garage.hp.com Open in urlscan Pro
2a02:26f0:dc:18a::28f1  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Skip to Content Skip to Footer
https://www.hp.com/webapp/wcs/stores/servlet/HPHeaderServices?storeId=10151&cb=cartStatus&callback=jQuery18308251954314816363_1459802963388&_=1459802965974


Sign in




My HP account
Support Dashboard Support Dashboard
Sign out Sign out
Explore Open Explore

Shop Open Shop

Support Open Support

Explore

Featured
Security



Hybrid work



HP+ smart printing system



Instant Ink



Print, play, learn



VR



Sustainable Impact



Construction layout robot



PCs
Laptops



Desktops



Gaming



Monitors



Accessories



Business laptops



Business desktops



Workstations



Retail solutions



Print
Ink, toner & papers



Home printers



Home office & Business printers



Enterprise printers



Scanners



Large-format printers & plotters



Industrial presses



Specialty printing solutions



Managed print services



Business solutions
3D print



Molded fiber



Collaboration



Digital workspaces



Industry solutions



Business services



Consumer services



Explore all



Public sector purchasing



Shop

Featured
HP.com store



Ink & toner cartridges



Instant Ink



Weekly Deals



Business store



Business discounts



Small Business Advisor



University student discounts



Track your order



Shop PCs
Laptops



Desktops



Gaming PCs



Business laptops



Business desktops



Z Workstations



Chromebooks



Shop Print
Ink & toner cartridges



Printers



Instant Ink



Laser printers



Home & home office printers



Large format plotter printers



HP+



Refurbished printers



Paper



Shop Accessories
Accessories



Monitors



Docking stations & hubs



Mice & keyboards



Headsets & speakerphones



Webcams & microphones



Chargers & power adapters



Bundles



Software



Care packs & services



Support

Problem solving
Support & troubleshooting



Software & drivers



Diagnostic tools



Community



Windows 10 / Windows 11 Support



Support by product
Printing



Computing



Instant Ink



Other Products



Support resources
Contact us



Check warranty



Authorized service providers



Security bulletin archive



Parts store



Consumer services



Business services



Product registration



us
en
false
https://www.hp.com/cma/ng/lib/exceptions/privacy-banner.js
https://www8.hp.com
https://tracking-na.hawksearch.com/api/trackevent
Clear
Skip to Content Skip to Footer
Explore Open Explore
Shop Open Shop
Support Open Support
Clear
https://www.hp.com/webapp/wcs/stores/servlet/HPHeaderServices?storeId=10151&cb=cartStatus&callback=jQuery18308251954314816363_1459802963388&_=1459802965974
 * Shopping Cart
    
    
    
    
   Close Shopping Cart popup
    
    



Sign in



My HP account
Support Dashboard Support Dashboard
Sign out Sign out
Featured
Security

Hybrid work

HP+ smart printing system

Instant Ink

Print, play, learn

VR

Sustainable Impact

Construction layout robot

PCs
Laptops

Desktops

Gaming

Monitors

Accessories

Business laptops

Business desktops

Workstations

Retail solutions

Print
Ink, toner & papers

Home printers

Home office & Business printers

Enterprise printers

Scanners

Large-format printers & plotters

Industrial presses

Specialty printing solutions

Managed print services

Business solutions
3D print

Molded fiber

Collaboration

Digital workspaces

Industry solutions

Business services

Consumer services

Explore all

Public sector purchasing


Featured
HP.com store

Ink & toner cartridges

Instant Ink

Weekly Deals

Business store

Business discounts

Small Business Advisor

University student discounts

Track your order

Shop PCs
Laptops

Desktops

Gaming PCs

Business laptops

Business desktops

Z Workstations

Chromebooks

Shop Print
Ink & toner cartridges

Printers

Instant Ink

Laser printers

Home & home office printers

Large format plotter printers

HP+

Refurbished printers

Paper

Shop Accessories
Accessories

Monitors

Docking stations & hubs

Mice & keyboards

Headsets & speakerphones

Webcams & microphones

Chargers & power adapters

Bundles

Software

Care packs & services


Problem solving
Support & troubleshooting

Software & drivers

Diagnostic tools

Community

Windows 10 / Windows 11 Support

Support by product
Printing

Computing

Instant Ink

Other Products

Support resources
Contact us

Check warranty

Authorized service providers

Security bulletin archive

Parts store

Consumer services

Business services

Product registration



Support See All
Software and Drivers

Printer Support

Computer Support
Skip to Content Skip to Footer


Articles
 * Modern Life
   
 * Business
   
 * Arts & Design
   
 * Innovation
   
 * Impact
   
 * News
   

Featured

Hybrid holiday gift guide: Gadgets for a new way to work
Latest
 * Tips to help your brain get into “flow” at work
 * Why companies and employees need to work together to fend off cyber threats
 * Gift ideas for a happy hybrid holiday

Featured

In the world of remote and hybrid work, mentorship matters
Latest
 * 7 emerging areas of technology to watch in 2023
 * A former founder’s rules for bringing a startup mentality to a big company
 * 3 wartime moments to remember in HP’s history

Featured

Welcome to the new creative economy
Latest
 * AI and the future of art
 * The tech behind the world’s most customized car
 * How 3D printed forms make impossible architecture possible

Featured

A hybrid household printer for a new normal
Latest
 * What is… edge computing?
 * What are... game engines?
 * How Native Americans are using cutting-edge tech to repatriate their ancient
   artifacts

Featured

How to recycle almost any household electronic device
Latest
 * Tips for conserving paper when printing at home or in the office
 * Human Rights Day: How anyone can make a difference
 * 22 companies that recycle their own products and more

Featured

7 nonprofits fighting for equal access to life-improving tech
Latest
 * CES 2023: 5 tech trends shaping our future
 * A win for education in Africa, with support from Oprah
 * Students in the spotlight at HBCU tech conference

Collections

Generation Impact

Learn how Gen Z is changing the world, one brilliant idea at a time.


The Way We Work Now

How people are adapting to make all types of work creative, collaborative, and
meaningful.


Dear Future Me

See high-school students share personal letters written to their future selves
and younger ones pen their hopes for the future.


History of Memory

Watch true stories of lives changed by a the discovery and creationg of printed
photos.



Videos

Generation Impact: The Guardians

High school friends create a tech startup that aims to help women feel safer in
public spaces.


Generation Impact: The Coder

Find out how a teen programmer inspires legions of STEM students to learn to
code.


Generation Impact: The Inventor

See how a brilliant entrepreneur uses 3D printing to help others with limb
differences.


Dear Future Me

Watch high school seniors open letters they wrote to themselves as
middle-schoolers six years earlier.



Explore HP

Press Center

News releases, blogs, images, contacts, and resources for media.


HP Careers

HP is hiring and talent is our only criteria. See what’s possible.


Sustainable Impact

Building lasting, positive change for the planet, people, and communities.


Innovation Magazine

Stories that inspire optimism about the future, and the future of HP.




FOLLOW US

FacebookFollow on FacebookTwitterFollow on TwitterLinkedInFollow on
LinkedInInstagramFollow on Instagram

 * Articles
   
 * Collections
   
 * Videos
   
 * Explore HP
   

 * 
   Main Menu
 * Articles
 * Modern Life
 * Business
 * Arts & Design
 * Innovation
 * Impact
 * News

 * 
   Main Menu
 * Collections
 * Generation Impact
 * The Way We Work Now
 * Dear Future Me
 * History of Memory

 * 
   Main Menu
 * Videos
 * Generation Impact: The Guardians
 * Generation Impact: The Coder
 * Generation Impact: The Inventor
 * Dear Future Me

 * 
   Main Menu
 * Explore HP
 * Press Center
 * HP Careers
 * Sustainable Impact
 * Innovation Magazine

ARTS & DESIGN


FINDING THE ART IN ARTIFICIAL INTELLIGENCE

AI is giving creators a new medium for experimentation and raising questions
about the nature of art.

By Stephanie Walden — December 15, 2022



ARTS & DESIGN


FINDING THE ART IN ARTIFICIAL INTELLIGENCE

AI is giving creators a new medium for experimentation and raising questions
about the nature of art.

By Stephanie Walden — December 15, 2022

When freelance artist Derrick Schultz needed to create an illustration of Helen
Rosner, a food writer at The New Yorker, he instantly thought of the work of
16th-century artist Giuseppe Arcimboldo, who painted portraits of monarchs with
their faces comprised of fruit.

To create something similar for a Q&A with Rosner, published by typeface
foundry Commercial Type, Schultz turned to an AI text-to-image generator to
replicate Arcimboldo’s style in Rosner’s likeness. These tools make it simple
for designers — or anyone with an internet connection — to generate images based
on a few lines of text describing the visual they want to create. 

Schultz typed out a text prompt, ran the generator overnight, and checked the
results the next morning. When he had 16 AI-generated pieces, he collaged them
together in Photoshop. The final result — an abstract portrait of Rosner made of
food items like fried chicken and noodles — is incredibly detailed, with a
painting-like aesthetic complete with brushstrokes and intricate, interwoven
textures.

Derrick Schultz

An abstract portrait of Helen Rosner, a food writer at The New Yorker, created
using AI.

AI-generated imagery has exploded onto the digital illustration, graphic design,
and photography scene, exciting some artists and evoking existential dread in
others. Earlier in 2022, controversy around using AI as a creative medium
erupted when artist Jason Allen won an art competition with his AI-generated
entry, Théåtre D’opéra Spatial. Some critics thought his use of AI constituted
cheating, while others expressed concern about precedent: If a machine can win
such a competition, where else might they supplant human talent? More recently,
Instagram and Facebook feeds have been flooded with AI-generated selfies created
by the app Lensa AI, created by Prisma Labs. For some, it's a cool new mode of
self expression, but for others, it's raising concerns about privacy for users
who upload images of themselves, the rights of original artists whose work is
used to train the AI, and racial and gender representation.


The idea of technology “cheapening” human-made art isn’t new — it’s been a
subject of debate since the advent of the camera. But some artists and designers
still worry that the rise of AI-generated art may have a lasting impact on their
livelihoods. As more people play around with and explore what’s possible with AI
image generators, the buzzy new technology has raised a few convoluted
questions: Is AI art … art? And what are its implications for human creators and
their careers?



HOW IS AI-GENERATED ART CREATED?

Though AI art has been around in some form since the 1960s, previous tools
like Generative Adversarial Networks (GANs) required users to have advanced
coding skills to operate them. But with the rise of text-to-image generators
like DALL-E, Midjourney, Artbreeder, and Stable Diffusion, the process is now
accessible to anyone — no computer science background necessary. 

AI image generators don’t, however, equate to “instant art.” For the Rosner
illustration, the creative process still took about a month. “When you see a
great AI image, the artist isn’t telling you that they generated 50 images and
49 were terrible,” says Schultz. Illustrating this point, Allen’s award-winning
entry to the Colorado State Fair took around 80 hours, the artist
told Smithsonian Magazine.

 


RELATED: WHAT IS.. ARTIFICIAL INTELLIGENCE?

 

Using text-to-image generators involves a process called “prompt engineering.”
This refers to crafting the snippets of text that the engine uses to spit out
related images. In the demo section of DALLE-2’s site, for example, you can
choose segments of text to create prompts like, “teddy bears mixing chemicals as
mad scientists in a steampunk style.” The engine will then show you a series of
images it thinks meet those criteria.

Ahmed Elgammal, a professor of computer science and founder of Rutgers
University’s Art and Artificial Intelligence Laboratory, has been studying the
technology that underpins engines like DALL-E for over a decade. He notes that
while the algorithms that fuel such platforms vary, most are predicated upon
existing images from open-source databases, such as Google’s TensorFlow and
Meta’s Torch. Text-to-image generators typically learn by looking at millions of
pairs of text and images in such databases, assigning each a numerical value,
and then using those numbers to produce corresponding imagery when it recognizes
specific keywords. 

> “AI-generated content will not only help us with our jobs as artists and
> designers, but it will give us the opportunity to create completely new forms
> of art.”
> 
> — Kaloyan Chernev, CTO, Deep Dream Generator

Kaloyan Chernev, chief technology officer at Deep Dream Generator, an AI-driven
text-to-image platform, notes that the company’s Text 2 Dream tool is trained on
a “diffusion model.” This means it learns by taking image data and adding
“noise,” or small dots that degrade the image quality. It then reverses that
process, de-pixelating the image until the original reappears. After the AI has
learned this capability, it can create visuals whole-cloth from a “pure noise”
image and a text prompt.

Regardless of the specifics of their training, the image results AI engines
produce aren’t simply replicas of existing visuals, but brand new creations —
though they may amalgamate elements from the material in their source datasets. 


BUT IS AI ART … ACTUALLY ART?


About a century ago, Marcel Duchamp unveiled “Fountain” — a porcelain urinal
scribbled with graffiti. He dubbed the piece “ready-made art,” and the backlash
was instant and vehement. Critics decried the piece a hoax and an insult. But a
hundred years later, Fountain appears in nearly every Art History 101 syllabus.

Elgammal sees a parallel with the controversy over AI-generated images. He is
the founder of Playform, a no-code, AI-based platform that allows users to
create images. “In my mind, AI-generated images are a new kind of ‘ready-made
art,’” he says. He says the main impetus for creating the tool was to enable
artists who lack coding skills to use AI in their creative process, from
inspiration and ideation to asset preparation and refinement. “The creator’s
role is really to reverse engineer and make something else with it. That’s when
it becomes valuable.” 

Additionally, there is still a good amount of human skill required to conquer
the art of prompt engineering. Despite its strengths, AI doesn’t understand
context. When you type in “date,” it doesn’t know if you’re referring to a
romantic foray, a fruit, or a day of the year. In other words, striking a
Goldilocks balance with your prompt is an artform in itself.  Image results can
also be tweaked by adjusting the prompt keywords as many times as the artist
wants — or recontextualized for a different “feel,” from whimsical and
cartoonish to moody or baroque. 

Artist credit and copyrighting, however, is still a big question mark — creators
who contribute to AI image generators’ training data aren’t always compensated
if part of their image ends up in someone else’s work. An early sign of what may
be to come, some marketplaces like DeviantArt are now building artist
protections into their terms and conditions.

Starryai

'Enchanted Kingdom of Sinbad' created using a text-to-art AI generator.

Benjamin Lowy, who has been experimenting with AI image generator Midjourney in
addition to his work as a traditional photojournalist, says there’s also a fine
line when it comes to using these tools ethically, particularly in journalism.
In a digital media landscape where deep fakes are on the rise and disinformation
is rampant, the idea that you can make hyper-realistic images from scratch in
seconds is “tremendously dangerous,” Lowy says.

“For me, it's important to have a distinct set of ethics about the images I
create with my camera for journalism versus what I'm trying to do with
Midjourney,” he says. When he posts AI-generated work on his Instagram, for
instance, he ensures the images aren’t “too realistic.” He wants it to be
obvious that the work is art — not journalism. As for the threat to his job, he
thinks that’s less of an immediate concern. “Just like painting wasn't destroyed
by photography, I don't think photography is going to be destroyed by AI,” he
says. “But we have to counterbalance it and think seriously about its
repercussions.”


AI ART AS A TOOL FOR WORK AND FOR ART

There are valid concerns about how the technology may impact some artists’
careers, especially as they present cost savings for companies who no longer
need to send an entire photography crew to a far-flung locale or hire a designer
for marketing collateral. 

But according to Chernev, creatives who have used Text 2 Dream report it
actually reduces their workload by more than 50%. Artists use the platform for
everything from creating marketing materials to designing characters for video
games, and Chernev notes it’s particularly useful in generating thousands of
images that are conceptually similar but visually distinct. 

“From just one character, you can easily create all the characters for the
entire game,” he explains.

That said, learning the intricacies of AI image generation is a time investment
— something Schultz, who teaches the subject at New York University (NYU), tries
to convey to his students. “It's about figuring out how to fit [AI] into your
existing practice to make things more efficient, or to say something you're
already saying in a different way,” he says.

As for how the technology will evolve, experts in the field think that as more
platforms emerge, the technology will only continue to get easier to use. 

While it can take a while to nail the right look and feel of an image today, AI
technology improves rapidly, thanks largely to machine learning algorithms that
automatically adapt and improve as more people use them. Schultz, for example,
is excited for how things like resolution may improve, as well as how artists
might begin using AI generators for more complex multimedia like video. 

Chernev agrees that the technology will keep evolving — and his is a rosy view
of the future of the medium. 

“I truly believe that AI-generated content will not only help us with our jobs
as artists and designers, but it will give us the opportunity to create
completely new forms of art,” he says.  

 


READ MORE: WELCOME TO THE NEW CREATIVE ECONOMY



Tags Megatrends / Graphic Arts / Technology and Innovation Posted In Arts &
Design

RECOMMENDED STORIES


THE TECH BEHIND THE WORLD’S MOST CUSTOMIZED CAR

Z by HP and BAC’s partnership enables the custom automaker to create and deliver
bespoke, single-seater supercars that are as one-of-a-kind as their driver.


HOW 3D PRINTED FORMS MAKE IMPOSSIBLE ARCHITECTURE POSSIBLE

New leaps in 3D printing technology make using unusual materials and shapes a
reality for architects, pushing the envelope of what can be built, and how.


7 EMERGING AREAS OF TECHNOLOGY TO WATCH IN 2023

Innovations that industry experts and future casters have pegged as “ones to
watch” this year.


SELECT YOUR COUNTRY/REGION AND LANGUAGE

Close Country/Region Selector Dialog
Americas
 * América Central
 * Argentina
 * Bolivia
 * Brasil
 * Canada
 * Canada - Français
 * Caribbean
 * Chile
 * Colombia
 * Ecuador
 * México
 * Paraguay
 * Perú
 * Puerto Rico
 * United States
 * Uruguay
 * Venezuela

Asia and Oceania
 * Asia Pacific
 * Australia
 * Bangladesh
 * Hong Kong SAR
 * India
 * Indonesia
 * Malaysia
 * New Zealand
 * Pakistan
 * Philippines
 * Singapore
 * Sri Lanka
 * Việt Nam
 * ไทย
 * 中华人民共和国
 * 中國香港 - 繁體中文
 * 臺灣 地區
 * 日本
 * 한국

Europe, Middle East and Africa
 * Africa
 * Afrique
 * België
 * Belgique
 * Česká republika
 * Danmark
 * Deutschland
 * Eesti
 * España
 * France
 * Hrvatska
 * Ireland
 * Italia
 * Latvija
 * Lietuva
 * Magyarország
 * Middle East
 * Nederland
 * Norge
 * Österreich
 * Polska
 * Portugal
 * România
 * Saudi Arabia
 * Slovenija
 * Slovensko
 * South Africa
 * Suisse
 * Suomi
 * Sverige
 * Switzerland
 * Türkiye
 * United Kingdom
 * Ελλάδα
 * България
 * Казахстан
 * Србија
 * Україна
 * ישראל
 * الشرق الأوسط
 * المملكة العربية السعودية

End of content
Country/Region : Close Country/Region Selector   SelectedUnited States
 

HP WORLDWIDE

 
popUpSRBeginingLabelString


SELECT YOUR COUNTRY/REGION AND LANGUAGE

Click or use the tab key to select your country
 * Africa
 * Afrique
 * América Central
 * Argentina
 * Asia Pacific
 * Australia
 * Bangladesh
 * België
 * Belgique
 * Bolivia
 * Brasil
 * Canada
 * Canada - Français
 * Caribbean
 * Česká republika
 * Chile
 * Colombia
 * Danmark
 * Deutschland
 * Ecuador
 * Eesti
 * España
 * France
 * Hong Kong SAR
 * Hrvatska
 * India
 * Indonesia
 * Ireland
 * Italia
 * Latvija
 * Lietuva
 * Magyarország
 * Malaysia
 * México
 * Middle East
 * Nederland
 * New Zealand
 * Norge
 * Österreich
 * Pakistan
 * Paraguay
 * Perú
 * Philippines
 * Polska
 * Portugal
 * Puerto Rico
 * România
 * Saudi Arabia
 * Singapore
 * Slovenija
 * Slovensko
 * South Africa
 * Sri Lanka
 * Suisse
 * Suomi
 * Sverige
 * Switzerland
 * Türkiye
 * United Kingdom
 * United States
 * Uruguay
 * Venezuela
 * Việt Nam
 * Ελλάδα
 * България
 * Казахстан
 * Србија
 * Україна
 * ישראל
 * الشرق الأوسط
 * المملكة العربية السعودية
 * ไทย
 * 中华人民共和国
 * 中國香港 - 繁體中文
 * 臺灣 地區
 * 日本
 * 한국

popUpSREndingLabelString
Close Country/Region Selector Dialog
 

About Us
 * About Us
 * About Us
 * Contact HP
 * Careers
 * Investor relations
 * Sustainable impact
 * Diversity, Equity and Inclusion
 * Press center
 * The Garage

Ways to buy
 * Ways to buy
 * Shop online
 * Call an HP rep
 * Find a reseller
 * Enterprise store
 * Public sector purchasing

Support
 * Support
 * Support
 * Download drivers
 * Support & troubleshooting
 * Community
 * Register your product
 * Authorized service providers
 * Check repair status
 * Training & certification
 * Fraud alert
 * Security Center

HP Partners
 * HP Partners
 * HP Amplify Partner Program
 * HP Partner Portal
 * Developers

Stay connected
 * Stay connected
 * * 
   * 
   * 
   * 
   * 

 * Recalls|
 * Product recycling|
 * Accessibility|
 * CA Supply Chains Act|
 * Privacy|
 * Use of cookies|
 * Your privacy choices|
 * Terms of use|
 * Limited warranty statement|
 * Terms & conditions of sales & service|

© Copyright 2023 HP Development Company, L.P.




AddThis Sharing
Facebook
, Number of shares
LinkedIn
, Number of shares
Twitter
, Number of shares
Pinterest
, Number of shares
Email App
, Number of shares
AddThis Sharing
FacebookLinkedInTwitterPinterestEmail App


YOUR PRIVACY



We use cookies (or similar technologies) to personalize content and ads, to
provide social media features and to analyse our traffic. By clicking "Accept ",
you agree to this and the sharing of information(What data we collect) about
your use of our site with our affiliates & partners. You can manage your
preferences in Cookie Settings, withdraw your consent at any time or find out
more about Use of cookies.



Reject All I ACCEPT
MORE OPTIONS



PRIVACY PREFERENCE CENTER




 * YOUR PRIVACY


 * STRICTLY NECESSARY COOKIES


 * PERFORMANCE & ANALYTICS COOKIES


 * PERSONALIZATION COOKIES


 * TARGETING COOKIES

YOUR PRIVACY

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms.    You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.

Cookies Details‎

PERFORMANCE & ANALYTICS COOKIES

Performance & Analytics Cookies


These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.    All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

Cookies Details‎

PERSONALIZATION COOKIES

Personalization Cookies


These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages.    If you do not allow these cookies then
some or all of these services may not function properly.

Cookies Details‎

TARGETING COOKIES

Targeting Cookies


These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites.    They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Cookies Details‎
Back Button


BACK

Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * View Third Party Cookies
    * Name
      cookie name


Clear
checkbox label label
Apply Cancel
Save Settings
Reject All Allow All