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Just announced: HUMAN’s Satori Threat Intelligence and Research team has
disrupted a cunning mobile advertising fraud campaign dubbed Konfety.
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HUMAN Blog


THE PARTY’S OVER: HUMAN’S SATORI THREAT INTELLIGENCE AND RESEARCH TEAM CLEANS UP
“KONFETY” MOBILE AD FRAUD CAMPAIGN

By Satori Threat Intelligence and Research Team
Jul 16, 2024
Ad Fraud, Research & Detection, Threat Intelligence

Evil twins. Decoys. An abused and misused SDK named after candy.

It's like a dark fairytale, isn’t it? But this is no fiction. It's a cunning
mobile advertising fraud campaign that peaked at 10 billion bid requests per day
before HUMAN’s Satori Threat Intelligence and Research team disrupted it.

The scheme, named Konfety by the Satori team, involved an advertising SDK called
CaramelAds and an “evil twin” evasion method to operate undercover. The threat
actors maintained non-malicious “decoy” applications on the Google Play Store,
all of which used the CaramelAds SDK—not inherently malicious in and of itself.
The 250+ apps gave the illusion of being owned by different developers, even
though many are template-based games, most of which the Konfety actors owned. In
addition, HUMAN observed that the actors were also re-selling inventory for
applications they do not own directly. 

As soon as HUMAN’s Satori Threat Intelligence team identified this activity, it
started to flag high-confidence traffic sourced from these applications. After
implementing countermeasures to protect our customers, we immediately began
observing adaptations in the ad networks targeted by the malware; the threat
actors switched their targets to ad networks not protected by HUMAN. Those who
have partnered with HUMAN for pre-bid mitigation and post-bid detection can rest
assured that they are fully protected from Konfety's impacts, providing security
in the face of such threats.

According to Google, Google Play Protect warns users and disables apps
identified to be "Evil Twin" apps. Google has been actively monitoring the
variations and protecting users over the course of its existence.

Check out our report if you want to explore more technical details and
understand the expertise of the Satori team.

Malvertising, Click-Baiting, and Drive-By Attacks, Oh My!

So, how was the Konfety group able to deploy its devious scheme?

The threat actors abused the CaramelAds SDK to simultaneously create a
stripped-down version of the SDK without GDPR consent to produce the evil twins,
which fraudulently generate ads using the publisher accounts from the Google
Play Store apps. The fraudsters created these “evil twins” in massive
numbers—something previously never before seen—and infected users via
malvertising, click-baiting, and drive-by attacks. The evil twins then:

 * Modified traffic to appear as though it originated from any type of device
   the actor chose
 * Opened any URL using the device browser
 * Did not perform any validation that the device was legitimate, that ads
   rendered correctly, or other checks standard in well-established networks 

Both the decoys and the evil twins used the CaramelAds SDK. However, they used
different domains for C2, with some hosted by the same IP address as other
CaramelAds infrastructure. The decoy apps contained the “full” version of the
SDK, which includes a GDPR consent notice. Evil twins only downloaded the SDK as
part of a second stage once the application was fully set up and used a
pared-down version of the full SDK, with only the necessary components to render
out-of-context ads. All the debug outputs and GDPR consent screen were absent. 

Let’s take the ad fraud component of Konfety as an example. From an app user's
perspective, imagine getting a request asking if you want to open a Wikipedia
article in the app. The Konfety actors would use this technique to hijack your
phone screen and then:

 * Display full-screen, out-of-context, hard-to-escape ads every few minutes
 * Stack multiple ads at a time
 * Exploit notifications to engage with you, the victim

Cleaning up the Konfety

The Konfety campaign demonstrates a new, innovative way cybercriminals conduct
ad fraud operations. The evil twin method aims to circumvent official app store
rules to enable criminal activity. 

Before the HUMAN Satori team uncovered Konfety, the scheme peaked at 10 billion
daily fraudulent bid requests. The campaign affected multiple entities across
the advertising ecosystem, including ad networks, and could have affected
developers unknowingly using the CaramelAds SDK. 

While the HUMAN Satori team could not tell how many evil twin downloads
occurred, it has developed signatures for the Konfety scheme. We are also
tracking any additional apps in openly available repositories, but the team did
not observe the Konfety threat on iOS. We have also provided our detection and
signature insight to external partners. As a result of these efforts, fraudulent
bid requests have substantially decreased.

HUMAN is dedicated to protecting the integrity of the internet and the
authenticity of advertising. We work to define industry standards and advocate
for adoption to protect the ever-evolving ecosystem.

If you’re part of the programmatic advertising ecosystem and want to harness
HUMAN’s industry-leading protection, contact us today.

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