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Hi there, my name is Chloe Looker & you’re looking at my graphic design
portfolio. Thanks for stopping by! 

Work  /  About me  /  Resume



















PERISH TRUST LOGO REDESIGN

Logo / Branding
Fall 2022
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One of my all-time favorite San Francisco shops, Perish Trust, asked me to
redesign their logo in advance refershing their website. Together, we started by
exploring new typefaces. Then felt the type needed some kind of handmade
element. I used texture from indo ink on paper by Case for Making which you can
find at the shop. This inclusion of a hand made mark connects to the shop’s
history and ethos, selling hand crafted items from both local and not so local
artists and makers.

I also cosulted on their new website design, provding feedback throughout the
process. Specifically, I selected the typefaces and accent color for the site.
Check it out here. 

Typefaces used Combine by Julie Patard, Bookmania by Mark Simonson, and HK
Grotesk by Hanken Design Co. 






HONEY HONEY BRANDING

Branding project for local small business
Fall 2022
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Honey Honey, a small business out of Berkeley, CA entrusted me with creating the
core branding system of their new venture. It was such a delight to collaborate
with founder and artist Jessica Niello-White. After trading inspiration and
fleshing out the desired feel for the brand, I created a logo system, chose
typefaces, main colors, as well as a couple of graphic elements to be applied.

You can see all of these elements in these selections from the brand guide I
created. You can also check out the system applied (by other designers :) on the
Honey Honey website and Instagram. 

I’ve also included some images from sketches throught the design process. 

Typefaces used Carta Nueva by My-Lan Thuong and Sharp Type, Ogg by Sharp Type,
and Helvetica Neue by Linotype Design Studio and Max Meidinger. 






ICA FUND CORE VALUES SERIES

Social media graphics
Spring 2022
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I created a series of graphics for ICA Fund to showcase their core values
through a social media campaign. Using ICA’s brand guide, I developed a series
of six fresh and colorful graphics for each value, plus a title post. The aim of
the campaign was to create something more playful while staying within ICA’s
established brand.

Through the development of the series, I also created a template to be used for
future campaigns showcasing the entrepreneurs they support. 

From both of these, I extrapolated a series of plug and play design assets (the
various cut out shapes) ICA can use for future social media design needs.

Typefaces used Rational.  






GRL GRP WEBSITE & BRANDING

Brand Identity & Web Design
Fall 2021
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GRL GRP is a womxn run and feminist inspired design collective based in the Bay
Area of California. Along with Ashlyn Jackson, I crafted GRL GRP’s brand
identity and Rebecca Gardea and I designed and created our website. 

So what is GRL GRP? It’s the collective design practice of Ashlyn Jackson,
Abigayle Cosinuke, Rebecca Gardea, Meg Quarton, Sarah Chieko Bonnickson, and
myself. Together, we encourage and inspire one another to make new work while
gaining recognition for our work by sharing a platform. We strive to carve out
space in the design worls for ourselves and have fun doing it!

Typefaces used Narly by Zuzana Licko, Azul by Mariela Monsalve, and Authentic
Sans by Christina Janus and Desmond Wong.




CCA DESIGN LECTURE SERIES 

Identity & promotional assets
Spring 2022
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California College of the Arts trusted GRL GRP to design the identity for their
Spring 2022 Lecture Series. The series featured CCA alumni as part of every
event, inspiring GRL GRP to lean into CCA’s heritage as a school for arts and
CRAFTS. We focused on the relationship between craft and womens’ work, which led
us to explore textiles, pattern making, and weaving. By blending digital and
physical mediums, GRL GRP was able to create something new, yet familiar. 

We started by taking images of household textiles and digitally altering them to
create base patterns to work with. After two years of  gathering digitally due
to COVID, we wanted to create this identity off of the computer using physical
making methods. We each made two posters (I made the main poster for the series
and the one for the “Extimacy” lecture). I also helped construct the large woven
posters with the help of two other GRL GRP members. 

After arriving at this imagery and text treament, we applied them across
promotional materials, both digital and physical including social media posts,
Zoom backgrounds, and slide decks.

Want to learn more about GRL GRP? Visit our website!

Typefaces used Authentic Sans by Christina Janus and Desmond Wong