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ENLIST




ENGAGE

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ENQUIRE

 * moc.liamg@epyHdeReht
 * 9736-462 (858) 1+



ENLIVEN

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 *  * Archived: Vocation
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 *  * Archived: Reddit Pro Tools
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 *  * Archived: Citizen Recording
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 * * Archived: Vocation
   * Archived: Biography
   * Archived: Memoirs
   * Archived: Presence
   * Contact
 * * Business Model Innovation
   * Archived: Storytelling For Business
   * Archived: Customer Discovery Experiments
   * Archived: Investor Pitch Deck Design
   * Archived: Pitch and Presentation Coaching
   * Archived: Digital Marketing Strategy
   * Archived: Corporate Innovation
   * Archived: Crowdfunding
   * Archived: Customer Support Systems Design
   * Archived: Sustainable Creative Livelihoods
 * * 
   * Archived: Articles
 * * Archived: Upcoming Events
   * Public Events Calendar
   * Archived: Event Archive
 * * Archived: Coaching
   * Archived: Consulting
   * Archived: Facilitation
   * Archived: Speaking
   * Archived: Workshops
   * Archived: Writing
 * 
 * 
 * * Archived: Reddit Pro Tools
   * Archived: Startup Weekend
   * Archived: Ink Review Magazine
   * Archived: Alphabet Photography
   * Archived: Crowdfunding Digest
 * * Archived: Citizen Recording
   * Archived: Standard Spoon
   * Affiliates

Home - Michael Ryan Norton
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BUSINESS DEVELOPMENT & INNOVATION


I’M ON A MISSION TO HELP ENTREPRENEURS ESTABLISH SUSTAINABLE INDEPENDENT
LIVELIHOODS. WHAT’S THAT?

 


THAT THING WHERE YOU START YOUR OWN BUSINESS(ES) SUCCESSFULLY AND DON’T HAVE
THREE SIDE JOBS.




I HELP YOU ACHIEVE CLARITY, SAVE TIME, FIND RESOURCES, AND WORK THROUGH
OVERWHELMING TASKS. BUT HOW?

 


BY PROVIDING STRATEGIES AND TOOLS FOR DEVELOPMENT, MESSAGING, PRODUCTIVITY, AND
MARKET TESTING.




WHAT I DO



BUSINESS MODEL INNOVATION

Business model maps and patterns enable us to address changing customer needs,
realign resources, refine processes, and restructure profit formulas to support
new value propositions.



DISCOVERY EXPERIMENTS

Effective interviews test basic assumptions, discover indirect competition,
reveal behavioral patterns and capture emotional narrative responses to reveal
what really matters to potential customers.



STORYTELLING FOR BUSINESS

Authentic messaging shaped by the right narrative framework will clarify,
simplify, and empower your brand, making it accessible and engaging. This is as
important during product development as marketing.



MVP DESIGN AS A PROCESS

Rapidly deploy functional, competitively priced core features with an iterative
strategy which tests risky assumptions and closes the loop from ideation to
sustained customer success.



MARKETING AUTOMATION

Integrate email, organic social media, paid advertising, website activity,
blogs, shopping carts, and much more to build a solid customer base which is
deep, wide, and engaged.



PROCESS OPTIMIZATION

Systematize repetitive operational and administrative tasks with seamless,
integrated workflows to minimize busywork, mitigate human error, and create
space for exponentially scalable growth.



CROWDFUNDING

Reward, donation, equity, and debt crowdfunding trends offer attractive
alternatives to traditional financing, but come with their own set of marketing
and logistical challenges.



EQUITY FUNDRAISING

Prepare sharp executive summaries, attractive term sheets, bulletproof business
plans, engaging pitch decks, and winning presentations.



USER & BETA TESTING

Test products or services early and often with real customers to identify flaws
and revise designs based on realistic use. Design tests carefully for maximum
learning and honest feedback.



CUSTOMER SUPPORT & SUCCESS

Deliver a world-class end-to-end experience, supporting each step in the
customer journey and sales funnel with an evergreen knowledge base, chat bots, a
ticketing system, human agents, and more.



EDITORIAL CALENDARIZATION

Orchestrate alignment throughout the online presence and properties utilizing
automations and integrations to minimize content creation and publishing tasks,
log activity, and analyze effectiveness.



EMAIL MARKETING

Build large, qualified email lists and shepherd your audience along a customer
journey, down a sales funnel, creating an engaged community with drip email and
smart, automated campaigns.




Michael Ryan Norton
Made in San Diego, California


Email: moc.liamg@epyHdeReht



United States: 9736-462 858 1+




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EMAILS YOU’LL LOVE




RECENT POSTS

 * Ready… Aim… Pitch Fire!



ONLINE // OFFLINE

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