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SMITH EXPANDS PARTNERSHIP WITH ALTERRA MOUNTAIN COMPANY

PR Partner Press Release*

Posted by SGB Media | July 29, 2022



Smith announced it renewed and expanded its partnership with Alterra Mountain
Company as the exclusive product sponsor of eyewear and helmets among 15
Alterra-owned resorts across North America, targeting a multi-season approach to
provide resort visitors protective gear, including Smith’s snow and bike helmets
and the brand’s proprietary ChromaPop lens technology across sunglasses and
goggles.

Partners since 2019, the expanded agreement has supported California and Nevada,
including Big Bear Mountain Resort, Snow Summit, June Mountain, Mammoth
Mountain, and Palisades Tahoe. Throughout the season, Smith will offer demo days
for consumers to experience new products, retail promotions to grow resort sales
and on-mountain stoke, including Smith-branded terrain parks at Stratton,
Snowshoe, and Big Bear resorts.

“We strongly believe that the best partnerships are built on a shared path to
becoming better contributors to the industries and the people we surround
ourselves with,” said Scott Oliver, national sales manager, Smith. “Alterra and
its highly talented team epitomize that belief, and we are extremely proud of
our shared commitment to supporting a more unified community for outdoor
enthusiasts and excited for what the future holds together,” he continued.

“Smith has been a fundamental partner of Alterra Mountain Company since the
beginning,” said Ryan Blanchard, vice president, brand partnerships, Alterra
Mountain Company. “The brand has a direct impact on the experience our guests
have at our destinations, and their continual efforts to innovate and support
the sport’s growth are profound. I couldn’t be prouder to continue this
partnership and look forward to seeing all we have planned come to life.”

Photo courtesy Smith


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