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OVERVIEW

Get Up Get Fit: The New Mantra for India Inc.

In the wake of rapidly evolving times, it's clear that the paradigms of work,
wellness, and human connection have experienced significant transformations. The
COVID-19 pandemic has been an influential teacher, revealing the critical link
between employee well-being and organizational success. As guardians of human
capital, we stand at a crucial crossroads. The need to proactively support and
nurture our employees with focused and empathetic wellness, fitness, healthcare,
and learning programs has transitioned from a lofty goal to an absolute
necessity.

The Economic Times and FITPASS have engineered India's most comprehensive
research to explore the needs and perspectives of three generations – Gen Z,
Millennials, and Gen X – to bridge the gap between fitness and wellness
initiatives and their contribution to corporate productivity, clarifying a
previously unclear connection. This report integrates data and diverse voices to
provide actionable insights.




KEY TAKEAWAYS

 * Employee loyalty hinges on improved fitness & wellness programs. Over 77% are
   dissatisfied with their current programs, signaling an urgent need for
   comprehensive offerings.
 * A staggering 45% of employees prioritize physical health and fitness
   memberships within their corporate wellness programs, nearly doubling the
   interest compared to mental health support (22%) and far outpacing the demand
   for outpatient (OPD) visits and reimbursements (17%).
 * While employees seek more physical fitness support, current wellness programs
   are primarily focused on mental wellness, hence painting a contradictory
   picture.

 * Post-COVID-19, while organizations have purportedly intensified their
   wellness efforts, 43% of employees present a contrasting perspective,
   suggesting these initiatives may not meet employee expectations or needs.
   This need gap presents a critical challenge: the alignment of wellness
   programs with the actual requirements of the workforce.
 * About 69% employees mentioned their organization does not offer access to a
   digital solution to personalize their health and wellness benefits. This
   discrepancy suggests that while the concept of tailored wellness programs is
   widely endorsed, companies fail to walk the talk with technology,
   compromising the experience and impact of wellness programs.
   
   




FAQS


WHAT IS THE FITPASS EMPLOYEE WELLNESS PROGRAM?

FITPASS is a comprehensive solution for each employee’s holistic fitness and
wellness needs – offering a smart universal membership that provides its members
with access to a network of 7500+ top gyms and fitness studios across India,
in-app A.I. led personalized fitness training, personal nutritionist services,
mental wellness services, doctor consultations, health checkups, pharmacy,
diagnostic benefits, health data, insights, wearable integrations and more. As
India’s largest fitness and wellness player with a 52% market share, FITPASS
ignites, fuels and personalises each individual’s personal journey to feel good
and be well.


HOW DO I ENGAGE EMPLOYEES IN A FITPASS CORPORATE WELLNESS REPORT?

Engage employees by communicating program benefits, involving them in planning,
sharing success stories, offering incentives for participation, and integrating
FITPASS into existing workplace well-being initiatives. Regular updates through
corporate wellness reports can increase awareness, inclusivity, engagement, and
accountability.


HOW CAN I ENCOURAGE MY EMPLOYEES TO PARTICIPATE IN THE FITPASS EMPLOYEE WELLNESS
PROGRAM?

Lead by example with leadership involvement, offer rewards for participation
(gift cards, recognition), create team challenges, integrate with employee
resource groups, and educate on the benefits of corporate wellness programs for
individual and organisational health. Additionally, highlight the extensive
offerings available through FITPASS to encourage participation, such as access
to over 7,500 fitness centres across India, personalised consultations with
nutritionists, an AI coach tailored to individual needs and much more.


WHAT ARE THE BENEFITS OF FITPASS CORPORATE WELLNESS PROGRAMS?

Benefits include improved employee health, increased productivity, reduced
absenteeism, reduction in healthcare expenditure (including health insurance
premium outgo), better attraction/retention of talent, boosted morale and
engagement, and a culture promoting workplace well-being. Corporate wellness
programs are a strategic investment.


HOW DO COMPANIES CHOOSE THEIR CORPORATE HEALTH AND FITNESS PROGRAMS FROM
FITPASS?

Companies evaluate workforce size, budget, specific wellness needs,
location/accessibility of offerings, integration with HR systems, customisation
options, and alignment with organisational values when selecting the right
Corporate health, fitness, and wellness programs from FITPASS.


WHY SHOULD YOU CONDUCT WORKPLACE WELL-BEING ASSESSMENTS THROUGH FITPASS?

Workplace well-being assessments through FITPASS identify employee health
strengths/areas for improvement, understand wellness preferences, benchmark
against peers, measure program effectiveness over time, and develop data-driven
strategies to optimise corporate wellness programs for maximum impact.


HOW CAN FITPASS HELP IMPROVE EMPLOYEE WELLNESS IN ORGANISATIONS?

FITPASS provides accessible fitness/wellness resources, personalised coaching,
incentives for healthy behaviours, data analytics to track progress, and the
promotion of an overall culture prioritising employee wellness. This holistic
approach drives meaningful improvements in workplace well-being.


HOW DO FITPASS CORPORATE WELLNESS INSIGHTS SHAPE EMPLOYEE WELL-BEING?

“Sitting is the new smoking”. Corporate wellness insights from FITPASS reveal
employee health trends, popular offerings, risk areas, program impact metrics,
and areas for enhancement. These data-driven insights allow organisations to
refine their corporate wellness programs for optimal employee well-being
outcomes.





For any issues requiring immediate escalation, please write to
keshav.kumar@timesinternet.in - Keshav Kumar,
Head of Brand Solutions and Product Marketing, The Economic Times Business
Verticals.


EVENTS

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