www.demandbase.com Open in urlscan Pro
141.193.213.11  Public Scan

Form analysis
1 forms found in the DOM

https://www.demandbase.com/

<form action="https://www.demandbase.com/" id="search-form" class="d-flex">
  <div class="search-block-container">
    <input type="search" placeholder="">
  </div>
</form>

Text Content

 * Search
 * Pricing
 * Customer Portal
 * Login
   * ABX and Advertising
   * Sales Intelligence

Watch a Demo Book a Meeting
 * Products
    * Our Go-to-Market (GTM) Platform
      * Demandbase One™
        * ABM/ABX
        * Sales Intelligence
        * Buying Intent
        * Predictive Analytics
        * Advertising
        * Personalization
        * Orchestration
        * Analytics
        * B2B Data
      * Account Intelligence: Your Data + Our Data + AI
    * See For Yourself
      * On-Demand Demos
      * Product Tours
      * GTM Questions Answered
    * Dive In
      * Pricing
      * Integrations
      * Free Website Tracking Tool
      * Get Custom Intent Report
      * Try Advertising
    * Demandbase Outperforms 6sense
      * Demandbase vs. 6senseDemandbase outperforms 6sense on 97 G2 Fall 2023
        reports and ranks #1 on 12.Learn more

 * Problems We Solve
    * By Role
      * Marketing
        * Day in the Life of Digital Marketing
        * Day in the Life of Field Marketing
        * Day in the Life of Demand Gen Marketing
      * Sales
        * Day in the Life of Sales
      * Customer Success
        * Day in the Life of Customer Success
      * Operations
    * By Industry
      * Business Services
      * Enterprise
      * Financial Services
      * Manufacturing
      * Technology
    * By Use Case
      * Build a B2B GTM Foundation
      * Find and Prioritize Accounts
      * Engage Target Accounts
      * Close Opportunities Efficiently
      * Expand & Retain Customers
      * Measure Engagement
    * By Account Journey
      * B2B Buyer Journey StagesWe've mapped out B2B Buyer Jouney Stages to help
        sales and marketing teams reach the right account at the right time with
        the best content.Take the journey

 * Why Demandbase?
    * What Differentiates Us
      * Flexible & Transparent
      * Best B2B Ad Tech
      * A True Partner
    * How We Compare
      * Demandbase vs. 6sense
      * Demandbase vs. Terminus
      * Demandbase vs. ZoomInfo
    * Customer Success
      * Customer Stories
      * Onboarding and Professional Services
      * Research Lab
      * Community
        * User Groups
        * Champions
    * Reviews & Rankings
      * Reviews & RankingsFind out how Demandbase stacks up against the
        competition and read reviews from analysts and peers.See for yourself

 * Resources
    * Read, Watch & Listen
      * Resources
      * Blog
      * Customer Stories
      * DBTV
      * Podcasts
      * Events & Webinars
    * Interact
      * GTM Assessment
      * Test Drive Our Intent Data
      * Revenue Impact Calculator
      * Sales Productivity Calculator
      * Generate More Opps Calculator
      * Target Account List Calculator
      * Advertising Planning Calculator
    * Learn
      * Demandbase AcademyOn-demand courses including these popular
        certifications
        * ABM Certification
        * Digital Advertising
        * Digital Marketing
      * Get Smarter with Orchestration
      * FAQ
    * Digest
      * ROI CookbookStep-by-step recipes for perfecting ABM go-to-market
        strategies with Demandbase.Dive in now

 * About Us
    * About us
      * Leadership
      * Contact Us
      * Trust SiteThe 411 on our security, privacy & compliance
    * Careers
      * Job Openings
    * Partners
      * Meet Our Partners
      * Join Our Partner Program
    * Newsroom
      * Press Releases
      * News
      * DB Viewpoints
      * Press Contacts

 * ProductsToggle nav dropdown
    * Our Go-to-Market (GTM) Platform
      * Demandbase One™
        * ABM/ABX
        * Sales Intelligence
        * Buying Intent
        * Predictive Analytics
        * Advertising
        * Personalization
        * Orchestration
        * Analytics
        * B2B Data
      * Account Intelligence: Your Data + Our Data + AI
    * See For Yourself
      * On-Demand Demos
      * Product Tours
      * GTM Questions Answered
    * Dive In
      * Pricing
      * Integrations
      * Free Website Tracking Tool
      * Get Custom Intent Report
      * Try Advertising
    * Demandbase Outperforms 6sense
      * Demandbase vs. 6senseDemandbase outperforms 6sense on 97 G2 Fall 2023
        reports and ranks #1 on 12.Learn more

 * Problems We SolveToggle nav dropdown
    * By Role
      * Marketing
        * Day in the Life of Digital Marketing
        * Day in the Life of Field Marketing
        * Day in the Life of Demand Gen Marketing
      * Sales
        * Day in the Life of Sales
      * Customer Success
        * Day in the Life of Customer Success
      * Operations
    * By Industry
      * Business Services
      * Enterprise
      * Financial Services
      * Manufacturing
      * Technology
    * By Use Case
      * Build a B2B GTM Foundation
      * Find and Prioritize Accounts
      * Engage Target Accounts
      * Close Opportunities Efficiently
      * Expand & Retain Customers
      * Measure Engagement
    * By Account Journey
      * B2B Buyer Journey StagesWe've mapped out B2B Buyer Jouney Stages to help
        sales and marketing teams reach the right account at the right time with
        the best content.Take the journey

 * Why Demandbase?Toggle nav dropdown
    * What Differentiates Us
      * Flexible & Transparent
      * Best B2B Ad Tech
      * A True Partner
    * How We Compare
      * Demandbase vs. 6sense
      * Demandbase vs. Terminus
      * Demandbase vs. ZoomInfo
    * Customer Success
      * Customer Stories
      * Onboarding and Professional Services
      * Research Lab
      * Community
        * User Groups
        * Champions
    * Reviews & Rankings
      * Reviews & RankingsFind out how Demandbase stacks up against the
        competition and read reviews from analysts and peers.See for yourself

 * ResourcesToggle nav dropdown
    * Read, Watch & Listen
      * Resources
      * Blog
      * Customer Stories
      * DBTV
      * Podcasts
      * Events & Webinars
    * Interact
      * GTM Assessment
      * Test Drive Our Intent Data
      * Revenue Impact Calculator
      * Sales Productivity Calculator
      * Generate More Opps Calculator
      * Target Account List Calculator
      * Advertising Planning Calculator
    * Learn
      * Demandbase AcademyOn-demand courses including these popular
        certifications
        * ABM Certification
        * Digital Advertising
        * Digital Marketing
      * Get Smarter with Orchestration
      * FAQ
    * Digest
      * ROI CookbookStep-by-step recipes for perfecting ABM go-to-market
        strategies with Demandbase.Dive in now

 * About UsToggle nav dropdown
    * About us
      * Leadership
      * Contact Us
      * Trust SiteThe 411 on our security, privacy & compliance
    * Careers
      * Job Openings
    * Partners
      * Meet Our Partners
      * Join Our Partner Program
    * Newsroom
      * Press Releases
      * News
      * DB Viewpoints
      * Press Contacts

Get Demo
Customer Portal Log in to Demandbase One Log in to Demandbase Classic

ROI Cookbook


DISCOVER THE INGREDIENTS FOR 
ROI SUCCESS


Video Player is loading.
Play Video
PlaySkip BackwardNext playlist item
Mute

Current Time 0:00
/
Duration 2:06
Loaded: 7.77%


0:00
Stream Type LIVE
Seek to live, currently behind liveLIVE
Remaining Time -2:06
 
1x
Playback Rate

Chapters
 * Chapters

Descriptions
 * descriptions off, selected

Captions
 * captions settings, opens captions settings dialog
 * captions off, selected

Audio Track
 * en (Main), selected

Picture-in-PictureFullscreen

This is a modal window.



Beginning of dialog window. Escape will cancel and close the window.

TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText
BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption
Area
BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaque
Font Size50%75%100%125%150%175%200%300%400%Text Edge
StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional
Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall
Caps
Reset restore all settings to the default valuesDone
Close Modal Dialog

End of dialog window.

Close Modal Dialog

This is a modal window. This modal can be closed by pressing the Escape key or
activating the close button.





Recipes
 * ROI 101 - Baseline Metrics
 * Recipe 1 - Account Tiering
 * Recipe 2 - Intent Data
 * Recipe 3 - Journey Stages
 * Recipe 4 - Sales Performance

ROI Recipe


WANT TO MEASURE ROI? IT ALL STARTS WITH A BASELINE

Stephanie McArthur

Principal ABX Expert, Demandbase

Persona
Sales, Marketing, RevOps

WHAT ARE BASELINE METRICS AND WHY ARE THEY ESSENTIAL?

If you want to measure the effectiveness of your ABM and go-to-market
initiatives, you have to establish a baseline. A baseline is a starting
point…where you are today. You need to measure it before you initiate any new
programs.

Learn how to establish baseline metrics to prove ROI and run a 5-step pilot test
to compare results.

Learn More

ROI Recipe


THE UNDENIABLE IMPACT OF ACCOUNT TIERING ON ROI

Jennifer Hughes

Principal Digital Expert, Demandbase

Persona
Sales, Marketing, RevOps

ACCOUNT TIERING: THE SECRET TO FASTER ROI…
WITH LIMITED RESOURCES

Account tiering categorizes accounts based on their projected value and aligns
them with tailored sales and marketing engagement strategies. It isn’t just a
nice-to-have tactic; it’s an operational imperative in today’s B2B sales world.

Learn how to build a 7-step account advertising campaign pilot for tier one
accounts.

Learn More
Already a Customer? Try it now!

ROI Recipe


INTENT DATA: THE SECRET TO KNOWING WHO’S MOST LIKELY TO BUY

Hannah Jordan

Sr. Digital Marketing Manager, Demandbase

Persona
Sales, Marketing

WHAT IS BUYER INTENT AND WHY IS IT SO IMPORTANT TO REALLY UNDERSTAND?

Buyer intent is behavioral information collected about an individual’s online
activities that signal the person’s intent to purchase a product or engage with
a service. Put simply, intent data helps us identify buyers who are most likely
to purchase our product or service.

Learn how to use intent data to prove ROI in a 5-step process.

Learn More
Already a Customer? Try it now!

ROI Recipe


BEYOND THE SALES FUNNEL: HOW JOURNEY STAGES LEAD TO INCREASED ROI

Audrey Boles

Customer Data Insights & Analytics Manager, Demandbase

Persona
Marketing, RevOps

WHAT ARE JOURNEY STAGES (AND HOW ARE THEY DIFFERENT FROM THE TRADITIONAL SALES
FUNNEL)?

What are Journey Stages and how are they different from the traditional sales
funnel? Journey Stages are how an account moves through account-based marketing
(ABM) — the customer’s path from initial awareness to final purchase (and
beyond).

In this recipe, we explore the B2B buyer journey, how it differs from the sales
funnel, how it drives ROI, and a 3-step process to test it out.

Learn More
Already a Customer? Try it now!

ROI Recipe


COMPARE SALES PERFORMANCE BASED ON GO-TO-MARKET PLATFORM USAGE

Jay Tuel

VP, Sales Development & Productivity, Demandbase

Persona
Sales, RevOps

THE TIE BETWEEN B2B SALES PERFORMANCE AND GO-TO-MARKET PLATFORM USAGE

Ever wanted to tie B2B sales performance and go-to-market platform usage to
understand how using all the data available correlates to sales performance?
You’re in the right place. In today’s economic climate, showing direct ways to
impact ROI is not a nice to have; it’s a must.

In this recipe, we discuss the relationship between B2B sales performance and
GTM platform usage (like Demandbase) in a 5-step process.

Learn More
Already a Customer? Try it now!

We have updated our Privacy Notice. Please click here for details.

 * Problems We Solve
   * Marketing
   * Sales
   * Customer Success
   * Build a B2B GTM Foundation
   * Close Opportunities Efficiently
   * Expand & Retain Customers
   * Measure Engagement
 * Products
   * All Products
   * Demandbase One
   * Account Intelligence
   * Self-Guided Product Tours
   * Test Drive Our Intent Data
   * Pricing
 * Why Demandbase?
   * Smarter Intelligence
   * Demandbase B2B DSP
   * Enterprise Class
   * Customer Success
   * Reviews & Rankings
 * Resources
   * ABM Certification
   * Demandbase Academy
   * FAQ
   * Events & Webinars
   * Newsletters
 * About Us
   * Careers
   * Partners
   * Newsroom
   * Contact Us
 * Schedule a Demo

© 2024 Copyright Demandbase, Inc.

Cookie Settings

 * Privacy Notice
 * Terms of Use
 * Cookie Policy
 * Security Policy
 * Do Not Sell My Info

 * Facebook
 * Twitter
 * LinkedIn
 * Glassdoor
 * Instagram






ABOUT COOKIES ON THIS SITE

We use cookies and other technologies to tailor your experience, understand how
visitors use our site, and identify marketing leads. By clicking “Accept All
Cookies”, you agree to the storing of cookies on your device for those purposes.
For more information, see ourCookie Policy

Use Necessary Cookies Only Accept All Cookies
Your Choices


Your Opt Out Preference Signal is Honored


PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change your settings. However,
blocking some types of cookies may impact your experience of the site and the
services we are able to offer.
More information
User ID: a807a158-0ddd-4153-a790-5727ffe3b135
This User ID will be used as a unique identifier while storing and accessing
your preferences for future.
Timestamp: --
Allow All Cookies


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are essential for our website and services to perform basic
functions and are necessary for us to operate certain features. These include
those required to allow registered users to authenticate and perform
account-related functions, store preferences set by users such as account name,
language, and location, and ensure our services are operating properly. You can
set your browser to block or alert you about these cookies, but consequently
some parts of the website may not work.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages.    If you do not allow these cookies then
some or all of these services may not function properly.

Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to optimize performance by collecting information on how
users interact with our website, including which pages are visited most, as well
as other analytical data. We use these details to improve how our website
functions and to understand how users interact with it. If you do not allow
these cookies, we will not know when you have visited our website, and will not
be able to monitor its performance.

Cookies Details‎

TARGETING COOKIES

Targeting Cookies

These cookies are set by us and our advertising partners to provide you with
relevant content and to understand the content’s effectiveness. They may be used
to collect information about your online activities over time and across
different websites to predict your preferences and to display more relevant
advertisements to you. These cookies also allow a profile to be built about you
and your interests and enable personalized ads to be shown to you based on your
profile. If you do not allow these cookies, you will continue to receive
advertising, but that advertising may be less tailored to your organization’s
interests.

Cookies Details‎

SOCIAL MEDIA COOKIES

Social Media Cookies

These cookies are set by a range of social media services that we have added to
the site to enable you to share our content with your friends and networks. They
are capable of tracking your browser across other sites and building up a
profile of your interests. This may impact the content and messages you see on
other websites you visit.    If you do not allow these cookies you may not be
able to use or see these sharing tools.

Cookies Details‎
Back Button


PERFORMANCE COOKIES



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * 
   
   View Cookies
   
    * Name
      cookie name

Use Necessary Cookies Only Confirm My Choices