umbrellamoney.co.uk Open in urlscan Pro
54.194.41.141  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Why Umbrella Money and what is it?

Money is what I do. I make money, grow money, protect against inflation and
risks for myself, my clients, my businesses, for charities and others. During my
30+ years’ business journey I have developed a framework – a phenomenon of money
– that I call Umbrella Money. It has evolved over time around my business
interests, and is now perfectly aligned and congruent with what matters most to
me. It allows me to focus on key aspects of the concept, and to filter out
aspects that are less relevant. My intention is to develop this framework
further into one with a clearly defined methodology, such that it can be used by
others to add meaning, focus, greater fulfilment and monetary value on multiple
levels. Umbrella Money encompasses my bricolage of professional business
interests. It is a framework that holds all of these interests together; bound
and connected like the ribs of an umbrella and yet transdisciplinary, feeding
each other, without boundaries for the greater good: to make money for all.
Empirical in nature and nascent in terms of commercial positioning, my intention
with Umbrella Money is for it to evolve into a heuristic framework – through
creative transformation – where I serve the purpose of translator, experienced
enabler and advocate of this approach.

Clark Moustakas, author of Heuristic Research: Design, Methodology and
Applications states, “In heuristic research, the investigator must have had a
direct, personal encounter with the phenomenon being investigated”.

Vision

The Umbrella Money framework will not be bound by politics and bureaucracy
typically found within the likes of NGOs, businesses and charities. Adopting
this approach, I believe, will reform existing trusted long term business
relationships; re-writing the contractual terms in a more open and flexible
manner, resulting in a prolonging and strengthening of the relationship. It will
act as an enabler between established and emerging markets, encourage a more
altruistic, or at least philanthropic, inclusive and ethical approach to
enterprise.

‍

Another aim would be to retain and reinvigorate perfunctory business people who
would perhaps otherwise simply retire from the industry, rather than
transcending and re-channeling their vast experience for the benefit of others
and themselves. This need not just be the preserve of those nearing the end of
their careers; it could also serve as a mid point re-energiser, diversifier, and
enabler for those in positions of control with waning motivation for their
current role and yet a desire to channel their energy positively; an opportunity
to make a difference still.
The benefits for individuals aside, significant advantages also exist for
businesses who embrace Umbrella Money and redefine the way they interact with
their associates and position their professional relationships such that key
business partner relationships can be retained, albeit in a redefined and more
flexibly postioned capacity.
The potential advantages of this framework are marvellous and many.




My focus is to create a useable framework to stimulate, motivate and inspire,
and remove boundaries that others can use to diversify and

re-energise their business interests to impact positively and create money,
exactly as I have done.




‍



Umbrella Money is the subject of research and further development at Middlesex
University, London, with the ultimate intention being to develop this framework
further, so that it can be used by a wider audience with the higher purpose of
positive formative impact on business/society/world influencers.



Fig. 1 Example Umbrella Money Model – Individual.

Further updates will continue to be added to this site. To contact me click on
the logo below. Jeremy Chapman June 2021



© 2021 UMBRELLA MONEY