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BECOME A SMARTER DIGITAL MARKETER

Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques
including AI

Get started for free

Choose a plan.

Trusted by agencies, consultants, marketing teams and brands like these




WORK SMARTER: THE RACE FRAMEWORK ADVANTAGE

For 20+ years, the RACE framework has been trusted by agencies, consultants and
marketing teams to improve their strategies and digital marketing capabilities.
Businesses in over 100 countries use our tried-and-tested, regularly updated
Standard Operating Procedures (SOPs) for digital marketing by customizing our
comprehensive templates to their business.


STRATEGY FOCUS

Many businesses don’t have a digital strategy. Our example templates show you
how to structure a comprehensive plan and implement it with our RACE SOPs.

Digital Strategy Toolkit


DATA BEATS INTUITION

Make the most of your insight by using our data-driven marketing templates, SOPs
and digital dashboards to identify problems and opportunities to grow your
business.

The RACE Digital Dashboard


CONTINUOUS IMPROVEMENT

Many businesses don’t have a proactive approach to improving "Always-on". Take
control with the RACE 90-day planning process, SOPs and recommended AI prompts.

90-day Planning Template


RACE IS A GLOBALLY RECOGNIZED, ACTIONABLE MARKETING FRAMEWORK

1 Million+

RACE Framework downloads

250+

best practice processes, templates and tools

20+ years

of experience in improving marketing results


MARKETING BEST PRACTICE FROM THE EXPERTS


RACE FRAMEWORK

Learn why the RACE digital marketing strategy framework is the choice of digital
marketers around the world.

Read the introduction to RACE


DIGITAL STRATEGY TEMPLATE

Read over a million times, it's our most popular free template, helping you
begin to create your winning strategy.

Get the marketing strategy template


THE SMART INSIGHTS BLOG

We've been keeping a global audience up to date with the latest marketing tips,
insight, updates and news since 2010.

Read the latest articles


GET THE RACE GROWTH SYSTEM TEMPLATE

Start improving your marketing today with the free RACE digital marketing
strategy template.

Get started for free

Choose a plan.


GET BETTER RESULTS

> "A goldmine of information on digital marketing that can help you get better
> results."

Andrew Topliffe

Digital Marketing CoE Leader




MAKE YOUR JOB EASIER

> "I'd recommend signing up to Smart Insights for a suite of useful tools from
> planning templates to strategy docs and a variety of other guides to make your
> job easier."

Daisy Seymour

Marketing Director




TENFOLD IMPROVEMENT

> "It's my digital marketing go-to Bible! Tenfold improvements in digital
> marketing results."

Patricia Goldsmith

Director




James Foster
Verified

Smart Insights has a wealth of useful information for marketers. The membership
is good value and includes lots of great content and eLearning packages.


Kevin Alvarez
Verified

If you’re an agency, I highly recommend looking into Smart Insights. I own and
run a boutique agency and wear a ton of hats. I found Smart Insights provided me
with everything from advice on growing my agency as well as valuable resources
that helped me continue my personal education.Show more


Helen Kings
Verified

I am delighted to have joined Smart Insights. As someone who has worked in
marketing for a number of years but fairly new to digital marketing, I was
looking to increase my knowledge across all areas. I find the templates
extremely useful and I also have a fantastic Account Manager who has pointed me
in the right direction when I have asked.Show more


Yulia S
Verified

I used the SmartInsights platform a few years ago when I established a company,
and I almost didn’t know anything about marketing but also had no time to learn.
I loved the format of the resources. I returned to SmartInsights recently
because I needed to have up-to-date information in marketing. A great resource –
highly recommended!Show more


David Pennington
Verified

Smart Insights were one of the prominent digital marketing brands when I first
began my career, and they still provide great resources today. No matter what
stage you are at, there is great advice and support from even the most casual
visit to their website. Recommend catching one of their webinars too if you get
the chance.Show more


Shannon Lancaster
Verified

I was unsure about whether Smart Insights would align with our business, and
came away from our demo feeling excited and inspired for the future. I signed up
almost immediately, and Claudine had us all set up in no time. Absolutely
fabulous experience.Show more


Christel Friis Conrad
Verified

Excellent customer service. The service was extraordinary, personal, quick and
customer friendly.


Lizz Larsen
Verified

Extremely helpful for me! I’m a one person marketing department that does it
all, including optimizing our website and SEO.


Catherine Hancock
Verified

This is one of the most valuable tools I have invested in and has helped me get
ahead in my career countless times. On top of offering an amazing product, it is
so good to know that the people who are behind Smart Insights are authentic and
believe in the value they are offering so completely (and such good marketers
themselves). Couldn’t recommend this product more highly!Show more


Lucie Blot
Verified

I’ve discovered Smartinghts about a decade ago and it has always proven so
helpful in my career in Marketing. A wonderful source of knowledge for
marketeers, with so many tailored-made tools. I can warmly recommend their
services.Show more


James C.
Verified

The resources SmartInsights offers are excellent and have helped bring my
organization along the digital journey. Their staff is helpful and responsive. I
recommend to anyone that can benefit when trying to bring leadership and teams
up to speed on how the digital journey should really work.Show more


Pascal L.
Verified

As a marketing consultant, I need to constantly update my knowledge. Thanks to
smartinsights I improve my digital expertise. My recommendations are more
relevant. Smartinsights is in my work a great companion, a little treasure where
I find inspiration. I can’t do without it.Show more


Ankit Kankar
Verified

RACE is an amazing framework to implement and to learn marketing excellence to
create strategic approach and performance improvement process.


Arabella Scarman
Verified

Fantastic platform for all things marketing. Highly recommend to anyone who
needs strategy, planning and templates, along with latest reports and industry
insight.


Melissa Fretwell
Verified

Smart Insights is my first port of call when I’m looking for a new framework or
simply new approaches to recurring challenges. It’s a vast resource that’s easy
to navigate and consume. I highly recommend!Show more


K.R. Hall
Verified

Smart Insights and Dr. Chaffey are the real deal. I’ve had a successful career
in marketing and management for 25+ years for business of all shapes and sizes
and this is by far the most clear, data-driven, forward-thinking information
that helps me do my job better every day. This cuts through the clutter, fads
and click-bait trends to what’s really working amidst the current environment.
thank you!Show more


Emma Stephens
Verified

I’ve been using SmartInsight’s e-learning, guides and templates to develop an
integrated digital marketing strategy across multiple teams. All the resources
have been extremely helpful and concise. The e-learning has really helped me
understand what I’m doing and how to apply in the real world, so it’s not just
been a tickbox exercise. I feel I’ve developed a deeper understanding and feel
much more confident about the project. This in turn is helping to get buy-in
across the organisation.Show more


David De Smedt
Verified

I wanted to evaluate our tech stack, I decided to upgrade this year and I have
not regretted. I managed to read through all E-Learning modules, and I am new
even more of a fan vs before. All content is of high value and very much up to
date. (Worth much more then I paid for.)Show more


Tim De La Salle
Verified

We have a subscription with Smart Insights and whenever we make use of it we’re
always delighted. A great mix of higher-level and deep-dive, well-researched and
suitably organised content.


Jean-Baptiste
Verified

Smart Insights is from my point of view the most complete website about digital
Marketing.


James Foster
Verified

Smart Insights has a wealth of useful information for marketers. The membership
is good value and includes lots of great content and eLearning packages.


Kevin Alvarez
Verified

If you’re an agency, I highly recommend looking into Smart Insights. I own and
run a boutique agency and wear a ton of hats. I found Smart Insights provided me
with everything from advice on growing my agency as well as valuable resources
that helped me continue my personal education.Show more


Helen Kings
Verified

I am delighted to have joined Smart Insights. As someone who has worked in
marketing for a number of years but fairly new to digital marketing, I was
looking to increase my knowledge across all areas. I find the templates
extremely useful and I also have a fantastic Account Manager who has pointed me
in the right direction when I have asked.Show more


Yulia S
Verified

I used the SmartInsights platform a few years ago when I established a company,
and I almost didn’t know anything about marketing but also had no time to learn.
I loved the format of the resources. I returned to SmartInsights recently
because I needed to have up-to-date information in marketing. A great resource –
highly recommended!Show more


David Pennington
Verified

Smart Insights were one of the prominent digital marketing brands when I first
began my career, and they still provide great resources today. No matter what
stage you are at, there is great advice and support from even the most casual
visit to their website. Recommend catching one of their webinars too if you get
the chance.Show more


Shannon Lancaster
Verified

I was unsure about whether Smart Insights would align with our business, and
came away from our demo feeling excited and inspired for the future. I signed up
almost immediately, and Claudine had us all set up in no time. Absolutely
fabulous experience.Show more





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