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Effective URL: https://www.senders.co/
Submission: On October 18 via api from IN — Scanned from DE
Effective URL: https://www.senders.co/
Submission: On October 18 via api from IN — Scanned from DE
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Senders Protocol ™Senders StrategyPricing
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EMAIL IN THE AGE OF AI: SPAM FILTERS, CUSTOMIZATION, AND POSSIBILITIES
October 24, 2:00 – 3:00 pm ET
Benny Rubin
CEO @ Senders
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DELIVERABILITY, AT SCALE.
Email deliverability services that support your growth and protect your
reputation. We cover everything - from your cold email campaigns, newsletter, to
your marketing email efforts and beyond. Our approaches are battle-tested,
well-respected, and in line with best practices.
Get Started
Our mission
Stable email infrastructure
Scalable business growth
Exceptional sending volumes
Our Services
Built for every budget and outreach goal, we have three main tiers of our email
deliverability services. You can then combine the tier of your choice with any
number of our add-ons, or our strategy and go-to market service for even more
support and collaboration.
Senders Protocol™
We send and deliver your emails at the volume you need to exceed your goals.
Protocol blends our proprietary methods, a robust email delivery infrastructure,
and off-the-shelf tools to ensure high email sendability while keeping your
domain and email reputation intact. Simply put, if sending email is critical,
Protocol is your go-to growth ally.
Learn More
Strategy and Go-To-Market
Crafting a strong gameplan is our second nature.
Our Strategy experts will devise a roadmap to help you reach your audience,
start conversations, and scale it up. With strategy, you can: refine your
targeting, benefit from concierge account setup and maintenance, and A/B test to
learn what works and what doesn’t. All that built on top of the fundamental
deliverability service.
Learn More
Pricing
A deliverability plan for every need, but with built-in flexibility, and clear
deliverables. Each tier leaves plenty of room for add-ons and custom approaches
that will work best for your business. Here’s the breakdown of the three main
plans:
Lite Plan
$1200 /mo
● 12k monthly sends max after ramp-up
● Up to 1 sender
● Concierge onboarding
● Ongoing human support
Solid Plan
$1800 /mo
● 20k monthly sends max after ramp-up
● Up to 3 senders
● Concierge onboarding
● Ongoing human support
Serious Plan
$2500 /mo
● 80k monthly sends max after ramp-up
● Up to 5 senders
● Concierge onboarding
● Ongoing human support
Learn More
About us
"If you are sending cold emails from a Google Workspace Email account, you
should stop. Right now." - Read more on LinkedIn
Benny Rubin, CEO
We're a group of email deliverability nerds with a soft spot for innovative tech
and relationship-building. We’re obsessed with helping ambitious brands get
their message across and make some noise, safely. We live and breathe email and
growth, and we love a good challenge.
Learn More
Arc
Austin Beveridge
"Beyond deliverability expertise, we wanted an outreach partner with a strong
understanding of the VC/startup...'' Read full case study
Stitchroom
Stephanie Corder
"There are so many moving parts of our business – why should we deal with as
many moving parts needed for email...'' Read full case study
8base
Karel Montes
"Getting things done more efficiently is a big part of what 8base is about. We
understand the importance of fostering...'' Read full case study
Growrk
Carlos Escutia
"Our experience with Senders has been great over the years. Lead Strategist
(Velimir) and the team are able to adapt...'' Read full case study
SuccessionHR
Peter Demangos
"We wanted an efficient, scalable way to reach more people who could benefit
from our platform. Email outbound...'' Read full case study
Pangea
Aeron Sullivan
"We wanted to add more volume to our campaigns without worrying about the
backend – email warming...'' Read full case study
Dataships
Michael Storan
"Compliance is at the core of our business, and deciding to reach out to
prospects meant we wanted to make sure...'' Read full case study
SUSO Digital
Will Bagnall
"Senders provides strategists who communicate effectively and execute the
strategies that their team formulated for us...'' Read full case study
Senders Events
Attend our webinars, participate in our workshops, or tune into our podcasts to
learn about reliable techniques and the latest trends.
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Senders Case Studies
SUSO Digital
Industry - Marketing & SEO
Project length - 2 years
Key result - Market growth, funnel saturation
Read More
GROWRK
Industry - Information Technology & Services
Project length - Ongoing
Key result - New market penetration
Read More
Pangea.io
Industry - Fintech
Project length - Ongoing
Key result - Safely scaled email outbound, moved off of Google, improved
processes
Read More
Founded by chef David Chang, Momofuku is a renowned culinary brand with a
nation-wide presence, including restaurants and an online store with delicious
goods. They ran into an issue with their email sending – high bounce rates and
blocked sending.
With hundreds of thousands of people on their email lists eager to stay
informed, and an impeccable reputation to uphold, Momofuku wanted to nip this
problem in the bud quickly.
* Momofuku reached out to Senders to run a diagnostic test on their sending
infrastructure and find the root cause
* Senders deliverability experts discovered an issue with their DMARC, which
was preventing emails from being sent, as their WordPress wasn't aligned with
their SPF
* Senders provided the most effective solution helping Momofuku restore safe
sending, and suggested next steps to ensure everything keeps running smoothly
on their end
* The client reported that Senders helped identify the problem and got them
back on track
Up for coffee with a health kick, sans the jitters? Try Everyday Dose – a brand
on a mission to provide coffee lovers with a healthy alternative packed with all
kinds of goodies. The Founder, Jack Savage, learned through personal experience
that we needed an option that doesn’t lead to a slew of possible side-effects.
That’s how this mushroom-based blend with nootropics and collagen protein came
to be, helping boost focus, energy, and reduce stress in one go.
The Everyday Dose team prides itself on excellent customer support, in addition
to their delicious set of products. So when they spotted DNS propagation issues
setting up their customer experience platform, they reached out to Senders to
find the best way to sort it out.
* Senders deliverability experts confirmed the problem the team at Everyday
Dose initially diagnosed
* To enable healthy DNS propagation, the Senders team helped clean their DNS
registrar of old DNS records that were causing issues with propagation
* The client reported they were now able to set up their DNS correctly,
enabling them to run their platform smoothly
Myrina.ai stands out as a trailblazer in empowering women entrepreneurs through
technology and a supportive community.
Myrina.ai offers a cutting-edge range of AI-powered SaaS marketing and sales
tools that cater specifically to female entrepreneurs and women-led businesses.
Myrina.ai enables users to automate marketing and sales, while helping them
scale their authentic selves while saving time and boosting conversions. Their
Myrina’s Army community fosters a supportive platform that champions female
entrepreneurs and their values, empowering them to conquer barriers and achieve
their business goals. The company's dedication to providing not only top-notch
technological solutions but also a platform for networking and mentorship
underscores their commitment to fostering success among women in the
entrepreneurial space.
Naturally, they wanted to make sure their email sending infrastructure was set
up correctly to protect their reputation and successfully reach their
recipients. Our deliverability team worked with the client’s team on:
* Aligning the client’s three domains with Amazon to make sure they are
compatible and optimized in order to integrate with Amazon’s system.
* Setting up a proper DMARC policy to protect their domains against
unauthorized use and phishing scams.
* Enhancing email deliverability as well as security, so that each email sent
from these domains can be properly authenticated and more likely to land in
the right inbox.
* As a result, the client can protect the reputation of their business and
domains, while safely sending out their email campaigns.
https://myrina.ai/
Sometimes the sheer number of options of any product can be daunting – how on
earth do you pick the right one? This is especially true with supplements, as we
can find them just about anywhere, but we can rarely understand a third of the
ingredients listed. Unlike most, Physician’s Choice provides supplements with
pure, potent ingredients that work. No fillers or “proprietary” blends with
unidentified ingredients. They do the research, so you don’t have to.
Integrity and transparency are part of their core values, so when their team ran
into sending issues, they were referred to Senders.
* The client’s team spotted issues with DMARC failures in Google Postmaster
* The Senders deliverability team worked with the client to update the DMARC
configuration to enable report collection
* The client is now able to obtain detailed reports to diagnose the exact
causes of the failures and prevent them in the future with proper DMARC setup
All Case Studies
Blogs
September 6, 2024
HOW AN EMAIL DELIVERABILITY CONSULTANT CAN REVOLUTIONIZE YOUR EMAIL STRATEGY
Read More...
September 4, 2024
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FAQ
DELIVERABILITY AND STRATEGY
How is Senders different from other similar companies?
Unlike most other companies, we don’t use Google or Microsoft to send, which
reduces the risk of reputation damage or your emails landing in spam.
Why should I use Apollo?
Apollo enables us to use Sendgrid and other proprietary tech tools for safe
sending, without having to rely on Google’s infrastructure.
Who is Senders ICP?
We work with small to medium-sized B2B companies across various industries (many
of our clients are SaaS), mainly in the US, Canada, and the EU.
What is your pricing structure?
Our pricing varies depending on each client’s needs, but our deliverability
service starts at $1200. You can learn more about our pricing here.
Which platform do you use to send out the emails?
We manage the infrastructure without owning the sending platform. Instead, we
connect with platforms like SendGrid.
How long does it take to reach the full volume of sending?
With our warming protocols to protect deliverability, it takes 7 weeks or more
depending on the time of year – holidays may extend the process.
Are the replies automatically encoded?
No, your Strategist/Account Manager does that manually.
What does warm-up mean?
Among other things, warming entails gradually increasing the volume of emails
sent from a new email domain/subdomain to build a positive sending reputation
with Internet Service Providers (ISPs).
If we’re paying for three senders why do we only get Strategy services on one?
We have defined the Strategy service in a way to provide maximum value for each
client despite the number of senders you may have. While the Strategist will
dedicate their expertise to one sender, you can always leverage that knowledge
to optimize performance for the other senders, as well.
How can you ensure that someone who has already replied isn't emailed again?
Apollo automatically disqualifies (removes) anyone that either replied, bounced
or unsubscribed from the email sequence.
How do you handle email testing?
We always provide at least two email variants for the most important steps in
your sequence (such as step one and step three), so that we can track their
performance and spot best-performing email variants for different target groups.
We also test out different subject lines and react quickly if we notice any
drops in performance, so we can adjust the copy while campaigns are running.
What are “email sequences”?
An email sequence is a series of emails (at least two, usually no more than
five) that we send out to a specific target group, several days apart, depending
on our agreement with you. We call the first email “the first step” of the
sequence, while the second email is called “a nudge” and is usually a short
follow-up we send a couple of days after the first. The number of steps (emails)
in a sequence depends on your industry, target audience, and your goal, so we
adapt the approach specifically to your business and outreach goals.
Can we ramp-up faster?
We have done extensive experiments, and over time, we have seen that the best,
safest way forward is slowly and gradually ramping up by increasing the sending
volume by 25 emails per day. We do not recommend ramping up faster, as it may
affect your reputation and overall deliverability.
Why do we need to set up email filters on our receiving end?
Usually, forwarded emails tend to “break” the technical backend such as SPF,
DKIM (your email authentication methods) and that can send emails to spam. To
prevent that, we make sure that any email that is forwarded from our system to
your mailbox will end in your inbox – this is where setting up those filters
correctly makes all the difference.
COPYWRITING
What will you base your email copy on for my campaigns?
We have a discovery form you can fill out to give us specific information that
you’d like us to include in the strategy and the copy. That also includes your
targeting goals, as well as examples of emails you like or have had success with
in the past. We combine that information with our own internal best practices
based on the thousands of emails we’ve written and sent over the years. On top
of that, we pick out the best-performing approaches for your industry, customize
them to your needs, and test them out for you, as well.
What if I don’t like the email copy you provide?
We always go through as many rounds of edits and changes as we need to create
the kind of emails you will be happy with. However, we also track your
campaigns’ performance to jump in and adapt the copy over time so that we can
maximize your results.
Do you send the same emails to all target audiences?
We don’t. To maximize deliverability and to make sure each target group receives
the kind of message they will be most likely to respond to, we tailor the emails
to each of your target groups. Sometimes, there will be some overlaps in the
core message and your value proposition, but we will vary the language for
better deliverability.
Can we include links in the email copy?
In some emails and some steps, we can include links to your website and to
specific pages you want people to visit (such as sign-up pages). However, we
strive to create a balance between emails with and without links to see which
ones perform better for your specific target audience. And of course, we always
want to include unsubscribe/opt-out links in emails.
How important is email copy for deliverability?
Email copy is an important part of ensuring high deliverability for your
campaigns, but it is definitely not the only segment we’re taking care of and
tracking. The better the copy is and the better your product-market fit, the
greater the engagement will be, so we do our best to create engaging copy that
will improve open rates, click-through rates, and replies.
Do you use AI for copywriting?
No, we don’t use AI for writing our emails. We have a team of exceptional
strategists and writers that work together with you to create the kind of copy
you will be happy with, aligned with our best practices and years of experience.
Is copywriting included in all your deliverability services?
Email copywriting is considered an add-on. While it is included in the strategy
service, it is not part of our deliverability-only service tier called Protocol.
If you need help with copywriting, however, but you don’t want the full strategy
service, we can provide a dedicated copywriter for as many sessions as you need,
either to write the copy for you from scratch, or to review/adjust your existing
copy to make it deliverability-friendly. You can learn more about all the
available add-ons on our Pricing page.
PARTNERSHIPS
Do you whitelabel?
We typically don’t do whitelabel partnerships, unless it is the only solution
that makes sense for everyone involved.
How can I be part of your Partnership community?
You can reach out to us via our Partnerships page to express interest and meet
our Partnership Manager, Aurora. During that call, you can share your goals, get
a better idea of the criteria for joining and learn more about the program
itself. If there’s a fit, you can proceed with the application. We also like our
partners to stay engaged for ongoing collaboration, to make sure everyone can
benefit from the relationship.
+1 917 615 0975
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hello@senders.co
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