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 * Home/
 * State of IVR Customer Experience

HOME


STATE OF IVR CUSTOMER EXPERIENCE

Sample/target audience

 * Consumers, who had contacted a business or a government organization for
   customer service in the last 12 months

The conditions

 * Made the call with a smart phone
 * Had one or more interactions with an IVR
 * Data collected from 500 responses

--------------------------------------------------------------------------------


SURVEY FINDINGS


IVR SELF-SERVICE

The IVR is not intelligent enough

 * 88% of respondents said the IVR was not intelligent enough
 * 38% unintelligent or somewhat unintelligent
 * 50% found it only somewhat intelligent

Majority are ready to ditch self-service for an agent

 * 60% tried to zero out to a call center agent very often or often
 * 26% tried to zero out to a call center agent somewhat often


ESCALATION TO AN AGENT

IVR callers wait in the IVR queue, then they Press zero for Agent

 * 67% wrestled with the IVR to get an answer for 5 minutes or more
 * 41% wrestled with the IVR to get an answer for 15 minutes or more

Customers won’t wait endlessly in the queue even for an agent

 * 70% waited for 5 minutes or longer upon zeroing out to get a human agent on
   the line
 * 43% waited for more than 15 minutes upon zeroing out to get a human agent on
   the line

--------------------------------------------------------------------------------


IVR CUSTOMER EXPERIENCE: THE BIGGEST PAIN POINT

Having to repeat  information to an agent that you have already entered in the
IVR is universally disliked.



 

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