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Publishing Guidelines
1. Publishing Guidelines
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STRATEGIES FOR SUCCESSFUL ARTICLE/GALLERY PUBLISHING
By Hannah Exner (SYNAXIS CORPORATION)
Last Updated: Nov 28, 2023
Microsoft Start prioritizes high-quality content that is current, substantive,
and tailored for the platform. All content must comply with our Content
Guidelines and Publishing Requirements, but there are some attributes of content
that, while not expressly prohibited, may limit discoverability. It is best to
review each post before ingestion to ensure there are no errors that may inhibit
reader engagement and discoverability.
INVALID DATES
While Microsoft Start does allow for republishing of older content that is
evergreen, it's best to do so sparingly and to date it accurately. Content that
has an invalid date format, a missing date, or a misleading date, such as a date
in the future or old content that has been dated to the day of ingestion rather
than the day of original publication, will be de-prioritized by the algorithm.
Read more about accepted date formats here.
EXCESSIVE OR MISLEADING LINKS
Content on Microsoft Start is intended to be read on Microsoft Start and not
merely act as a gateway to the original site. Articles with less than 450
characters and articles that link back to the original site within the first
three paragraphs will be demoted.
It's also helpful not to put too many links in an article, particularly sections
of links back to the original site such as "Most Read" or "Recommended
Articles."
MISPLACED RELATED LINKS
Related Links are lists of more than two links under headers including but not
limited to "Related" "Read More," or "Recommended."
Posts should not include Related Links anywhere but the two designated areas: At
the bottom of a post, or in the column that appears to the right of a post on
Microsoft Start. Related Links sections may not appear in other locations, such
as the first few paragraphs of an article.
If a post is found to have a Related Links section that is misplaced, the
article may be demoted.
FLAWED FORMATTING
Posts that are hard to read will not engage readers and thus will have trouble
succeeding. Articles without paragraph or line breaks, broken links that aren't
clickable or appear as plaintext, and badly-encoded special characters should be
identified and fixed before ingestion.
IRRELEVANT MEDIA
Images, slideshows, and videos embedded in an article without being related to
the content of the article can confuse or distract readers and are not
recommended.
DUPLICATE LINKS
Do not repeat links more than once in the same post. Links to distinct but very
similar articles, such as reporting on small developments in ongoing stories,
should be used sparingly.
DUPLICATE MEDIA
Ensure that any embedded media is embedded only once. If embedding more than
once piece of media, such as images or video clips, make sure that they are
related to each other and relevant to the topic indicated in the post title.
DUPLICATE POSTS
While evergreen content is welcome on Microsoft Start, it must be edited to
indicate that is a repost, with some justification for why the content is
relevant again or information about what elements have been updated, or it will
be rejected.
FLAWED MEDIA
Blurry or badly-cropped images look unprofessional and can reduce reader
interest in your content.
LACK OF ATTRIBUTION
Microsoft Start creators are expected to comply with copyright laws and to
properly attribute all media in their posts.
MISSING OR WITHHELD CONTENT
Posts that claim to feature media content such as slideshows or videos that are
missing or that cannot be viewed without clicking through to the original site
are misleading and can frustrate readers. Similarly, avoid posting articles that
are shortened or summarized on Microsoft Start but appear in full on the
original site. Unintentionally omitted media embeds may be caused by errors in
compliance with the Feed Specifications.
Flawed Slideshow Layout
WRONG SLIDESHOW SIZE
Slideshows (also known as Galleries) have a minimum of 5 slides and a maximum of
200, except:
* Japan minimum 2 slides
* Sweden minimum 2 slides
* Spain minimum 4 slides
* Portugal minimum 4 slides
All slides in a slideshow must contain images. Learn more about supported image
sizes in Auto-Publishing Requirements.
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RELATED ARTICLES
* Publishing Guidelines for Microsoft Start Partners
* Content Ranking
* Auto-Publishing Requirements
* Partner Hub FAQ
ON THIS PAGE
* Invalid Dates
* Excessive or Misleading Links
* Misplaced Related Links
* Flawed Formatting
* Irrelevant Media
* Duplicate Links
* Duplicate Media
* Duplicate Posts
* Flawed Media
* Lack of Attribution
* Missing or Withheld Content
* Wrong Slideshow Size
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