brandactive.com
Open in
urlscan Pro
40.69.98.90
Public Scan
Submitted URL: http://www.brandactive.com/
Effective URL: https://brandactive.com/
Submission: On November 07 via manual from US — Scanned from CA
Effective URL: https://brandactive.com/
Submission: On November 07 via manual from US — Scanned from CA
Form analysis 3 forms found in the DOM
POST /#gf_1867394914
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_1867394914" id="gform_1867394914" action="/#gf_1867394914" class="">
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<option value="Albania">Albania</option>
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<option value="Andorra">Andorra</option>
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<option value="Antigua and Barbuda">Antigua and Barbuda</option>
<option value="Argentina">Argentina</option>
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<option value="Australia">Australia</option>
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<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bermuda">Bermuda</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Brazil">Brazil</option>
<option value="Brunei">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Cayman Islands">Cayman Islands</option>
<option value="Central African Republic">Central African Republic</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo, Democratic Republic of the">Congo, Democratic Republic of the</option>
<option value="Congo, Republic of the">Congo, Republic of the</option>
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<option value="Curaçao">Curaçao</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="East Timor">East Timor</option>
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<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
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<option value="Faroe Islands">Faroe Islands</option>
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<option value="Gabon">Gabon</option>
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<option value="Guatemala">Guatemala</option>
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<option value="Guinea-Bissau">Guinea-Bissau</option>
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<option value="Hong Kong">Hong Kong</option>
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<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
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<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
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<option value="Kosovo">Kosovo</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Laos">Laos</option>
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<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
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<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
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<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar">Myanmar</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Northern Mariana Islands">Northern Mariana Islands</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Palestine, State of">Palestine, State of</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russia">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saint Lucia">Saint Lucia</option>
<option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome and Principe">Sao Tome and Principe</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Sint Maarten">Sint Maarten</option>
<option value="Slovakia">Slovakia</option>
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<option value="Sudan">Sudan</option>
<option value="Sudan, South">Sudan, South</option>
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<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
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<option value="Turkmenistan">Turkmenistan</option>
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<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="Uruguay">Uruguay</option>
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<option value="Vanuatu">Vanuatu</option>
<option value="Vatican City">Vatican City</option>
<option value="Venezuela">Venezuela</option>
<option value="Vietnam">Vietnam</option>
<option value="Virgin Islands, British">Virgin Islands, British</option>
<option value="Virgin Islands, U.S.">Virgin Islands, U.S.</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
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<li id="field_1867394914_28" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gfield_nfprivacy " data-field-class="gfield_nfprivacy" style="display: none;"><label
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<div class="nfprivacy-field-description js--nfprivacypopup "> We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts.
To learn more, please see our <a href="/privacy-notice-uk/">Privacy Notice</a>. </div>
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<div class="nfprivacy-field-description js--nfprivacypopup "> Would you like to receive digital marketing insights in your inbox? We will send you one or two emails each month about our newest content, upcoming events, and new services.
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WHAT OUR CLIENTS SAY
* The team at BrandActive was instrumental in our quest to rebrand our entire
organization from top to bottom. While our engagement began well over a year
before we assumed a new brand name, the activation period fell upon the most
challenging time in the past 100+ years – the COVID-19 pandemic. From
up-front planning and strategy, to execution and follow through, BrandActive
was thorough, accurate and forward-thinking which helped us successfully
rebrand ourselves and continue to serve our community in their time of need.
We couldn’t have done it without them.””
Executive Director, Marketing and Corporate Communications, Garnet Health
* CIBC selected BrandActive for its highly disciplined approach and ability to
maneuver across a large, complex organization. The partnership resulted in
the conversion being completed within the timetable and budget established.
Former Vice President, CIBC
* This rebrand was an enormous undertaking for us with so many complexities and
interdependencies. You came in and gave us a stable process. You helped us
understand where the risks were, what we needed to do and obviously supported
us in the execution and the bringing of this incredible brand, Unify, to
market.
Former Chief Commercial Officer, Unify
* The team at BrandActive was instrumental in our quest to rebrand our entire
organization from top to bottom. While our engagement began well over a year
before we assumed a new brand name, the activation period fell upon the most
challenging time in the past 100+ years – the COVID-19 pandemic. From
up-front planning and strategy, to execution and follow through, BrandActive
was thorough, accurate and forward-thinking which helped us successfully
rebrand ourselves and continue to serve our community in their time of need.
We couldn’t have done it without them.””
Executive Director, Marketing and Corporate Communications, Garnet Health
* CIBC selected BrandActive for its highly disciplined approach and ability to
maneuver across a large, complex organization. The partnership resulted in
the conversion being completed within the timetable and budget established.
Former Vice President, CIBC
* This rebrand was an enormous undertaking for us with so many complexities and
interdependencies. You came in and gave us a stable process. You helped us
understand where the risks were, what we needed to do and obviously supported
us in the execution and the bringing of this incredible brand, Unify, to
market.
Former Chief Commercial Officer, Unify
* The team at BrandActive was instrumental in our quest to rebrand our entire
organization from top to bottom. While our engagement began well over a year
before we assumed a new brand name, the activation period fell upon the most
challenging time in the past 100+ years – the COVID-19 pandemic. From
up-front planning and strategy, to execution and follow through, BrandActive
was thorough, accurate and forward-thinking which helped us successfully
rebrand ourselves and continue to serve our community in their time of need.
We couldn’t have done it without them.””
Executive Director, Marketing and Corporate Communications, Garnet Health
* CIBC selected BrandActive for its highly disciplined approach and ability to
maneuver across a large, complex organization. The partnership resulted in
the conversion being completed within the timetable and budget established.
Former Vice President, CIBC
* This rebrand was an enormous undertaking for us with so many complexities and
interdependencies. You came in and gave us a stable process. You helped us
understand where the risks were, what we needed to do and obviously supported
us in the execution and the bringing of this incredible brand, Unify, to
market.
Former Chief Commercial Officer, Unify
1
2
3
INSIGHTS
REBRANDING ON THE WORLD STAGE? 3 TIPS TO MANAGE THE COMPLEXITIES OF GLOBAL
IMPLEMENTATION
October 31, 2022
Read more
EXPLORING HEALTHCARE PARTNERSHIPS? TAKE 3 STEPS TO SOLIDIFY YOUR BRAND AND
MARKETING OPERATIONS
October 25, 2022
Read more
HOW TO IMPLEMENT PHARMACEUTICAL/BIOTECH BRAND INTEGRATION AS M&A DEALS
PROLIFERATE
October 18, 2022
Read more
Read more insights
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We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
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level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.
If you wish to contact the website’s owner please use the website's form
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:
1. Screen-reader optimization: we run a process that learns the website’s
components from top to bottom, to ensure ongoing compliance even when
updating the website. In this process, we provide screen-readers with
meaningful data using the ARIA set of attributes. For example, we provide
accurate form labels; descriptions for actionable icons (social media icons,
search icons, cart icons, etc.); validation guidance for form inputs;
element roles such as buttons, menus, modal dialogues (popups), and others.
Additionally, the background process scans all of the website’s images. It
provides an accurate and meaningful image-object-recognition-based
description as an ALT (alternate text) tag for images that are not
described. It will also extract texts embedded within the image using an OCR
(optical character recognition) technology. To turn on screen-reader
adjustments at any time, users need only to press the Alt+1 keyboard
combination. Screen-reader users also get automatic announcements to turn
the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with popular screen readers such as JAWS,
NVDA, VoiceOver, and TalkBack.
2. Keyboard navigation optimization: The background process also adjusts the
website’s HTML and adds various behaviors using JavaScript code to make the
website operable by the keyboard. This includes the ability to navigate the
website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
keys, close them with Esc, trigger buttons and links using the Enter key,
navigate between radio and checkbox elements using the arrow keys, and fill
them in with the Spacebar or Enter key.
Additionally, keyboard users will find content-skip menus available at any
time by clicking Alt+2, or as the first element of the site while navigating
with the keyboard. The background process also handles triggered popups by
moving the keyboard focus towards them as soon as they appear, not allowing
the focus to drift outside.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
(forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported on our website
* Epilepsy Safe Profile: this profile enables people with epilepsy to safely
use the website by eliminating the risk of seizures resulting from flashing
or blinking animations and risky color combinations.
* Vision Impaired Profile: this profile adjusts the website so that it is
accessible to the majority of visual impairments such as Degrading Eyesight,
Tunnel Vision, Cataract, Glaucoma, and others.
* Cognitive Disability Profile: this profile provides various assistive
features to help users with cognitive disabilities such as Autism, Dyslexia,
CVA, and others, to focus on the essential elements more easily.
* ADHD Friendly Profile: this profile significantly reduces distractions and
noise to help people with ADHD, and Neurodevelopmental disorders browse,
read, and focus on the essential elements more easily.
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compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
screen-reader is installed on the blind user’s computer, and this site is
compatible with it.
* Keyboard Navigation Profile (Motor-Impaired): this profile enables
motor-impaired persons to operate the website using the keyboard Tab,
Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
(menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
jump to specific elements.
Additional UI, design, and readability adjustments
1. Font adjustments – users can increase and decrease its size, change its
family (type), adjust the spacing, alignment, line height, and more.
2. Color adjustments – users can select various color contrast profiles such as
light, dark, inverted, and monochrome. Additionally, users can swap color
schemes of titles, texts, and backgrounds with over seven different coloring
options.
3. Animations – epileptic users can stop all running animations with the click
of a button. Animations controlled by the interface include videos, GIFs,
and CSS flashing transitions.
4. Content highlighting – users can choose to emphasize essential elements such
as links and titles. They can also choose to highlight focused or hovered
elements only.
5. Audio muting – users with hearing devices may experience headaches or other
issues due to automatic audio playing. This option lets users mute the
entire website instantly.
6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
Wiktionary, allowing people with cognitive disorders to decipher meanings of
phrases, initials, slang, and others.
7. Additional functions – we allow users to change cursor color and size, use a
printing mode, enable a virtual keyboard, and many other functions.
Assistive technology and browser compatibility
We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
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developing and adopting new technologies. All this is meant to reach the optimal
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