artificial Intelligence

Talk to us
YOU HAVE ASSETS YOU DON`T KNOW ABOUT

OUR WAY OF SECURING YOUR ASSETS



USING DECADES OF  COLLECTED DATA AS A RESOURCE

A manufacturing organisation that Zacco has been working with for almost fifteen
years has increasingly found itself in competition with new data-driven
start-ups and wanted to explore what they could do to stay competitive.

Understanding what they had available meant first understanding what they used
in their day-to-day operations. Zacco discovered the company had access to
decades of data on resource usage, transport logistics, sales figures and market
statistics, and we were quickly able to identify what could be an asset.
Successful analysis resulted in immediate improvements to efficiency, a
reduction in waste and a better understanding of client purchasing habits.

Zacco was also able to identify data that could be used to track market trends,
which the company was able to capitalise on. Perhaps more interestingly, this
product and service usage data, already quality checked, could be sold to third
parties. Zacco had identified a new revenue stream, requiring relatively little
effort to profit from.

Zacco has helped them start their security journey with our Digital Trust team
conducting a comprehensive security maturity assessment. We now provide
Vulnerability and Threat Management services, actively monitored through our
in-house Security Operations Centre.  Their data is secured beyond regulation
and compliance requirements and our Tech Law expertise has steered them clear of
data misuse, developing legal foundations to collect, use, license  and sell
their data


The organisation now has comprehensive network security in place, protecting
their existing assets beyond what can legally be defended by the use of
traditional patents and trademarks. We are also responsible for safeguarding
their digital presence, domains and online brand reputation. IP and IT Due
Diligence on target companies, examining newly acquired IP rights and assessing
potential cyber security risks, Zacco provided a comprehensive, efficient and
cost effective solution from a single provider.

IDENTIFIED ASSETS

 * Software
   Data
   

 * Patent
   Knowhow

Talk to us
YOU HAVE ASSETS YOU DON`T KNOW ABOUT

OUR WAY OF SECURING YOUR ASSETS



PREPARING FOR A SIGNIFICANT ONLINE EXPANSION

A company that Zacco has been working with for many years moved into online
sales a few years ago. Zacco had previously helped them identifying, registering
and protecting a portfolio of trademarks and designs, including associated
monitoring, infringement and anti-counterfeiting services to keep them secure.
As we knew their business, Zacco was a natural choice of partner as they moved
online and we introduced them to our Digital Brands team who were able to secure
both relevant and similar domain names, as well as assisting with a range of
enrolment and enforcement services for marketplaces and social media.

The online business has continued to grow and Zacco has been able to scale its
services in parallel. As they have become more popular, we have assisted with
licensing the brand to create new recurring revenue streams and, where this has
been impossible or impractical, we have helped them enforce their rights from
simple takedown requests to complex international litigation. With their online
business now their biggest sales channel, they have increasingly focused their
efforts into the development of their online branding, including exploration
into potential new revenue streams. Once again, Zacco has been on hand to
assist, starting with discussions into IP strategy and commercial viability,
including licensing potential, valuation and due diligence. We are currently
busy helping them to plan their entry into the various ‘Metaverses’ under
development, and are actively monitoring for NFT infringement across various
marketplaces. This means registering all related IP to include digital and
virtual versions of products, either as artistic collectibles or for use in
online worlds or gaming, and registering relevant Blockchain domains. Zacco has
been working in close collaboration with the company every step of the way. As
they have evolved, so to have we, and we have helped them to cross the threshold
from more traditional identity assets to a comprehensive online and offline IP
branding security strategy. We look forward to helping them maintain their
stellar growth and are ready and able to help them secure their online future.

IDENTIFIED ASSET


 * Trademark
   Design

 * Domain name
   Company name

Talk to us
YOU HAVE ASSETS YOU DON`T KNOW ABOUT

OUR WAY OF SECURING YOUR ASSETS



FIVE STEPS TO
SECURE YOUR ASSETS

Assets are everywhere in your organisation, but are you sure you’re making the
most of them?

Our experts work with you through a proven, step-by-step process, to understand
your organisation and to identify patents, trademarks, design rights, domain
names and other intangible assets which can add value to your business.



To make all sure your assets are yours to keep, we advise you on viable
strategies to manage, secure and protect them, and monetise them where possible.
When you’re successful, threats to your innovation, digital and identity assets
are likely to emerge, both online and in the real world. Therefore, we won’t
lose track, but will continue to monitor your assets throughout their lifecycle,
and when necessary, we work with you to defend and enforce your rights
internationally. This work process ensures you maintain control of your assets,
both now and in the future 

Our process in full - Read more


SERVICES DESIGNED TO PROTECT YOUR INNOVATION, IDENTITY AND DATA

The Zacco IP360 approach is designed to help you identify and protect all of
your intangible assets. From patents and trademarks to online infringements,
data security and litigation, we have all the skills you could need, and 500
experts ready to help you.


INNOVATION ASSETS

Patent Drafting

IP Strategy Development

Patent Annuities

Validation

IP Portfolio Management

See all types of our services


DIGITAL ASSETS

DevSecOps

Digital Forensics

Cyber Risk Assessments

Vulnerability Scanning

Incident Response & Management

See all types of our services


IDENTITY ASSETS

Trademark Prosecution

IP Litigation and Dispute Resolution

Online Brand Protection

Corporate Domain Management

Anti-Counterfeiting

 


See all type of services


REVEAL THE HIDDEN ASSETS
YOU DIDN'T KNOW YOU HAD

No matter what industry you are active in you will have hidden assets, and by
identifying them you can take steps to successfully protect and secure them.
Monitoring and managing your assets makes it easier to mitigate the typical
risks you might face, as well as ensuring you don’t miss out on opportunities to
monetise your innovations and brands.  

Zacco has packaged our services to help you identify and recognise what you
have, and how to make sure they stay yours. We combine intellectual property,
domain and online brand protection solutions to secure your IP assets, monetise
them where possible, and enforce them where necessary. Explore how we will work
together to develop, protect and enhance your ideas, and your brand, no matter
what you work with, or where you are based. 

Learn more about how we can help you to reveal them. 

How we did it



DUE DILIGENCE: MORE VALUE FOR MONEY

Read the whole customer story and see the services we used

Read more

How we did it



IDENTIFYING THE HIDDEN VALUE WITHIN DATA

Read the whole customer story and see the services we used

Read more

How we did it



OUTSOURCING OF IP PORTFOLIO

Read the whole customer story and see the services we used

Read more


DUE DILIGENCE: MORE VALUE FOR MONEY

A company engaged Zacco in relation to a merger and acquisition (M&A) to carry
out assessments of the intellectual property and information security of a
potential investment (the “target company”). We initiated the due diligence by
mapping the target company’s patents and patent applications, brands and
registered trademarks. We also reviewed license and R&D agreements, and assessed
security risks. During the mapping, we found that the actual value of the patent
portfolio was low relative to the original ‘strength assessment’ that had been
carried out by a third party. Key patents within the portfolio were not as
strong as presented, and the geographical scope of protection could also be
questioned. Thus, by identifying and evaluating the target company’s
intellectual property, we helped our client (the acquiring company) to negotiate
a better price.

SERVICES USED:

 * IP Due Diligence
 * IP Strategy Development
 * IP Strategy Implementation

Talk to us
REVEAL YOUR HIDDEN ASSETS

WANT TO KNOW MORE?



IDENTIFYING THE HIDDEN VALUE WITHIN DATA

A software company that produces mobile applications (“apps”) for the travel
industry needed Zacco’s advice on how to utilise the
data generated from their apps. First, our team of experienced software
developers and cybersecurity consultants analysed the
client’s product and level of security. We continued by reviewing their identity
assets, such as trademarks and domain names. Next,
we created a digital assets strategy and set up a process for how to develop
their applications. Finally, we created a strategy for
how to extend the protection of their online brands and unique software. As we
discovered that the company had not legally
ensured that they owned the data, which their apps produced, we helped them
create new terms of business and terms of use. We
also helped our client to meet the data storage and privacy requirements after
implementation of GDPR.

SERVICES USED:

 * Privacy (GDPR, Cloud Act, Data Protection Act)
 * Trade Secrets protection

Talk to us
REVEAL YOUR HIDDEN ASSETS

WANT TO KNOW MORE?



OUTSOURCING OF IP PORTFOLIO

A large international company approached Zacco and asked for our help to
consolidate their extensive and highly complex patent portfolio. The company was
looking to reduce administration and to reduce the cost of maintaining their
portfolio while reducing the time of pendency. To start with, we identified all
assets in their patent portfolio and classified them by level of importance. We
then began managing all recordals and validations. Simultaneously, we took over
responsibility for their pending patent applications, offering various fixed
price agreements leading to reduced application costs. As this turned out to be
very costeffective for our client, they decided to outsource their trademark
portfolio to Zacco as well. Thus, we not only helped them to reduce cost and
administrative workload, but also to gain better overview of their portfolio.

SERVICES USED:

 * Portfolio outsourcing
 * Portfolio handling and paralegal services
 * Patent annuities
 * Trademark renewals

 * Design renewals
 * Recordals
 * Validation

Talk to us
REVEAL YOUR HIDDEN ASSETS

WANT TO KNOW MORE?



DO YOU BELIEVE IN THE
VALUE OF INNOVATIVE THINKING?

Do you want to help visionaries and innovators protect their ideas and
inventions? Then come join us at Zacco, where your creativity, accuracy and
innovative thinking creates value.

Your career at Zacco

 * IP360
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   * IP Litigation and Dispute Resolution
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 *  
   * Corporate Domain Management
   * Patent Annuities
   * Validation
   * IP Portfolio Management
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   * Our History
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