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EBU ACADEMY


DISCOVER OUR NEW SCHOOL OF AI

EBU Academy School of AI is open! Attentd our growing range of training courses
and learn how you can impactfully use artificial intelligence working in public
service media

Visit our new School Of AI View all courses


UPCOMING COURSES

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 * 16 May
   
   Master Class
   
   
   CONTENT
   
   
   HOW TO MAKE AI YOUR CREATIVE SUPERPOWER
   
   Includes certification
   1.5 Days - Live Online & In Person
   Learn more
   

 * 16 May
   
   Mini Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   HOW TO GENERATE CODE FASTER AND TACKLE CODING CHALLENGES USING AI & LLMS
   
   
   2 Hours - Live Online
   Learn more
   

 * 21 May
   
   Master Class
   
   
   BRANDS & VALUES
   
   
   SCENARIO PLANNING
   
   Includes certification
   2 Days - In Person
   Learn more
   

 * 28 May
   
   Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   AI FOR PERSONALIZATION & RECOMMENDATION
   
   
   5 Hours - Live Online
   Learn more
   

 * 06 Jun
   
   Online Learning Session
   
   
   BRANDS & VALUES
   
   
   AI, ETHICS & PUBLIC MEDIA – SPOTLIGHTING BAYERISCHER RUNDFUNK (BR)
   
   
   1 Hour - Live Online
   Learn more
   

 * 11 Jun
   
   Mini Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   MASTERING AI TOOLS IN ADOBE PREMIERE
   
   
   3 Hours - Live Online
   Learn more
   

 * 11 Jun
   
   
    * 11 - 13 Jun 2024
    * 15 - 17 Oct 2024
   
   Master Class
   
   
   CONTENT
   
   
   CREATING ENGAGING VISUAL CONTENT FOR SOCIAL MEDIA
   
   Includes certification
   7.5 Hours - Live Online
   Learn more
   

 * 13 Jun
   
   
    * 13 Jun 2024
    * 17 Oct 2024
   
   Mini Master Class
   
   
   CONTENT
   
   
   USING AI TO CREATE ENGAGING SOCIAL MEDIA VISUALS
   
   
   2.5 Hours - Live Online
   Learn more
   

 * 18 Jun
   
   Mini Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   USING AI IN AUDIO PRODUCTION
   
   
   2 Hours - Live Online
   Learn more
   

 * 24 Sep
   
   Master Class
   
   
   NEWS & JOURNALISM
   
   
   OSINT DETECTIVE DAYS - USING AI AND DIGITAL FORENSICS TOOLS IN INVESTIGATIVE
   JOURNALISM
   
   Includes certification
   2 Days - In Person
   Learn more
   

 * 25 Sep
   
   Online Learning Session
   
   
   BRANDS & VALUES
   
   
   AI, ETHICS & PUBLIC MEDIA – SPOTLIGHTING BBC
   
   
   1 Hour - Live Online
   Learn more
   

 * 02 Oct
   
   Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   GENERATIVE AI AND NLP – BUILD A FAKE NEWS DETECTOR
   
   Includes certification
   16 Hours - In Person
   Learn more
   

 * 02 Oct
   
   Mini Master Class
   
   
   CONTENT
   
   
   GENERATING AI IMAGES: HOW TO PROMPT TO GET GREAT RESULTS WITH MIDJOURNEY AND
   ADOBE FIREFLY
   
   
   2 Hours - Live Online
   Learn more
   

 * 03 Oct
   
   Mini Master Class
   
   
   INNOVATION AND TECHNOLOGY
   
   
   WHAT YOU MUST KNOW ABOUT USING CHATGPT IN THE NEWSROOM
   
   
   2 Hours - Live Online
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 * 15 Oct
   
   Master Class
   
   
   BRANDS & VALUES
   
   
   INNOVATE: HOW TO SPOT EMERGING TRENDS TO DRIVE CHANGE AS A PSM
   
   Includes certification
   11 Hours - In Person
   Learn more
   

 * 26 Nov
   
   Master Class
   
   
   CONTENT
   
   
   MAKING CREATIVE USE OF ARCHIVE CONTENT
   
   Includes certification
   7.5 hours - Live Online
   Learn more
   

 * 28 Nov
   
   Mini Master Class
   
   
   CONTENT
   
   
   USING AI TO UNLOCK THE POTENTIAL OF YOUR ARCHIVE
   
   
   2.5 Hours - Live Online
   Learn more
   




EXPLORE COURSES BY FIELD


BRANDS & VALUES

Understand your market and audience motivations with insights into consumption
patterns, new contents and the use of data.

Learn more



CONTENT

Harness the power of mobile journalism and online storytelling using video,
audio, pictures and interactive components.

Learn more



INNOVATION AND TECHNOLOGY

Connect with digital audiences and learn how new technologies and tools can
shape digital workflows and practices. Create cross-professional communities of
practice within an integrated broadcast environment.

Learn more



MANAGEMENT & LEADERSHIP

Create a vision! Become a more effective manager and shape the future success of
your organization. This portfolio includes a mini-MBA for top media executives.

Learn more



NEWS & JOURNALISM

Master the skills needed for a multiplatform digital environment. Innovate your
news production and create compelling stories to leave your audience feeling
empowered.

Learn more



SAFETY & SECURITY

Learn to stay safe training in high-level simulations of hostile environments.
Address corporate-level security issues such as crisis management and cyber and
physical security.

Learn more


Our courses uniquely share the best practices and new ways of working of EBU
members combined with the global expertise of our Faculty.

Justin Kings
Head of EBU Academy


WHY LEARN WITH EBU ACADEMY?

Find out more about what we can offer you



 * DEFINE & MOVE
   
   Define where you are and anticipate how to move your career and company
   forward.


 * STAY AGILE
   
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 * EXPERIMENT & LEARN
   
   Experiment with new ideas in a risk free space and learn from the world's
   best to leverage your talent, time and money.

   


ACCESS KNOWLEDGE PROVIDED BY THE BEST MEDIA & EDUCATIONAL ESTABLISHMENTS

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I really appreciated the e-Master Class and the approach of Mark as an
experienced storyteller - he mentioned all the right hooks on how to use archive
content creatively and was really an inspiration to me, especially on the new
forms of interactive channels.

Herbert Hayduck • EBU MEMBER
Head of Multimedia Archives, ORF

EBU Academy is flexible, fast and understanding in recognizing HRT's needs which
should be aligned with media trends. Our most recent collaboration has helped us
develop not only skills but also foster socio-educational and personal
development by meeting colleagues, co-workers and trainers no matter where they
are geographically placed.

Nela Gudelj • EBU MEMBER
Manager of Human Resources at Croatian radiotelevision - HRT



MORE FROM EBU ACADEMY

 * EBU INDUSTRY EVENT
   
   
   KNOWLEDGE EXCHANGE 2020
   
   At a time when citizens are barraged by fake news and disinformation
   online, we want to reflect and debate on how Public Service Media
   organizations need to react in order to be a cornerstone for a healthy
   democracy.
   
   October 28 - 29
 * EBU INDUSTRY EVENT
   
   
   KNOWLEDGE EXCHANGE 2020
   
   At a time when citizens are barraged by fake news and disinformation
   online, we want to reflect and debate on how Public Service Media
   organizations need to react in order to be a cornerstone for a healthy
   democracy.
   
   October 28 - 29
 * EBU INDUSTRY EVENT
   
   
   KNOWLEDGE EXCHANGE 2020
   
   At a time when citizens are barraged by fake news and disinformation
   online, we want to reflect and debate on how Public Service Media
   organizations need to react in order to be a cornerstone for a healthy
   democracy.
   
   October 28 - 29
 * EBU INDUSTRY EVENT
   
   
   KNOWLEDGE EXCHANGE 2020
   
   At a time when citizens are barraged by fake news and disinformation
   online, we want to reflect and debate on how Public Service Media
   organizations need to react in order to be a cornerstone for a healthy
   democracy.
   
   October 28 - 29
 * HOW TO
   
   
   HOW TO SPOT A FAKE
   
   by Judy King (BBC)
 * HOW TO
   
   
   HOW TO BUILD A SUCCESSFUL AI TEAM
   
   by Leonard Bouchet (RTS)
 * HOW TO
   
   
   HOW TO BUILD A SUCCESSFUL AI TEAM
   
   by Leonard Bouchet (RTS)
 * HOW TO
   
   
   HOW TO BUILD A SUCCESSFUL AI TEAM
   
   by Leonard Bouchet (RTS)




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